qr codes mlearning_101011
TRANSCRIPT
Debbie Richards
Creative Interactive Ideas
debbiecre8iveiicom
httptwittercomcre8iveii
httpcre8iveiiblogspotcom
WHAT TO DO WITH
QR CODES
OVERVIEW
Introduction
If you donrsquot know what Quick
Response (QR) codes are or
wonder why and how one would use
them in training this session is for
you
This session covers the following
bull Overview of QR codes technology
bull Creative ways to use QR codes in
training
bull QR code generator applications you
can use to create QR codes
Discussion
bull Do you have a smart phone or smart device with a
camera
bull Have you used a QR code What for
Video ndash What is a QR code
httpwwwcommoncraftcomvideoqr-codes
Video ndash CSI moment
httpwwwyoutubecomwatchv=43886f2c06I
What are Quick Response (QR) codes
bull QR codes are made to
easy link and transfer
information on
smartphones
bull Think of them as print
hyperlinks
Origins
bull Created by Toyota subsidiary Denso Wave in 1994 to
track vehicles during the manufacturing process the QR
code is one of the most popular types of two-dimensional
barcodes
bull It was designed to allow its contents to be decoded at
high speed
bull The technology has seen frequent use in Japan the
United Kingdom is the seventh-largest national consumer
of QR codes
httpenwikipediaorgwikiQR_code
Bar codes vs QR codes
Bar codes
bull One-dimensional codes
bull Holds up to 20 numerical digits
bull Encode information horizontally
QR codes
bull Two-dimensional codes
bull Can hold thousands of
alphanumeric characters of
information
bull Encode information horizontally
and vertically (can fit more data
into a smaller space)
bull Can be read from any angle
According to Nielsencom we are at the beginning of a new
wireless era where smartphones will become the standard
device consumers will use to connect to friends the Internet
and the world at large The increase will be so rapid that by the
end of 2011 Nielsen expects more smartphones in the US
market than feature phones
1 Billion Smart Phones in use globally
50 of all local searches are from a mobile
86 of mobile internet users use their device while watching television
2014 is the year that mobile internet usage will overtake desktop internet usage
200 Million
mobile YouTube views
occur every day
14
18
14
14
16
14
16
29
25
11
15
36
31
18-34 35-54 55+
71
34 51 51 of Americans are aware of or
have seen QR or 2D codes This number
jumps to 71 among 18-34rsquos
Have used Likely to Use
(extremelyvery likely)
Male Female
53 49 48
To find out more about an offer or product
information
To go directly to an online news article
To scan for a coupon from a newspaper poster or
magazine
To access a brandrsquos website from a print ad billboard
or newspaper
As a boarding pass for a flight on my Smartphone
Use my mobile phone to scan a QR code for a contest
To receive a coupon on my mobile phone while in a
store (by scanning the code on the shelf)
To purchase a product Irsquom interested in
To refill prescription drug orders
22
21
18
11
httpblogqueaarcompost8811809234inf
ographics-the-rise-of-qr-codes
QR CODE USES
Video ndash Using QR codes
Video ndash Japanese example
httpwwwyoutubecomwatchv=B_t951pF4AE
General QR code uses
bull Personal or company contact information that can be
saved directly to the smartphone
bull An embedded phone number that the phone can dial
immediately
bull A webpage or a specific destination on a social network
bull A calendar event with location title start and end time
and alarm
bull A physical address with location information
QR code uses in training
bull Text information
bull Quiz questions
bull Scenario questions (eg how would you use this item in
this situation)
bull Polls and surveys
bull Discussion forums
bull Audio (including multiple language formats)
bull Video (for example those how-to-manuals can be how-to-
videos instead)
bull Instructorsmentors available for live-chatting
QR code uses in training
bull To link handouts and books to online resources (eg
turning books into dynamic interactive resources by
linking them to interactive update-able websites)
bull To orient workers to a companyrsquos physical plant and to link
location with information about resources (both physical
and human)
bull To orient students to a campus
bull To link artwork at a museum to information about the
artwork the artist the historical period etc
bull To link buildings to information about architecture and
history
QR code uses in training
bull To complement fieldwork and inquiry-based scavenger
hunts with online information
bull To link nutritional objects to calorie counters
bull To link equipment to online how-to-manuals (eg to link a
glucose meter for diabetics to information on how to use
it to link exercise equipment on a jogging trail with
suggested exercises to connect scientific equipment to
how-to-information etc)
bull To link a presentation slide to online information (eg to
complement conference presentations with online
information)
httpinstructionaldesignfusionswordpresscom20100926
qr-codes-augmenting-augmented-reality
Student example
bull Students create a video podcast about an attraction business or
organization of their choice within a 15-mile radius of their school
bull They research the history of their choice plan the podcast (including
media prose and narration) develop a storyboard in Microsoft Word
and then create their podcast using Microsoft Movie Maker
bull The students then put on their marketing hats and generate a QR
code (or tag) for the customers of their chosen establishment so
people are able to access their video podcast on-demand for their PC
or mobile device while also including the podcasts in their class wiki
Mobile Health
bull QR codes can be used to help patients use health information in specific contexts such as when needing to
bull Take a pill
bull Interact with a device (for example a glucose meter a smart Band-Aid etc)
bull Engage in a behavior (eg finding a hospital exercising buying food selecting a meal etc)
Mobile Health
bull On fooddrink packages to link to nutrition information interactive calorie counters and personal information about a patientrsquos diet plan (which would require the learnerpatient to interact with a Web site linked to the QR code)
bull Attached to medication labels linking the codes to patient-friendly information as well as physician and pharmacy contact information
bull Identify drug interactions (useful for patients and physicians) via an interactive or static Web interface
bull On devices patients use to link to how-to information (eg text video or audio information that could be presented in different languages)
Mobile Health
bull Link medications patient devices physical locations etc
to live assistance (eg nurses other health care
providers) via phone numbers associated with the code or
links to sites with live chat capabilities
bull On a card the patient carries or on a key-chain
attachment thatrsquos linked to the patientrsquos personal health
care record (PHR) andor emergency contact information
bull To help patients identify health care providers or
emergency medical services in their area
bull On the equipment on a jogging path or in a gym to
encourage appropriate exercises connect to heart rate
monitors etc
Philips
httpwwwelearningguildcomshowFilecfmid=4492
Video - Ubimark books
httpwwwyoutubecomwatchv=OE5Ch4NnVu0
Discussion
bull How could QR codes help with provide information to the
students in your organization
bull What application would you try and why
bull Advertisement
bull Video
bull Link to document
EXAMPLES
Foo Fighters
bull If you liked reading an article about
the Foo Fighters in a music magazine
you might see a QR code at the end of
the piece
bull When scanned it opens up a website
with a full-length interview with the
band members
bull Or it downloads free wallpaper
ringtones or a music video to your
device
Pepsi Max
bull This Pepsi ad
creatively combines
the QR code as part of
the visual display
making both the
advertisement and the
QR code itself stand
out to anyone who
sees it
Best Buy
bull Best Buy takes advantage of QR codes in-store by provide codes next to items
bull When users scan the code they are taken to product details reviews and ratings
bull The in-store poster also provides details about QR codes how they work and how to use them throughout the store
Brookstone
TomTom Navigation
bull TomTom Navigation released an iPhone app to provide turn-by-turn navigation With the app they began selling iPhone car kits that allowed iPhone users to mount their iPhone similar to mounting their navigation systems in a car
bull When purchasing the car kit TomTom included a QR code on the outside of the box of their phone kit that took users to their iPhone app
Video ndash Fiat
httpwwwyoutubecomwatchv=zomopCe-DGA
Hallmark
Airport Checkpoint Signs
bull The US Department of Homeland Security Transportation Security
Administration recently announced the trial of QR Code airport
checkpoint signs
bull The QR Codes use the Google URL shortener and resolve to the
relevant pages on the tsagov website
Fuel Pump Stickers
The Texas Department of Agriculturersquos (TDA) new
compulsory fuel pump sticker shows how to file a complaint
about the pump the fuel or an expired registration
TDA Mobile website
The QR code resolves to a TDA mobile site
that allows users to see the inspection
history at that location or to file a
complaint
Nissan
Video ndash Tesco QR Code Subway Store
httpwwwyoutubecomwatchv=h7HnR02kJxY
httpwwwuaaalaskaeduadvancementqr-codescfm
University of Alaska Anchorage
Assistive Technology
Digit-Eyes is an iPhone 3G app for the blind and visually
impaired community It makes text or audio QR Code labels
you can read with your iPhone and also lets you read the UPC
or European Article Number and find out whatrsquos in the can or
package
QR CODE ldquoRULESrdquo
Mobilize the landing page
bull Fendi uses a QR Code that decodes to their main site url httpwwwfendicom
bull However if you are accessing the site with a mobile device they are using user agent detection to redirect to their mobile website httpmobilefendicom
bull The Fendi mobile site is quite comprehensive and gives a choice of languages Italian or English
Keep the url short
The QR Code in this advertisement for Ralph
Lauren in New York magazine decodes as
httpmralphlaurencomdefaultaspxab=nym
an unnecessarily long url
The QR Code could have been smaller and
encoded with a higher level of error correction
(ECL) if a url shortener had been used such as
http3ly9Xe
Make the content valuable
bull The good things about this Suntory QR Code are bull Itrsquos on a beer can
bull The QR Code goes to a mobile site where visitors can offset 100g of CO2 once per day and feel good about it
bull There is a daily lottery with the chance of winning cash prizes
bull In other words valuable content that engages the visitor and makes the decoding of the QR Code worthwhile
USING QR CODES
Video ndash Using QR Code
Using a QR code
What happens when you scan a QR Code
bull QR code contains data which either directly provides you
with information or carries out an action
1 A QR code that contains a URL will show you the web
link on the smart device display and ask you if you want
to use your browser to access the site
2 If you say yes it will take you to that address on the
web
Note Some applications will not ask but take you
immediately to the website
QR code reader software
bull For your phone to be able to read QR codes you will need
to have QR code barcode reading software installed on it
bull To find out what application to use for your phone do a
Google search for the model of your phone along with ldquoQR
Readerrdquo
bull Other Resources
bull httpwwwmobile-barcodescomqr-code-software
bull httppercentmobilecomgetqr (use smart device)
NeoReader for iPhone
bull When its open you need only to point your iPhones camera at the QR Code click the scan option and youre all set
bull Within a few seconds the app delivers the unique content directly to your iPhone
bull Works best on iPhones running OS 30 or higher
bull Free
Optiscan for iPhone
bull Upon scanning a QR code within the app you can view the companys QR code information
bull You can also save that data for later so you dont have to come back to the QR code every time you want to view it
bull Even better Optiscan allows you to share QR codes with others
bull Costs $199
QuickMark for iPhone
bull After its scanned the app then provides the information it collects from the code
bull Everything you do with the app is kept in its history folder for viewing at a later time
bull You can even create your own QR codes to share data on your iPhone with other QR-code-reader users
bull Recommended by Google
bull Costs $099
Blackberry Messenger 50
1 Open up BB Messenger 50
2 Open the menu and find the option Scan a
Group Barcode
3 A notice screen will pop-up - check the
option to not show you this message again
4 Your camera will activate
5 Center the code in your viewer - not too
close
6 Whatever content is embedded in the code
will appear and you can click yes when it
asks you to proceed Most qr codes contain
links to websites
httpwwwbeetaggcomen
QR Droid for Android
httpsmarketandroidcomdetailsid=ladroidqramphl=en
Exercise
bull If you do not have a QR code reader on your smart
device install one
bull Scan each of the QR codes examples to reveal content
bull Check content against the ldquorulesrdquo Does it follow the
ldquorulesrdquo Why or why not
bull Mobilize the landing page
bull Keep the url short
bull Make the content valuable
CREATING A QR CODE
Video ndash Creating a QR code
What to look for in generator software
bull Multiple download formats to give you the flexibility to
print codes on signs put them on webpages and send
them in emails
bull Ability to customize colors to coordinate with branding
bull Ability to encode the types of information you want to
include (some generators have more options than others
QR code creation steps (using Kaywa)
1 Chose the content type bull URL
bull Text
bull Phone Number
bull SMS
2 Chose the image size
3 Click Generate
Kaywa
httpqrcodekaywacom
httpcreateqrcodeappspotcom
How much data can you include
bull The amount of data dictates how intricate the barcode is
and because not all mobile phones offer robust cameras
hellip
bull The safest codes are those embedded with minimal text
bull one or two sentences
bull URL
bull phone number
bull email address
QRStuff
httpwwwqrstuffcom
Exercise ndash creating QR codes
1 Link to a URL ndash find an example of how to cut and paste
in Microsoft Word
2 Link to a Google Map location ndash your house or office
address
3 Link to a YouTube video ndash how to change a flat tire
4 Link to a PDF document -
httpneteducauseeduirlibrarypdfELI7046pdf
5 Copy and save the QR codes in a word processing
document
BeeTagg
httpwwwbeetaggcom
Beetagg
Qreate amp Track
httpqreateandtrackcom
QRpedia
bull Generates a QR Code for any
Wikipedia URL
bull When scanned the QR Code
resolves to the server and looks for
the Wikipedia entry to display in the
mobile devices preferred language
bull Ideal for museums and far superior
to resolving to an entry in the same
language for every user
bull The image below shows the QR
Code for one of the geology exhibits
in the Derby Museum and Art
Gallery
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
OVERVIEW
Introduction
If you donrsquot know what Quick
Response (QR) codes are or
wonder why and how one would use
them in training this session is for
you
This session covers the following
bull Overview of QR codes technology
bull Creative ways to use QR codes in
training
bull QR code generator applications you
can use to create QR codes
Discussion
bull Do you have a smart phone or smart device with a
camera
bull Have you used a QR code What for
Video ndash What is a QR code
httpwwwcommoncraftcomvideoqr-codes
Video ndash CSI moment
httpwwwyoutubecomwatchv=43886f2c06I
What are Quick Response (QR) codes
bull QR codes are made to
easy link and transfer
information on
smartphones
bull Think of them as print
hyperlinks
Origins
bull Created by Toyota subsidiary Denso Wave in 1994 to
track vehicles during the manufacturing process the QR
code is one of the most popular types of two-dimensional
barcodes
bull It was designed to allow its contents to be decoded at
high speed
bull The technology has seen frequent use in Japan the
United Kingdom is the seventh-largest national consumer
of QR codes
httpenwikipediaorgwikiQR_code
Bar codes vs QR codes
Bar codes
bull One-dimensional codes
bull Holds up to 20 numerical digits
bull Encode information horizontally
QR codes
bull Two-dimensional codes
bull Can hold thousands of
alphanumeric characters of
information
bull Encode information horizontally
and vertically (can fit more data
into a smaller space)
bull Can be read from any angle
According to Nielsencom we are at the beginning of a new
wireless era where smartphones will become the standard
device consumers will use to connect to friends the Internet
and the world at large The increase will be so rapid that by the
end of 2011 Nielsen expects more smartphones in the US
market than feature phones
1 Billion Smart Phones in use globally
50 of all local searches are from a mobile
86 of mobile internet users use their device while watching television
2014 is the year that mobile internet usage will overtake desktop internet usage
200 Million
mobile YouTube views
occur every day
14
18
14
14
16
14
16
29
25
11
15
36
31
18-34 35-54 55+
71
34 51 51 of Americans are aware of or
have seen QR or 2D codes This number
jumps to 71 among 18-34rsquos
Have used Likely to Use
(extremelyvery likely)
Male Female
53 49 48
To find out more about an offer or product
information
To go directly to an online news article
To scan for a coupon from a newspaper poster or
magazine
To access a brandrsquos website from a print ad billboard
or newspaper
As a boarding pass for a flight on my Smartphone
Use my mobile phone to scan a QR code for a contest
To receive a coupon on my mobile phone while in a
store (by scanning the code on the shelf)
To purchase a product Irsquom interested in
To refill prescription drug orders
22
21
18
11
httpblogqueaarcompost8811809234inf
ographics-the-rise-of-qr-codes
QR CODE USES
Video ndash Using QR codes
Video ndash Japanese example
httpwwwyoutubecomwatchv=B_t951pF4AE
General QR code uses
bull Personal or company contact information that can be
saved directly to the smartphone
bull An embedded phone number that the phone can dial
immediately
bull A webpage or a specific destination on a social network
bull A calendar event with location title start and end time
and alarm
bull A physical address with location information
QR code uses in training
bull Text information
bull Quiz questions
bull Scenario questions (eg how would you use this item in
this situation)
bull Polls and surveys
bull Discussion forums
bull Audio (including multiple language formats)
bull Video (for example those how-to-manuals can be how-to-
videos instead)
bull Instructorsmentors available for live-chatting
QR code uses in training
bull To link handouts and books to online resources (eg
turning books into dynamic interactive resources by
linking them to interactive update-able websites)
bull To orient workers to a companyrsquos physical plant and to link
location with information about resources (both physical
and human)
bull To orient students to a campus
bull To link artwork at a museum to information about the
artwork the artist the historical period etc
bull To link buildings to information about architecture and
history
QR code uses in training
bull To complement fieldwork and inquiry-based scavenger
hunts with online information
bull To link nutritional objects to calorie counters
bull To link equipment to online how-to-manuals (eg to link a
glucose meter for diabetics to information on how to use
it to link exercise equipment on a jogging trail with
suggested exercises to connect scientific equipment to
how-to-information etc)
bull To link a presentation slide to online information (eg to
complement conference presentations with online
information)
httpinstructionaldesignfusionswordpresscom20100926
qr-codes-augmenting-augmented-reality
Student example
bull Students create a video podcast about an attraction business or
organization of their choice within a 15-mile radius of their school
bull They research the history of their choice plan the podcast (including
media prose and narration) develop a storyboard in Microsoft Word
and then create their podcast using Microsoft Movie Maker
bull The students then put on their marketing hats and generate a QR
code (or tag) for the customers of their chosen establishment so
people are able to access their video podcast on-demand for their PC
or mobile device while also including the podcasts in their class wiki
Mobile Health
bull QR codes can be used to help patients use health information in specific contexts such as when needing to
bull Take a pill
bull Interact with a device (for example a glucose meter a smart Band-Aid etc)
bull Engage in a behavior (eg finding a hospital exercising buying food selecting a meal etc)
Mobile Health
bull On fooddrink packages to link to nutrition information interactive calorie counters and personal information about a patientrsquos diet plan (which would require the learnerpatient to interact with a Web site linked to the QR code)
bull Attached to medication labels linking the codes to patient-friendly information as well as physician and pharmacy contact information
bull Identify drug interactions (useful for patients and physicians) via an interactive or static Web interface
bull On devices patients use to link to how-to information (eg text video or audio information that could be presented in different languages)
Mobile Health
bull Link medications patient devices physical locations etc
to live assistance (eg nurses other health care
providers) via phone numbers associated with the code or
links to sites with live chat capabilities
bull On a card the patient carries or on a key-chain
attachment thatrsquos linked to the patientrsquos personal health
care record (PHR) andor emergency contact information
bull To help patients identify health care providers or
emergency medical services in their area
bull On the equipment on a jogging path or in a gym to
encourage appropriate exercises connect to heart rate
monitors etc
Philips
httpwwwelearningguildcomshowFilecfmid=4492
Video - Ubimark books
httpwwwyoutubecomwatchv=OE5Ch4NnVu0
Discussion
bull How could QR codes help with provide information to the
students in your organization
bull What application would you try and why
bull Advertisement
bull Video
bull Link to document
EXAMPLES
Foo Fighters
bull If you liked reading an article about
the Foo Fighters in a music magazine
you might see a QR code at the end of
the piece
bull When scanned it opens up a website
with a full-length interview with the
band members
bull Or it downloads free wallpaper
ringtones or a music video to your
device
Pepsi Max
bull This Pepsi ad
creatively combines
the QR code as part of
the visual display
making both the
advertisement and the
QR code itself stand
out to anyone who
sees it
Best Buy
bull Best Buy takes advantage of QR codes in-store by provide codes next to items
bull When users scan the code they are taken to product details reviews and ratings
bull The in-store poster also provides details about QR codes how they work and how to use them throughout the store
Brookstone
TomTom Navigation
bull TomTom Navigation released an iPhone app to provide turn-by-turn navigation With the app they began selling iPhone car kits that allowed iPhone users to mount their iPhone similar to mounting their navigation systems in a car
bull When purchasing the car kit TomTom included a QR code on the outside of the box of their phone kit that took users to their iPhone app
Video ndash Fiat
httpwwwyoutubecomwatchv=zomopCe-DGA
Hallmark
Airport Checkpoint Signs
bull The US Department of Homeland Security Transportation Security
Administration recently announced the trial of QR Code airport
checkpoint signs
bull The QR Codes use the Google URL shortener and resolve to the
relevant pages on the tsagov website
Fuel Pump Stickers
The Texas Department of Agriculturersquos (TDA) new
compulsory fuel pump sticker shows how to file a complaint
about the pump the fuel or an expired registration
TDA Mobile website
The QR code resolves to a TDA mobile site
that allows users to see the inspection
history at that location or to file a
complaint
Nissan
Video ndash Tesco QR Code Subway Store
httpwwwyoutubecomwatchv=h7HnR02kJxY
httpwwwuaaalaskaeduadvancementqr-codescfm
University of Alaska Anchorage
Assistive Technology
Digit-Eyes is an iPhone 3G app for the blind and visually
impaired community It makes text or audio QR Code labels
you can read with your iPhone and also lets you read the UPC
or European Article Number and find out whatrsquos in the can or
package
QR CODE ldquoRULESrdquo
Mobilize the landing page
bull Fendi uses a QR Code that decodes to their main site url httpwwwfendicom
bull However if you are accessing the site with a mobile device they are using user agent detection to redirect to their mobile website httpmobilefendicom
bull The Fendi mobile site is quite comprehensive and gives a choice of languages Italian or English
Keep the url short
The QR Code in this advertisement for Ralph
Lauren in New York magazine decodes as
httpmralphlaurencomdefaultaspxab=nym
an unnecessarily long url
The QR Code could have been smaller and
encoded with a higher level of error correction
(ECL) if a url shortener had been used such as
http3ly9Xe
Make the content valuable
bull The good things about this Suntory QR Code are bull Itrsquos on a beer can
bull The QR Code goes to a mobile site where visitors can offset 100g of CO2 once per day and feel good about it
bull There is a daily lottery with the chance of winning cash prizes
bull In other words valuable content that engages the visitor and makes the decoding of the QR Code worthwhile
USING QR CODES
Video ndash Using QR Code
Using a QR code
What happens when you scan a QR Code
bull QR code contains data which either directly provides you
with information or carries out an action
1 A QR code that contains a URL will show you the web
link on the smart device display and ask you if you want
to use your browser to access the site
2 If you say yes it will take you to that address on the
web
Note Some applications will not ask but take you
immediately to the website
QR code reader software
bull For your phone to be able to read QR codes you will need
to have QR code barcode reading software installed on it
bull To find out what application to use for your phone do a
Google search for the model of your phone along with ldquoQR
Readerrdquo
bull Other Resources
bull httpwwwmobile-barcodescomqr-code-software
bull httppercentmobilecomgetqr (use smart device)
NeoReader for iPhone
bull When its open you need only to point your iPhones camera at the QR Code click the scan option and youre all set
bull Within a few seconds the app delivers the unique content directly to your iPhone
bull Works best on iPhones running OS 30 or higher
bull Free
Optiscan for iPhone
bull Upon scanning a QR code within the app you can view the companys QR code information
bull You can also save that data for later so you dont have to come back to the QR code every time you want to view it
bull Even better Optiscan allows you to share QR codes with others
bull Costs $199
QuickMark for iPhone
bull After its scanned the app then provides the information it collects from the code
bull Everything you do with the app is kept in its history folder for viewing at a later time
bull You can even create your own QR codes to share data on your iPhone with other QR-code-reader users
bull Recommended by Google
bull Costs $099
Blackberry Messenger 50
1 Open up BB Messenger 50
2 Open the menu and find the option Scan a
Group Barcode
3 A notice screen will pop-up - check the
option to not show you this message again
4 Your camera will activate
5 Center the code in your viewer - not too
close
6 Whatever content is embedded in the code
will appear and you can click yes when it
asks you to proceed Most qr codes contain
links to websites
httpwwwbeetaggcomen
QR Droid for Android
httpsmarketandroidcomdetailsid=ladroidqramphl=en
Exercise
bull If you do not have a QR code reader on your smart
device install one
bull Scan each of the QR codes examples to reveal content
bull Check content against the ldquorulesrdquo Does it follow the
ldquorulesrdquo Why or why not
bull Mobilize the landing page
bull Keep the url short
bull Make the content valuable
CREATING A QR CODE
Video ndash Creating a QR code
What to look for in generator software
bull Multiple download formats to give you the flexibility to
print codes on signs put them on webpages and send
them in emails
bull Ability to customize colors to coordinate with branding
bull Ability to encode the types of information you want to
include (some generators have more options than others
QR code creation steps (using Kaywa)
1 Chose the content type bull URL
bull Text
bull Phone Number
bull SMS
2 Chose the image size
3 Click Generate
Kaywa
httpqrcodekaywacom
httpcreateqrcodeappspotcom
How much data can you include
bull The amount of data dictates how intricate the barcode is
and because not all mobile phones offer robust cameras
hellip
bull The safest codes are those embedded with minimal text
bull one or two sentences
bull URL
bull phone number
bull email address
QRStuff
httpwwwqrstuffcom
Exercise ndash creating QR codes
1 Link to a URL ndash find an example of how to cut and paste
in Microsoft Word
2 Link to a Google Map location ndash your house or office
address
3 Link to a YouTube video ndash how to change a flat tire
4 Link to a PDF document -
httpneteducauseeduirlibrarypdfELI7046pdf
5 Copy and save the QR codes in a word processing
document
BeeTagg
httpwwwbeetaggcom
Beetagg
Qreate amp Track
httpqreateandtrackcom
QRpedia
bull Generates a QR Code for any
Wikipedia URL
bull When scanned the QR Code
resolves to the server and looks for
the Wikipedia entry to display in the
mobile devices preferred language
bull Ideal for museums and far superior
to resolving to an entry in the same
language for every user
bull The image below shows the QR
Code for one of the geology exhibits
in the Derby Museum and Art
Gallery
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
Introduction
If you donrsquot know what Quick
Response (QR) codes are or
wonder why and how one would use
them in training this session is for
you
This session covers the following
bull Overview of QR codes technology
bull Creative ways to use QR codes in
training
bull QR code generator applications you
can use to create QR codes
Discussion
bull Do you have a smart phone or smart device with a
camera
bull Have you used a QR code What for
Video ndash What is a QR code
httpwwwcommoncraftcomvideoqr-codes
Video ndash CSI moment
httpwwwyoutubecomwatchv=43886f2c06I
What are Quick Response (QR) codes
bull QR codes are made to
easy link and transfer
information on
smartphones
bull Think of them as print
hyperlinks
Origins
bull Created by Toyota subsidiary Denso Wave in 1994 to
track vehicles during the manufacturing process the QR
code is one of the most popular types of two-dimensional
barcodes
bull It was designed to allow its contents to be decoded at
high speed
bull The technology has seen frequent use in Japan the
United Kingdom is the seventh-largest national consumer
of QR codes
httpenwikipediaorgwikiQR_code
Bar codes vs QR codes
Bar codes
bull One-dimensional codes
bull Holds up to 20 numerical digits
bull Encode information horizontally
QR codes
bull Two-dimensional codes
bull Can hold thousands of
alphanumeric characters of
information
bull Encode information horizontally
and vertically (can fit more data
into a smaller space)
bull Can be read from any angle
According to Nielsencom we are at the beginning of a new
wireless era where smartphones will become the standard
device consumers will use to connect to friends the Internet
and the world at large The increase will be so rapid that by the
end of 2011 Nielsen expects more smartphones in the US
market than feature phones
1 Billion Smart Phones in use globally
50 of all local searches are from a mobile
86 of mobile internet users use their device while watching television
2014 is the year that mobile internet usage will overtake desktop internet usage
200 Million
mobile YouTube views
occur every day
14
18
14
14
16
14
16
29
25
11
15
36
31
18-34 35-54 55+
71
34 51 51 of Americans are aware of or
have seen QR or 2D codes This number
jumps to 71 among 18-34rsquos
Have used Likely to Use
(extremelyvery likely)
Male Female
53 49 48
To find out more about an offer or product
information
To go directly to an online news article
To scan for a coupon from a newspaper poster or
magazine
To access a brandrsquos website from a print ad billboard
or newspaper
As a boarding pass for a flight on my Smartphone
Use my mobile phone to scan a QR code for a contest
To receive a coupon on my mobile phone while in a
store (by scanning the code on the shelf)
To purchase a product Irsquom interested in
To refill prescription drug orders
22
21
18
11
httpblogqueaarcompost8811809234inf
ographics-the-rise-of-qr-codes
QR CODE USES
Video ndash Using QR codes
Video ndash Japanese example
httpwwwyoutubecomwatchv=B_t951pF4AE
General QR code uses
bull Personal or company contact information that can be
saved directly to the smartphone
bull An embedded phone number that the phone can dial
immediately
bull A webpage or a specific destination on a social network
bull A calendar event with location title start and end time
and alarm
bull A physical address with location information
QR code uses in training
bull Text information
bull Quiz questions
bull Scenario questions (eg how would you use this item in
this situation)
bull Polls and surveys
bull Discussion forums
bull Audio (including multiple language formats)
bull Video (for example those how-to-manuals can be how-to-
videos instead)
bull Instructorsmentors available for live-chatting
QR code uses in training
bull To link handouts and books to online resources (eg
turning books into dynamic interactive resources by
linking them to interactive update-able websites)
bull To orient workers to a companyrsquos physical plant and to link
location with information about resources (both physical
and human)
bull To orient students to a campus
bull To link artwork at a museum to information about the
artwork the artist the historical period etc
bull To link buildings to information about architecture and
history
QR code uses in training
bull To complement fieldwork and inquiry-based scavenger
hunts with online information
bull To link nutritional objects to calorie counters
