quant book group ppt

8/17/2019 Quant Book Group PPT

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4 ECONOMLinlin ShanWenyu Ten

K.M.NafulHaque


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Application o! the AH"

•Choice o! count#y !o# $uine e%panion

• &e'ucing tenion a(ong ASEAN count#ie

• Ma)ing &egional econo(ic 'e*elop(ent 'ecii

• E*aluation o! count#ie to att#act +,I

•

E*aluating (a#)et att#acti*ene


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Hie#a#chy !o# chooing the (otuita$le inte#national (a#)et


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"#io#itie o! the #ating


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"#io#itie o! the #ating


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&eol*ing tenion a(ong ASEAN coun

The#e a#e t-o hie#a#chie o! the p#opoe' (o'e

ASEAN

,e*elope' Count#ie


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Hie#a#chy to fn' out !a*o#a$le glo$at#a'e an' econo(y ASEAN pe#pec


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Hie#a#chy to fn' !a*o#a$le glo$al t#a'eecono(y t#ategie ,e*elope' Countpe#pecti*e/


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ASEAN Count#ie Ta#get

1. Ma#)et2. 3#o-th

. E5ciency4.Sta$le


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,e*elope' count#ie ,C Ta#get

1.Ma#)et2.+ai# t#eat(ent

.6alue

4.&eou#ce


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Case 3 - Marketing Regional EconomicDevelopment Decisions

Hierarchy to prioritize sectors for regional economic develop


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Hie#a#chy !o# #egional 'e*elop(ent plan !o# the tate o! 6i

Conti-Case 3 - Marketing RegionalEconomic Development Decisions


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Conti-Case 3 - Marketing RegionalEconomic Development Decisions

Overall weights of the sectors9

the rating priority thecriterion priority against


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Case ! Determining "ttractiveness ofco#ntries for $oreign Direct %nvestment &$D%'

Hie#a#chy that 'epict a Eu#opean (o'el !o# 'ete#(ining (a#)et at


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total o! the #ating : the p#io#ityo! the lo-et le*el c#ite#ia

Case ! Determining "ttractiveness ofco#ntries for $oreign Direct %nvestment &$D%'

T#anition Count#ie; #ating9


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E*aluating Ma#)etAtt#acti*ene

• A !o#(i'a$le !ou# nation cono#tiu(


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Chooe a uita$le (a#)et

•

O-ne#hip A'*antage• Location A'*antage

• Inte#nationali


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AH" Hie#a#chy

•

The !ou# nation cono#tiu( i th#eatening the'o(ination o! (a#)et $y =oeing Ai#c#a!t.

• "olitic

• Intene Co(petition

• Ma#)et 3#o-th

• Ma#)et Siecti*e? +in'ing the $e


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O$>ecti*e? +in'ing the $e(a#)et


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O*e#*ie- o! the AH"

1. Set up 'eciion hie#a#chy2. Ma)e pai#-ie co(pa#ion o! att#i$ute an'

alte#nati*e

. T#an!o#( co(pa#ion into -eight an' checonitency

4. 8e -eight to o$tain co#e !o# option

@. Ca##y out eniti*ity analyi

2


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Typical Application A#ea

•

&eou#ce Allocation•Hi#ing7 e*aluating an' p#o(otinge(ployee

•St#ategic planning

•&elocation 'eciion•6en'o# election

•E*aluating (e#ge# an' acquiition2


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AH" i $aically co(poe' o! th

•

,ete#(ine the #elati*e -eight o! the 'eciion an' 'ete#(ine the #elati*e #an)ing o! alte#nat

• =oth qualitati*e an' quantitati*e in!o#(ation cco(pa#e' $y uing in!o#(e' >u'g(ent to 'e#-eight an' p#io#itie.


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B8ESTIONS


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THANK DO8

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