Quantitative KAP survey

Finalizing scope of campaign

Determining the sampling methodology

Finalizing the survey plan

Finalizing the scope of the campaign

Scope:

Habitat , Conservation Result (CR)=> Threat=> Target audiences (TA) => Geographical extent=> Target population

Finalizing the scope of the campaign

What to consider?

•Proximity to threat of TA•Impact of Behavior Change•Broader vrs narrower scope of campaign•Logistics and budget

How many TA do we include?

1-2 Primary target audiences (directly linked to threat)

1-2 Secondary (influencers, constituency)

Maximum of 4

What does “Target Audience” mean for our project planning and implementation?

•Result chain - clear BC - clear BR

•SMART objectives•Targeted by KAP survey

Tailored communication strategy Results monitored

Can a campaign plan to reach other groups that are not a TA?

•Yes if it is strategic to do so=> in line with ToC=> Have clear objective •Opportunistic

•Impact not measurable

• Consider resources – dilution effect

=> FOCUS vrs GENERATING MOMENTUM

Determining the sampling methodology

Calculate sample size for each TA

95%CL, 3% or 5% CI

Module 2, Unit 4, Sub-Unit 1.1 8

Implications of CI 3% vrs 5%

3% => results have to be 6pp difference or higher between pre and post campaign to be detected

5% => results have to be 11pp difference or higher between pre and post campaign to be detected

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N of people Sample size at95%CL and 3%CI

Sample size at95%CL and 5%CI

Final sample size choice

TA 1 – 400 Fishermen350 from Pilar and 50 from Esperanza

291 196 291

TA 2 - 60 people of local enforcement team (35 MPA guards, 10 police, 10 Mancom, 5 LGU officers from Pilar and Esperanza)

57 52 60

TA 3 - 4000 local community members(3000 Pilar and 1000 Esperanza)

843 351 351

Total 1191 599 702

Calculating the sample size

Determining the sampling methodology

Stratified sampling

Sampling method

Planning the survey

Documenting the methodology for replication

Stratified sampling

TA1 – fishermen TA2 – enforcement team

TA3 – local community

Geographic scope of survey

N of people in listed locality

N of TA in locality

% of total TA in locality

sample size for TA in locality

N of TA in locality

% of total TA in locality

sample size for TA in locality

N of TA in locality

% of total TA in locality

sample size for TA in locality

Barangay Pilar

3000 350 87.5% 255 45 - 45 3000 75% 263

Barangay Esperanza

1000 50 12.5% 36 15 - 15 1000 25% 88

TOTAL 4000 400 100% 291 60 60 4000 100% 351

Survey planning

Total survey sample size 702Time for enumerator to do one survey 30 minutes (0.5

hrs)N of hrs enumerator works a day 7.5N of surveys one enumerator can do a day 15 (=7.5/0.5)

N of enumerators available 5N of surveys done a day by total n of enumerators 75 (=15*5)

N of days needed to do survey 10 (=702/75)

Additional days needed for travel if any 2Dates for training of enumerators & final survey testing

1 - 4 February

Beginning and end date of survey 7 - 18 FebruaryN of people available to do data entry 3Beginning date of data entry 11 FebruaryDate of completion of data entry 25 February

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Questions about template?

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Recommendation for PEP2 cohort based on generic ToCTA1 – Primary TA Direct resource (MPA) users

TA2 – Primary TAResource users involved Linked to enforcement and governance strategy (flexible)

TA3 – Secondary TAKey influencers => Whole local community

TA4 – Secondary TALGU employees in town + service providers

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2 - 4pm - 2 hrs to- Meet with PPM (15min/CF)- Fill in template

By end of day:- Have final approval on TA by Stuart

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Big picture questions?