bull To link equipment to online how-to-manuals (eg to link a
glucose meter for diabetics to information on how to use
it to link exercise equipment on a jogging trail with
suggested exercises to connect scientific equipment to
how-to-information etc)
bull To link a presentation slide to online information (eg to
complement conference presentations with online
information)
httpinstructionaldesignfusionswordpresscom20100926
qr-codes-augmenting-augmented-reality
Student example
bull Students create a video podcast about an attraction business or
organization of their choice within a 15-mile radius of their school
bull They research the history of their choice plan the podcast (including
media prose and narration) develop a storyboard in Microsoft Word
and then create their podcast using Microsoft Movie Maker
bull The students then put on their marketing hats and generate a QR
code (or tag) for the customers of their chosen establishment so
people are able to access their video podcast on-demand for their PC
or mobile device while also including the podcasts in their class wiki
Mobile Health
bull QR codes can be used to help patients use health information in specific contexts such as when needing to
bull Take a pill
bull Interact with a device (for example a glucose meter a smart Band-Aid etc)
bull Engage in a behavior (eg finding a hospital exercising buying food selecting a meal etc)
Mobile Health
bull On fooddrink packages to link to nutrition information interactive calorie counters and personal information about a patientrsquos diet plan (which would require the learnerpatient to interact with a Web site linked to the QR code)
bull Attached to medication labels linking the codes to patient-friendly information as well as physician and pharmacy contact information
bull Identify drug interactions (useful for patients and physicians) via an interactive or static Web interface
bull On devices patients use to link to how-to information (eg text video or audio information that could be presented in different languages)
Mobile Health
bull Link medications patient devices physical locations etc
to live assistance (eg nurses other health care
providers) via phone numbers associated with the code or
links to sites with live chat capabilities
bull On a card the patient carries or on a key-chain
attachment thatrsquos linked to the patientrsquos personal health
care record (PHR) andor emergency contact information
bull To help patients identify health care providers or
emergency medical services in their area
bull On the equipment on a jogging path or in a gym to
encourage appropriate exercises connect to heart rate
monitors etc
Philips
httpwwwelearningguildcomshowFilecfmid=4492
Video - Ubimark books
httpwwwyoutubecomwatchv=OE5Ch4NnVu0
Discussion
bull How could QR codes help with provide information to the
students in your organization
bull What application would you try and why
bull Advertisement
bull Video
bull Link to document
EXAMPLES
Foo Fighters
bull If you liked reading an article about
the Foo Fighters in a music magazine
you might see a QR code at the end of
the piece
bull When scanned it opens up a website
with a full-length interview with the
band members
bull Or it downloads free wallpaper
ringtones or a music video to your
device
Pepsi Max
bull This Pepsi ad
creatively combines
the QR code as part of
the visual display
making both the
advertisement and the
QR code itself stand
out to anyone who
sees it
Best Buy
bull Best Buy takes advantage of QR codes in-store by provide codes next to items
bull When users scan the code they are taken to product details reviews and ratings
bull The in-store poster also provides details about QR codes how they work and how to use them throughout the store
Brookstone
TomTom Navigation
bull TomTom Navigation released an iPhone app to provide turn-by-turn navigation With the app they began selling iPhone car kits that allowed iPhone users to mount their iPhone similar to mounting their navigation systems in a car
bull When purchasing the car kit TomTom included a QR code on the outside of the box of their phone kit that took users to their iPhone app
Video ndash Fiat
httpwwwyoutubecomwatchv=zomopCe-DGA
Hallmark
Airport Checkpoint Signs
bull The US Department of Homeland Security Transportation Security
Administration recently announced the trial of QR Code airport
checkpoint signs
bull The QR Codes use the Google URL shortener and resolve to the
relevant pages on the tsagov website
Fuel Pump Stickers
The Texas Department of Agriculturersquos (TDA) new
compulsory fuel pump sticker shows how to file a complaint
about the pump the fuel or an expired registration
TDA Mobile website
The QR code resolves to a TDA mobile site
that allows users to see the inspection
history at that location or to file a
complaint
Nissan
Video ndash Tesco QR Code Subway Store
httpwwwyoutubecomwatchv=h7HnR02kJxY
httpwwwuaaalaskaeduadvancementqr-codescfm
University of Alaska Anchorage
Assistive Technology
Digit-Eyes is an iPhone 3G app for the blind and visually
impaired community It makes text or audio QR Code labels
you can read with your iPhone and also lets you read the UPC
or European Article Number and find out whatrsquos in the can or
package
QR CODE ldquoRULESrdquo
Mobilize the landing page
bull Fendi uses a QR Code that decodes to their main site url httpwwwfendicom
bull However if you are accessing the site with a mobile device they are using user agent detection to redirect to their mobile website httpmobilefendicom
bull The Fendi mobile site is quite comprehensive and gives a choice of languages Italian or English
Keep the url short
The QR Code in this advertisement for Ralph
Lauren in New York magazine decodes as
httpmralphlaurencomdefaultaspxab=nym
an unnecessarily long url
The QR Code could have been smaller and
encoded with a higher level of error correction
(ECL) if a url shortener had been used such as
http3ly9Xe
Make the content valuable
bull The good things about this Suntory QR Code are bull Itrsquos on a beer can
bull The QR Code goes to a mobile site where visitors can offset 100g of CO2 once per day and feel good about it
bull There is a daily lottery with the chance of winning cash prizes
bull In other words valuable content that engages the visitor and makes the decoding of the QR Code worthwhile
USING QR CODES
Video ndash Using QR Code
Using a QR code
What happens when you scan a QR Code
bull QR code contains data which either directly provides you
with information or carries out an action
1 A QR code that contains a URL will show you the web
link on the smart device display and ask you if you want
to use your browser to access the site
2 If you say yes it will take you to that address on the
web
Note Some applications will not ask but take you
immediately to the website
QR code reader software
bull For your phone to be able to read QR codes you will need
to have QR code barcode reading software installed on it
bull To find out what application to use for your phone do a
Google search for the model of your phone along with ldquoQR
Readerrdquo
bull Other Resources
bull httpwwwmobile-barcodescomqr-code-software
bull httppercentmobilecomgetqr (use smart device)
NeoReader for iPhone
bull When its open you need only to point your iPhones camera at the QR Code click the scan option and youre all set
bull Within a few seconds the app delivers the unique content directly to your iPhone
bull Works best on iPhones running OS 30 or higher
bull Free
Optiscan for iPhone
bull Upon scanning a QR code within the app you can view the companys QR code information
bull You can also save that data for later so you dont have to come back to the QR code every time you want to view it
bull Even better Optiscan allows you to share QR codes with others
bull Costs $199
QuickMark for iPhone
bull After its scanned the app then provides the information it collects from the code
bull Everything you do with the app is kept in its history folder for viewing at a later time
bull You can even create your own QR codes to share data on your iPhone with other QR-code-reader users
bull Recommended by Google
bull Costs $099
Blackberry Messenger 50
1 Open up BB Messenger 50
2 Open the menu and find the option Scan a
Group Barcode
3 A notice screen will pop-up - check the
option to not show you this message again
4 Your camera will activate
5 Center the code in your viewer - not too
close
6 Whatever content is embedded in the code
will appear and you can click yes when it
asks you to proceed Most qr codes contain
links to websites
httpwwwbeetaggcomen
QR Droid for Android
httpsmarketandroidcomdetailsid=ladroidqramphl=en
Exercise
bull If you do not have a QR code reader on your smart
device install one
bull Scan each of the QR codes examples to reveal content
bull Check content against the ldquorulesrdquo Does it follow the
ldquorulesrdquo Why or why not
bull Mobilize the landing page
bull Keep the url short
bull Make the content valuable
CREATING A QR CODE
Video ndash Creating a QR code
What to look for in generator software
bull Multiple download formats to give you the flexibility to
print codes on signs put them on webpages and send
them in emails
bull Ability to customize colors to coordinate with branding
bull Ability to encode the types of information you want to
include (some generators have more options than others
QR code creation steps (using Kaywa)
1 Chose the content type bull URL
bull Text
bull Phone Number
bull SMS
2 Chose the image size
3 Click Generate
Kaywa
httpqrcodekaywacom
httpcreateqrcodeappspotcom
How much data can you include
bull The amount of data dictates how intricate the barcode is
and because not all mobile phones offer robust cameras
hellip
bull The safest codes are those embedded with minimal text
bull one or two sentences
bull URL
bull phone number
bull email address
QRStuff
httpwwwqrstuffcom
Exercise ndash creating QR codes
1 Link to a URL ndash find an example of how to cut and paste
in Microsoft Word
2 Link to a Google Map location ndash your house or office
address
3 Link to a YouTube video ndash how to change a flat tire
4 Link to a PDF document -
httpneteducauseeduirlibrarypdfELI7046pdf
5 Copy and save the QR codes in a word processing
document
BeeTagg
httpwwwbeetaggcom
Beetagg
Qreate amp Track
httpqreateandtrackcom
QRpedia
bull Generates a QR Code for any
Wikipedia URL
bull When scanned the QR Code
resolves to the server and looks for
the Wikipedia entry to display in the
mobile devices preferred language
bull Ideal for museums and far superior
to resolving to an entry in the same
language for every user
bull The image below shows the QR
Code for one of the geology exhibits
in the Derby Museum and Art
Gallery
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
Discussion
bull Do you have a smart phone or smart device with a
camera
bull Have you used a QR code What for
Video ndash What is a QR code
httpwwwcommoncraftcomvideoqr-codes
Video ndash CSI moment
httpwwwyoutubecomwatchv=43886f2c06I
What are Quick Response (QR) codes
bull QR codes are made to
easy link and transfer
information on
smartphones
bull Think of them as print
hyperlinks
Origins
bull Created by Toyota subsidiary Denso Wave in 1994 to
track vehicles during the manufacturing process the QR
code is one of the most popular types of two-dimensional
barcodes
bull It was designed to allow its contents to be decoded at
high speed
bull The technology has seen frequent use in Japan the
United Kingdom is the seventh-largest national consumer
of QR codes
httpenwikipediaorgwikiQR_code
Bar codes vs QR codes
Bar codes
bull One-dimensional codes
bull Holds up to 20 numerical digits
bull Encode information horizontally
QR codes
bull Two-dimensional codes
bull Can hold thousands of
alphanumeric characters of
information
bull Encode information horizontally
and vertically (can fit more data
into a smaller space)
bull Can be read from any angle
According to Nielsencom we are at the beginning of a new
wireless era where smartphones will become the standard
device consumers will use to connect to friends the Internet
and the world at large The increase will be so rapid that by the
end of 2011 Nielsen expects more smartphones in the US
market than feature phones
1 Billion Smart Phones in use globally
50 of all local searches are from a mobile
86 of mobile internet users use their device while watching television
2014 is the year that mobile internet usage will overtake desktop internet usage
200 Million
mobile YouTube views
occur every day
14
18
14
14
16
14
16
29
25
11
15
36
31
18-34 35-54 55+
71
34 51 51 of Americans are aware of or
have seen QR or 2D codes This number
jumps to 71 among 18-34rsquos
Have used Likely to Use
(extremelyvery likely)
Male Female
53 49 48
To find out more about an offer or product
information
To go directly to an online news article
To scan for a coupon from a newspaper poster or
magazine
To access a brandrsquos website from a print ad billboard
or newspaper
As a boarding pass for a flight on my Smartphone
Use my mobile phone to scan a QR code for a contest
To receive a coupon on my mobile phone while in a
store (by scanning the code on the shelf)
To purchase a product Irsquom interested in
To refill prescription drug orders
22
21
18
11
httpblogqueaarcompost8811809234inf
ographics-the-rise-of-qr-codes
QR CODE USES
Video ndash Using QR codes
Video ndash Japanese example
httpwwwyoutubecomwatchv=B_t951pF4AE
General QR code uses
bull Personal or company contact information that can be
saved directly to the smartphone
bull An embedded phone number that the phone can dial
immediately
bull A webpage or a specific destination on a social network
bull A calendar event with location title start and end time
and alarm
bull A physical address with location information
QR code uses in training
bull Text information
bull Quiz questions
bull Scenario questions (eg how would you use this item in
this situation)
bull Polls and surveys
bull Discussion forums
bull Audio (including multiple language formats)
bull Video (for example those how-to-manuals can be how-to-
videos instead)
bull Instructorsmentors available for live-chatting
QR code uses in training
bull To link handouts and books to online resources (eg
turning books into dynamic interactive resources by
linking them to interactive update-able websites)
bull To orient workers to a companyrsquos physical plant and to link
location with information about resources (both physical
and human)
bull To orient students to a campus
bull To link artwork at a museum to information about the
artwork the artist the historical period etc
bull To link buildings to information about architecture and
history
QR code uses in training
bull To complement fieldwork and inquiry-based scavenger
hunts with online information
bull To link nutritional objects to calorie counters
bull To link equipment to online how-to-manuals (eg to link a
glucose meter for diabetics to information on how to use
it to link exercise equipment on a jogging trail with
suggested exercises to connect scientific equipment to
how-to-information etc)
bull To link a presentation slide to online information (eg to
complement conference presentations with online
information)
httpinstructionaldesignfusionswordpresscom20100926
qr-codes-augmenting-augmented-reality
Student example
bull Students create a video podcast about an attraction business or
organization of their choice within a 15-mile radius of their school
bull They research the history of their choice plan the podcast (including
media prose and narration) develop a storyboard in Microsoft Word
and then create their podcast using Microsoft Movie Maker
bull The students then put on their marketing hats and generate a QR
code (or tag) for the customers of their chosen establishment so
people are able to access their video podcast on-demand for their PC
or mobile device while also including the podcasts in their class wiki
Mobile Health
bull QR codes can be used to help patients use health information in specific contexts such as when needing to
bull Take a pill
bull Interact with a device (for example a glucose meter a smart Band-Aid etc)
bull Engage in a behavior (eg finding a hospital exercising buying food selecting a meal etc)
Mobile Health
bull On fooddrink packages to link to nutrition information interactive calorie counters and personal information about a patientrsquos diet plan (which would require the learnerpatient to interact with a Web site linked to the QR code)
bull Attached to medication labels linking the codes to patient-friendly information as well as physician and pharmacy contact information
bull Identify drug interactions (useful for patients and physicians) via an interactive or static Web interface
bull On devices patients use to link to how-to information (eg text video or audio information that could be presented in different languages)
Mobile Health
bull Link medications patient devices physical locations etc
to live assistance (eg nurses other health care
providers) via phone numbers associated with the code or
links to sites with live chat capabilities
bull On a card the patient carries or on a key-chain
attachment thatrsquos linked to the patientrsquos personal health
care record (PHR) andor emergency contact information
bull To help patients identify health care providers or
emergency medical services in their area
bull On the equipment on a jogging path or in a gym to
encourage appropriate exercises connect to heart rate
monitors etc
Philips
httpwwwelearningguildcomshowFilecfmid=4492
Video - Ubimark books
httpwwwyoutubecomwatchv=OE5Ch4NnVu0
Discussion
bull How could QR codes help with provide information to the
students in your organization
bull What application would you try and why
bull Advertisement
bull Video
bull Link to document
EXAMPLES
Foo Fighters
bull If you liked reading an article about
the Foo Fighters in a music magazine
you might see a QR code at the end of
the piece
bull When scanned it opens up a website
with a full-length interview with the
band members
bull Or it downloads free wallpaper
ringtones or a music video to your
device
Pepsi Max
bull This Pepsi ad
creatively combines
the QR code as part of
the visual display
making both the
advertisement and the
QR code itself stand
out to anyone who
sees it
Best Buy
bull Best Buy takes advantage of QR codes in-store by provide codes next to items
bull When users scan the code they are taken to product details reviews and ratings
bull The in-store poster also provides details about QR codes how they work and how to use them throughout the store
Brookstone
TomTom Navigation
bull TomTom Navigation released an iPhone app to provide turn-by-turn navigation With the app they began selling iPhone car kits that allowed iPhone users to mount their iPhone similar to mounting their navigation systems in a car
bull When purchasing the car kit TomTom included a QR code on the outside of the box of their phone kit that took users to their iPhone app
Video ndash Fiat
httpwwwyoutubecomwatchv=zomopCe-DGA
Hallmark
Airport Checkpoint Signs
bull The US Department of Homeland Security Transportation Security
Administration recently announced the trial of QR Code airport
checkpoint signs
bull The QR Codes use the Google URL shortener and resolve to the
relevant pages on the tsagov website
Fuel Pump Stickers
The Texas Department of Agriculturersquos (TDA) new
compulsory fuel pump sticker shows how to file a complaint
about the pump the fuel or an expired registration
TDA Mobile website
The QR code resolves to a TDA mobile site
that allows users to see the inspection
history at that location or to file a
complaint
Nissan
Video ndash Tesco QR Code Subway Store
httpwwwyoutubecomwatchv=h7HnR02kJxY
httpwwwuaaalaskaeduadvancementqr-codescfm
University of Alaska Anchorage
Assistive Technology
Digit-Eyes is an iPhone 3G app for the blind and visually
impaired community It makes text or audio QR Code labels
you can read with your iPhone and also lets you read the UPC
or European Article Number and find out whatrsquos in the can or
package
QR CODE ldquoRULESrdquo
Mobilize the landing page
bull Fendi uses a QR Code that decodes to their main site url httpwwwfendicom
bull However if you are accessing the site with a mobile device they are using user agent detection to redirect to their mobile website httpmobilefendicom
bull The Fendi mobile site is quite comprehensive and gives a choice of languages Italian or English
Keep the url short
The QR Code in this advertisement for Ralph
Lauren in New York magazine decodes as
httpmralphlaurencomdefaultaspxab=nym
an unnecessarily long url
The QR Code could have been smaller and
encoded with a higher level of error correction
(ECL) if a url shortener had been used such as
http3ly9Xe
Make the content valuable
bull The good things about this Suntory QR Code are bull Itrsquos on a beer can
bull The QR Code goes to a mobile site where visitors can offset 100g of CO2 once per day and feel good about it
bull There is a daily lottery with the chance of winning cash prizes
bull In other words valuable content that engages the visitor and makes the decoding of the QR Code worthwhile
USING QR CODES
Video ndash Using QR Code
Using a QR code
What happens when you scan a QR Code
bull QR code contains data which either directly provides you
with information or carries out an action
1 A QR code that contains a URL will show you the web
link on the smart device display and ask you if you want
to use your browser to access the site
2 If you say yes it will take you to that address on the
web
Note Some applications will not ask but take you
immediately to the website
QR code reader software
bull For your phone to be able to read QR codes you will need
to have QR code barcode reading software installed on it
bull To find out what application to use for your phone do a
Google search for the model of your phone along with ldquoQR
Readerrdquo
bull Other Resources
bull httpwwwmobile-barcodescomqr-code-software
bull httppercentmobilecomgetqr (use smart device)
NeoReader for iPhone
bull When its open you need only to point your iPhones camera at the QR Code click the scan option and youre all set
bull Within a few seconds the app delivers the unique content directly to your iPhone
bull Works best on iPhones running OS 30 or higher
bull Free
Optiscan for iPhone
bull Upon scanning a QR code within the app you can view the companys QR code information
bull You can also save that data for later so you dont have to come back to the QR code every time you want to view it
bull Even better Optiscan allows you to share QR codes with others
bull Costs $199
QuickMark for iPhone
bull After its scanned the app then provides the information it collects from the code
bull Everything you do with the app is kept in its history folder for viewing at a later time
bull You can even create your own QR codes to share data on your iPhone with other QR-code-reader users
bull Recommended by Google
bull Costs $099
Blackberry Messenger 50
1 Open up BB Messenger 50
2 Open the menu and find the option Scan a
Group Barcode
3 A notice screen will pop-up - check the
option to not show you this message again
4 Your camera will activate
5 Center the code in your viewer - not too
close
6 Whatever content is embedded in the code
will appear and you can click yes when it
asks you to proceed Most qr codes contain
links to websites
httpwwwbeetaggcomen
QR Droid for Android
httpsmarketandroidcomdetailsid=ladroidqramphl=en
Exercise
bull If you do not have a QR code reader on your smart
device install one
bull Scan each of the QR codes examples to reveal content
bull Check content against the ldquorulesrdquo Does it follow the
ldquorulesrdquo Why or why not
bull Mobilize the landing page
bull Keep the url short
bull Make the content valuable
CREATING A QR CODE
Video ndash Creating a QR code
What to look for in generator software
bull Multiple download formats to give you the flexibility to
print codes on signs put them on webpages and send
them in emails
bull Ability to customize colors to coordinate with branding
bull Ability to encode the types of information you want to
include (some generators have more options than others
QR code creation steps (using Kaywa)
1 Chose the content type bull URL
bull Text
bull Phone Number
bull SMS
2 Chose the image size
3 Click Generate
Kaywa
httpqrcodekaywacom
httpcreateqrcodeappspotcom
How much data can you include
bull The amount of data dictates how intricate the barcode is
and because not all mobile phones offer robust cameras
hellip
bull The safest codes are those embedded with minimal text
bull one or two sentences
bull URL
bull phone number
bull email address
QRStuff
httpwwwqrstuffcom
Exercise ndash creating QR codes
1 Link to a URL ndash find an example of how to cut and paste
in Microsoft Word
2 Link to a Google Map location ndash your house or office
address
3 Link to a YouTube video ndash how to change a flat tire
4 Link to a PDF document -
httpneteducauseeduirlibrarypdfELI7046pdf
5 Copy and save the QR codes in a word processing
document
BeeTagg
httpwwwbeetaggcom
Beetagg
Qreate amp Track
httpqreateandtrackcom
QRpedia
bull Generates a QR Code for any
Wikipedia URL
bull When scanned the QR Code
resolves to the server and looks for
the Wikipedia entry to display in the
mobile devices preferred language
bull Ideal for museums and far superior
to resolving to an entry in the same
language for every user
bull The image below shows the QR
Code for one of the geology exhibits
in the Derby Museum and Art
Gallery
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
Video ndash What is a QR code
httpwwwcommoncraftcomvideoqr-codes
Video ndash CSI moment
httpwwwyoutubecomwatchv=43886f2c06I
What are Quick Response (QR) codes
bull QR codes are made to
easy link and transfer
information on
smartphones
bull Think of them as print
hyperlinks
Origins
bull Created by Toyota subsidiary Denso Wave in 1994 to
track vehicles during the manufacturing process the QR
code is one of the most popular types of two-dimensional
barcodes
bull It was designed to allow its contents to be decoded at
high speed
bull The technology has seen frequent use in Japan the
United Kingdom is the seventh-largest national consumer
of QR codes
httpenwikipediaorgwikiQR_code
Bar codes vs QR codes
Bar codes
bull One-dimensional codes
bull Holds up to 20 numerical digits
bull Encode information horizontally
QR codes
bull Two-dimensional codes
bull Can hold thousands of
alphanumeric characters of
information
bull Encode information horizontally
and vertically (can fit more data
into a smaller space)
bull Can be read from any angle
According to Nielsencom we are at the beginning of a new
wireless era where smartphones will become the standard
device consumers will use to connect to friends the Internet
and the world at large The increase will be so rapid that by the
end of 2011 Nielsen expects more smartphones in the US
market than feature phones
1 Billion Smart Phones in use globally
50 of all local searches are from a mobile
86 of mobile internet users use their device while watching television
2014 is the year that mobile internet usage will overtake desktop internet usage
200 Million
mobile YouTube views
occur every day
14
18
14
14
16
14
16
29
25
11
15
36
31
18-34 35-54 55+
71
34 51 51 of Americans are aware of or
have seen QR or 2D codes This number
jumps to 71 among 18-34rsquos
Have used Likely to Use
(extremelyvery likely)
Male Female
53 49 48
To find out more about an offer or product
information
To go directly to an online news article
To scan for a coupon from a newspaper poster or
magazine
To access a brandrsquos website from a print ad billboard
or newspaper
As a boarding pass for a flight on my Smartphone
Use my mobile phone to scan a QR code for a contest
To receive a coupon on my mobile phone while in a
store (by scanning the code on the shelf)
To purchase a product Irsquom interested in
To refill prescription drug orders
22
21
18
11
httpblogqueaarcompost8811809234inf
ographics-the-rise-of-qr-codes
QR CODE USES
Video ndash Using QR codes
Video ndash Japanese example
httpwwwyoutubecomwatchv=B_t951pF4AE
General QR code uses
bull Personal or company contact information that can be
saved directly to the smartphone
bull An embedded phone number that the phone can dial
immediately
bull A webpage or a specific destination on a social network
bull A calendar event with location title start and end time
and alarm
bull A physical address with location information
QR code uses in training
bull Text information
bull Quiz questions
bull Scenario questions (eg how would you use this item in
this situation)
bull Polls and surveys
bull Discussion forums
bull Audio (including multiple language formats)
bull Video (for example those how-to-manuals can be how-to-
videos instead)
bull Instructorsmentors available for live-chatting
QR code uses in training
bull To link handouts and books to online resources (eg
turning books into dynamic interactive resources by
linking them to interactive update-able websites)
bull To orient workers to a companyrsquos physical plant and to link
location with information about resources (both physical
and human)
bull To orient students to a campus
bull To link artwork at a museum to information about the
artwork the artist the historical period etc
bull To link buildings to information about architecture and
history
QR code uses in training
bull To complement fieldwork and inquiry-based scavenger
hunts with online information
bull To link nutritional objects to calorie counters
bull To link equipment to online how-to-manuals (eg to link a
glucose meter for diabetics to information on how to use
it to link exercise equipment on a jogging trail with
suggested exercises to connect scientific equipment to
how-to-information etc)
bull To link a presentation slide to online information (eg to
complement conference presentations with online
information)
httpinstructionaldesignfusionswordpresscom20100926
qr-codes-augmenting-augmented-reality
Student example
bull Students create a video podcast about an attraction business or
organization of their choice within a 15-mile radius of their school
bull They research the history of their choice plan the podcast (including
media prose and narration) develop a storyboard in Microsoft Word
and then create their podcast using Microsoft Movie Maker
bull The students then put on their marketing hats and generate a QR
code (or tag) for the customers of their chosen establishment so
people are able to access their video podcast on-demand for their PC
or mobile device while also including the podcasts in their class wiki
Mobile Health
bull QR codes can be used to help patients use health information in specific contexts such as when needing to
bull Take a pill
bull Interact with a device (for example a glucose meter a smart Band-Aid etc)
bull Engage in a behavior (eg finding a hospital exercising buying food selecting a meal etc)
Mobile Health
bull On fooddrink packages to link to nutrition information interactive calorie counters and personal information about a patientrsquos diet plan (which would require the learnerpatient to interact with a Web site linked to the QR code)
bull Attached to medication labels linking the codes to patient-friendly information as well as physician and pharmacy contact information
bull Identify drug interactions (useful for patients and physicians) via an interactive or static Web interface
bull On devices patients use to link to how-to information (eg text video or audio information that could be presented in different languages)
Mobile Health
bull Link medications patient devices physical locations etc
to live assistance (eg nurses other health care
providers) via phone numbers associated with the code or
links to sites with live chat capabilities
bull On a card the patient carries or on a key-chain
attachment thatrsquos linked to the patientrsquos personal health
care record (PHR) andor emergency contact information
bull To help patients identify health care providers or
emergency medical services in their area
bull On the equipment on a jogging path or in a gym to
encourage appropriate exercises connect to heart rate
monitors etc
Philips
httpwwwelearningguildcomshowFilecfmid=4492
Video - Ubimark books
httpwwwyoutubecomwatchv=OE5Ch4NnVu0
Discussion
bull How could QR codes help with provide information to the
students in your organization
bull What application would you try and why
bull Advertisement
bull Video
bull Link to document
EXAMPLES
Foo Fighters
bull If you liked reading an article about
the Foo Fighters in a music magazine
you might see a QR code at the end of
the piece
bull When scanned it opens up a website
with a full-length interview with the
band members
bull Or it downloads free wallpaper
ringtones or a music video to your
device
Pepsi Max
bull This Pepsi ad
creatively combines
the QR code as part of
the visual display
making both the
advertisement and the
QR code itself stand
out to anyone who
sees it
Best Buy
bull Best Buy takes advantage of QR codes in-store by provide codes next to items
bull When users scan the code they are taken to product details reviews and ratings
bull The in-store poster also provides details about QR codes how they work and how to use them throughout the store
Brookstone
TomTom Navigation
bull TomTom Navigation released an iPhone app to provide turn-by-turn navigation With the app they began selling iPhone car kits that allowed iPhone users to mount their iPhone similar to mounting their navigation systems in a car
bull When purchasing the car kit TomTom included a QR code on the outside of the box of their phone kit that took users to their iPhone app
Video ndash Fiat
httpwwwyoutubecomwatchv=zomopCe-DGA
Hallmark
Airport Checkpoint Signs
bull The US Department of Homeland Security Transportation Security
Administration recently announced the trial of QR Code airport
checkpoint signs
bull The QR Codes use the Google URL shortener and resolve to the
relevant pages on the tsagov website
Fuel Pump Stickers
The Texas Department of Agriculturersquos (TDA) new
compulsory fuel pump sticker shows how to file a complaint
about the pump the fuel or an expired registration
TDA Mobile website
The QR code resolves to a TDA mobile site
that allows users to see the inspection
history at that location or to file a
complaint
Nissan
Video ndash Tesco QR Code Subway Store
httpwwwyoutubecomwatchv=h7HnR02kJxY
httpwwwuaaalaskaeduadvancementqr-codescfm
University of Alaska Anchorage
Assistive Technology
Digit-Eyes is an iPhone 3G app for the blind and visually
impaired community It makes text or audio QR Code labels
you can read with your iPhone and also lets you read the UPC
or European Article Number and find out whatrsquos in the can or
package
QR CODE ldquoRULESrdquo
Mobilize the landing page
bull Fendi uses a QR Code that decodes to their main site url httpwwwfendicom
bull However if you are accessing the site with a mobile device they are using user agent detection to redirect to their mobile website httpmobilefendicom
bull The Fendi mobile site is quite comprehensive and gives a choice of languages Italian or English
Keep the url short
The QR Code in this advertisement for Ralph
Lauren in New York magazine decodes as
httpmralphlaurencomdefaultaspxab=nym
an unnecessarily long url
The QR Code could have been smaller and
encoded with a higher level of error correction
(ECL) if a url shortener had been used such as
http3ly9Xe
Make the content valuable
bull The good things about this Suntory QR Code are bull Itrsquos on a beer can
bull The QR Code goes to a mobile site where visitors can offset 100g of CO2 once per day and feel good about it
bull There is a daily lottery with the chance of winning cash prizes
bull In other words valuable content that engages the visitor and makes the decoding of the QR Code worthwhile
USING QR CODES
Video ndash Using QR Code
Using a QR code
What happens when you scan a QR Code
bull QR code contains data which either directly provides you
with information or carries out an action
1 A QR code that contains a URL will show you the web
link on the smart device display and ask you if you want
to use your browser to access the site
2 If you say yes it will take you to that address on the
web
Note Some applications will not ask but take you
immediately to the website
QR code reader software
bull For your phone to be able to read QR codes you will need
to have QR code barcode reading software installed on it
bull To find out what application to use for your phone do a
Google search for the model of your phone along with ldquoQR
Readerrdquo
bull Other Resources
bull httpwwwmobile-barcodescomqr-code-software
bull httppercentmobilecomgetqr (use smart device)
NeoReader for iPhone
bull When its open you need only to point your iPhones camera at the QR Code click the scan option and youre all set
bull Within a few seconds the app delivers the unique content directly to your iPhone
bull Works best on iPhones running OS 30 or higher
bull Free
Optiscan for iPhone
bull Upon scanning a QR code within the app you can view the companys QR code information
bull You can also save that data for later so you dont have to come back to the QR code every time you want to view it
bull Even better Optiscan allows you to share QR codes with others
bull Costs $199
QuickMark for iPhone
bull After its scanned the app then provides the information it collects from the code
bull Everything you do with the app is kept in its history folder for viewing at a later time
bull You can even create your own QR codes to share data on your iPhone with other QR-code-reader users
bull Recommended by Google
bull Costs $099
Blackberry Messenger 50
1 Open up BB Messenger 50
2 Open the menu and find the option Scan a
Group Barcode
3 A notice screen will pop-up - check the
option to not show you this message again
4 Your camera will activate
5 Center the code in your viewer - not too
close
6 Whatever content is embedded in the code
will appear and you can click yes when it
asks you to proceed Most qr codes contain
links to websites
httpwwwbeetaggcomen
QR Droid for Android
httpsmarketandroidcomdetailsid=ladroidqramphl=en
Exercise
bull If you do not have a QR code reader on your smart
device install one
bull Scan each of the QR codes examples to reveal content
bull Check content against the ldquorulesrdquo Does it follow the
ldquorulesrdquo Why or why not
bull Mobilize the landing page
bull Keep the url short
bull Make the content valuable
CREATING A QR CODE
Video ndash Creating a QR code
What to look for in generator software
bull Multiple download formats to give you the flexibility to
print codes on signs put them on webpages and send
them in emails
bull Ability to customize colors to coordinate with branding
bull Ability to encode the types of information you want to
include (some generators have more options than others
QR code creation steps (using Kaywa)
1 Chose the content type bull URL
bull Text
bull Phone Number
bull SMS
2 Chose the image size
3 Click Generate
Kaywa
httpqrcodekaywacom
httpcreateqrcodeappspotcom
How much data can you include
bull The amount of data dictates how intricate the barcode is
and because not all mobile phones offer robust cameras
hellip
bull The safest codes are those embedded with minimal text
bull one or two sentences
bull URL
bull phone number
bull email address
QRStuff
httpwwwqrstuffcom
Exercise ndash creating QR codes
1 Link to a URL ndash find an example of how to cut and paste
in Microsoft Word
2 Link to a Google Map location ndash your house or office
address
3 Link to a YouTube video ndash how to change a flat tire
4 Link to a PDF document -
httpneteducauseeduirlibrarypdfELI7046pdf
5 Copy and save the QR codes in a word processing
document
BeeTagg
httpwwwbeetaggcom
Beetagg
Qreate amp Track
httpqreateandtrackcom
QRpedia
bull Generates a QR Code for any
Wikipedia URL
bull When scanned the QR Code
resolves to the server and looks for
the Wikipedia entry to display in the
mobile devices preferred language
bull Ideal for museums and far superior
to resolving to an entry in the same
language for every user
bull The image below shows the QR
Code for one of the geology exhibits
in the Derby Museum and Art
Gallery
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
Video ndash CSI moment
httpwwwyoutubecomwatchv=43886f2c06I
What are Quick Response (QR) codes
bull QR codes are made to
easy link and transfer
information on
smartphones
bull Think of them as print
hyperlinks
Origins
bull Created by Toyota subsidiary Denso Wave in 1994 to
track vehicles during the manufacturing process the QR
code is one of the most popular types of two-dimensional
barcodes
bull It was designed to allow its contents to be decoded at
high speed
bull The technology has seen frequent use in Japan the
United Kingdom is the seventh-largest national consumer
of QR codes
httpenwikipediaorgwikiQR_code
Bar codes vs QR codes
Bar codes
bull One-dimensional codes
bull Holds up to 20 numerical digits
bull Encode information horizontally
QR codes
bull Two-dimensional codes
bull Can hold thousands of
alphanumeric characters of
information
bull Encode information horizontally
and vertically (can fit more data
into a smaller space)
bull Can be read from any angle
According to Nielsencom we are at the beginning of a new
wireless era where smartphones will become the standard
device consumers will use to connect to friends the Internet
and the world at large The increase will be so rapid that by the
end of 2011 Nielsen expects more smartphones in the US
market than feature phones
1 Billion Smart Phones in use globally
50 of all local searches are from a mobile
86 of mobile internet users use their device while watching television
2014 is the year that mobile internet usage will overtake desktop internet usage
200 Million
mobile YouTube views
occur every day
14
18
14
14
16
14
16
29
25
11
15
36
31
18-34 35-54 55+
71
34 51 51 of Americans are aware of or
have seen QR or 2D codes This number
jumps to 71 among 18-34rsquos
Have used Likely to Use
(extremelyvery likely)
Male Female
53 49 48
To find out more about an offer or product
information
To go directly to an online news article
To scan for a coupon from a newspaper poster or
magazine
To access a brandrsquos website from a print ad billboard
or newspaper
As a boarding pass for a flight on my Smartphone
Use my mobile phone to scan a QR code for a contest
To receive a coupon on my mobile phone while in a
store (by scanning the code on the shelf)
To purchase a product Irsquom interested in
To refill prescription drug orders
22
21
18
11
httpblogqueaarcompost8811809234inf
ographics-the-rise-of-qr-codes
QR CODE USES
Video ndash Using QR codes
Video ndash Japanese example
httpwwwyoutubecomwatchv=B_t951pF4AE
General QR code uses
bull Personal or company contact information that can be
saved directly to the smartphone
bull An embedded phone number that the phone can dial
immediately
bull A webpage or a specific destination on a social network
bull A calendar event with location title start and end time
and alarm
bull A physical address with location information
QR code uses in training
bull Text information
bull Quiz questions
bull Scenario questions (eg how would you use this item in
this situation)
bull Polls and surveys
bull Discussion forums
bull Audio (including multiple language formats)
bull Video (for example those how-to-manuals can be how-to-
videos instead)
bull Instructorsmentors available for live-chatting
QR code uses in training
bull To link handouts and books to online resources (eg
turning books into dynamic interactive resources by
linking them to interactive update-able websites)
bull To orient workers to a companyrsquos physical plant and to link
location with information about resources (both physical
and human)
bull To orient students to a campus
bull To link artwork at a museum to information about the
artwork the artist the historical period etc
bull To link buildings to information about architecture and
history
QR code uses in training
bull To complement fieldwork and inquiry-based scavenger
hunts with online information
bull To link nutritional objects to calorie counters
bull To link equipment to online how-to-manuals (eg to link a
glucose meter for diabetics to information on how to use
it to link exercise equipment on a jogging trail with
suggested exercises to connect scientific equipment to
how-to-information etc)
bull To link a presentation slide to online information (eg to
complement conference presentations with online
information)
httpinstructionaldesignfusionswordpresscom20100926
qr-codes-augmenting-augmented-reality
Student example
bull Students create a video podcast about an attraction business or
organization of their choice within a 15-mile radius of their school
bull They research the history of their choice plan the podcast (including
media prose and narration) develop a storyboard in Microsoft Word
and then create their podcast using Microsoft Movie Maker
bull The students then put on their marketing hats and generate a QR
code (or tag) for the customers of their chosen establishment so
people are able to access their video podcast on-demand for their PC
or mobile device while also including the podcasts in their class wiki
Mobile Health
bull QR codes can be used to help patients use health information in specific contexts such as when needing to
bull Take a pill
bull Interact with a device (for example a glucose meter a smart Band-Aid etc)
bull Engage in a behavior (eg finding a hospital exercising buying food selecting a meal etc)
Mobile Health
bull On fooddrink packages to link to nutrition information interactive calorie counters and personal information about a patientrsquos diet plan (which would require the learnerpatient to interact with a Web site linked to the QR code)
bull Attached to medication labels linking the codes to patient-friendly information as well as physician and pharmacy contact information
bull Identify drug interactions (useful for patients and physicians) via an interactive or static Web interface
bull On devices patients use to link to how-to information (eg text video or audio information that could be presented in different languages)
Mobile Health
bull Link medications patient devices physical locations etc
to live assistance (eg nurses other health care
providers) via phone numbers associated with the code or
links to sites with live chat capabilities
bull On a card the patient carries or on a key-chain
attachment thatrsquos linked to the patientrsquos personal health
care record (PHR) andor emergency contact information
bull To help patients identify health care providers or
emergency medical services in their area
bull On the equipment on a jogging path or in a gym to
encourage appropriate exercises connect to heart rate
monitors etc
Philips
httpwwwelearningguildcomshowFilecfmid=4492
Video - Ubimark books
httpwwwyoutubecomwatchv=OE5Ch4NnVu0
Discussion
bull How could QR codes help with provide information to the
students in your organization
bull What application would you try and why
bull Advertisement
bull Video
bull Link to document
EXAMPLES
Foo Fighters
bull If you liked reading an article about
the Foo Fighters in a music magazine
you might see a QR code at the end of
the piece
bull When scanned it opens up a website
with a full-length interview with the
band members
bull Or it downloads free wallpaper
ringtones or a music video to your
device
Pepsi Max
bull This Pepsi ad
creatively combines
the QR code as part of
the visual display
making both the
advertisement and the
QR code itself stand
out to anyone who
sees it
Best Buy
bull Best Buy takes advantage of QR codes in-store by provide codes next to items
bull When users scan the code they are taken to product details reviews and ratings
bull The in-store poster also provides details about QR codes how they work and how to use them throughout the store
Brookstone
TomTom Navigation
bull TomTom Navigation released an iPhone app to provide turn-by-turn navigation With the app they began selling iPhone car kits that allowed iPhone users to mount their iPhone similar to mounting their navigation systems in a car
bull When purchasing the car kit TomTom included a QR code on the outside of the box of their phone kit that took users to their iPhone app
Video ndash Fiat
httpwwwyoutubecomwatchv=zomopCe-DGA
Hallmark
Airport Checkpoint Signs
bull The US Department of Homeland Security Transportation Security
Administration recently announced the trial of QR Code airport
checkpoint signs
bull The QR Codes use the Google URL shortener and resolve to the
relevant pages on the tsagov website
Fuel Pump Stickers
The Texas Department of Agriculturersquos (TDA) new
compulsory fuel pump sticker shows how to file a complaint
about the pump the fuel or an expired registration
TDA Mobile website
The QR code resolves to a TDA mobile site
that allows users to see the inspection
history at that location or to file a
complaint
Nissan
Video ndash Tesco QR Code Subway Store
httpwwwyoutubecomwatchv=h7HnR02kJxY
httpwwwuaaalaskaeduadvancementqr-codescfm
University of Alaska Anchorage
Assistive Technology
Digit-Eyes is an iPhone 3G app for the blind and visually
impaired community It makes text or audio QR Code labels
you can read with your iPhone and also lets you read the UPC
or European Article Number and find out whatrsquos in the can or
package
QR CODE ldquoRULESrdquo
Mobilize the landing page
bull Fendi uses a QR Code that decodes to their main site url httpwwwfendicom
bull However if you are accessing the site with a mobile device they are using user agent detection to redirect to their mobile website httpmobilefendicom
bull The Fendi mobile site is quite comprehensive and gives a choice of languages Italian or English
Keep the url short
The QR Code in this advertisement for Ralph
Lauren in New York magazine decodes as
httpmralphlaurencomdefaultaspxab=nym
an unnecessarily long url
The QR Code could have been smaller and
encoded with a higher level of error correction
(ECL) if a url shortener had been used such as
http3ly9Xe
Make the content valuable
bull The good things about this Suntory QR Code are bull Itrsquos on a beer can
bull The QR Code goes to a mobile site where visitors can offset 100g of CO2 once per day and feel good about it
bull There is a daily lottery with the chance of winning cash prizes
bull In other words valuable content that engages the visitor and makes the decoding of the QR Code worthwhile
USING QR CODES
Video ndash Using QR Code
Using a QR code
What happens when you scan a QR Code
bull QR code contains data which either directly provides you
with information or carries out an action
1 A QR code that contains a URL will show you the web
link on the smart device display and ask you if you want
to use your browser to access the site
2 If you say yes it will take you to that address on the
web
Note Some applications will not ask but take you
immediately to the website
QR code reader software
bull For your phone to be able to read QR codes you will need
to have QR code barcode reading software installed on it
bull To find out what application to use for your phone do a
Google search for the model of your phone along with ldquoQR
Readerrdquo
bull Other Resources
bull httpwwwmobile-barcodescomqr-code-software
bull httppercentmobilecomgetqr (use smart device)
NeoReader for iPhone
bull When its open you need only to point your iPhones camera at the QR Code click the scan option and youre all set
bull Within a few seconds the app delivers the unique content directly to your iPhone
bull Works best on iPhones running OS 30 or higher
bull Free
Optiscan for iPhone
bull Upon scanning a QR code within the app you can view the companys QR code information
bull You can also save that data for later so you dont have to come back to the QR code every time you want to view it
bull Even better Optiscan allows you to share QR codes with others
bull Costs $199
QuickMark for iPhone
bull After its scanned the app then provides the information it collects from the code
bull Everything you do with the app is kept in its history folder for viewing at a later time
bull You can even create your own QR codes to share data on your iPhone with other QR-code-reader users
bull Recommended by Google
bull Costs $099
Blackberry Messenger 50
1 Open up BB Messenger 50
2 Open the menu and find the option Scan a
Group Barcode
3 A notice screen will pop-up - check the
option to not show you this message again
4 Your camera will activate
5 Center the code in your viewer - not too
close
6 Whatever content is embedded in the code
will appear and you can click yes when it
asks you to proceed Most qr codes contain
links to websites
httpwwwbeetaggcomen
QR Droid for Android
httpsmarketandroidcomdetailsid=ladroidqramphl=en
Exercise
bull If you do not have a QR code reader on your smart
device install one
bull Scan each of the QR codes examples to reveal content
bull Check content against the ldquorulesrdquo Does it follow the
ldquorulesrdquo Why or why not
bull Mobilize the landing page
bull Keep the url short
bull Make the content valuable
CREATING A QR CODE
Video ndash Creating a QR code
What to look for in generator software
bull Multiple download formats to give you the flexibility to
print codes on signs put them on webpages and send
them in emails
bull Ability to customize colors to coordinate with branding
bull Ability to encode the types of information you want to
include (some generators have more options than others
QR code creation steps (using Kaywa)
1 Chose the content type bull URL
bull Text
bull Phone Number
bull SMS
2 Chose the image size
3 Click Generate
Kaywa
httpqrcodekaywacom
httpcreateqrcodeappspotcom
How much data can you include
bull The amount of data dictates how intricate the barcode is
and because not all mobile phones offer robust cameras
hellip
bull The safest codes are those embedded with minimal text
bull one or two sentences
bull URL
bull phone number
bull email address
QRStuff
httpwwwqrstuffcom
Exercise ndash creating QR codes
1 Link to a URL ndash find an example of how to cut and paste
in Microsoft Word
2 Link to a Google Map location ndash your house or office
address
3 Link to a YouTube video ndash how to change a flat tire
4 Link to a PDF document -
httpneteducauseeduirlibrarypdfELI7046pdf
5 Copy and save the QR codes in a word processing
document
BeeTagg
httpwwwbeetaggcom
Beetagg
Qreate amp Track
httpqreateandtrackcom
QRpedia
bull Generates a QR Code for any
Wikipedia URL
bull When scanned the QR Code
resolves to the server and looks for
the Wikipedia entry to display in the
mobile devices preferred language
bull Ideal for museums and far superior
to resolving to an entry in the same
language for every user
bull The image below shows the QR
Code for one of the geology exhibits
in the Derby Museum and Art
Gallery
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
What are Quick Response (QR) codes
bull QR codes are made to
easy link and transfer
information on
smartphones
bull Think of them as print
hyperlinks
Origins
bull Created by Toyota subsidiary Denso Wave in 1994 to
track vehicles during the manufacturing process the QR
code is one of the most popular types of two-dimensional
barcodes
bull It was designed to allow its contents to be decoded at
high speed
bull The technology has seen frequent use in Japan the
United Kingdom is the seventh-largest national consumer
of QR codes
httpenwikipediaorgwikiQR_code
Bar codes vs QR codes
Bar codes
bull One-dimensional codes
bull Holds up to 20 numerical digits
bull Encode information horizontally
QR codes
bull Two-dimensional codes
bull Can hold thousands of
alphanumeric characters of
information
bull Encode information horizontally
and vertically (can fit more data
into a smaller space)
bull Can be read from any angle
According to Nielsencom we are at the beginning of a new
wireless era where smartphones will become the standard
device consumers will use to connect to friends the Internet
and the world at large The increase will be so rapid that by the
end of 2011 Nielsen expects more smartphones in the US
market than feature phones
1 Billion Smart Phones in use globally
50 of all local searches are from a mobile
86 of mobile internet users use their device while watching television
2014 is the year that mobile internet usage will overtake desktop internet usage
200 Million
mobile YouTube views
occur every day
14
18
14
14
16
14
16
29
25
11
15
36
31
18-34 35-54 55+
71
34 51 51 of Americans are aware of or
have seen QR or 2D codes This number
jumps to 71 among 18-34rsquos
Have used Likely to Use
(extremelyvery likely)
Male Female
53 49 48
To find out more about an offer or product
information
To go directly to an online news article
To scan for a coupon from a newspaper poster or
magazine
To access a brandrsquos website from a print ad billboard
or newspaper
As a boarding pass for a flight on my Smartphone
Use my mobile phone to scan a QR code for a contest
To receive a coupon on my mobile phone while in a
store (by scanning the code on the shelf)
To purchase a product Irsquom interested in
To refill prescription drug orders
22
21
18
11
httpblogqueaarcompost8811809234inf
ographics-the-rise-of-qr-codes
QR CODE USES
Video ndash Using QR codes
Video ndash Japanese example
httpwwwyoutubecomwatchv=B_t951pF4AE
General QR code uses
bull Personal or company contact information that can be
saved directly to the smartphone
bull An embedded phone number that the phone can dial
immediately
bull A webpage or a specific destination on a social network
bull A calendar event with location title start and end time
and alarm
bull A physical address with location information
QR code uses in training
bull Text information
bull Quiz questions
bull Scenario questions (eg how would you use this item in
this situation)
bull Polls and surveys
bull Discussion forums
bull Audio (including multiple language formats)
bull Video (for example those how-to-manuals can be how-to-
videos instead)
bull Instructorsmentors available for live-chatting
QR code uses in training
bull To link handouts and books to online resources (eg
turning books into dynamic interactive resources by
linking them to interactive update-able websites)
bull To orient workers to a companyrsquos physical plant and to link
location with information about resources (both physical
and human)
bull To orient students to a campus
bull To link artwork at a museum to information about the
artwork the artist the historical period etc
bull To link buildings to information about architecture and
history
QR code uses in training
bull To complement fieldwork and inquiry-based scavenger
hunts with online information
bull To link nutritional objects to calorie counters
bull To link equipment to online how-to-manuals (eg to link a
glucose meter for diabetics to information on how to use
it to link exercise equipment on a jogging trail with
suggested exercises to connect scientific equipment to
how-to-information etc)
bull To link a presentation slide to online information (eg to
complement conference presentations with online
information)
httpinstructionaldesignfusionswordpresscom20100926
qr-codes-augmenting-augmented-reality
Student example
bull Students create a video podcast about an attraction business or
organization of their choice within a 15-mile radius of their school
bull They research the history of their choice plan the podcast (including
media prose and narration) develop a storyboard in Microsoft Word
and then create their podcast using Microsoft Movie Maker
bull The students then put on their marketing hats and generate a QR
code (or tag) for the customers of their chosen establishment so
people are able to access their video podcast on-demand for their PC
or mobile device while also including the podcasts in their class wiki
Mobile Health
bull QR codes can be used to help patients use health information in specific contexts such as when needing to
bull Take a pill
bull Interact with a device (for example a glucose meter a smart Band-Aid etc)
bull Engage in a behavior (eg finding a hospital exercising buying food selecting a meal etc)
Mobile Health
bull On fooddrink packages to link to nutrition information interactive calorie counters and personal information about a patientrsquos diet plan (which would require the learnerpatient to interact with a Web site linked to the QR code)
bull Attached to medication labels linking the codes to patient-friendly information as well as physician and pharmacy contact information
bull Identify drug interactions (useful for patients and physicians) via an interactive or static Web interface
bull On devices patients use to link to how-to information (eg text video or audio information that could be presented in different languages)
Mobile Health
bull Link medications patient devices physical locations etc
to live assistance (eg nurses other health care
providers) via phone numbers associated with the code or
links to sites with live chat capabilities
bull On a card the patient carries or on a key-chain
attachment thatrsquos linked to the patientrsquos personal health
care record (PHR) andor emergency contact information
bull To help patients identify health care providers or
emergency medical services in their area
bull On the equipment on a jogging path or in a gym to
encourage appropriate exercises connect to heart rate
monitors etc
Philips
httpwwwelearningguildcomshowFilecfmid=4492
Video - Ubimark books
httpwwwyoutubecomwatchv=OE5Ch4NnVu0
Discussion
bull How could QR codes help with provide information to the
students in your organization
bull What application would you try and why
bull Advertisement
bull Video
bull Link to document
EXAMPLES
Foo Fighters
bull If you liked reading an article about
the Foo Fighters in a music magazine
you might see a QR code at the end of
the piece
bull When scanned it opens up a website
with a full-length interview with the
band members
bull Or it downloads free wallpaper
ringtones or a music video to your
device
Pepsi Max
bull This Pepsi ad
creatively combines
the QR code as part of
the visual display
making both the
advertisement and the
QR code itself stand
out to anyone who
sees it
Best Buy
bull Best Buy takes advantage of QR codes in-store by provide codes next to items
bull When users scan the code they are taken to product details reviews and ratings
bull The in-store poster also provides details about QR codes how they work and how to use them throughout the store
Brookstone
TomTom Navigation
bull TomTom Navigation released an iPhone app to provide turn-by-turn navigation With the app they began selling iPhone car kits that allowed iPhone users to mount their iPhone similar to mounting their navigation systems in a car
bull When purchasing the car kit TomTom included a QR code on the outside of the box of their phone kit that took users to their iPhone app
Video ndash Fiat
httpwwwyoutubecomwatchv=zomopCe-DGA
Hallmark
Airport Checkpoint Signs
bull The US Department of Homeland Security Transportation Security
Administration recently announced the trial of QR Code airport
checkpoint signs
bull The QR Codes use the Google URL shortener and resolve to the
relevant pages on the tsagov website
Fuel Pump Stickers
The Texas Department of Agriculturersquos (TDA) new
compulsory fuel pump sticker shows how to file a complaint
about the pump the fuel or an expired registration
TDA Mobile website
The QR code resolves to a TDA mobile site
that allows users to see the inspection
history at that location or to file a
complaint
Nissan
Video ndash Tesco QR Code Subway Store
httpwwwyoutubecomwatchv=h7HnR02kJxY
httpwwwuaaalaskaeduadvancementqr-codescfm
University of Alaska Anchorage
Assistive Technology
Digit-Eyes is an iPhone 3G app for the blind and visually
impaired community It makes text or audio QR Code labels
you can read with your iPhone and also lets you read the UPC
or European Article Number and find out whatrsquos in the can or
package
QR CODE ldquoRULESrdquo
Mobilize the landing page
bull Fendi uses a QR Code that decodes to their main site url httpwwwfendicom
bull However if you are accessing the site with a mobile device they are using user agent detection to redirect to their mobile website httpmobilefendicom
bull The Fendi mobile site is quite comprehensive and gives a choice of languages Italian or English
Keep the url short
The QR Code in this advertisement for Ralph
Lauren in New York magazine decodes as
httpmralphlaurencomdefaultaspxab=nym
an unnecessarily long url
The QR Code could have been smaller and
encoded with a higher level of error correction
(ECL) if a url shortener had been used such as
http3ly9Xe
Make the content valuable
bull The good things about this Suntory QR Code are bull Itrsquos on a beer can
bull The QR Code goes to a mobile site where visitors can offset 100g of CO2 once per day and feel good about it
bull There is a daily lottery with the chance of winning cash prizes
bull In other words valuable content that engages the visitor and makes the decoding of the QR Code worthwhile
USING QR CODES
Video ndash Using QR Code
Using a QR code
What happens when you scan a QR Code
bull QR code contains data which either directly provides you
with information or carries out an action
1 A QR code that contains a URL will show you the web
link on the smart device display and ask you if you want
to use your browser to access the site
2 If you say yes it will take you to that address on the
web
Note Some applications will not ask but take you
immediately to the website
QR code reader software
bull For your phone to be able to read QR codes you will need
to have QR code barcode reading software installed on it
bull To find out what application to use for your phone do a
Google search for the model of your phone along with ldquoQR
Readerrdquo
bull Other Resources
bull httpwwwmobile-barcodescomqr-code-software
bull httppercentmobilecomgetqr (use smart device)
NeoReader for iPhone
bull When its open you need only to point your iPhones camera at the QR Code click the scan option and youre all set
bull Within a few seconds the app delivers the unique content directly to your iPhone
bull Works best on iPhones running OS 30 or higher
bull Free
Optiscan for iPhone
bull Upon scanning a QR code within the app you can view the companys QR code information
bull You can also save that data for later so you dont have to come back to the QR code every time you want to view it
bull Even better Optiscan allows you to share QR codes with others
bull Costs $199
QuickMark for iPhone
bull After its scanned the app then provides the information it collects from the code
bull Everything you do with the app is kept in its history folder for viewing at a later time
bull You can even create your own QR codes to share data on your iPhone with other QR-code-reader users
bull Recommended by Google
bull Costs $099
Blackberry Messenger 50
1 Open up BB Messenger 50
2 Open the menu and find the option Scan a
Group Barcode
3 A notice screen will pop-up - check the
option to not show you this message again
4 Your camera will activate
5 Center the code in your viewer - not too
close
6 Whatever content is embedded in the code
will appear and you can click yes when it
asks you to proceed Most qr codes contain
links to websites
httpwwwbeetaggcomen
QR Droid for Android
httpsmarketandroidcomdetailsid=ladroidqramphl=en
Exercise
bull If you do not have a QR code reader on your smart
device install one
bull Scan each of the QR codes examples to reveal content
bull Check content against the ldquorulesrdquo Does it follow the
ldquorulesrdquo Why or why not
bull Mobilize the landing page
bull Keep the url short
bull Make the content valuable
CREATING A QR CODE
Video ndash Creating a QR code
What to look for in generator software
bull Multiple download formats to give you the flexibility to
print codes on signs put them on webpages and send
them in emails
bull Ability to customize colors to coordinate with branding
bull Ability to encode the types of information you want to
include (some generators have more options than others
QR code creation steps (using Kaywa)
1 Chose the content type bull URL
bull Text
bull Phone Number
bull SMS
2 Chose the image size
3 Click Generate
Kaywa
httpqrcodekaywacom
httpcreateqrcodeappspotcom
How much data can you include
bull The amount of data dictates how intricate the barcode is
and because not all mobile phones offer robust cameras
hellip
bull The safest codes are those embedded with minimal text
bull one or two sentences
bull URL
bull phone number
bull email address
QRStuff
httpwwwqrstuffcom
Exercise ndash creating QR codes
1 Link to a URL ndash find an example of how to cut and paste
in Microsoft Word
2 Link to a Google Map location ndash your house or office
address
3 Link to a YouTube video ndash how to change a flat tire
4 Link to a PDF document -
httpneteducauseeduirlibrarypdfELI7046pdf
5 Copy and save the QR codes in a word processing
document
BeeTagg
httpwwwbeetaggcom
Beetagg
Qreate amp Track
httpqreateandtrackcom
QRpedia
bull Generates a QR Code for any
Wikipedia URL
bull When scanned the QR Code
resolves to the server and looks for
the Wikipedia entry to display in the
mobile devices preferred language
bull Ideal for museums and far superior
to resolving to an entry in the same
language for every user
bull The image below shows the QR
Code for one of the geology exhibits
in the Derby Museum and Art
Gallery
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
Origins
bull Created by Toyota subsidiary Denso Wave in 1994 to
track vehicles during the manufacturing process the QR
code is one of the most popular types of two-dimensional
barcodes
bull It was designed to allow its contents to be decoded at
high speed
bull The technology has seen frequent use in Japan the
United Kingdom is the seventh-largest national consumer
of QR codes
httpenwikipediaorgwikiQR_code
Bar codes vs QR codes
Bar codes
bull One-dimensional codes
bull Holds up to 20 numerical digits
bull Encode information horizontally
QR codes
bull Two-dimensional codes
bull Can hold thousands of
alphanumeric characters of
information
bull Encode information horizontally
and vertically (can fit more data
into a smaller space)
bull Can be read from any angle
According to Nielsencom we are at the beginning of a new
wireless era where smartphones will become the standard
device consumers will use to connect to friends the Internet
and the world at large The increase will be so rapid that by the
end of 2011 Nielsen expects more smartphones in the US
market than feature phones
1 Billion Smart Phones in use globally
50 of all local searches are from a mobile
86 of mobile internet users use their device while watching television
2014 is the year that mobile internet usage will overtake desktop internet usage
200 Million
mobile YouTube views
occur every day
14
18
14
14
16
14
16
29
25
11
15
36
31
18-34 35-54 55+
71
34 51 51 of Americans are aware of or
have seen QR or 2D codes This number
jumps to 71 among 18-34rsquos
Have used Likely to Use
(extremelyvery likely)
Male Female
53 49 48
To find out more about an offer or product
information
To go directly to an online news article
To scan for a coupon from a newspaper poster or
magazine
To access a brandrsquos website from a print ad billboard
or newspaper
As a boarding pass for a flight on my Smartphone
Use my mobile phone to scan a QR code for a contest
To receive a coupon on my mobile phone while in a
store (by scanning the code on the shelf)
To purchase a product Irsquom interested in
To refill prescription drug orders
22
21
18
11
httpblogqueaarcompost8811809234inf
ographics-the-rise-of-qr-codes
QR CODE USES
Video ndash Using QR codes
Video ndash Japanese example
httpwwwyoutubecomwatchv=B_t951pF4AE
General QR code uses
bull Personal or company contact information that can be
saved directly to the smartphone
bull An embedded phone number that the phone can dial
immediately
bull A webpage or a specific destination on a social network
bull A calendar event with location title start and end time
and alarm
bull A physical address with location information
QR code uses in training
bull Text information
bull Quiz questions
bull Scenario questions (eg how would you use this item in
this situation)
bull Polls and surveys
bull Discussion forums
bull Audio (including multiple language formats)
bull Video (for example those how-to-manuals can be how-to-
videos instead)
bull Instructorsmentors available for live-chatting
QR code uses in training
bull To link handouts and books to online resources (eg
turning books into dynamic interactive resources by
linking them to interactive update-able websites)
bull To orient workers to a companyrsquos physical plant and to link
location with information about resources (both physical
and human)
bull To orient students to a campus
bull To link artwork at a museum to information about the
artwork the artist the historical period etc
bull To link buildings to information about architecture and
history
QR code uses in training
bull To complement fieldwork and inquiry-based scavenger
hunts with online information
bull To link nutritional objects to calorie counters
bull To link equipment to online how-to-manuals (eg to link a
glucose meter for diabetics to information on how to use
it to link exercise equipment on a jogging trail with
suggested exercises to connect scientific equipment to
how-to-information etc)
bull To link a presentation slide to online information (eg to
complement conference presentations with online
information)
httpinstructionaldesignfusionswordpresscom20100926
qr-codes-augmenting-augmented-reality
Student example
bull Students create a video podcast about an attraction business or
organization of their choice within a 15-mile radius of their school
bull They research the history of their choice plan the podcast (including
media prose and narration) develop a storyboard in Microsoft Word
and then create their podcast using Microsoft Movie Maker
bull The students then put on their marketing hats and generate a QR
code (or tag) for the customers of their chosen establishment so
people are able to access their video podcast on-demand for their PC
or mobile device while also including the podcasts in their class wiki
Mobile Health
bull QR codes can be used to help patients use health information in specific contexts such as when needing to
bull Take a pill
bull Interact with a device (for example a glucose meter a smart Band-Aid etc)
bull Engage in a behavior (eg finding a hospital exercising buying food selecting a meal etc)
Mobile Health
bull On fooddrink packages to link to nutrition information interactive calorie counters and personal information about a patientrsquos diet plan (which would require the learnerpatient to interact with a Web site linked to the QR code)
bull Attached to medication labels linking the codes to patient-friendly information as well as physician and pharmacy contact information
bull Identify drug interactions (useful for patients and physicians) via an interactive or static Web interface
bull On devices patients use to link to how-to information (eg text video or audio information that could be presented in different languages)
Mobile Health
bull Link medications patient devices physical locations etc
to live assistance (eg nurses other health care
providers) via phone numbers associated with the code or
links to sites with live chat capabilities
bull On a card the patient carries or on a key-chain
attachment thatrsquos linked to the patientrsquos personal health
care record (PHR) andor emergency contact information
bull To help patients identify health care providers or
emergency medical services in their area
bull On the equipment on a jogging path or in a gym to
encourage appropriate exercises connect to heart rate
monitors etc
Philips
httpwwwelearningguildcomshowFilecfmid=4492
Video - Ubimark books
httpwwwyoutubecomwatchv=OE5Ch4NnVu0
Discussion
bull How could QR codes help with provide information to the
students in your organization
bull What application would you try and why
bull Advertisement
bull Video
bull Link to document
EXAMPLES
Foo Fighters
bull If you liked reading an article about
the Foo Fighters in a music magazine
you might see a QR code at the end of
the piece
bull When scanned it opens up a website
with a full-length interview with the
band members
bull Or it downloads free wallpaper
ringtones or a music video to your
device
Pepsi Max
bull This Pepsi ad
creatively combines
the QR code as part of
the visual display
making both the
advertisement and the
QR code itself stand
out to anyone who
sees it
Best Buy
bull Best Buy takes advantage of QR codes in-store by provide codes next to items
bull When users scan the code they are taken to product details reviews and ratings
bull The in-store poster also provides details about QR codes how they work and how to use them throughout the store
Brookstone
TomTom Navigation
bull TomTom Navigation released an iPhone app to provide turn-by-turn navigation With the app they began selling iPhone car kits that allowed iPhone users to mount their iPhone similar to mounting their navigation systems in a car
bull When purchasing the car kit TomTom included a QR code on the outside of the box of their phone kit that took users to their iPhone app
Video ndash Fiat
httpwwwyoutubecomwatchv=zomopCe-DGA
Hallmark
Airport Checkpoint Signs
bull The US Department of Homeland Security Transportation Security
Administration recently announced the trial of QR Code airport
checkpoint signs
bull The QR Codes use the Google URL shortener and resolve to the
relevant pages on the tsagov website
Fuel Pump Stickers
The Texas Department of Agriculturersquos (TDA) new
compulsory fuel pump sticker shows how to file a complaint
about the pump the fuel or an expired registration
TDA Mobile website
The QR code resolves to a TDA mobile site
that allows users to see the inspection
history at that location or to file a
complaint
Nissan
Video ndash Tesco QR Code Subway Store
httpwwwyoutubecomwatchv=h7HnR02kJxY
httpwwwuaaalaskaeduadvancementqr-codescfm
University of Alaska Anchorage
Assistive Technology
Digit-Eyes is an iPhone 3G app for the blind and visually
impaired community It makes text or audio QR Code labels
you can read with your iPhone and also lets you read the UPC
or European Article Number and find out whatrsquos in the can or
package
QR CODE ldquoRULESrdquo
Mobilize the landing page
bull Fendi uses a QR Code that decodes to their main site url httpwwwfendicom
bull However if you are accessing the site with a mobile device they are using user agent detection to redirect to their mobile website httpmobilefendicom
bull The Fendi mobile site is quite comprehensive and gives a choice of languages Italian or English
Keep the url short
The QR Code in this advertisement for Ralph
Lauren in New York magazine decodes as
httpmralphlaurencomdefaultaspxab=nym
an unnecessarily long url
The QR Code could have been smaller and
encoded with a higher level of error correction
(ECL) if a url shortener had been used such as
http3ly9Xe
Make the content valuable
bull The good things about this Suntory QR Code are bull Itrsquos on a beer can
bull The QR Code goes to a mobile site where visitors can offset 100g of CO2 once per day and feel good about it
bull There is a daily lottery with the chance of winning cash prizes
bull In other words valuable content that engages the visitor and makes the decoding of the QR Code worthwhile
USING QR CODES
Video ndash Using QR Code
Using a QR code
What happens when you scan a QR Code
bull QR code contains data which either directly provides you
with information or carries out an action
1 A QR code that contains a URL will show you the web
link on the smart device display and ask you if you want
to use your browser to access the site
2 If you say yes it will take you to that address on the
web
Note Some applications will not ask but take you
immediately to the website
QR code reader software
bull For your phone to be able to read QR codes you will need
to have QR code barcode reading software installed on it
bull To find out what application to use for your phone do a
Google search for the model of your phone along with ldquoQR
Readerrdquo
bull Other Resources
bull httpwwwmobile-barcodescomqr-code-software
bull httppercentmobilecomgetqr (use smart device)
NeoReader for iPhone
bull When its open you need only to point your iPhones camera at the QR Code click the scan option and youre all set
bull Within a few seconds the app delivers the unique content directly to your iPhone
bull Works best on iPhones running OS 30 or higher
bull Free
Optiscan for iPhone
bull Upon scanning a QR code within the app you can view the companys QR code information
bull You can also save that data for later so you dont have to come back to the QR code every time you want to view it
bull Even better Optiscan allows you to share QR codes with others
bull Costs $199
QuickMark for iPhone
bull After its scanned the app then provides the information it collects from the code
bull Everything you do with the app is kept in its history folder for viewing at a later time
bull You can even create your own QR codes to share data on your iPhone with other QR-code-reader users
bull Recommended by Google
bull Costs $099
Blackberry Messenger 50
1 Open up BB Messenger 50
2 Open the menu and find the option Scan a
Group Barcode
3 A notice screen will pop-up - check the
option to not show you this message again
4 Your camera will activate
5 Center the code in your viewer - not too
close
6 Whatever content is embedded in the code
will appear and you can click yes when it
asks you to proceed Most qr codes contain
links to websites
httpwwwbeetaggcomen
QR Droid for Android
httpsmarketandroidcomdetailsid=ladroidqramphl=en
Exercise
bull If you do not have a QR code reader on your smart
device install one
bull Scan each of the QR codes examples to reveal content
bull Check content against the ldquorulesrdquo Does it follow the
ldquorulesrdquo Why or why not
bull Mobilize the landing page
bull Keep the url short
bull Make the content valuable
CREATING A QR CODE
Video ndash Creating a QR code
What to look for in generator software
bull Multiple download formats to give you the flexibility to
print codes on signs put them on webpages and send
them in emails
bull Ability to customize colors to coordinate with branding
bull Ability to encode the types of information you want to
include (some generators have more options than others
QR code creation steps (using Kaywa)
1 Chose the content type bull URL
bull Text
bull Phone Number
bull SMS
2 Chose the image size
3 Click Generate
Kaywa
httpqrcodekaywacom
httpcreateqrcodeappspotcom
How much data can you include
bull The amount of data dictates how intricate the barcode is
and because not all mobile phones offer robust cameras
hellip
bull The safest codes are those embedded with minimal text
bull one or two sentences
bull URL
bull phone number
bull email address
QRStuff
httpwwwqrstuffcom
Exercise ndash creating QR codes
1 Link to a URL ndash find an example of how to cut and paste
in Microsoft Word
2 Link to a Google Map location ndash your house or office
address
3 Link to a YouTube video ndash how to change a flat tire
4 Link to a PDF document -
httpneteducauseeduirlibrarypdfELI7046pdf
5 Copy and save the QR codes in a word processing
document
BeeTagg
httpwwwbeetaggcom
Beetagg
Qreate amp Track
httpqreateandtrackcom
QRpedia
bull Generates a QR Code for any
Wikipedia URL
bull When scanned the QR Code
resolves to the server and looks for
the Wikipedia entry to display in the
mobile devices preferred language
bull Ideal for museums and far superior
to resolving to an entry in the same
language for every user
bull The image below shows the QR
Code for one of the geology exhibits
in the Derby Museum and Art
Gallery
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
Bar codes vs QR codes
Bar codes
bull One-dimensional codes
bull Holds up to 20 numerical digits
bull Encode information horizontally
QR codes
bull Two-dimensional codes
bull Can hold thousands of
alphanumeric characters of
information
bull Encode information horizontally
and vertically (can fit more data
into a smaller space)
bull Can be read from any angle
According to Nielsencom we are at the beginning of a new
wireless era where smartphones will become the standard
device consumers will use to connect to friends the Internet
and the world at large The increase will be so rapid that by the
end of 2011 Nielsen expects more smartphones in the US
market than feature phones
1 Billion Smart Phones in use globally
50 of all local searches are from a mobile
86 of mobile internet users use their device while watching television
2014 is the year that mobile internet usage will overtake desktop internet usage
200 Million
mobile YouTube views
occur every day
14
18
14
14
16
14
16
29
25
11
15
36
31
18-34 35-54 55+
71
34 51 51 of Americans are aware of or
have seen QR or 2D codes This number
jumps to 71 among 18-34rsquos
Have used Likely to Use
(extremelyvery likely)
Male Female
53 49 48
To find out more about an offer or product
information
To go directly to an online news article
To scan for a coupon from a newspaper poster or
magazine
To access a brandrsquos website from a print ad billboard
or newspaper
As a boarding pass for a flight on my Smartphone
Use my mobile phone to scan a QR code for a contest
To receive a coupon on my mobile phone while in a
store (by scanning the code on the shelf)
To purchase a product Irsquom interested in
To refill prescription drug orders
22
21
18
11
httpblogqueaarcompost8811809234inf
ographics-the-rise-of-qr-codes
QR CODE USES
Video ndash Using QR codes
Video ndash Japanese example
httpwwwyoutubecomwatchv=B_t951pF4AE
General QR code uses
bull Personal or company contact information that can be
saved directly to the smartphone
bull An embedded phone number that the phone can dial
immediately
bull A webpage or a specific destination on a social network
bull A calendar event with location title start and end time
and alarm
bull A physical address with location information
QR code uses in training
bull Text information
bull Quiz questions
bull Scenario questions (eg how would you use this item in
this situation)
bull Polls and surveys
bull Discussion forums
bull Audio (including multiple language formats)
bull Video (for example those how-to-manuals can be how-to-
videos instead)
bull Instructorsmentors available for live-chatting
QR code uses in training
bull To link handouts and books to online resources (eg
turning books into dynamic interactive resources by
linking them to interactive update-able websites)
bull To orient workers to a companyrsquos physical plant and to link
location with information about resources (both physical
and human)
bull To orient students to a campus
bull To link artwork at a museum to information about the
artwork the artist the historical period etc
bull To link buildings to information about architecture and
history
QR code uses in training
bull To complement fieldwork and inquiry-based scavenger
hunts with online information
bull To link nutritional objects to calorie counters
bull To link equipment to online how-to-manuals (eg to link a
glucose meter for diabetics to information on how to use
it to link exercise equipment on a jogging trail with
suggested exercises to connect scientific equipment to
how-to-information etc)
bull To link a presentation slide to online information (eg to
complement conference presentations with online
information)
httpinstructionaldesignfusionswordpresscom20100926
qr-codes-augmenting-augmented-reality
Student example
bull Students create a video podcast about an attraction business or
organization of their choice within a 15-mile radius of their school
bull They research the history of their choice plan the podcast (including
media prose and narration) develop a storyboard in Microsoft Word
and then create their podcast using Microsoft Movie Maker
bull The students then put on their marketing hats and generate a QR
code (or tag) for the customers of their chosen establishment so
people are able to access their video podcast on-demand for their PC
or mobile device while also including the podcasts in their class wiki
Mobile Health
bull QR codes can be used to help patients use health information in specific contexts such as when needing to
bull Take a pill
bull Interact with a device (for example a glucose meter a smart Band-Aid etc)
bull Engage in a behavior (eg finding a hospital exercising buying food selecting a meal etc)
Mobile Health
bull On fooddrink packages to link to nutrition information interactive calorie counters and personal information about a patientrsquos diet plan (which would require the learnerpatient to interact with a Web site linked to the QR code)
bull Attached to medication labels linking the codes to patient-friendly information as well as physician and pharmacy contact information
bull Identify drug interactions (useful for patients and physicians) via an interactive or static Web interface
bull On devices patients use to link to how-to information (eg text video or audio information that could be presented in different languages)
Mobile Health
bull Link medications patient devices physical locations etc
to live assistance (eg nurses other health care
providers) via phone numbers associated with the code or
links to sites with live chat capabilities
bull On a card the patient carries or on a key-chain
attachment thatrsquos linked to the patientrsquos personal health
care record (PHR) andor emergency contact information
bull To help patients identify health care providers or
emergency medical services in their area
bull On the equipment on a jogging path or in a gym to
encourage appropriate exercises connect to heart rate
monitors etc
Philips
httpwwwelearningguildcomshowFilecfmid=4492
Video - Ubimark books
httpwwwyoutubecomwatchv=OE5Ch4NnVu0
Discussion
bull How could QR codes help with provide information to the
students in your organization
bull What application would you try and why
bull Advertisement
bull Video
bull Link to document
EXAMPLES
Foo Fighters
bull If you liked reading an article about
the Foo Fighters in a music magazine
you might see a QR code at the end of
the piece
bull When scanned it opens up a website
with a full-length interview with the
band members
bull Or it downloads free wallpaper
ringtones or a music video to your
device
Pepsi Max
bull This Pepsi ad
creatively combines
the QR code as part of
the visual display
making both the
advertisement and the
QR code itself stand
out to anyone who
sees it
Best Buy
bull Best Buy takes advantage of QR codes in-store by provide codes next to items
bull When users scan the code they are taken to product details reviews and ratings
bull The in-store poster also provides details about QR codes how they work and how to use them throughout the store
Brookstone
TomTom Navigation
bull TomTom Navigation released an iPhone app to provide turn-by-turn navigation With the app they began selling iPhone car kits that allowed iPhone users to mount their iPhone similar to mounting their navigation systems in a car
bull When purchasing the car kit TomTom included a QR code on the outside of the box of their phone kit that took users to their iPhone app
Video ndash Fiat
httpwwwyoutubecomwatchv=zomopCe-DGA
Hallmark
Airport Checkpoint Signs
bull The US Department of Homeland Security Transportation Security
Administration recently announced the trial of QR Code airport
checkpoint signs
bull The QR Codes use the Google URL shortener and resolve to the
relevant pages on the tsagov website
Fuel Pump Stickers
The Texas Department of Agriculturersquos (TDA) new
compulsory fuel pump sticker shows how to file a complaint
about the pump the fuel or an expired registration
TDA Mobile website
The QR code resolves to a TDA mobile site
that allows users to see the inspection
history at that location or to file a
complaint
Nissan
Video ndash Tesco QR Code Subway Store
httpwwwyoutubecomwatchv=h7HnR02kJxY
httpwwwuaaalaskaeduadvancementqr-codescfm
University of Alaska Anchorage
Assistive Technology
Digit-Eyes is an iPhone 3G app for the blind and visually
impaired community It makes text or audio QR Code labels
you can read with your iPhone and also lets you read the UPC
or European Article Number and find out whatrsquos in the can or
package
QR CODE ldquoRULESrdquo
Mobilize the landing page
bull Fendi uses a QR Code that decodes to their main site url httpwwwfendicom
bull However if you are accessing the site with a mobile device they are using user agent detection to redirect to their mobile website httpmobilefendicom
bull The Fendi mobile site is quite comprehensive and gives a choice of languages Italian or English
Keep the url short
The QR Code in this advertisement for Ralph
Lauren in New York magazine decodes as
httpmralphlaurencomdefaultaspxab=nym
an unnecessarily long url
The QR Code could have been smaller and
encoded with a higher level of error correction
(ECL) if a url shortener had been used such as
http3ly9Xe
Make the content valuable
bull The good things about this Suntory QR Code are bull Itrsquos on a beer can
bull The QR Code goes to a mobile site where visitors can offset 100g of CO2 once per day and feel good about it
bull There is a daily lottery with the chance of winning cash prizes
bull In other words valuable content that engages the visitor and makes the decoding of the QR Code worthwhile
USING QR CODES
Video ndash Using QR Code
Using a QR code
What happens when you scan a QR Code
bull QR code contains data which either directly provides you
with information or carries out an action
1 A QR code that contains a URL will show you the web
link on the smart device display and ask you if you want
to use your browser to access the site
2 If you say yes it will take you to that address on the
web
Note Some applications will not ask but take you
immediately to the website
QR code reader software
bull For your phone to be able to read QR codes you will need
to have QR code barcode reading software installed on it
bull To find out what application to use for your phone do a
Google search for the model of your phone along with ldquoQR
Readerrdquo
bull Other Resources
bull httpwwwmobile-barcodescomqr-code-software
bull httppercentmobilecomgetqr (use smart device)
NeoReader for iPhone
bull When its open you need only to point your iPhones camera at the QR Code click the scan option and youre all set
bull Within a few seconds the app delivers the unique content directly to your iPhone
bull Works best on iPhones running OS 30 or higher
bull Free
Optiscan for iPhone
bull Upon scanning a QR code within the app you can view the companys QR code information
bull You can also save that data for later so you dont have to come back to the QR code every time you want to view it
bull Even better Optiscan allows you to share QR codes with others
bull Costs $199
QuickMark for iPhone
bull After its scanned the app then provides the information it collects from the code
bull Everything you do with the app is kept in its history folder for viewing at a later time
bull You can even create your own QR codes to share data on your iPhone with other QR-code-reader users
bull Recommended by Google
bull Costs $099
Blackberry Messenger 50
1 Open up BB Messenger 50
2 Open the menu and find the option Scan a
Group Barcode
3 A notice screen will pop-up - check the
option to not show you this message again
4 Your camera will activate
5 Center the code in your viewer - not too
close
6 Whatever content is embedded in the code
will appear and you can click yes when it
asks you to proceed Most qr codes contain
links to websites
httpwwwbeetaggcomen
QR Droid for Android
httpsmarketandroidcomdetailsid=ladroidqramphl=en
Exercise
bull If you do not have a QR code reader on your smart
device install one
bull Scan each of the QR codes examples to reveal content
bull Check content against the ldquorulesrdquo Does it follow the
ldquorulesrdquo Why or why not
bull Mobilize the landing page
bull Keep the url short
bull Make the content valuable
CREATING A QR CODE
Video ndash Creating a QR code
What to look for in generator software
bull Multiple download formats to give you the flexibility to
print codes on signs put them on webpages and send
them in emails
bull Ability to customize colors to coordinate with branding
bull Ability to encode the types of information you want to
include (some generators have more options than others
QR code creation steps (using Kaywa)
1 Chose the content type bull URL
bull Text
bull Phone Number
bull SMS
2 Chose the image size
3 Click Generate
Kaywa
httpqrcodekaywacom
httpcreateqrcodeappspotcom
How much data can you include
bull The amount of data dictates how intricate the barcode is
and because not all mobile phones offer robust cameras
hellip
bull The safest codes are those embedded with minimal text
bull one or two sentences
bull URL
bull phone number
bull email address
QRStuff
httpwwwqrstuffcom
Exercise ndash creating QR codes
1 Link to a URL ndash find an example of how to cut and paste
in Microsoft Word
2 Link to a Google Map location ndash your house or office
address
3 Link to a YouTube video ndash how to change a flat tire
4 Link to a PDF document -
httpneteducauseeduirlibrarypdfELI7046pdf
5 Copy and save the QR codes in a word processing
document
BeeTagg
httpwwwbeetaggcom
Beetagg
Qreate amp Track
httpqreateandtrackcom
QRpedia
bull Generates a QR Code for any
Wikipedia URL
bull When scanned the QR Code
resolves to the server and looks for
the Wikipedia entry to display in the
mobile devices preferred language
bull Ideal for museums and far superior
to resolving to an entry in the same
language for every user
bull The image below shows the QR
Code for one of the geology exhibits
in the Derby Museum and Art
Gallery
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
According to Nielsencom we are at the beginning of a new
wireless era where smartphones will become the standard
device consumers will use to connect to friends the Internet
and the world at large The increase will be so rapid that by the
end of 2011 Nielsen expects more smartphones in the US
market than feature phones
1 Billion Smart Phones in use globally
50 of all local searches are from a mobile
86 of mobile internet users use their device while watching television
2014 is the year that mobile internet usage will overtake desktop internet usage
200 Million
mobile YouTube views
occur every day
14
18
14
14
16
14
16
29
25
11
15
36
31
18-34 35-54 55+
71
34 51 51 of Americans are aware of or
have seen QR or 2D codes This number
jumps to 71 among 18-34rsquos
Have used Likely to Use
(extremelyvery likely)
Male Female
53 49 48
To find out more about an offer or product
information
To go directly to an online news article
To scan for a coupon from a newspaper poster or
magazine
To access a brandrsquos website from a print ad billboard
or newspaper
As a boarding pass for a flight on my Smartphone
Use my mobile phone to scan a QR code for a contest
To receive a coupon on my mobile phone while in a
store (by scanning the code on the shelf)
To purchase a product Irsquom interested in
To refill prescription drug orders
22
21
18
11
httpblogqueaarcompost8811809234inf
ographics-the-rise-of-qr-codes
QR CODE USES
Video ndash Using QR codes
Video ndash Japanese example
httpwwwyoutubecomwatchv=B_t951pF4AE
General QR code uses
bull Personal or company contact information that can be
saved directly to the smartphone
bull An embedded phone number that the phone can dial
immediately
bull A webpage or a specific destination on a social network
bull A calendar event with location title start and end time
and alarm
bull A physical address with location information
QR code uses in training
bull Text information
bull Quiz questions
bull Scenario questions (eg how would you use this item in
this situation)
bull Polls and surveys
bull Discussion forums
bull Audio (including multiple language formats)
bull Video (for example those how-to-manuals can be how-to-
videos instead)
bull Instructorsmentors available for live-chatting
QR code uses in training
bull To link handouts and books to online resources (eg
turning books into dynamic interactive resources by
linking them to interactive update-able websites)
bull To orient workers to a companyrsquos physical plant and to link
location with information about resources (both physical
and human)
bull To orient students to a campus
bull To link artwork at a museum to information about the
artwork the artist the historical period etc
bull To link buildings to information about architecture and
history
QR code uses in training
bull To complement fieldwork and inquiry-based scavenger
hunts with online information
bull To link nutritional objects to calorie counters
bull To link equipment to online how-to-manuals (eg to link a
glucose meter for diabetics to information on how to use
it to link exercise equipment on a jogging trail with
suggested exercises to connect scientific equipment to
how-to-information etc)
bull To link a presentation slide to online information (eg to
complement conference presentations with online
information)
httpinstructionaldesignfusionswordpresscom20100926
qr-codes-augmenting-augmented-reality
Student example
bull Students create a video podcast about an attraction business or
organization of their choice within a 15-mile radius of their school
bull They research the history of their choice plan the podcast (including
media prose and narration) develop a storyboard in Microsoft Word
and then create their podcast using Microsoft Movie Maker
bull The students then put on their marketing hats and generate a QR
code (or tag) for the customers of their chosen establishment so
people are able to access their video podcast on-demand for their PC
or mobile device while also including the podcasts in their class wiki
Mobile Health
bull QR codes can be used to help patients use health information in specific contexts such as when needing to
bull Take a pill
bull Interact with a device (for example a glucose meter a smart Band-Aid etc)
bull Engage in a behavior (eg finding a hospital exercising buying food selecting a meal etc)
Mobile Health
bull On fooddrink packages to link to nutrition information interactive calorie counters and personal information about a patientrsquos diet plan (which would require the learnerpatient to interact with a Web site linked to the QR code)
bull Attached to medication labels linking the codes to patient-friendly information as well as physician and pharmacy contact information
bull Identify drug interactions (useful for patients and physicians) via an interactive or static Web interface
bull On devices patients use to link to how-to information (eg text video or audio information that could be presented in different languages)
Mobile Health
bull Link medications patient devices physical locations etc
to live assistance (eg nurses other health care
providers) via phone numbers associated with the code or
links to sites with live chat capabilities
bull On a card the patient carries or on a key-chain
attachment thatrsquos linked to the patientrsquos personal health
care record (PHR) andor emergency contact information
bull To help patients identify health care providers or
emergency medical services in their area
bull On the equipment on a jogging path or in a gym to
encourage appropriate exercises connect to heart rate
monitors etc
Philips
httpwwwelearningguildcomshowFilecfmid=4492
Video - Ubimark books
httpwwwyoutubecomwatchv=OE5Ch4NnVu0
Discussion
bull How could QR codes help with provide information to the
students in your organization
bull What application would you try and why
bull Advertisement
bull Video
bull Link to document
EXAMPLES
Foo Fighters
bull If you liked reading an article about
the Foo Fighters in a music magazine
you might see a QR code at the end of
the piece
bull When scanned it opens up a website
with a full-length interview with the
band members
bull Or it downloads free wallpaper
ringtones or a music video to your
device
Pepsi Max
bull This Pepsi ad
creatively combines
the QR code as part of
the visual display
making both the
advertisement and the
QR code itself stand
out to anyone who
sees it
Best Buy
bull Best Buy takes advantage of QR codes in-store by provide codes next to items
bull When users scan the code they are taken to product details reviews and ratings
bull The in-store poster also provides details about QR codes how they work and how to use them throughout the store
Brookstone
TomTom Navigation
bull TomTom Navigation released an iPhone app to provide turn-by-turn navigation With the app they began selling iPhone car kits that allowed iPhone users to mount their iPhone similar to mounting their navigation systems in a car
bull When purchasing the car kit TomTom included a QR code on the outside of the box of their phone kit that took users to their iPhone app
Video ndash Fiat
httpwwwyoutubecomwatchv=zomopCe-DGA
Hallmark
Airport Checkpoint Signs
bull The US Department of Homeland Security Transportation Security
Administration recently announced the trial of QR Code airport
checkpoint signs
bull The QR Codes use the Google URL shortener and resolve to the
relevant pages on the tsagov website
Fuel Pump Stickers
The Texas Department of Agriculturersquos (TDA) new
compulsory fuel pump sticker shows how to file a complaint
about the pump the fuel or an expired registration
TDA Mobile website
The QR code resolves to a TDA mobile site
that allows users to see the inspection
history at that location or to file a
complaint
Nissan
Video ndash Tesco QR Code Subway Store
httpwwwyoutubecomwatchv=h7HnR02kJxY
httpwwwuaaalaskaeduadvancementqr-codescfm
University of Alaska Anchorage
Assistive Technology
Digit-Eyes is an iPhone 3G app for the blind and visually
impaired community It makes text or audio QR Code labels
you can read with your iPhone and also lets you read the UPC
or European Article Number and find out whatrsquos in the can or
package
QR CODE ldquoRULESrdquo
Mobilize the landing page
bull Fendi uses a QR Code that decodes to their main site url httpwwwfendicom
bull However if you are accessing the site with a mobile device they are using user agent detection to redirect to their mobile website httpmobilefendicom
bull The Fendi mobile site is quite comprehensive and gives a choice of languages Italian or English
Keep the url short
The QR Code in this advertisement for Ralph
Lauren in New York magazine decodes as
httpmralphlaurencomdefaultaspxab=nym
an unnecessarily long url
The QR Code could have been smaller and
encoded with a higher level of error correction
(ECL) if a url shortener had been used such as
http3ly9Xe
Make the content valuable
bull The good things about this Suntory QR Code are bull Itrsquos on a beer can
bull The QR Code goes to a mobile site where visitors can offset 100g of CO2 once per day and feel good about it
bull There is a daily lottery with the chance of winning cash prizes
bull In other words valuable content that engages the visitor and makes the decoding of the QR Code worthwhile
USING QR CODES
Video ndash Using QR Code
Using a QR code
What happens when you scan a QR Code
bull QR code contains data which either directly provides you
with information or carries out an action
1 A QR code that contains a URL will show you the web
link on the smart device display and ask you if you want
to use your browser to access the site
2 If you say yes it will take you to that address on the
web
Note Some applications will not ask but take you
immediately to the website
QR code reader software
bull For your phone to be able to read QR codes you will need
to have QR code barcode reading software installed on it
bull To find out what application to use for your phone do a
Google search for the model of your phone along with ldquoQR
Readerrdquo
bull Other Resources
bull httpwwwmobile-barcodescomqr-code-software
bull httppercentmobilecomgetqr (use smart device)
NeoReader for iPhone
bull When its open you need only to point your iPhones camera at the QR Code click the scan option and youre all set
bull Within a few seconds the app delivers the unique content directly to your iPhone
bull Works best on iPhones running OS 30 or higher
bull Free
Optiscan for iPhone
bull Upon scanning a QR code within the app you can view the companys QR code information
bull You can also save that data for later so you dont have to come back to the QR code every time you want to view it
bull Even better Optiscan allows you to share QR codes with others
bull Costs $199
QuickMark for iPhone
bull After its scanned the app then provides the information it collects from the code
bull Everything you do with the app is kept in its history folder for viewing at a later time
bull You can even create your own QR codes to share data on your iPhone with other QR-code-reader users
bull Recommended by Google
bull Costs $099
Blackberry Messenger 50
1 Open up BB Messenger 50
2 Open the menu and find the option Scan a
Group Barcode
3 A notice screen will pop-up - check the
option to not show you this message again
4 Your camera will activate
5 Center the code in your viewer - not too
close
6 Whatever content is embedded in the code
will appear and you can click yes when it
asks you to proceed Most qr codes contain
links to websites
httpwwwbeetaggcomen
QR Droid for Android
httpsmarketandroidcomdetailsid=ladroidqramphl=en
Exercise
bull If you do not have a QR code reader on your smart
device install one
bull Scan each of the QR codes examples to reveal content
bull Check content against the ldquorulesrdquo Does it follow the
ldquorulesrdquo Why or why not
bull Mobilize the landing page
bull Keep the url short
bull Make the content valuable
CREATING A QR CODE
Video ndash Creating a QR code
What to look for in generator software
bull Multiple download formats to give you the flexibility to
print codes on signs put them on webpages and send
them in emails
bull Ability to customize colors to coordinate with branding
bull Ability to encode the types of information you want to
include (some generators have more options than others
QR code creation steps (using Kaywa)
1 Chose the content type bull URL
bull Text
bull Phone Number
bull SMS
2 Chose the image size
3 Click Generate
Kaywa
httpqrcodekaywacom
httpcreateqrcodeappspotcom
How much data can you include
bull The amount of data dictates how intricate the barcode is
and because not all mobile phones offer robust cameras
hellip
bull The safest codes are those embedded with minimal text
bull one or two sentences
bull URL
bull phone number
bull email address
QRStuff
httpwwwqrstuffcom
Exercise ndash creating QR codes
1 Link to a URL ndash find an example of how to cut and paste
in Microsoft Word
2 Link to a Google Map location ndash your house or office
address
3 Link to a YouTube video ndash how to change a flat tire
4 Link to a PDF document -
httpneteducauseeduirlibrarypdfELI7046pdf
5 Copy and save the QR codes in a word processing
document
BeeTagg
httpwwwbeetaggcom
Beetagg
Qreate amp Track
httpqreateandtrackcom
QRpedia
bull Generates a QR Code for any
Wikipedia URL
bull When scanned the QR Code
resolves to the server and looks for
the Wikipedia entry to display in the
mobile devices preferred language
bull Ideal for museums and far superior
to resolving to an entry in the same
language for every user
bull The image below shows the QR
Code for one of the geology exhibits
in the Derby Museum and Art
Gallery
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
1 Billion Smart Phones in use globally
50 of all local searches are from a mobile
86 of mobile internet users use their device while watching television
2014 is the year that mobile internet usage will overtake desktop internet usage
200 Million
mobile YouTube views
occur every day
14
18
14
14
16
14
16
29
25
11
15
36
31
18-34 35-54 55+
71
34 51 51 of Americans are aware of or
have seen QR or 2D codes This number
jumps to 71 among 18-34rsquos
Have used Likely to Use
(extremelyvery likely)
Male Female
53 49 48
To find out more about an offer or product
information
To go directly to an online news article
To scan for a coupon from a newspaper poster or
magazine
To access a brandrsquos website from a print ad billboard
or newspaper
As a boarding pass for a flight on my Smartphone
Use my mobile phone to scan a QR code for a contest
To receive a coupon on my mobile phone while in a
store (by scanning the code on the shelf)
To purchase a product Irsquom interested in
To refill prescription drug orders
22
21
18
11
httpblogqueaarcompost8811809234inf
ographics-the-rise-of-qr-codes
QR CODE USES
Video ndash Using QR codes
Video ndash Japanese example
httpwwwyoutubecomwatchv=B_t951pF4AE
General QR code uses
bull Personal or company contact information that can be
saved directly to the smartphone
bull An embedded phone number that the phone can dial
immediately
bull A webpage or a specific destination on a social network
bull A calendar event with location title start and end time
and alarm
bull A physical address with location information
QR code uses in training
bull Text information
bull Quiz questions
bull Scenario questions (eg how would you use this item in
this situation)
bull Polls and surveys
bull Discussion forums
bull Audio (including multiple language formats)
bull Video (for example those how-to-manuals can be how-to-
videos instead)
bull Instructorsmentors available for live-chatting
QR code uses in training
bull To link handouts and books to online resources (eg
turning books into dynamic interactive resources by
linking them to interactive update-able websites)
bull To orient workers to a companyrsquos physical plant and to link
location with information about resources (both physical
and human)
bull To orient students to a campus
bull To link artwork at a museum to information about the
artwork the artist the historical period etc
bull To link buildings to information about architecture and
history
QR code uses in training
bull To complement fieldwork and inquiry-based scavenger
hunts with online information
bull To link nutritional objects to calorie counters
bull To link equipment to online how-to-manuals (eg to link a
glucose meter for diabetics to information on how to use
it to link exercise equipment on a jogging trail with
suggested exercises to connect scientific equipment to
how-to-information etc)
bull To link a presentation slide to online information (eg to
complement conference presentations with online
information)
httpinstructionaldesignfusionswordpresscom20100926
qr-codes-augmenting-augmented-reality
Student example
bull Students create a video podcast about an attraction business or
organization of their choice within a 15-mile radius of their school
bull They research the history of their choice plan the podcast (including
media prose and narration) develop a storyboard in Microsoft Word
and then create their podcast using Microsoft Movie Maker
bull The students then put on their marketing hats and generate a QR
code (or tag) for the customers of their chosen establishment so
people are able to access their video podcast on-demand for their PC
or mobile device while also including the podcasts in their class wiki
Mobile Health
bull QR codes can be used to help patients use health information in specific contexts such as when needing to
bull Take a pill
bull Interact with a device (for example a glucose meter a smart Band-Aid etc)
bull Engage in a behavior (eg finding a hospital exercising buying food selecting a meal etc)
Mobile Health
bull On fooddrink packages to link to nutrition information interactive calorie counters and personal information about a patientrsquos diet plan (which would require the learnerpatient to interact with a Web site linked to the QR code)
bull Attached to medication labels linking the codes to patient-friendly information as well as physician and pharmacy contact information
bull Identify drug interactions (useful for patients and physicians) via an interactive or static Web interface
bull On devices patients use to link to how-to information (eg text video or audio information that could be presented in different languages)
Mobile Health
bull Link medications patient devices physical locations etc
to live assistance (eg nurses other health care
providers) via phone numbers associated with the code or
links to sites with live chat capabilities
bull On a card the patient carries or on a key-chain
attachment thatrsquos linked to the patientrsquos personal health
care record (PHR) andor emergency contact information
bull To help patients identify health care providers or
emergency medical services in their area
bull On the equipment on a jogging path or in a gym to
encourage appropriate exercises connect to heart rate
monitors etc
Philips
httpwwwelearningguildcomshowFilecfmid=4492
Video - Ubimark books
httpwwwyoutubecomwatchv=OE5Ch4NnVu0
Discussion
bull How could QR codes help with provide information to the
students in your organization
bull What application would you try and why
bull Advertisement
bull Video
bull Link to document
EXAMPLES
Foo Fighters
bull If you liked reading an article about
the Foo Fighters in a music magazine
you might see a QR code at the end of
the piece
bull When scanned it opens up a website
with a full-length interview with the
band members
bull Or it downloads free wallpaper
ringtones or a music video to your
device
Pepsi Max
bull This Pepsi ad
creatively combines
the QR code as part of
the visual display
making both the
advertisement and the
QR code itself stand
out to anyone who
sees it
Best Buy
bull Best Buy takes advantage of QR codes in-store by provide codes next to items
bull When users scan the code they are taken to product details reviews and ratings
bull The in-store poster also provides details about QR codes how they work and how to use them throughout the store
Brookstone
TomTom Navigation
bull TomTom Navigation released an iPhone app to provide turn-by-turn navigation With the app they began selling iPhone car kits that allowed iPhone users to mount their iPhone similar to mounting their navigation systems in a car
bull When purchasing the car kit TomTom included a QR code on the outside of the box of their phone kit that took users to their iPhone app
Video ndash Fiat
httpwwwyoutubecomwatchv=zomopCe-DGA
Hallmark
Airport Checkpoint Signs
bull The US Department of Homeland Security Transportation Security
Administration recently announced the trial of QR Code airport
checkpoint signs
bull The QR Codes use the Google URL shortener and resolve to the
relevant pages on the tsagov website
Fuel Pump Stickers
The Texas Department of Agriculturersquos (TDA) new
compulsory fuel pump sticker shows how to file a complaint
about the pump the fuel or an expired registration
TDA Mobile website
The QR code resolves to a TDA mobile site
that allows users to see the inspection
history at that location or to file a
complaint
Nissan
Video ndash Tesco QR Code Subway Store
httpwwwyoutubecomwatchv=h7HnR02kJxY
httpwwwuaaalaskaeduadvancementqr-codescfm
University of Alaska Anchorage
Assistive Technology
Digit-Eyes is an iPhone 3G app for the blind and visually
impaired community It makes text or audio QR Code labels
you can read with your iPhone and also lets you read the UPC
or European Article Number and find out whatrsquos in the can or
package
QR CODE ldquoRULESrdquo
Mobilize the landing page
bull Fendi uses a QR Code that decodes to their main site url httpwwwfendicom
bull However if you are accessing the site with a mobile device they are using user agent detection to redirect to their mobile website httpmobilefendicom
bull The Fendi mobile site is quite comprehensive and gives a choice of languages Italian or English
Keep the url short
The QR Code in this advertisement for Ralph
Lauren in New York magazine decodes as
httpmralphlaurencomdefaultaspxab=nym
an unnecessarily long url
The QR Code could have been smaller and
encoded with a higher level of error correction
(ECL) if a url shortener had been used such as
http3ly9Xe
Make the content valuable
bull The good things about this Suntory QR Code are bull Itrsquos on a beer can
bull The QR Code goes to a mobile site where visitors can offset 100g of CO2 once per day and feel good about it
bull There is a daily lottery with the chance of winning cash prizes
bull In other words valuable content that engages the visitor and makes the decoding of the QR Code worthwhile
USING QR CODES
Video ndash Using QR Code
Using a QR code
What happens when you scan a QR Code
bull QR code contains data which either directly provides you
with information or carries out an action
1 A QR code that contains a URL will show you the web
link on the smart device display and ask you if you want
to use your browser to access the site
2 If you say yes it will take you to that address on the
web
Note Some applications will not ask but take you
immediately to the website
QR code reader software
bull For your phone to be able to read QR codes you will need
to have QR code barcode reading software installed on it
bull To find out what application to use for your phone do a
Google search for the model of your phone along with ldquoQR
Readerrdquo
bull Other Resources
bull httpwwwmobile-barcodescomqr-code-software
bull httppercentmobilecomgetqr (use smart device)
NeoReader for iPhone
bull When its open you need only to point your iPhones camera at the QR Code click the scan option and youre all set
bull Within a few seconds the app delivers the unique content directly to your iPhone
bull Works best on iPhones running OS 30 or higher
bull Free
Optiscan for iPhone
bull Upon scanning a QR code within the app you can view the companys QR code information
bull You can also save that data for later so you dont have to come back to the QR code every time you want to view it
bull Even better Optiscan allows you to share QR codes with others
bull Costs $199
QuickMark for iPhone
bull After its scanned the app then provides the information it collects from the code
bull Everything you do with the app is kept in its history folder for viewing at a later time
bull You can even create your own QR codes to share data on your iPhone with other QR-code-reader users
bull Recommended by Google
bull Costs $099
Blackberry Messenger 50
1 Open up BB Messenger 50
2 Open the menu and find the option Scan a
Group Barcode
3 A notice screen will pop-up - check the
option to not show you this message again
4 Your camera will activate
5 Center the code in your viewer - not too
close
6 Whatever content is embedded in the code
will appear and you can click yes when it
asks you to proceed Most qr codes contain
links to websites
httpwwwbeetaggcomen
QR Droid for Android
httpsmarketandroidcomdetailsid=ladroidqramphl=en
Exercise
bull If you do not have a QR code reader on your smart
device install one
bull Scan each of the QR codes examples to reveal content
bull Check content against the ldquorulesrdquo Does it follow the
ldquorulesrdquo Why or why not
bull Mobilize the landing page
bull Keep the url short
bull Make the content valuable
CREATING A QR CODE
Video ndash Creating a QR code
What to look for in generator software
bull Multiple download formats to give you the flexibility to
print codes on signs put them on webpages and send
them in emails
bull Ability to customize colors to coordinate with branding
bull Ability to encode the types of information you want to
include (some generators have more options than others
QR code creation steps (using Kaywa)
1 Chose the content type bull URL
bull Text
bull Phone Number
bull SMS
2 Chose the image size
3 Click Generate
Kaywa
httpqrcodekaywacom
httpcreateqrcodeappspotcom
How much data can you include
bull The amount of data dictates how intricate the barcode is
and because not all mobile phones offer robust cameras
hellip
bull The safest codes are those embedded with minimal text
bull one or two sentences
bull URL
bull phone number
bull email address
QRStuff
httpwwwqrstuffcom
Exercise ndash creating QR codes
1 Link to a URL ndash find an example of how to cut and paste
in Microsoft Word
2 Link to a Google Map location ndash your house or office
address
3 Link to a YouTube video ndash how to change a flat tire
4 Link to a PDF document -
httpneteducauseeduirlibrarypdfELI7046pdf
5 Copy and save the QR codes in a word processing
document
BeeTagg
httpwwwbeetaggcom
Beetagg
Qreate amp Track
httpqreateandtrackcom
QRpedia
bull Generates a QR Code for any
Wikipedia URL
bull When scanned the QR Code
resolves to the server and looks for
the Wikipedia entry to display in the
mobile devices preferred language
bull Ideal for museums and far superior
to resolving to an entry in the same
language for every user
bull The image below shows the QR
Code for one of the geology exhibits
in the Derby Museum and Art
Gallery
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
14
18
14
14
16
14
16
29
25
11
15
36
31
18-34 35-54 55+
71
34 51 51 of Americans are aware of or
have seen QR or 2D codes This number
jumps to 71 among 18-34rsquos
Have used Likely to Use
(extremelyvery likely)
Male Female
53 49 48
To find out more about an offer or product
information
To go directly to an online news article
To scan for a coupon from a newspaper poster or
magazine
To access a brandrsquos website from a print ad billboard
or newspaper
As a boarding pass for a flight on my Smartphone
Use my mobile phone to scan a QR code for a contest
To receive a coupon on my mobile phone while in a
store (by scanning the code on the shelf)
To purchase a product Irsquom interested in
To refill prescription drug orders
22
21
18
11
httpblogqueaarcompost8811809234inf
ographics-the-rise-of-qr-codes
QR CODE USES
Video ndash Using QR codes
Video ndash Japanese example
httpwwwyoutubecomwatchv=B_t951pF4AE
General QR code uses
bull Personal or company contact information that can be
saved directly to the smartphone
bull An embedded phone number that the phone can dial
immediately
bull A webpage or a specific destination on a social network
bull A calendar event with location title start and end time
and alarm
bull A physical address with location information
QR code uses in training
bull Text information
bull Quiz questions
bull Scenario questions (eg how would you use this item in
this situation)
bull Polls and surveys
bull Discussion forums
bull Audio (including multiple language formats)
bull Video (for example those how-to-manuals can be how-to-
videos instead)
bull Instructorsmentors available for live-chatting
QR code uses in training
bull To link handouts and books to online resources (eg
turning books into dynamic interactive resources by
linking them to interactive update-able websites)
bull To orient workers to a companyrsquos physical plant and to link
location with information about resources (both physical
and human)
bull To orient students to a campus
bull To link artwork at a museum to information about the
artwork the artist the historical period etc
bull To link buildings to information about architecture and
history
QR code uses in training
bull To complement fieldwork and inquiry-based scavenger
hunts with online information
bull To link nutritional objects to calorie counters
bull To link equipment to online how-to-manuals (eg to link a
glucose meter for diabetics to information on how to use
it to link exercise equipment on a jogging trail with
suggested exercises to connect scientific equipment to
how-to-information etc)
bull To link a presentation slide to online information (eg to
complement conference presentations with online
information)
httpinstructionaldesignfusionswordpresscom20100926
qr-codes-augmenting-augmented-reality
Student example
bull Students create a video podcast about an attraction business or
organization of their choice within a 15-mile radius of their school
bull They research the history of their choice plan the podcast (including
media prose and narration) develop a storyboard in Microsoft Word
and then create their podcast using Microsoft Movie Maker
bull The students then put on their marketing hats and generate a QR
code (or tag) for the customers of their chosen establishment so
people are able to access their video podcast on-demand for their PC
or mobile device while also including the podcasts in their class wiki
Mobile Health
bull QR codes can be used to help patients use health information in specific contexts such as when needing to
bull Take a pill
bull Interact with a device (for example a glucose meter a smart Band-Aid etc)
bull Engage in a behavior (eg finding a hospital exercising buying food selecting a meal etc)
Mobile Health
bull On fooddrink packages to link to nutrition information interactive calorie counters and personal information about a patientrsquos diet plan (which would require the learnerpatient to interact with a Web site linked to the QR code)
bull Attached to medication labels linking the codes to patient-friendly information as well as physician and pharmacy contact information
bull Identify drug interactions (useful for patients and physicians) via an interactive or static Web interface
bull On devices patients use to link to how-to information (eg text video or audio information that could be presented in different languages)
Mobile Health
bull Link medications patient devices physical locations etc
to live assistance (eg nurses other health care
providers) via phone numbers associated with the code or
links to sites with live chat capabilities
bull On a card the patient carries or on a key-chain
attachment thatrsquos linked to the patientrsquos personal health
care record (PHR) andor emergency contact information
bull To help patients identify health care providers or
emergency medical services in their area
bull On the equipment on a jogging path or in a gym to
encourage appropriate exercises connect to heart rate
monitors etc
Philips
httpwwwelearningguildcomshowFilecfmid=4492
Video - Ubimark books
httpwwwyoutubecomwatchv=OE5Ch4NnVu0
Discussion
bull How could QR codes help with provide information to the
students in your organization
bull What application would you try and why
bull Advertisement
bull Video
bull Link to document
EXAMPLES
Foo Fighters
bull If you liked reading an article about
the Foo Fighters in a music magazine
you might see a QR code at the end of
the piece
bull When scanned it opens up a website
with a full-length interview with the
band members
bull Or it downloads free wallpaper
ringtones or a music video to your
device
Pepsi Max
bull This Pepsi ad
creatively combines
the QR code as part of
the visual display
making both the
advertisement and the
QR code itself stand
out to anyone who
sees it
Best Buy
bull Best Buy takes advantage of QR codes in-store by provide codes next to items
bull When users scan the code they are taken to product details reviews and ratings
bull The in-store poster also provides details about QR codes how they work and how to use them throughout the store
Brookstone
TomTom Navigation
bull TomTom Navigation released an iPhone app to provide turn-by-turn navigation With the app they began selling iPhone car kits that allowed iPhone users to mount their iPhone similar to mounting their navigation systems in a car
bull When purchasing the car kit TomTom included a QR code on the outside of the box of their phone kit that took users to their iPhone app
Video ndash Fiat
httpwwwyoutubecomwatchv=zomopCe-DGA
Hallmark
Airport Checkpoint Signs
bull The US Department of Homeland Security Transportation Security
Administration recently announced the trial of QR Code airport
checkpoint signs
bull The QR Codes use the Google URL shortener and resolve to the
relevant pages on the tsagov website
Fuel Pump Stickers
The Texas Department of Agriculturersquos (TDA) new
compulsory fuel pump sticker shows how to file a complaint
about the pump the fuel or an expired registration
TDA Mobile website
The QR code resolves to a TDA mobile site
that allows users to see the inspection
history at that location or to file a
complaint
Nissan
Video ndash Tesco QR Code Subway Store
httpwwwyoutubecomwatchv=h7HnR02kJxY
httpwwwuaaalaskaeduadvancementqr-codescfm
University of Alaska Anchorage
Assistive Technology
Digit-Eyes is an iPhone 3G app for the blind and visually
impaired community It makes text or audio QR Code labels
you can read with your iPhone and also lets you read the UPC
or European Article Number and find out whatrsquos in the can or
package
QR CODE ldquoRULESrdquo
Mobilize the landing page
bull Fendi uses a QR Code that decodes to their main site url httpwwwfendicom
bull However if you are accessing the site with a mobile device they are using user agent detection to redirect to their mobile website httpmobilefendicom
bull The Fendi mobile site is quite comprehensive and gives a choice of languages Italian or English
Keep the url short
The QR Code in this advertisement for Ralph
Lauren in New York magazine decodes as
httpmralphlaurencomdefaultaspxab=nym
an unnecessarily long url
The QR Code could have been smaller and
encoded with a higher level of error correction
(ECL) if a url shortener had been used such as
http3ly9Xe
Make the content valuable
bull The good things about this Suntory QR Code are bull Itrsquos on a beer can
bull The QR Code goes to a mobile site where visitors can offset 100g of CO2 once per day and feel good about it
bull There is a daily lottery with the chance of winning cash prizes
bull In other words valuable content that engages the visitor and makes the decoding of the QR Code worthwhile
USING QR CODES
Video ndash Using QR Code
Using a QR code
What happens when you scan a QR Code
bull QR code contains data which either directly provides you
with information or carries out an action
1 A QR code that contains a URL will show you the web
link on the smart device display and ask you if you want
to use your browser to access the site
2 If you say yes it will take you to that address on the
web
Note Some applications will not ask but take you
immediately to the website
QR code reader software
bull For your phone to be able to read QR codes you will need
to have QR code barcode reading software installed on it
bull To find out what application to use for your phone do a
Google search for the model of your phone along with ldquoQR
Readerrdquo
bull Other Resources
bull httpwwwmobile-barcodescomqr-code-software
bull httppercentmobilecomgetqr (use smart device)
NeoReader for iPhone
bull When its open you need only to point your iPhones camera at the QR Code click the scan option and youre all set
bull Within a few seconds the app delivers the unique content directly to your iPhone
bull Works best on iPhones running OS 30 or higher
bull Free
Optiscan for iPhone
bull Upon scanning a QR code within the app you can view the companys QR code information
bull You can also save that data for later so you dont have to come back to the QR code every time you want to view it
bull Even better Optiscan allows you to share QR codes with others
bull Costs $199
QuickMark for iPhone
bull After its scanned the app then provides the information it collects from the code
bull Everything you do with the app is kept in its history folder for viewing at a later time
bull You can even create your own QR codes to share data on your iPhone with other QR-code-reader users
bull Recommended by Google
bull Costs $099
Blackberry Messenger 50
1 Open up BB Messenger 50
2 Open the menu and find the option Scan a
Group Barcode
3 A notice screen will pop-up - check the
option to not show you this message again
4 Your camera will activate
5 Center the code in your viewer - not too
close
6 Whatever content is embedded in the code
will appear and you can click yes when it
asks you to proceed Most qr codes contain
links to websites
httpwwwbeetaggcomen
QR Droid for Android
httpsmarketandroidcomdetailsid=ladroidqramphl=en
Exercise
bull If you do not have a QR code reader on your smart
device install one
bull Scan each of the QR codes examples to reveal content
bull Check content against the ldquorulesrdquo Does it follow the
ldquorulesrdquo Why or why not
bull Mobilize the landing page
bull Keep the url short
bull Make the content valuable
CREATING A QR CODE
Video ndash Creating a QR code
What to look for in generator software
bull Multiple download formats to give you the flexibility to
print codes on signs put them on webpages and send
them in emails
bull Ability to customize colors to coordinate with branding
bull Ability to encode the types of information you want to
include (some generators have more options than others
QR code creation steps (using Kaywa)
1 Chose the content type bull URL
bull Text
bull Phone Number
bull SMS
2 Chose the image size
3 Click Generate
Kaywa
httpqrcodekaywacom
httpcreateqrcodeappspotcom
How much data can you include
bull The amount of data dictates how intricate the barcode is
and because not all mobile phones offer robust cameras
hellip
bull The safest codes are those embedded with minimal text
bull one or two sentences
bull URL
bull phone number
bull email address
QRStuff
httpwwwqrstuffcom
Exercise ndash creating QR codes
1 Link to a URL ndash find an example of how to cut and paste
in Microsoft Word
2 Link to a Google Map location ndash your house or office
address
3 Link to a YouTube video ndash how to change a flat tire
4 Link to a PDF document -
httpneteducauseeduirlibrarypdfELI7046pdf
5 Copy and save the QR codes in a word processing
document
BeeTagg
httpwwwbeetaggcom
Beetagg
Qreate amp Track
httpqreateandtrackcom
QRpedia
bull Generates a QR Code for any
Wikipedia URL
bull When scanned the QR Code
resolves to the server and looks for
the Wikipedia entry to display in the
mobile devices preferred language
bull Ideal for museums and far superior
to resolving to an entry in the same
language for every user
bull The image below shows the QR
Code for one of the geology exhibits
in the Derby Museum and Art
Gallery
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
httpblogqueaarcompost8811809234inf
ographics-the-rise-of-qr-codes
QR CODE USES
Video ndash Using QR codes
Video ndash Japanese example
httpwwwyoutubecomwatchv=B_t951pF4AE
General QR code uses
bull Personal or company contact information that can be
saved directly to the smartphone
bull An embedded phone number that the phone can dial
immediately
bull A webpage or a specific destination on a social network
bull A calendar event with location title start and end time
and alarm
bull A physical address with location information
QR code uses in training
bull Text information
bull Quiz questions
bull Scenario questions (eg how would you use this item in
this situation)
bull Polls and surveys
bull Discussion forums
bull Audio (including multiple language formats)
bull Video (for example those how-to-manuals can be how-to-
videos instead)
bull Instructorsmentors available for live-chatting
QR code uses in training
bull To link handouts and books to online resources (eg
turning books into dynamic interactive resources by
linking them to interactive update-able websites)
bull To orient workers to a companyrsquos physical plant and to link
location with information about resources (both physical
and human)
bull To orient students to a campus
bull To link artwork at a museum to information about the
artwork the artist the historical period etc
bull To link buildings to information about architecture and
history
QR code uses in training
bull To complement fieldwork and inquiry-based scavenger
hunts with online information
bull To link nutritional objects to calorie counters
bull To link equipment to online how-to-manuals (eg to link a
glucose meter for diabetics to information on how to use
it to link exercise equipment on a jogging trail with
suggested exercises to connect scientific equipment to
how-to-information etc)
bull To link a presentation slide to online information (eg to
complement conference presentations with online
information)
httpinstructionaldesignfusionswordpresscom20100926
qr-codes-augmenting-augmented-reality
Student example
bull Students create a video podcast about an attraction business or
organization of their choice within a 15-mile radius of their school
bull They research the history of their choice plan the podcast (including
media prose and narration) develop a storyboard in Microsoft Word
and then create their podcast using Microsoft Movie Maker
bull The students then put on their marketing hats and generate a QR
code (or tag) for the customers of their chosen establishment so
people are able to access their video podcast on-demand for their PC
or mobile device while also including the podcasts in their class wiki
Mobile Health
bull QR codes can be used to help patients use health information in specific contexts such as when needing to
bull Take a pill
bull Interact with a device (for example a glucose meter a smart Band-Aid etc)
bull Engage in a behavior (eg finding a hospital exercising buying food selecting a meal etc)
Mobile Health
bull On fooddrink packages to link to nutrition information interactive calorie counters and personal information about a patientrsquos diet plan (which would require the learnerpatient to interact with a Web site linked to the QR code)
bull Attached to medication labels linking the codes to patient-friendly information as well as physician and pharmacy contact information
bull Identify drug interactions (useful for patients and physicians) via an interactive or static Web interface
bull On devices patients use to link to how-to information (eg text video or audio information that could be presented in different languages)
Mobile Health
bull Link medications patient devices physical locations etc
to live assistance (eg nurses other health care
providers) via phone numbers associated with the code or
links to sites with live chat capabilities
bull On a card the patient carries or on a key-chain
attachment thatrsquos linked to the patientrsquos personal health
care record (PHR) andor emergency contact information
bull To help patients identify health care providers or
emergency medical services in their area
bull On the equipment on a jogging path or in a gym to
encourage appropriate exercises connect to heart rate
monitors etc
Philips
httpwwwelearningguildcomshowFilecfmid=4492
Video - Ubimark books
httpwwwyoutubecomwatchv=OE5Ch4NnVu0
Discussion
bull How could QR codes help with provide information to the
students in your organization
bull What application would you try and why
bull Advertisement
bull Video
bull Link to document
EXAMPLES
Foo Fighters
bull If you liked reading an article about
the Foo Fighters in a music magazine
you might see a QR code at the end of
the piece
bull When scanned it opens up a website
with a full-length interview with the
band members
bull Or it downloads free wallpaper
ringtones or a music video to your
device
Pepsi Max
bull This Pepsi ad
creatively combines
the QR code as part of
the visual display
making both the
advertisement and the
QR code itself stand
out to anyone who
sees it
Best Buy
bull Best Buy takes advantage of QR codes in-store by provide codes next to items
bull When users scan the code they are taken to product details reviews and ratings
bull The in-store poster also provides details about QR codes how they work and how to use them throughout the store
Brookstone
TomTom Navigation
bull TomTom Navigation released an iPhone app to provide turn-by-turn navigation With the app they began selling iPhone car kits that allowed iPhone users to mount their iPhone similar to mounting their navigation systems in a car
bull When purchasing the car kit TomTom included a QR code on the outside of the box of their phone kit that took users to their iPhone app
Video ndash Fiat
httpwwwyoutubecomwatchv=zomopCe-DGA
Hallmark
Airport Checkpoint Signs
bull The US Department of Homeland Security Transportation Security
Administration recently announced the trial of QR Code airport
checkpoint signs
bull The QR Codes use the Google URL shortener and resolve to the
relevant pages on the tsagov website
Fuel Pump Stickers
The Texas Department of Agriculturersquos (TDA) new
compulsory fuel pump sticker shows how to file a complaint
about the pump the fuel or an expired registration
TDA Mobile website
The QR code resolves to a TDA mobile site
that allows users to see the inspection
history at that location or to file a
complaint
Nissan
Video ndash Tesco QR Code Subway Store
httpwwwyoutubecomwatchv=h7HnR02kJxY
httpwwwuaaalaskaeduadvancementqr-codescfm
University of Alaska Anchorage
Assistive Technology
Digit-Eyes is an iPhone 3G app for the blind and visually
impaired community It makes text or audio QR Code labels
you can read with your iPhone and also lets you read the UPC
or European Article Number and find out whatrsquos in the can or
package
QR CODE ldquoRULESrdquo
Mobilize the landing page
bull Fendi uses a QR Code that decodes to their main site url httpwwwfendicom
bull However if you are accessing the site with a mobile device they are using user agent detection to redirect to their mobile website httpmobilefendicom
bull The Fendi mobile site is quite comprehensive and gives a choice of languages Italian or English
Keep the url short
The QR Code in this advertisement for Ralph
Lauren in New York magazine decodes as
httpmralphlaurencomdefaultaspxab=nym
an unnecessarily long url
The QR Code could have been smaller and
encoded with a higher level of error correction
(ECL) if a url shortener had been used such as
http3ly9Xe
Make the content valuable
bull The good things about this Suntory QR Code are bull Itrsquos on a beer can
bull The QR Code goes to a mobile site where visitors can offset 100g of CO2 once per day and feel good about it
bull There is a daily lottery with the chance of winning cash prizes
bull In other words valuable content that engages the visitor and makes the decoding of the QR Code worthwhile
USING QR CODES
Video ndash Using QR Code
Using a QR code
What happens when you scan a QR Code
bull QR code contains data which either directly provides you
with information or carries out an action
1 A QR code that contains a URL will show you the web
link on the smart device display and ask you if you want
to use your browser to access the site
2 If you say yes it will take you to that address on the
web
Note Some applications will not ask but take you
immediately to the website
QR code reader software
bull For your phone to be able to read QR codes you will need
to have QR code barcode reading software installed on it
bull To find out what application to use for your phone do a
Google search for the model of your phone along with ldquoQR
Readerrdquo
bull Other Resources
bull httpwwwmobile-barcodescomqr-code-software
bull httppercentmobilecomgetqr (use smart device)
NeoReader for iPhone
bull When its open you need only to point your iPhones camera at the QR Code click the scan option and youre all set
bull Within a few seconds the app delivers the unique content directly to your iPhone
bull Works best on iPhones running OS 30 or higher
bull Free
Optiscan for iPhone
bull Upon scanning a QR code within the app you can view the companys QR code information
bull You can also save that data for later so you dont have to come back to the QR code every time you want to view it
bull Even better Optiscan allows you to share QR codes with others
bull Costs $199
QuickMark for iPhone
bull After its scanned the app then provides the information it collects from the code
bull Everything you do with the app is kept in its history folder for viewing at a later time
bull You can even create your own QR codes to share data on your iPhone with other QR-code-reader users
bull Recommended by Google
bull Costs $099
Blackberry Messenger 50
1 Open up BB Messenger 50
2 Open the menu and find the option Scan a
Group Barcode
3 A notice screen will pop-up - check the
option to not show you this message again
4 Your camera will activate
5 Center the code in your viewer - not too
close
6 Whatever content is embedded in the code
will appear and you can click yes when it
asks you to proceed Most qr codes contain
links to websites
httpwwwbeetaggcomen
QR Droid for Android
httpsmarketandroidcomdetailsid=ladroidqramphl=en
Exercise
bull If you do not have a QR code reader on your smart
device install one
bull Scan each of the QR codes examples to reveal content
bull Check content against the ldquorulesrdquo Does it follow the
ldquorulesrdquo Why or why not
bull Mobilize the landing page
bull Keep the url short
bull Make the content valuable
CREATING A QR CODE
Video ndash Creating a QR code
What to look for in generator software
bull Multiple download formats to give you the flexibility to
print codes on signs put them on webpages and send
them in emails
bull Ability to customize colors to coordinate with branding
bull Ability to encode the types of information you want to
include (some generators have more options than others
QR code creation steps (using Kaywa)
1 Chose the content type bull URL
bull Text
bull Phone Number
bull SMS
2 Chose the image size
3 Click Generate
Kaywa
httpqrcodekaywacom
httpcreateqrcodeappspotcom
How much data can you include
bull The amount of data dictates how intricate the barcode is
and because not all mobile phones offer robust cameras
hellip
bull The safest codes are those embedded with minimal text
bull one or two sentences
bull URL
bull phone number
bull email address
QRStuff
httpwwwqrstuffcom
Exercise ndash creating QR codes
1 Link to a URL ndash find an example of how to cut and paste
in Microsoft Word
2 Link to a Google Map location ndash your house or office
address
3 Link to a YouTube video ndash how to change a flat tire
4 Link to a PDF document -
httpneteducauseeduirlibrarypdfELI7046pdf
5 Copy and save the QR codes in a word processing
document
BeeTagg
httpwwwbeetaggcom
Beetagg
Qreate amp Track
httpqreateandtrackcom
QRpedia
bull Generates a QR Code for any
Wikipedia URL
bull When scanned the QR Code
resolves to the server and looks for
the Wikipedia entry to display in the
mobile devices preferred language
bull Ideal for museums and far superior
to resolving to an entry in the same
language for every user
bull The image below shows the QR
Code for one of the geology exhibits
in the Derby Museum and Art
Gallery
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
QR CODE USES
Video ndash Using QR codes
Video ndash Japanese example
httpwwwyoutubecomwatchv=B_t951pF4AE
General QR code uses
bull Personal or company contact information that can be
saved directly to the smartphone
bull An embedded phone number that the phone can dial
immediately
bull A webpage or a specific destination on a social network
bull A calendar event with location title start and end time
and alarm
bull A physical address with location information
QR code uses in training
bull Text information
bull Quiz questions
bull Scenario questions (eg how would you use this item in
this situation)
bull Polls and surveys
bull Discussion forums
bull Audio (including multiple language formats)
bull Video (for example those how-to-manuals can be how-to-
videos instead)
bull Instructorsmentors available for live-chatting
QR code uses in training
bull To link handouts and books to online resources (eg
turning books into dynamic interactive resources by
linking them to interactive update-able websites)
bull To orient workers to a companyrsquos physical plant and to link
location with information about resources (both physical
and human)
bull To orient students to a campus
bull To link artwork at a museum to information about the
artwork the artist the historical period etc
bull To link buildings to information about architecture and
history
QR code uses in training
bull To complement fieldwork and inquiry-based scavenger
hunts with online information
bull To link nutritional objects to calorie counters
bull To link equipment to online how-to-manuals (eg to link a
glucose meter for diabetics to information on how to use
it to link exercise equipment on a jogging trail with
suggested exercises to connect scientific equipment to
how-to-information etc)
bull To link a presentation slide to online information (eg to
complement conference presentations with online
information)
httpinstructionaldesignfusionswordpresscom20100926
qr-codes-augmenting-augmented-reality
Student example
bull Students create a video podcast about an attraction business or
organization of their choice within a 15-mile radius of their school
bull They research the history of their choice plan the podcast (including
media prose and narration) develop a storyboard in Microsoft Word
and then create their podcast using Microsoft Movie Maker
bull The students then put on their marketing hats and generate a QR
code (or tag) for the customers of their chosen establishment so
people are able to access their video podcast on-demand for their PC
or mobile device while also including the podcasts in their class wiki
Mobile Health
bull QR codes can be used to help patients use health information in specific contexts such as when needing to
bull Take a pill
bull Interact with a device (for example a glucose meter a smart Band-Aid etc)
bull Engage in a behavior (eg finding a hospital exercising buying food selecting a meal etc)
Mobile Health
bull On fooddrink packages to link to nutrition information interactive calorie counters and personal information about a patientrsquos diet plan (which would require the learnerpatient to interact with a Web site linked to the QR code)
bull Attached to medication labels linking the codes to patient-friendly information as well as physician and pharmacy contact information
bull Identify drug interactions (useful for patients and physicians) via an interactive or static Web interface
bull On devices patients use to link to how-to information (eg text video or audio information that could be presented in different languages)
Mobile Health
bull Link medications patient devices physical locations etc
to live assistance (eg nurses other health care
providers) via phone numbers associated with the code or
links to sites with live chat capabilities
bull On a card the patient carries or on a key-chain
attachment thatrsquos linked to the patientrsquos personal health
care record (PHR) andor emergency contact information
bull To help patients identify health care providers or
emergency medical services in their area
bull On the equipment on a jogging path or in a gym to
encourage appropriate exercises connect to heart rate
monitors etc
Philips
httpwwwelearningguildcomshowFilecfmid=4492
Video - Ubimark books
httpwwwyoutubecomwatchv=OE5Ch4NnVu0
Discussion
bull How could QR codes help with provide information to the
students in your organization
bull What application would you try and why
bull Advertisement
bull Video
bull Link to document
EXAMPLES
Foo Fighters
bull If you liked reading an article about
the Foo Fighters in a music magazine
you might see a QR code at the end of
the piece
bull When scanned it opens up a website
with a full-length interview with the
band members
bull Or it downloads free wallpaper
ringtones or a music video to your
device
Pepsi Max
bull This Pepsi ad
creatively combines
the QR code as part of
the visual display
making both the
advertisement and the
QR code itself stand
out to anyone who
sees it
Best Buy
bull Best Buy takes advantage of QR codes in-store by provide codes next to items
bull When users scan the code they are taken to product details reviews and ratings
bull The in-store poster also provides details about QR codes how they work and how to use them throughout the store
Brookstone
TomTom Navigation
bull TomTom Navigation released an iPhone app to provide turn-by-turn navigation With the app they began selling iPhone car kits that allowed iPhone users to mount their iPhone similar to mounting their navigation systems in a car
bull When purchasing the car kit TomTom included a QR code on the outside of the box of their phone kit that took users to their iPhone app
Video ndash Fiat
httpwwwyoutubecomwatchv=zomopCe-DGA
Hallmark
Airport Checkpoint Signs
bull The US Department of Homeland Security Transportation Security
Administration recently announced the trial of QR Code airport
checkpoint signs
bull The QR Codes use the Google URL shortener and resolve to the
relevant pages on the tsagov website
Fuel Pump Stickers
The Texas Department of Agriculturersquos (TDA) new
compulsory fuel pump sticker shows how to file a complaint
about the pump the fuel or an expired registration
TDA Mobile website
The QR code resolves to a TDA mobile site
that allows users to see the inspection
history at that location or to file a
complaint
Nissan
Video ndash Tesco QR Code Subway Store
httpwwwyoutubecomwatchv=h7HnR02kJxY
httpwwwuaaalaskaeduadvancementqr-codescfm
University of Alaska Anchorage
Assistive Technology
Digit-Eyes is an iPhone 3G app for the blind and visually
impaired community It makes text or audio QR Code labels
you can read with your iPhone and also lets you read the UPC
or European Article Number and find out whatrsquos in the can or
package
QR CODE ldquoRULESrdquo
Mobilize the landing page
bull Fendi uses a QR Code that decodes to their main site url httpwwwfendicom
bull However if you are accessing the site with a mobile device they are using user agent detection to redirect to their mobile website httpmobilefendicom
bull The Fendi mobile site is quite comprehensive and gives a choice of languages Italian or English
Keep the url short
The QR Code in this advertisement for Ralph
Lauren in New York magazine decodes as
httpmralphlaurencomdefaultaspxab=nym
an unnecessarily long url
The QR Code could have been smaller and
encoded with a higher level of error correction
(ECL) if a url shortener had been used such as
http3ly9Xe
Make the content valuable
bull The good things about this Suntory QR Code are bull Itrsquos on a beer can
bull The QR Code goes to a mobile site where visitors can offset 100g of CO2 once per day and feel good about it
bull There is a daily lottery with the chance of winning cash prizes
bull In other words valuable content that engages the visitor and makes the decoding of the QR Code worthwhile
USING QR CODES
Video ndash Using QR Code
Using a QR code
What happens when you scan a QR Code
bull QR code contains data which either directly provides you
with information or carries out an action
1 A QR code that contains a URL will show you the web
link on the smart device display and ask you if you want
to use your browser to access the site
2 If you say yes it will take you to that address on the
web
Note Some applications will not ask but take you
immediately to the website
QR code reader software
bull For your phone to be able to read QR codes you will need
to have QR code barcode reading software installed on it
bull To find out what application to use for your phone do a
Google search for the model of your phone along with ldquoQR
Readerrdquo
bull Other Resources
bull httpwwwmobile-barcodescomqr-code-software
bull httppercentmobilecomgetqr (use smart device)
NeoReader for iPhone
bull When its open you need only to point your iPhones camera at the QR Code click the scan option and youre all set
bull Within a few seconds the app delivers the unique content directly to your iPhone
bull Works best on iPhones running OS 30 or higher
bull Free
Optiscan for iPhone
bull Upon scanning a QR code within the app you can view the companys QR code information
bull You can also save that data for later so you dont have to come back to the QR code every time you want to view it
bull Even better Optiscan allows you to share QR codes with others
bull Costs $199
QuickMark for iPhone
bull After its scanned the app then provides the information it collects from the code
bull Everything you do with the app is kept in its history folder for viewing at a later time
bull You can even create your own QR codes to share data on your iPhone with other QR-code-reader users
bull Recommended by Google
bull Costs $099
Blackberry Messenger 50
1 Open up BB Messenger 50
2 Open the menu and find the option Scan a
Group Barcode
3 A notice screen will pop-up - check the
option to not show you this message again
4 Your camera will activate
5 Center the code in your viewer - not too
close
6 Whatever content is embedded in the code
will appear and you can click yes when it
asks you to proceed Most qr codes contain
links to websites
httpwwwbeetaggcomen
QR Droid for Android
httpsmarketandroidcomdetailsid=ladroidqramphl=en
Exercise
bull If you do not have a QR code reader on your smart
device install one
bull Scan each of the QR codes examples to reveal content
bull Check content against the ldquorulesrdquo Does it follow the
ldquorulesrdquo Why or why not
bull Mobilize the landing page
bull Keep the url short
bull Make the content valuable
CREATING A QR CODE
Video ndash Creating a QR code
What to look for in generator software
bull Multiple download formats to give you the flexibility to
print codes on signs put them on webpages and send
them in emails
bull Ability to customize colors to coordinate with branding
bull Ability to encode the types of information you want to
include (some generators have more options than others
QR code creation steps (using Kaywa)
1 Chose the content type bull URL
bull Text
bull Phone Number
bull SMS
2 Chose the image size
3 Click Generate
Kaywa
httpqrcodekaywacom
httpcreateqrcodeappspotcom
How much data can you include
bull The amount of data dictates how intricate the barcode is
and because not all mobile phones offer robust cameras
hellip
bull The safest codes are those embedded with minimal text
bull one or two sentences
bull URL
bull phone number
bull email address
QRStuff
httpwwwqrstuffcom
Exercise ndash creating QR codes
1 Link to a URL ndash find an example of how to cut and paste
in Microsoft Word
2 Link to a Google Map location ndash your house or office
address
3 Link to a YouTube video ndash how to change a flat tire
4 Link to a PDF document -
httpneteducauseeduirlibrarypdfELI7046pdf
5 Copy and save the QR codes in a word processing
document
BeeTagg
httpwwwbeetaggcom
Beetagg
Qreate amp Track
httpqreateandtrackcom
QRpedia
bull Generates a QR Code for any
Wikipedia URL
bull When scanned the QR Code
resolves to the server and looks for
the Wikipedia entry to display in the
mobile devices preferred language
bull Ideal for museums and far superior
to resolving to an entry in the same
language for every user
bull The image below shows the QR
Code for one of the geology exhibits
in the Derby Museum and Art
Gallery
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
Video ndash Using QR codes
Video ndash Japanese example
httpwwwyoutubecomwatchv=B_t951pF4AE
General QR code uses
bull Personal or company contact information that can be
saved directly to the smartphone
bull An embedded phone number that the phone can dial
immediately
bull A webpage or a specific destination on a social network
bull A calendar event with location title start and end time
and alarm
bull A physical address with location information
QR code uses in training
bull Text information
bull Quiz questions
bull Scenario questions (eg how would you use this item in
this situation)
bull Polls and surveys
bull Discussion forums
bull Audio (including multiple language formats)
bull Video (for example those how-to-manuals can be how-to-
videos instead)
bull Instructorsmentors available for live-chatting
QR code uses in training
bull To link handouts and books to online resources (eg
turning books into dynamic interactive resources by
linking them to interactive update-able websites)
bull To orient workers to a companyrsquos physical plant and to link
location with information about resources (both physical
and human)
bull To orient students to a campus
bull To link artwork at a museum to information about the
artwork the artist the historical period etc
bull To link buildings to information about architecture and
history
QR code uses in training
bull To complement fieldwork and inquiry-based scavenger
hunts with online information
bull To link nutritional objects to calorie counters
bull To link equipment to online how-to-manuals (eg to link a
glucose meter for diabetics to information on how to use
it to link exercise equipment on a jogging trail with
suggested exercises to connect scientific equipment to
how-to-information etc)
bull To link a presentation slide to online information (eg to
complement conference presentations with online
information)
httpinstructionaldesignfusionswordpresscom20100926
qr-codes-augmenting-augmented-reality
Student example
bull Students create a video podcast about an attraction business or
organization of their choice within a 15-mile radius of their school
bull They research the history of their choice plan the podcast (including
media prose and narration) develop a storyboard in Microsoft Word
and then create their podcast using Microsoft Movie Maker
bull The students then put on their marketing hats and generate a QR
code (or tag) for the customers of their chosen establishment so
people are able to access their video podcast on-demand for their PC
or mobile device while also including the podcasts in their class wiki
Mobile Health
bull QR codes can be used to help patients use health information in specific contexts such as when needing to
bull Take a pill
bull Interact with a device (for example a glucose meter a smart Band-Aid etc)
bull Engage in a behavior (eg finding a hospital exercising buying food selecting a meal etc)
Mobile Health
bull On fooddrink packages to link to nutrition information interactive calorie counters and personal information about a patientrsquos diet plan (which would require the learnerpatient to interact with a Web site linked to the QR code)
bull Attached to medication labels linking the codes to patient-friendly information as well as physician and pharmacy contact information
bull Identify drug interactions (useful for patients and physicians) via an interactive or static Web interface
bull On devices patients use to link to how-to information (eg text video or audio information that could be presented in different languages)
Mobile Health
bull Link medications patient devices physical locations etc
to live assistance (eg nurses other health care
providers) via phone numbers associated with the code or
links to sites with live chat capabilities
bull On a card the patient carries or on a key-chain
attachment thatrsquos linked to the patientrsquos personal health
care record (PHR) andor emergency contact information
bull To help patients identify health care providers or
emergency medical services in their area
bull On the equipment on a jogging path or in a gym to
encourage appropriate exercises connect to heart rate
monitors etc
Philips
httpwwwelearningguildcomshowFilecfmid=4492
Video - Ubimark books
httpwwwyoutubecomwatchv=OE5Ch4NnVu0
Discussion
bull How could QR codes help with provide information to the
students in your organization
bull What application would you try and why
bull Advertisement
bull Video
bull Link to document
EXAMPLES
Foo Fighters
bull If you liked reading an article about
the Foo Fighters in a music magazine
you might see a QR code at the end of
the piece
bull When scanned it opens up a website
with a full-length interview with the
band members
bull Or it downloads free wallpaper
ringtones or a music video to your
device
Pepsi Max
bull This Pepsi ad
creatively combines
the QR code as part of
the visual display
making both the
advertisement and the
QR code itself stand
out to anyone who
sees it
Best Buy
bull Best Buy takes advantage of QR codes in-store by provide codes next to items
bull When users scan the code they are taken to product details reviews and ratings
bull The in-store poster also provides details about QR codes how they work and how to use them throughout the store
Brookstone
TomTom Navigation
bull TomTom Navigation released an iPhone app to provide turn-by-turn navigation With the app they began selling iPhone car kits that allowed iPhone users to mount their iPhone similar to mounting their navigation systems in a car
bull When purchasing the car kit TomTom included a QR code on the outside of the box of their phone kit that took users to their iPhone app
Video ndash Fiat
httpwwwyoutubecomwatchv=zomopCe-DGA
Hallmark
Airport Checkpoint Signs
bull The US Department of Homeland Security Transportation Security
Administration recently announced the trial of QR Code airport
checkpoint signs
bull The QR Codes use the Google URL shortener and resolve to the
relevant pages on the tsagov website
Fuel Pump Stickers
The Texas Department of Agriculturersquos (TDA) new
compulsory fuel pump sticker shows how to file a complaint
about the pump the fuel or an expired registration
TDA Mobile website
The QR code resolves to a TDA mobile site
that allows users to see the inspection
history at that location or to file a
complaint
Nissan
Video ndash Tesco QR Code Subway Store
httpwwwyoutubecomwatchv=h7HnR02kJxY
httpwwwuaaalaskaeduadvancementqr-codescfm
University of Alaska Anchorage
Assistive Technology
Digit-Eyes is an iPhone 3G app for the blind and visually
impaired community It makes text or audio QR Code labels
you can read with your iPhone and also lets you read the UPC
or European Article Number and find out whatrsquos in the can or
package
QR CODE ldquoRULESrdquo
Mobilize the landing page
bull Fendi uses a QR Code that decodes to their main site url httpwwwfendicom
bull However if you are accessing the site with a mobile device they are using user agent detection to redirect to their mobile website httpmobilefendicom
bull The Fendi mobile site is quite comprehensive and gives a choice of languages Italian or English
Keep the url short
The QR Code in this advertisement for Ralph
Lauren in New York magazine decodes as
httpmralphlaurencomdefaultaspxab=nym
an unnecessarily long url
The QR Code could have been smaller and
encoded with a higher level of error correction
(ECL) if a url shortener had been used such as
http3ly9Xe
Make the content valuable
bull The good things about this Suntory QR Code are bull Itrsquos on a beer can
bull The QR Code goes to a mobile site where visitors can offset 100g of CO2 once per day and feel good about it
bull There is a daily lottery with the chance of winning cash prizes
bull In other words valuable content that engages the visitor and makes the decoding of the QR Code worthwhile
USING QR CODES
Video ndash Using QR Code
Using a QR code
What happens when you scan a QR Code
bull QR code contains data which either directly provides you
with information or carries out an action
1 A QR code that contains a URL will show you the web
link on the smart device display and ask you if you want
to use your browser to access the site
2 If you say yes it will take you to that address on the
web
Note Some applications will not ask but take you
immediately to the website
QR code reader software
bull For your phone to be able to read QR codes you will need
to have QR code barcode reading software installed on it
bull To find out what application to use for your phone do a
Google search for the model of your phone along with ldquoQR
Readerrdquo
bull Other Resources
bull httpwwwmobile-barcodescomqr-code-software
bull httppercentmobilecomgetqr (use smart device)
NeoReader for iPhone
bull When its open you need only to point your iPhones camera at the QR Code click the scan option and youre all set
bull Within a few seconds the app delivers the unique content directly to your iPhone
bull Works best on iPhones running OS 30 or higher
bull Free
Optiscan for iPhone
bull Upon scanning a QR code within the app you can view the companys QR code information
bull You can also save that data for later so you dont have to come back to the QR code every time you want to view it
bull Even better Optiscan allows you to share QR codes with others
bull Costs $199
QuickMark for iPhone
bull After its scanned the app then provides the information it collects from the code
bull Everything you do with the app is kept in its history folder for viewing at a later time
bull You can even create your own QR codes to share data on your iPhone with other QR-code-reader users
bull Recommended by Google
bull Costs $099
Blackberry Messenger 50
1 Open up BB Messenger 50
2 Open the menu and find the option Scan a
Group Barcode
3 A notice screen will pop-up - check the
option to not show you this message again
4 Your camera will activate
5 Center the code in your viewer - not too
close
6 Whatever content is embedded in the code
will appear and you can click yes when it
asks you to proceed Most qr codes contain
links to websites
httpwwwbeetaggcomen
QR Droid for Android
httpsmarketandroidcomdetailsid=ladroidqramphl=en
Exercise
bull If you do not have a QR code reader on your smart
device install one
bull Scan each of the QR codes examples to reveal content
bull Check content against the ldquorulesrdquo Does it follow the
ldquorulesrdquo Why or why not
bull Mobilize the landing page
bull Keep the url short
bull Make the content valuable
CREATING A QR CODE
Video ndash Creating a QR code
What to look for in generator software
bull Multiple download formats to give you the flexibility to
print codes on signs put them on webpages and send
them in emails
bull Ability to customize colors to coordinate with branding
bull Ability to encode the types of information you want to
include (some generators have more options than others
QR code creation steps (using Kaywa)
1 Chose the content type bull URL
bull Text
bull Phone Number
bull SMS
2 Chose the image size
3 Click Generate
Kaywa
httpqrcodekaywacom
httpcreateqrcodeappspotcom
How much data can you include
bull The amount of data dictates how intricate the barcode is
and because not all mobile phones offer robust cameras
hellip
bull The safest codes are those embedded with minimal text
bull one or two sentences
bull URL
bull phone number
bull email address
QRStuff
httpwwwqrstuffcom
Exercise ndash creating QR codes
1 Link to a URL ndash find an example of how to cut and paste
in Microsoft Word
2 Link to a Google Map location ndash your house or office
address
3 Link to a YouTube video ndash how to change a flat tire
4 Link to a PDF document -
httpneteducauseeduirlibrarypdfELI7046pdf
5 Copy and save the QR codes in a word processing
document
BeeTagg
httpwwwbeetaggcom
Beetagg
Qreate amp Track
httpqreateandtrackcom
QRpedia
bull Generates a QR Code for any
Wikipedia URL
bull When scanned the QR Code
resolves to the server and looks for
the Wikipedia entry to display in the
mobile devices preferred language
bull Ideal for museums and far superior
to resolving to an entry in the same
language for every user
bull The image below shows the QR
Code for one of the geology exhibits
in the Derby Museum and Art
Gallery
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
Video ndash Japanese example
httpwwwyoutubecomwatchv=B_t951pF4AE
General QR code uses
bull Personal or company contact information that can be
saved directly to the smartphone
bull An embedded phone number that the phone can dial
immediately
bull A webpage or a specific destination on a social network
bull A calendar event with location title start and end time
and alarm
bull A physical address with location information
QR code uses in training
bull Text information
bull Quiz questions
bull Scenario questions (eg how would you use this item in
this situation)
bull Polls and surveys
bull Discussion forums
bull Audio (including multiple language formats)
bull Video (for example those how-to-manuals can be how-to-
videos instead)
bull Instructorsmentors available for live-chatting
QR code uses in training
bull To link handouts and books to online resources (eg
turning books into dynamic interactive resources by
linking them to interactive update-able websites)
bull To orient workers to a companyrsquos physical plant and to link
location with information about resources (both physical
and human)
bull To orient students to a campus
bull To link artwork at a museum to information about the
artwork the artist the historical period etc
bull To link buildings to information about architecture and
history
QR code uses in training
bull To complement fieldwork and inquiry-based scavenger
hunts with online information
bull To link nutritional objects to calorie counters
bull To link equipment to online how-to-manuals (eg to link a
glucose meter for diabetics to information on how to use
it to link exercise equipment on a jogging trail with
suggested exercises to connect scientific equipment to
how-to-information etc)
bull To link a presentation slide to online information (eg to
complement conference presentations with online
information)
httpinstructionaldesignfusionswordpresscom20100926
qr-codes-augmenting-augmented-reality
Student example
bull Students create a video podcast about an attraction business or
organization of their choice within a 15-mile radius of their school
bull They research the history of their choice plan the podcast (including
media prose and narration) develop a storyboard in Microsoft Word
and then create their podcast using Microsoft Movie Maker
bull The students then put on their marketing hats and generate a QR
code (or tag) for the customers of their chosen establishment so
people are able to access their video podcast on-demand for their PC
or mobile device while also including the podcasts in their class wiki
Mobile Health
bull QR codes can be used to help patients use health information in specific contexts such as when needing to
bull Take a pill
bull Interact with a device (for example a glucose meter a smart Band-Aid etc)
bull Engage in a behavior (eg finding a hospital exercising buying food selecting a meal etc)
Mobile Health
bull On fooddrink packages to link to nutrition information interactive calorie counters and personal information about a patientrsquos diet plan (which would require the learnerpatient to interact with a Web site linked to the QR code)
bull Attached to medication labels linking the codes to patient-friendly information as well as physician and pharmacy contact information
bull Identify drug interactions (useful for patients and physicians) via an interactive or static Web interface
bull On devices patients use to link to how-to information (eg text video or audio information that could be presented in different languages)
Mobile Health
bull Link medications patient devices physical locations etc
to live assistance (eg nurses other health care
providers) via phone numbers associated with the code or
links to sites with live chat capabilities
bull On a card the patient carries or on a key-chain
attachment thatrsquos linked to the patientrsquos personal health
care record (PHR) andor emergency contact information
bull To help patients identify health care providers or
emergency medical services in their area
bull On the equipment on a jogging path or in a gym to
encourage appropriate exercises connect to heart rate
monitors etc
Philips
httpwwwelearningguildcomshowFilecfmid=4492
Video - Ubimark books
httpwwwyoutubecomwatchv=OE5Ch4NnVu0
Discussion
bull How could QR codes help with provide information to the
students in your organization
bull What application would you try and why
bull Advertisement
bull Video
bull Link to document
EXAMPLES
Foo Fighters
bull If you liked reading an article about
the Foo Fighters in a music magazine
you might see a QR code at the end of
the piece
bull When scanned it opens up a website
with a full-length interview with the
band members
bull Or it downloads free wallpaper
ringtones or a music video to your
device
Pepsi Max
bull This Pepsi ad
creatively combines
the QR code as part of
the visual display
making both the
advertisement and the
QR code itself stand
out to anyone who
sees it
Best Buy
bull Best Buy takes advantage of QR codes in-store by provide codes next to items
bull When users scan the code they are taken to product details reviews and ratings
bull The in-store poster also provides details about QR codes how they work and how to use them throughout the store
Brookstone
TomTom Navigation
bull TomTom Navigation released an iPhone app to provide turn-by-turn navigation With the app they began selling iPhone car kits that allowed iPhone users to mount their iPhone similar to mounting their navigation systems in a car
bull When purchasing the car kit TomTom included a QR code on the outside of the box of their phone kit that took users to their iPhone app
Video ndash Fiat
httpwwwyoutubecomwatchv=zomopCe-DGA
Hallmark
Airport Checkpoint Signs
bull The US Department of Homeland Security Transportation Security
Administration recently announced the trial of QR Code airport
checkpoint signs
bull The QR Codes use the Google URL shortener and resolve to the
relevant pages on the tsagov website
Fuel Pump Stickers
The Texas Department of Agriculturersquos (TDA) new
compulsory fuel pump sticker shows how to file a complaint
about the pump the fuel or an expired registration
TDA Mobile website
The QR code resolves to a TDA mobile site
that allows users to see the inspection
history at that location or to file a
complaint
Nissan
Video ndash Tesco QR Code Subway Store
httpwwwyoutubecomwatchv=h7HnR02kJxY
httpwwwuaaalaskaeduadvancementqr-codescfm
University of Alaska Anchorage
Assistive Technology
Digit-Eyes is an iPhone 3G app for the blind and visually
impaired community It makes text or audio QR Code labels
you can read with your iPhone and also lets you read the UPC
or European Article Number and find out whatrsquos in the can or
package
QR CODE ldquoRULESrdquo
Mobilize the landing page
bull Fendi uses a QR Code that decodes to their main site url httpwwwfendicom
bull However if you are accessing the site with a mobile device they are using user agent detection to redirect to their mobile website httpmobilefendicom
bull The Fendi mobile site is quite comprehensive and gives a choice of languages Italian or English
Keep the url short
The QR Code in this advertisement for Ralph
Lauren in New York magazine decodes as
httpmralphlaurencomdefaultaspxab=nym
an unnecessarily long url
The QR Code could have been smaller and
encoded with a higher level of error correction
(ECL) if a url shortener had been used such as
http3ly9Xe
Make the content valuable
bull The good things about this Suntory QR Code are bull Itrsquos on a beer can
bull The QR Code goes to a mobile site where visitors can offset 100g of CO2 once per day and feel good about it
bull There is a daily lottery with the chance of winning cash prizes
bull In other words valuable content that engages the visitor and makes the decoding of the QR Code worthwhile
USING QR CODES
Video ndash Using QR Code
Using a QR code
What happens when you scan a QR Code
bull QR code contains data which either directly provides you
with information or carries out an action
1 A QR code that contains a URL will show you the web
link on the smart device display and ask you if you want
to use your browser to access the site
2 If you say yes it will take you to that address on the
web
Note Some applications will not ask but take you
immediately to the website
QR code reader software
bull For your phone to be able to read QR codes you will need
to have QR code barcode reading software installed on it
bull To find out what application to use for your phone do a
Google search for the model of your phone along with ldquoQR
Readerrdquo
bull Other Resources
bull httpwwwmobile-barcodescomqr-code-software
bull httppercentmobilecomgetqr (use smart device)
NeoReader for iPhone
bull When its open you need only to point your iPhones camera at the QR Code click the scan option and youre all set
bull Within a few seconds the app delivers the unique content directly to your iPhone
bull Works best on iPhones running OS 30 or higher
bull Free
Optiscan for iPhone
bull Upon scanning a QR code within the app you can view the companys QR code information
bull You can also save that data for later so you dont have to come back to the QR code every time you want to view it
bull Even better Optiscan allows you to share QR codes with others
bull Costs $199
QuickMark for iPhone
bull After its scanned the app then provides the information it collects from the code
bull Everything you do with the app is kept in its history folder for viewing at a later time
bull You can even create your own QR codes to share data on your iPhone with other QR-code-reader users
bull Recommended by Google
bull Costs $099
Blackberry Messenger 50
1 Open up BB Messenger 50
2 Open the menu and find the option Scan a
Group Barcode
3 A notice screen will pop-up - check the
option to not show you this message again
4 Your camera will activate
5 Center the code in your viewer - not too
close
6 Whatever content is embedded in the code
will appear and you can click yes when it
asks you to proceed Most qr codes contain
links to websites
httpwwwbeetaggcomen
QR Droid for Android
httpsmarketandroidcomdetailsid=ladroidqramphl=en
Exercise
bull If you do not have a QR code reader on your smart
device install one
bull Scan each of the QR codes examples to reveal content
bull Check content against the ldquorulesrdquo Does it follow the
ldquorulesrdquo Why or why not
bull Mobilize the landing page
bull Keep the url short
bull Make the content valuable
CREATING A QR CODE
Video ndash Creating a QR code
What to look for in generator software
bull Multiple download formats to give you the flexibility to
print codes on signs put them on webpages and send
them in emails
bull Ability to customize colors to coordinate with branding
bull Ability to encode the types of information you want to
include (some generators have more options than others
QR code creation steps (using Kaywa)
1 Chose the content type bull URL
bull Text
bull Phone Number
bull SMS
2 Chose the image size
3 Click Generate
Kaywa
httpqrcodekaywacom
httpcreateqrcodeappspotcom
How much data can you include
bull The amount of data dictates how intricate the barcode is
and because not all mobile phones offer robust cameras
hellip
bull The safest codes are those embedded with minimal text
bull one or two sentences
bull URL
bull phone number
bull email address
QRStuff
httpwwwqrstuffcom
Exercise ndash creating QR codes
1 Link to a URL ndash find an example of how to cut and paste
in Microsoft Word
2 Link to a Google Map location ndash your house or office
address
3 Link to a YouTube video ndash how to change a flat tire
4 Link to a PDF document -
httpneteducauseeduirlibrarypdfELI7046pdf
5 Copy and save the QR codes in a word processing
document
BeeTagg
httpwwwbeetaggcom
Beetagg
Qreate amp Track
httpqreateandtrackcom
QRpedia
bull Generates a QR Code for any
Wikipedia URL
bull When scanned the QR Code
resolves to the server and looks for
the Wikipedia entry to display in the
mobile devices preferred language
bull Ideal for museums and far superior
to resolving to an entry in the same
language for every user
bull The image below shows the QR
Code for one of the geology exhibits
in the Derby Museum and Art
Gallery
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
General QR code uses
bull Personal or company contact information that can be
saved directly to the smartphone
bull An embedded phone number that the phone can dial
immediately
bull A webpage or a specific destination on a social network
bull A calendar event with location title start and end time
and alarm
bull A physical address with location information
QR code uses in training
bull Text information
bull Quiz questions
bull Scenario questions (eg how would you use this item in
this situation)
bull Polls and surveys
bull Discussion forums
bull Audio (including multiple language formats)
bull Video (for example those how-to-manuals can be how-to-
videos instead)
bull Instructorsmentors available for live-chatting
QR code uses in training
bull To link handouts and books to online resources (eg
turning books into dynamic interactive resources by
linking them to interactive update-able websites)
bull To orient workers to a companyrsquos physical plant and to link
location with information about resources (both physical
and human)
bull To orient students to a campus
bull To link artwork at a museum to information about the
artwork the artist the historical period etc
bull To link buildings to information about architecture and
history
QR code uses in training
bull To complement fieldwork and inquiry-based scavenger
hunts with online information
bull To link nutritional objects to calorie counters
bull To link equipment to online how-to-manuals (eg to link a
glucose meter for diabetics to information on how to use
it to link exercise equipment on a jogging trail with
suggested exercises to connect scientific equipment to
how-to-information etc)
bull To link a presentation slide to online information (eg to
complement conference presentations with online
information)
httpinstructionaldesignfusionswordpresscom20100926
qr-codes-augmenting-augmented-reality
Student example
bull Students create a video podcast about an attraction business or
organization of their choice within a 15-mile radius of their school
bull They research the history of their choice plan the podcast (including
media prose and narration) develop a storyboard in Microsoft Word
and then create their podcast using Microsoft Movie Maker
bull The students then put on their marketing hats and generate a QR
code (or tag) for the customers of their chosen establishment so
people are able to access their video podcast on-demand for their PC
or mobile device while also including the podcasts in their class wiki
Mobile Health
bull QR codes can be used to help patients use health information in specific contexts such as when needing to
bull Take a pill
bull Interact with a device (for example a glucose meter a smart Band-Aid etc)
bull Engage in a behavior (eg finding a hospital exercising buying food selecting a meal etc)
Mobile Health
bull On fooddrink packages to link to nutrition information interactive calorie counters and personal information about a patientrsquos diet plan (which would require the learnerpatient to interact with a Web site linked to the QR code)
bull Attached to medication labels linking the codes to patient-friendly information as well as physician and pharmacy contact information
bull Identify drug interactions (useful for patients and physicians) via an interactive or static Web interface
bull On devices patients use to link to how-to information (eg text video or audio information that could be presented in different languages)
Mobile Health
bull Link medications patient devices physical locations etc
to live assistance (eg nurses other health care
providers) via phone numbers associated with the code or
links to sites with live chat capabilities
bull On a card the patient carries or on a key-chain
attachment thatrsquos linked to the patientrsquos personal health
care record (PHR) andor emergency contact information
bull To help patients identify health care providers or
emergency medical services in their area
bull On the equipment on a jogging path or in a gym to
encourage appropriate exercises connect to heart rate
monitors etc
Philips
httpwwwelearningguildcomshowFilecfmid=4492
Video - Ubimark books
httpwwwyoutubecomwatchv=OE5Ch4NnVu0
Discussion
bull How could QR codes help with provide information to the
students in your organization
bull What application would you try and why
bull Advertisement
bull Video
bull Link to document
EXAMPLES
Foo Fighters
bull If you liked reading an article about
the Foo Fighters in a music magazine
you might see a QR code at the end of
the piece
bull When scanned it opens up a website
with a full-length interview with the
band members
bull Or it downloads free wallpaper
ringtones or a music video to your
device
Pepsi Max
bull This Pepsi ad
creatively combines
the QR code as part of
the visual display
making both the
advertisement and the
QR code itself stand
out to anyone who
sees it
Best Buy
bull Best Buy takes advantage of QR codes in-store by provide codes next to items
bull When users scan the code they are taken to product details reviews and ratings
bull The in-store poster also provides details about QR codes how they work and how to use them throughout the store
Brookstone
TomTom Navigation
bull TomTom Navigation released an iPhone app to provide turn-by-turn navigation With the app they began selling iPhone car kits that allowed iPhone users to mount their iPhone similar to mounting their navigation systems in a car
bull When purchasing the car kit TomTom included a QR code on the outside of the box of their phone kit that took users to their iPhone app
Video ndash Fiat
httpwwwyoutubecomwatchv=zomopCe-DGA
Hallmark
Airport Checkpoint Signs
bull The US Department of Homeland Security Transportation Security
Administration recently announced the trial of QR Code airport
checkpoint signs
bull The QR Codes use the Google URL shortener and resolve to the
relevant pages on the tsagov website
Fuel Pump Stickers
The Texas Department of Agriculturersquos (TDA) new
compulsory fuel pump sticker shows how to file a complaint
about the pump the fuel or an expired registration
TDA Mobile website
The QR code resolves to a TDA mobile site
that allows users to see the inspection
history at that location or to file a
complaint
Nissan
Video ndash Tesco QR Code Subway Store
httpwwwyoutubecomwatchv=h7HnR02kJxY
httpwwwuaaalaskaeduadvancementqr-codescfm
University of Alaska Anchorage
Assistive Technology
Digit-Eyes is an iPhone 3G app for the blind and visually
impaired community It makes text or audio QR Code labels
you can read with your iPhone and also lets you read the UPC
or European Article Number and find out whatrsquos in the can or
package
QR CODE ldquoRULESrdquo
Mobilize the landing page
bull Fendi uses a QR Code that decodes to their main site url httpwwwfendicom
bull However if you are accessing the site with a mobile device they are using user agent detection to redirect to their mobile website httpmobilefendicom
bull The Fendi mobile site is quite comprehensive and gives a choice of languages Italian or English
Keep the url short
The QR Code in this advertisement for Ralph
Lauren in New York magazine decodes as
httpmralphlaurencomdefaultaspxab=nym
an unnecessarily long url
The QR Code could have been smaller and
encoded with a higher level of error correction
(ECL) if a url shortener had been used such as
http3ly9Xe
Make the content valuable
bull The good things about this Suntory QR Code are bull Itrsquos on a beer can
bull The QR Code goes to a mobile site where visitors can offset 100g of CO2 once per day and feel good about it
bull There is a daily lottery with the chance of winning cash prizes
bull In other words valuable content that engages the visitor and makes the decoding of the QR Code worthwhile
USING QR CODES
Video ndash Using QR Code
Using a QR code
What happens when you scan a QR Code
bull QR code contains data which either directly provides you
with information or carries out an action
1 A QR code that contains a URL will show you the web
link on the smart device display and ask you if you want
to use your browser to access the site
2 If you say yes it will take you to that address on the
web
Note Some applications will not ask but take you
immediately to the website
QR code reader software
bull For your phone to be able to read QR codes you will need
to have QR code barcode reading software installed on it
bull To find out what application to use for your phone do a
Google search for the model of your phone along with ldquoQR
Readerrdquo
bull Other Resources
bull httpwwwmobile-barcodescomqr-code-software
bull httppercentmobilecomgetqr (use smart device)
NeoReader for iPhone
bull When its open you need only to point your iPhones camera at the QR Code click the scan option and youre all set
bull Within a few seconds the app delivers the unique content directly to your iPhone
bull Works best on iPhones running OS 30 or higher
bull Free
Optiscan for iPhone
bull Upon scanning a QR code within the app you can view the companys QR code information
bull You can also save that data for later so you dont have to come back to the QR code every time you want to view it
bull Even better Optiscan allows you to share QR codes with others
bull Costs $199
QuickMark for iPhone
bull After its scanned the app then provides the information it collects from the code
bull Everything you do with the app is kept in its history folder for viewing at a later time
bull You can even create your own QR codes to share data on your iPhone with other QR-code-reader users
bull Recommended by Google
bull Costs $099
Blackberry Messenger 50
1 Open up BB Messenger 50
2 Open the menu and find the option Scan a
Group Barcode
3 A notice screen will pop-up - check the
option to not show you this message again
4 Your camera will activate
5 Center the code in your viewer - not too
close
6 Whatever content is embedded in the code
will appear and you can click yes when it
asks you to proceed Most qr codes contain
links to websites
httpwwwbeetaggcomen
QR Droid for Android
httpsmarketandroidcomdetailsid=ladroidqramphl=en
Exercise
bull If you do not have a QR code reader on your smart
device install one
bull Scan each of the QR codes examples to reveal content
bull Check content against the ldquorulesrdquo Does it follow the
ldquorulesrdquo Why or why not
bull Mobilize the landing page
bull Keep the url short
bull Make the content valuable
CREATING A QR CODE
Video ndash Creating a QR code
What to look for in generator software
bull Multiple download formats to give you the flexibility to
print codes on signs put them on webpages and send
them in emails
bull Ability to customize colors to coordinate with branding
bull Ability to encode the types of information you want to
include (some generators have more options than others
QR code creation steps (using Kaywa)
1 Chose the content type bull URL
bull Text
bull Phone Number
bull SMS
2 Chose the image size
3 Click Generate
Kaywa
httpqrcodekaywacom
httpcreateqrcodeappspotcom
How much data can you include
bull The amount of data dictates how intricate the barcode is
and because not all mobile phones offer robust cameras
hellip
bull The safest codes are those embedded with minimal text
bull one or two sentences
bull URL
bull phone number
bull email address
QRStuff
httpwwwqrstuffcom
Exercise ndash creating QR codes
1 Link to a URL ndash find an example of how to cut and paste
in Microsoft Word
2 Link to a Google Map location ndash your house or office
address
3 Link to a YouTube video ndash how to change a flat tire
4 Link to a PDF document -
httpneteducauseeduirlibrarypdfELI7046pdf
5 Copy and save the QR codes in a word processing
document
BeeTagg
httpwwwbeetaggcom
Beetagg
Qreate amp Track
httpqreateandtrackcom
QRpedia
bull Generates a QR Code for any
Wikipedia URL
bull When scanned the QR Code
resolves to the server and looks for
the Wikipedia entry to display in the
mobile devices preferred language
bull Ideal for museums and far superior
to resolving to an entry in the same
language for every user
bull The image below shows the QR
Code for one of the geology exhibits
in the Derby Museum and Art
Gallery
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
QR code uses in training
bull Text information
bull Quiz questions
bull Scenario questions (eg how would you use this item in
this situation)
bull Polls and surveys
bull Discussion forums
bull Audio (including multiple language formats)
bull Video (for example those how-to-manuals can be how-to-
videos instead)
bull Instructorsmentors available for live-chatting
QR code uses in training
bull To link handouts and books to online resources (eg
turning books into dynamic interactive resources by
linking them to interactive update-able websites)
bull To orient workers to a companyrsquos physical plant and to link
location with information about resources (both physical
and human)
bull To orient students to a campus
bull To link artwork at a museum to information about the
artwork the artist the historical period etc
bull To link buildings to information about architecture and
history
QR code uses in training
bull To complement fieldwork and inquiry-based scavenger
hunts with online information
bull To link nutritional objects to calorie counters
bull To link equipment to online how-to-manuals (eg to link a
glucose meter for diabetics to information on how to use
it to link exercise equipment on a jogging trail with
suggested exercises to connect scientific equipment to
how-to-information etc)
bull To link a presentation slide to online information (eg to
complement conference presentations with online
information)
httpinstructionaldesignfusionswordpresscom20100926
qr-codes-augmenting-augmented-reality
Student example
bull Students create a video podcast about an attraction business or
organization of their choice within a 15-mile radius of their school
bull They research the history of their choice plan the podcast (including
media prose and narration) develop a storyboard in Microsoft Word
and then create their podcast using Microsoft Movie Maker
bull The students then put on their marketing hats and generate a QR
code (or tag) for the customers of their chosen establishment so
people are able to access their video podcast on-demand for their PC
or mobile device while also including the podcasts in their class wiki
Mobile Health
bull QR codes can be used to help patients use health information in specific contexts such as when needing to
bull Take a pill
bull Interact with a device (for example a glucose meter a smart Band-Aid etc)
bull Engage in a behavior (eg finding a hospital exercising buying food selecting a meal etc)
Mobile Health
bull On fooddrink packages to link to nutrition information interactive calorie counters and personal information about a patientrsquos diet plan (which would require the learnerpatient to interact with a Web site linked to the QR code)
bull Attached to medication labels linking the codes to patient-friendly information as well as physician and pharmacy contact information
bull Identify drug interactions (useful for patients and physicians) via an interactive or static Web interface
bull On devices patients use to link to how-to information (eg text video or audio information that could be presented in different languages)
Mobile Health
bull Link medications patient devices physical locations etc
to live assistance (eg nurses other health care
providers) via phone numbers associated with the code or
links to sites with live chat capabilities
bull On a card the patient carries or on a key-chain
attachment thatrsquos linked to the patientrsquos personal health
care record (PHR) andor emergency contact information
bull To help patients identify health care providers or
emergency medical services in their area
bull On the equipment on a jogging path or in a gym to
encourage appropriate exercises connect to heart rate
monitors etc
Philips
httpwwwelearningguildcomshowFilecfmid=4492
Video - Ubimark books
httpwwwyoutubecomwatchv=OE5Ch4NnVu0
Discussion
bull How could QR codes help with provide information to the
students in your organization
bull What application would you try and why
bull Advertisement
bull Video
bull Link to document
EXAMPLES
Foo Fighters
bull If you liked reading an article about
the Foo Fighters in a music magazine
you might see a QR code at the end of
the piece
bull When scanned it opens up a website
with a full-length interview with the
band members
bull Or it downloads free wallpaper
ringtones or a music video to your
device
Pepsi Max
bull This Pepsi ad
creatively combines
the QR code as part of
the visual display
making both the
advertisement and the
QR code itself stand
out to anyone who
sees it
Best Buy
bull Best Buy takes advantage of QR codes in-store by provide codes next to items
bull When users scan the code they are taken to product details reviews and ratings
bull The in-store poster also provides details about QR codes how they work and how to use them throughout the store
Brookstone
TomTom Navigation
bull TomTom Navigation released an iPhone app to provide turn-by-turn navigation With the app they began selling iPhone car kits that allowed iPhone users to mount their iPhone similar to mounting their navigation systems in a car
bull When purchasing the car kit TomTom included a QR code on the outside of the box of their phone kit that took users to their iPhone app
Video ndash Fiat
httpwwwyoutubecomwatchv=zomopCe-DGA
Hallmark
Airport Checkpoint Signs
bull The US Department of Homeland Security Transportation Security
Administration recently announced the trial of QR Code airport
checkpoint signs
bull The QR Codes use the Google URL shortener and resolve to the
relevant pages on the tsagov website
Fuel Pump Stickers
The Texas Department of Agriculturersquos (TDA) new
compulsory fuel pump sticker shows how to file a complaint
about the pump the fuel or an expired registration
TDA Mobile website
The QR code resolves to a TDA mobile site
that allows users to see the inspection
history at that location or to file a
complaint
Nissan
Video ndash Tesco QR Code Subway Store
httpwwwyoutubecomwatchv=h7HnR02kJxY
httpwwwuaaalaskaeduadvancementqr-codescfm
University of Alaska Anchorage
Assistive Technology
Digit-Eyes is an iPhone 3G app for the blind and visually
impaired community It makes text or audio QR Code labels
you can read with your iPhone and also lets you read the UPC
or European Article Number and find out whatrsquos in the can or
package
QR CODE ldquoRULESrdquo
Mobilize the landing page
bull Fendi uses a QR Code that decodes to their main site url httpwwwfendicom
bull However if you are accessing the site with a mobile device they are using user agent detection to redirect to their mobile website httpmobilefendicom
bull The Fendi mobile site is quite comprehensive and gives a choice of languages Italian or English
Keep the url short
The QR Code in this advertisement for Ralph
Lauren in New York magazine decodes as
httpmralphlaurencomdefaultaspxab=nym
an unnecessarily long url
The QR Code could have been smaller and
encoded with a higher level of error correction
(ECL) if a url shortener had been used such as
http3ly9Xe
Make the content valuable
bull The good things about this Suntory QR Code are bull Itrsquos on a beer can
bull The QR Code goes to a mobile site where visitors can offset 100g of CO2 once per day and feel good about it
bull There is a daily lottery with the chance of winning cash prizes
bull In other words valuable content that engages the visitor and makes the decoding of the QR Code worthwhile
USING QR CODES
Video ndash Using QR Code
Using a QR code
What happens when you scan a QR Code
bull QR code contains data which either directly provides you
with information or carries out an action
1 A QR code that contains a URL will show you the web
link on the smart device display and ask you if you want
to use your browser to access the site
2 If you say yes it will take you to that address on the
web
Note Some applications will not ask but take you
immediately to the website
QR code reader software
bull For your phone to be able to read QR codes you will need
to have QR code barcode reading software installed on it
bull To find out what application to use for your phone do a
Google search for the model of your phone along with ldquoQR
Readerrdquo
bull Other Resources
bull httpwwwmobile-barcodescomqr-code-software
bull httppercentmobilecomgetqr (use smart device)
NeoReader for iPhone
bull When its open you need only to point your iPhones camera at the QR Code click the scan option and youre all set
bull Within a few seconds the app delivers the unique content directly to your iPhone
bull Works best on iPhones running OS 30 or higher
bull Free
Optiscan for iPhone
bull Upon scanning a QR code within the app you can view the companys QR code information
bull You can also save that data for later so you dont have to come back to the QR code every time you want to view it
bull Even better Optiscan allows you to share QR codes with others
bull Costs $199
QuickMark for iPhone
bull After its scanned the app then provides the information it collects from the code
bull Everything you do with the app is kept in its history folder for viewing at a later time
bull You can even create your own QR codes to share data on your iPhone with other QR-code-reader users
bull Recommended by Google
bull Costs $099
Blackberry Messenger 50
1 Open up BB Messenger 50
2 Open the menu and find the option Scan a
Group Barcode
3 A notice screen will pop-up - check the
option to not show you this message again
4 Your camera will activate
5 Center the code in your viewer - not too
close
6 Whatever content is embedded in the code
will appear and you can click yes when it
asks you to proceed Most qr codes contain
links to websites
httpwwwbeetaggcomen
QR Droid for Android
httpsmarketandroidcomdetailsid=ladroidqramphl=en
Exercise
bull If you do not have a QR code reader on your smart
device install one
bull Scan each of the QR codes examples to reveal content
bull Check content against the ldquorulesrdquo Does it follow the
ldquorulesrdquo Why or why not
bull Mobilize the landing page
bull Keep the url short
bull Make the content valuable
CREATING A QR CODE
Video ndash Creating a QR code
What to look for in generator software
bull Multiple download formats to give you the flexibility to
print codes on signs put them on webpages and send
them in emails
bull Ability to customize colors to coordinate with branding
bull Ability to encode the types of information you want to
include (some generators have more options than others
QR code creation steps (using Kaywa)
1 Chose the content type bull URL
bull Text
bull Phone Number
bull SMS
2 Chose the image size
3 Click Generate
Kaywa
httpqrcodekaywacom
httpcreateqrcodeappspotcom
How much data can you include
bull The amount of data dictates how intricate the barcode is
and because not all mobile phones offer robust cameras
hellip
bull The safest codes are those embedded with minimal text
bull one or two sentences
bull URL
bull phone number
bull email address
QRStuff
httpwwwqrstuffcom
Exercise ndash creating QR codes
1 Link to a URL ndash find an example of how to cut and paste
in Microsoft Word
2 Link to a Google Map location ndash your house or office
address
3 Link to a YouTube video ndash how to change a flat tire
4 Link to a PDF document -
httpneteducauseeduirlibrarypdfELI7046pdf
5 Copy and save the QR codes in a word processing
document
BeeTagg
httpwwwbeetaggcom
Beetagg
Qreate amp Track
httpqreateandtrackcom
QRpedia
bull Generates a QR Code for any
Wikipedia URL
bull When scanned the QR Code
resolves to the server and looks for
the Wikipedia entry to display in the
mobile devices preferred language
bull Ideal for museums and far superior
to resolving to an entry in the same
language for every user
bull The image below shows the QR
Code for one of the geology exhibits
in the Derby Museum and Art
Gallery
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
QR code uses in training
bull To link handouts and books to online resources (eg
turning books into dynamic interactive resources by
linking them to interactive update-able websites)
bull To orient workers to a companyrsquos physical plant and to link
location with information about resources (both physical
and human)
bull To orient students to a campus
bull To link artwork at a museum to information about the
artwork the artist the historical period etc
bull To link buildings to information about architecture and
history
QR code uses in training
bull To complement fieldwork and inquiry-based scavenger
hunts with online information
bull To link nutritional objects to calorie counters
bull To link equipment to online how-to-manuals (eg to link a
glucose meter for diabetics to information on how to use
it to link exercise equipment on a jogging trail with
suggested exercises to connect scientific equipment to
how-to-information etc)
bull To link a presentation slide to online information (eg to
complement conference presentations with online
information)
httpinstructionaldesignfusionswordpresscom20100926
qr-codes-augmenting-augmented-reality
Student example
bull Students create a video podcast about an attraction business or
organization of their choice within a 15-mile radius of their school
bull They research the history of their choice plan the podcast (including
media prose and narration) develop a storyboard in Microsoft Word
and then create their podcast using Microsoft Movie Maker
bull The students then put on their marketing hats and generate a QR
code (or tag) for the customers of their chosen establishment so
people are able to access their video podcast on-demand for their PC
or mobile device while also including the podcasts in their class wiki
Mobile Health
bull QR codes can be used to help patients use health information in specific contexts such as when needing to
bull Take a pill
bull Interact with a device (for example a glucose meter a smart Band-Aid etc)
bull Engage in a behavior (eg finding a hospital exercising buying food selecting a meal etc)
Mobile Health
bull On fooddrink packages to link to nutrition information interactive calorie counters and personal information about a patientrsquos diet plan (which would require the learnerpatient to interact with a Web site linked to the QR code)
bull Attached to medication labels linking the codes to patient-friendly information as well as physician and pharmacy contact information
bull Identify drug interactions (useful for patients and physicians) via an interactive or static Web interface
bull On devices patients use to link to how-to information (eg text video or audio information that could be presented in different languages)
Mobile Health
bull Link medications patient devices physical locations etc
to live assistance (eg nurses other health care
providers) via phone numbers associated with the code or
links to sites with live chat capabilities
bull On a card the patient carries or on a key-chain
attachment thatrsquos linked to the patientrsquos personal health
care record (PHR) andor emergency contact information
bull To help patients identify health care providers or
emergency medical services in their area
bull On the equipment on a jogging path or in a gym to
encourage appropriate exercises connect to heart rate
monitors etc
Philips
httpwwwelearningguildcomshowFilecfmid=4492
Video - Ubimark books
httpwwwyoutubecomwatchv=OE5Ch4NnVu0
Discussion
bull How could QR codes help with provide information to the
students in your organization
bull What application would you try and why
bull Advertisement
bull Video
bull Link to document
EXAMPLES
Foo Fighters
bull If you liked reading an article about
the Foo Fighters in a music magazine
you might see a QR code at the end of
the piece
bull When scanned it opens up a website
with a full-length interview with the
band members
bull Or it downloads free wallpaper
ringtones or a music video to your
device
Pepsi Max
bull This Pepsi ad
creatively combines
the QR code as part of
the visual display
making both the
advertisement and the
QR code itself stand
out to anyone who
sees it
Best Buy
bull Best Buy takes advantage of QR codes in-store by provide codes next to items
bull When users scan the code they are taken to product details reviews and ratings
bull The in-store poster also provides details about QR codes how they work and how to use them throughout the store
Brookstone
TomTom Navigation
bull TomTom Navigation released an iPhone app to provide turn-by-turn navigation With the app they began selling iPhone car kits that allowed iPhone users to mount their iPhone similar to mounting their navigation systems in a car
bull When purchasing the car kit TomTom included a QR code on the outside of the box of their phone kit that took users to their iPhone app
Video ndash Fiat
httpwwwyoutubecomwatchv=zomopCe-DGA
Hallmark
Airport Checkpoint Signs
bull The US Department of Homeland Security Transportation Security
Administration recently announced the trial of QR Code airport
checkpoint signs
bull The QR Codes use the Google URL shortener and resolve to the
relevant pages on the tsagov website
Fuel Pump Stickers
The Texas Department of Agriculturersquos (TDA) new
compulsory fuel pump sticker shows how to file a complaint
about the pump the fuel or an expired registration
TDA Mobile website
The QR code resolves to a TDA mobile site
that allows users to see the inspection
history at that location or to file a
complaint
Nissan
Video ndash Tesco QR Code Subway Store
httpwwwyoutubecomwatchv=h7HnR02kJxY
httpwwwuaaalaskaeduadvancementqr-codescfm
University of Alaska Anchorage
Assistive Technology
Digit-Eyes is an iPhone 3G app for the blind and visually
impaired community It makes text or audio QR Code labels
you can read with your iPhone and also lets you read the UPC
or European Article Number and find out whatrsquos in the can or
package
QR CODE ldquoRULESrdquo
Mobilize the landing page
bull Fendi uses a QR Code that decodes to their main site url httpwwwfendicom
bull However if you are accessing the site with a mobile device they are using user agent detection to redirect to their mobile website httpmobilefendicom
bull The Fendi mobile site is quite comprehensive and gives a choice of languages Italian or English
Keep the url short
The QR Code in this advertisement for Ralph
Lauren in New York magazine decodes as
httpmralphlaurencomdefaultaspxab=nym
an unnecessarily long url
The QR Code could have been smaller and
encoded with a higher level of error correction
(ECL) if a url shortener had been used such as
http3ly9Xe
Make the content valuable
bull The good things about this Suntory QR Code are bull Itrsquos on a beer can
bull The QR Code goes to a mobile site where visitors can offset 100g of CO2 once per day and feel good about it
bull There is a daily lottery with the chance of winning cash prizes
bull In other words valuable content that engages the visitor and makes the decoding of the QR Code worthwhile
USING QR CODES
Video ndash Using QR Code
Using a QR code
What happens when you scan a QR Code
bull QR code contains data which either directly provides you
with information or carries out an action
1 A QR code that contains a URL will show you the web
link on the smart device display and ask you if you want
to use your browser to access the site
2 If you say yes it will take you to that address on the
web
Note Some applications will not ask but take you
immediately to the website
QR code reader software
bull For your phone to be able to read QR codes you will need
to have QR code barcode reading software installed on it
bull To find out what application to use for your phone do a
Google search for the model of your phone along with ldquoQR
Readerrdquo
bull Other Resources
bull httpwwwmobile-barcodescomqr-code-software
bull httppercentmobilecomgetqr (use smart device)
NeoReader for iPhone
bull When its open you need only to point your iPhones camera at the QR Code click the scan option and youre all set
bull Within a few seconds the app delivers the unique content directly to your iPhone
bull Works best on iPhones running OS 30 or higher
bull Free
Optiscan for iPhone
bull Upon scanning a QR code within the app you can view the companys QR code information
bull You can also save that data for later so you dont have to come back to the QR code every time you want to view it
bull Even better Optiscan allows you to share QR codes with others
bull Costs $199
QuickMark for iPhone
bull After its scanned the app then provides the information it collects from the code
bull Everything you do with the app is kept in its history folder for viewing at a later time
bull You can even create your own QR codes to share data on your iPhone with other QR-code-reader users
bull Recommended by Google
bull Costs $099
Blackberry Messenger 50
1 Open up BB Messenger 50
2 Open the menu and find the option Scan a
Group Barcode
3 A notice screen will pop-up - check the
option to not show you this message again
4 Your camera will activate
5 Center the code in your viewer - not too
close
6 Whatever content is embedded in the code
will appear and you can click yes when it
asks you to proceed Most qr codes contain
links to websites
httpwwwbeetaggcomen
QR Droid for Android
httpsmarketandroidcomdetailsid=ladroidqramphl=en
Exercise
bull If you do not have a QR code reader on your smart
device install one
bull Scan each of the QR codes examples to reveal content
bull Check content against the ldquorulesrdquo Does it follow the
ldquorulesrdquo Why or why not
bull Mobilize the landing page
bull Keep the url short
bull Make the content valuable
CREATING A QR CODE
Video ndash Creating a QR code
What to look for in generator software
bull Multiple download formats to give you the flexibility to
print codes on signs put them on webpages and send
them in emails
bull Ability to customize colors to coordinate with branding
bull Ability to encode the types of information you want to
include (some generators have more options than others
QR code creation steps (using Kaywa)
1 Chose the content type bull URL
bull Text
bull Phone Number
bull SMS
2 Chose the image size
3 Click Generate
Kaywa
httpqrcodekaywacom
httpcreateqrcodeappspotcom
How much data can you include
bull The amount of data dictates how intricate the barcode is
and because not all mobile phones offer robust cameras
hellip
bull The safest codes are those embedded with minimal text
bull one or two sentences
bull URL
bull phone number
bull email address
QRStuff
httpwwwqrstuffcom
Exercise ndash creating QR codes
1 Link to a URL ndash find an example of how to cut and paste
in Microsoft Word
2 Link to a Google Map location ndash your house or office
address
3 Link to a YouTube video ndash how to change a flat tire
4 Link to a PDF document -
httpneteducauseeduirlibrarypdfELI7046pdf
5 Copy and save the QR codes in a word processing
document
BeeTagg
httpwwwbeetaggcom
Beetagg
Qreate amp Track
httpqreateandtrackcom
QRpedia
bull Generates a QR Code for any
Wikipedia URL
bull When scanned the QR Code
resolves to the server and looks for
the Wikipedia entry to display in the
mobile devices preferred language
bull Ideal for museums and far superior
to resolving to an entry in the same
language for every user
bull The image below shows the QR
Code for one of the geology exhibits
in the Derby Museum and Art
Gallery
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
QR code uses in training
bull To complement fieldwork and inquiry-based scavenger
hunts with online information
bull To link nutritional objects to calorie counters
bull To link equipment to online how-to-manuals (eg to link a
glucose meter for diabetics to information on how to use
it to link exercise equipment on a jogging trail with
suggested exercises to connect scientific equipment to
how-to-information etc)
bull To link a presentation slide to online information (eg to
complement conference presentations with online
information)
httpinstructionaldesignfusionswordpresscom20100926
qr-codes-augmenting-augmented-reality
Student example
bull Students create a video podcast about an attraction business or
organization of their choice within a 15-mile radius of their school
bull They research the history of their choice plan the podcast (including
media prose and narration) develop a storyboard in Microsoft Word
and then create their podcast using Microsoft Movie Maker
bull The students then put on their marketing hats and generate a QR
code (or tag) for the customers of their chosen establishment so
people are able to access their video podcast on-demand for their PC
or mobile device while also including the podcasts in their class wiki
Mobile Health
bull QR codes can be used to help patients use health information in specific contexts such as when needing to
bull Take a pill
bull Interact with a device (for example a glucose meter a smart Band-Aid etc)
bull Engage in a behavior (eg finding a hospital exercising buying food selecting a meal etc)
Mobile Health
bull On fooddrink packages to link to nutrition information interactive calorie counters and personal information about a patientrsquos diet plan (which would require the learnerpatient to interact with a Web site linked to the QR code)
bull Attached to medication labels linking the codes to patient-friendly information as well as physician and pharmacy contact information
bull Identify drug interactions (useful for patients and physicians) via an interactive or static Web interface
bull On devices patients use to link to how-to information (eg text video or audio information that could be presented in different languages)
Mobile Health
bull Link medications patient devices physical locations etc
to live assistance (eg nurses other health care
providers) via phone numbers associated with the code or
links to sites with live chat capabilities
bull On a card the patient carries or on a key-chain
attachment thatrsquos linked to the patientrsquos personal health
care record (PHR) andor emergency contact information
bull To help patients identify health care providers or
emergency medical services in their area
bull On the equipment on a jogging path or in a gym to
encourage appropriate exercises connect to heart rate
monitors etc
Philips
httpwwwelearningguildcomshowFilecfmid=4492
Video - Ubimark books
httpwwwyoutubecomwatchv=OE5Ch4NnVu0
Discussion
bull How could QR codes help with provide information to the
students in your organization
bull What application would you try and why
bull Advertisement
bull Video
bull Link to document
EXAMPLES
Foo Fighters
bull If you liked reading an article about
the Foo Fighters in a music magazine
you might see a QR code at the end of
the piece
bull When scanned it opens up a website
with a full-length interview with the
band members
bull Or it downloads free wallpaper
ringtones or a music video to your
device
Pepsi Max
bull This Pepsi ad
creatively combines
the QR code as part of
the visual display
making both the
advertisement and the
QR code itself stand
out to anyone who
sees it
Best Buy
bull Best Buy takes advantage of QR codes in-store by provide codes next to items
bull When users scan the code they are taken to product details reviews and ratings
bull The in-store poster also provides details about QR codes how they work and how to use them throughout the store
Brookstone
TomTom Navigation
bull TomTom Navigation released an iPhone app to provide turn-by-turn navigation With the app they began selling iPhone car kits that allowed iPhone users to mount their iPhone similar to mounting their navigation systems in a car
bull When purchasing the car kit TomTom included a QR code on the outside of the box of their phone kit that took users to their iPhone app
Video ndash Fiat
httpwwwyoutubecomwatchv=zomopCe-DGA
Hallmark
Airport Checkpoint Signs
bull The US Department of Homeland Security Transportation Security
Administration recently announced the trial of QR Code airport
checkpoint signs
bull The QR Codes use the Google URL shortener and resolve to the
relevant pages on the tsagov website
Fuel Pump Stickers
The Texas Department of Agriculturersquos (TDA) new
compulsory fuel pump sticker shows how to file a complaint
about the pump the fuel or an expired registration
TDA Mobile website
The QR code resolves to a TDA mobile site
that allows users to see the inspection
history at that location or to file a
complaint
Nissan
Video ndash Tesco QR Code Subway Store
httpwwwyoutubecomwatchv=h7HnR02kJxY
httpwwwuaaalaskaeduadvancementqr-codescfm
University of Alaska Anchorage
Assistive Technology
Digit-Eyes is an iPhone 3G app for the blind and visually
impaired community It makes text or audio QR Code labels
you can read with your iPhone and also lets you read the UPC
or European Article Number and find out whatrsquos in the can or
package
QR CODE ldquoRULESrdquo
Mobilize the landing page
bull Fendi uses a QR Code that decodes to their main site url httpwwwfendicom
bull However if you are accessing the site with a mobile device they are using user agent detection to redirect to their mobile website httpmobilefendicom
bull The Fendi mobile site is quite comprehensive and gives a choice of languages Italian or English
Keep the url short
The QR Code in this advertisement for Ralph
Lauren in New York magazine decodes as
httpmralphlaurencomdefaultaspxab=nym
an unnecessarily long url
The QR Code could have been smaller and
encoded with a higher level of error correction
(ECL) if a url shortener had been used such as
http3ly9Xe
Make the content valuable
bull The good things about this Suntory QR Code are bull Itrsquos on a beer can
bull The QR Code goes to a mobile site where visitors can offset 100g of CO2 once per day and feel good about it
bull There is a daily lottery with the chance of winning cash prizes
bull In other words valuable content that engages the visitor and makes the decoding of the QR Code worthwhile
USING QR CODES
Video ndash Using QR Code
Using a QR code
What happens when you scan a QR Code
bull QR code contains data which either directly provides you
with information or carries out an action
1 A QR code that contains a URL will show you the web
link on the smart device display and ask you if you want
to use your browser to access the site
2 If you say yes it will take you to that address on the
web
Note Some applications will not ask but take you
immediately to the website
QR code reader software
bull For your phone to be able to read QR codes you will need
to have QR code barcode reading software installed on it
bull To find out what application to use for your phone do a
Google search for the model of your phone along with ldquoQR
Readerrdquo
bull Other Resources
bull httpwwwmobile-barcodescomqr-code-software
bull httppercentmobilecomgetqr (use smart device)
NeoReader for iPhone
bull When its open you need only to point your iPhones camera at the QR Code click the scan option and youre all set
bull Within a few seconds the app delivers the unique content directly to your iPhone
bull Works best on iPhones running OS 30 or higher
bull Free
Optiscan for iPhone
bull Upon scanning a QR code within the app you can view the companys QR code information
bull You can also save that data for later so you dont have to come back to the QR code every time you want to view it
bull Even better Optiscan allows you to share QR codes with others
bull Costs $199
QuickMark for iPhone
bull After its scanned the app then provides the information it collects from the code
bull Everything you do with the app is kept in its history folder for viewing at a later time
bull You can even create your own QR codes to share data on your iPhone with other QR-code-reader users
bull Recommended by Google
bull Costs $099
Blackberry Messenger 50
1 Open up BB Messenger 50
2 Open the menu and find the option Scan a
Group Barcode
3 A notice screen will pop-up - check the
option to not show you this message again
4 Your camera will activate
5 Center the code in your viewer - not too
close
6 Whatever content is embedded in the code
will appear and you can click yes when it
asks you to proceed Most qr codes contain
links to websites
httpwwwbeetaggcomen
QR Droid for Android
httpsmarketandroidcomdetailsid=ladroidqramphl=en
Exercise
bull If you do not have a QR code reader on your smart
device install one
bull Scan each of the QR codes examples to reveal content
bull Check content against the ldquorulesrdquo Does it follow the
ldquorulesrdquo Why or why not
bull Mobilize the landing page
bull Keep the url short
bull Make the content valuable
CREATING A QR CODE
Video ndash Creating a QR code
What to look for in generator software
bull Multiple download formats to give you the flexibility to
print codes on signs put them on webpages and send
them in emails
bull Ability to customize colors to coordinate with branding
bull Ability to encode the types of information you want to
include (some generators have more options than others
QR code creation steps (using Kaywa)
1 Chose the content type bull URL
bull Text
bull Phone Number
bull SMS
2 Chose the image size
3 Click Generate
Kaywa
httpqrcodekaywacom
httpcreateqrcodeappspotcom
How much data can you include
bull The amount of data dictates how intricate the barcode is
and because not all mobile phones offer robust cameras
hellip
bull The safest codes are those embedded with minimal text
bull one or two sentences
bull URL
bull phone number
bull email address
QRStuff
httpwwwqrstuffcom
Exercise ndash creating QR codes
1 Link to a URL ndash find an example of how to cut and paste
in Microsoft Word
2 Link to a Google Map location ndash your house or office
address
3 Link to a YouTube video ndash how to change a flat tire
4 Link to a PDF document -
httpneteducauseeduirlibrarypdfELI7046pdf
5 Copy and save the QR codes in a word processing
document
BeeTagg
httpwwwbeetaggcom
Beetagg
Qreate amp Track
httpqreateandtrackcom
QRpedia
bull Generates a QR Code for any
Wikipedia URL
bull When scanned the QR Code
resolves to the server and looks for
the Wikipedia entry to display in the
mobile devices preferred language
bull Ideal for museums and far superior
to resolving to an entry in the same
language for every user
bull The image below shows the QR
Code for one of the geology exhibits
in the Derby Museum and Art
Gallery
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
Student example
bull Students create a video podcast about an attraction business or
organization of their choice within a 15-mile radius of their school
bull They research the history of their choice plan the podcast (including
media prose and narration) develop a storyboard in Microsoft Word
and then create their podcast using Microsoft Movie Maker
bull The students then put on their marketing hats and generate a QR
code (or tag) for the customers of their chosen establishment so
people are able to access their video podcast on-demand for their PC
or mobile device while also including the podcasts in their class wiki
Mobile Health
bull QR codes can be used to help patients use health information in specific contexts such as when needing to
bull Take a pill
bull Interact with a device (for example a glucose meter a smart Band-Aid etc)
bull Engage in a behavior (eg finding a hospital exercising buying food selecting a meal etc)
Mobile Health
bull On fooddrink packages to link to nutrition information interactive calorie counters and personal information about a patientrsquos diet plan (which would require the learnerpatient to interact with a Web site linked to the QR code)
bull Attached to medication labels linking the codes to patient-friendly information as well as physician and pharmacy contact information
bull Identify drug interactions (useful for patients and physicians) via an interactive or static Web interface
bull On devices patients use to link to how-to information (eg text video or audio information that could be presented in different languages)
Mobile Health
bull Link medications patient devices physical locations etc
to live assistance (eg nurses other health care
providers) via phone numbers associated with the code or
links to sites with live chat capabilities
bull On a card the patient carries or on a key-chain
attachment thatrsquos linked to the patientrsquos personal health
care record (PHR) andor emergency contact information
bull To help patients identify health care providers or
emergency medical services in their area
bull On the equipment on a jogging path or in a gym to
encourage appropriate exercises connect to heart rate
monitors etc
Philips
httpwwwelearningguildcomshowFilecfmid=4492
Video - Ubimark books
httpwwwyoutubecomwatchv=OE5Ch4NnVu0
Discussion
bull How could QR codes help with provide information to the
students in your organization
bull What application would you try and why
bull Advertisement
bull Video
bull Link to document
EXAMPLES
Foo Fighters
bull If you liked reading an article about
the Foo Fighters in a music magazine
you might see a QR code at the end of
the piece
bull When scanned it opens up a website
with a full-length interview with the
band members
bull Or it downloads free wallpaper
ringtones or a music video to your
device
Pepsi Max
bull This Pepsi ad
creatively combines
the QR code as part of
the visual display
making both the
advertisement and the
QR code itself stand
out to anyone who
sees it
Best Buy
bull Best Buy takes advantage of QR codes in-store by provide codes next to items
bull When users scan the code they are taken to product details reviews and ratings
bull The in-store poster also provides details about QR codes how they work and how to use them throughout the store
Brookstone
TomTom Navigation
bull TomTom Navigation released an iPhone app to provide turn-by-turn navigation With the app they began selling iPhone car kits that allowed iPhone users to mount their iPhone similar to mounting their navigation systems in a car
bull When purchasing the car kit TomTom included a QR code on the outside of the box of their phone kit that took users to their iPhone app
Video ndash Fiat
httpwwwyoutubecomwatchv=zomopCe-DGA
Hallmark
Airport Checkpoint Signs
bull The US Department of Homeland Security Transportation Security
Administration recently announced the trial of QR Code airport
checkpoint signs
bull The QR Codes use the Google URL shortener and resolve to the
relevant pages on the tsagov website
Fuel Pump Stickers
The Texas Department of Agriculturersquos (TDA) new
compulsory fuel pump sticker shows how to file a complaint
about the pump the fuel or an expired registration
TDA Mobile website
The QR code resolves to a TDA mobile site
that allows users to see the inspection
history at that location or to file a
complaint
Nissan
Video ndash Tesco QR Code Subway Store
httpwwwyoutubecomwatchv=h7HnR02kJxY
httpwwwuaaalaskaeduadvancementqr-codescfm
University of Alaska Anchorage
Assistive Technology
Digit-Eyes is an iPhone 3G app for the blind and visually
impaired community It makes text or audio QR Code labels
you can read with your iPhone and also lets you read the UPC
or European Article Number and find out whatrsquos in the can or
package
QR CODE ldquoRULESrdquo
Mobilize the landing page
bull Fendi uses a QR Code that decodes to their main site url httpwwwfendicom
bull However if you are accessing the site with a mobile device they are using user agent detection to redirect to their mobile website httpmobilefendicom
bull The Fendi mobile site is quite comprehensive and gives a choice of languages Italian or English
Keep the url short
The QR Code in this advertisement for Ralph
Lauren in New York magazine decodes as
httpmralphlaurencomdefaultaspxab=nym
an unnecessarily long url
The QR Code could have been smaller and
encoded with a higher level of error correction
(ECL) if a url shortener had been used such as
http3ly9Xe
Make the content valuable
bull The good things about this Suntory QR Code are bull Itrsquos on a beer can
bull The QR Code goes to a mobile site where visitors can offset 100g of CO2 once per day and feel good about it
bull There is a daily lottery with the chance of winning cash prizes
bull In other words valuable content that engages the visitor and makes the decoding of the QR Code worthwhile
USING QR CODES
Video ndash Using QR Code
Using a QR code
What happens when you scan a QR Code
bull QR code contains data which either directly provides you
with information or carries out an action
1 A QR code that contains a URL will show you the web
link on the smart device display and ask you if you want
to use your browser to access the site
2 If you say yes it will take you to that address on the
web
Note Some applications will not ask but take you
immediately to the website
QR code reader software
bull For your phone to be able to read QR codes you will need
to have QR code barcode reading software installed on it
bull To find out what application to use for your phone do a
Google search for the model of your phone along with ldquoQR
Readerrdquo
bull Other Resources
bull httpwwwmobile-barcodescomqr-code-software
bull httppercentmobilecomgetqr (use smart device)
NeoReader for iPhone
bull When its open you need only to point your iPhones camera at the QR Code click the scan option and youre all set
bull Within a few seconds the app delivers the unique content directly to your iPhone
bull Works best on iPhones running OS 30 or higher
bull Free
Optiscan for iPhone
bull Upon scanning a QR code within the app you can view the companys QR code information
bull You can also save that data for later so you dont have to come back to the QR code every time you want to view it
bull Even better Optiscan allows you to share QR codes with others
bull Costs $199
QuickMark for iPhone
bull After its scanned the app then provides the information it collects from the code
bull Everything you do with the app is kept in its history folder for viewing at a later time
bull You can even create your own QR codes to share data on your iPhone with other QR-code-reader users
bull Recommended by Google
bull Costs $099
Blackberry Messenger 50
1 Open up BB Messenger 50
2 Open the menu and find the option Scan a
Group Barcode
3 A notice screen will pop-up - check the
option to not show you this message again
4 Your camera will activate
5 Center the code in your viewer - not too
close
6 Whatever content is embedded in the code
will appear and you can click yes when it
asks you to proceed Most qr codes contain
links to websites
httpwwwbeetaggcomen
QR Droid for Android
httpsmarketandroidcomdetailsid=ladroidqramphl=en
Exercise
bull If you do not have a QR code reader on your smart
device install one
bull Scan each of the QR codes examples to reveal content
bull Check content against the ldquorulesrdquo Does it follow the
ldquorulesrdquo Why or why not
bull Mobilize the landing page
bull Keep the url short
bull Make the content valuable
CREATING A QR CODE
Video ndash Creating a QR code
What to look for in generator software
bull Multiple download formats to give you the flexibility to
print codes on signs put them on webpages and send
them in emails
bull Ability to customize colors to coordinate with branding
bull Ability to encode the types of information you want to
include (some generators have more options than others
QR code creation steps (using Kaywa)
1 Chose the content type bull URL
bull Text
bull Phone Number
bull SMS
2 Chose the image size
3 Click Generate
Kaywa
httpqrcodekaywacom
httpcreateqrcodeappspotcom
How much data can you include
bull The amount of data dictates how intricate the barcode is
and because not all mobile phones offer robust cameras
hellip
bull The safest codes are those embedded with minimal text
bull one or two sentences
bull URL
bull phone number
bull email address
QRStuff
httpwwwqrstuffcom
Exercise ndash creating QR codes
1 Link to a URL ndash find an example of how to cut and paste
in Microsoft Word
2 Link to a Google Map location ndash your house or office
address
3 Link to a YouTube video ndash how to change a flat tire
4 Link to a PDF document -
httpneteducauseeduirlibrarypdfELI7046pdf
5 Copy and save the QR codes in a word processing
document
BeeTagg
httpwwwbeetaggcom
Beetagg
Qreate amp Track
httpqreateandtrackcom
QRpedia
bull Generates a QR Code for any
Wikipedia URL
bull When scanned the QR Code
resolves to the server and looks for
the Wikipedia entry to display in the
mobile devices preferred language
bull Ideal for museums and far superior
to resolving to an entry in the same
language for every user
bull The image below shows the QR
Code for one of the geology exhibits
in the Derby Museum and Art
Gallery
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
Mobile Health
bull QR codes can be used to help patients use health information in specific contexts such as when needing to
bull Take a pill
bull Interact with a device (for example a glucose meter a smart Band-Aid etc)
bull Engage in a behavior (eg finding a hospital exercising buying food selecting a meal etc)
Mobile Health
bull On fooddrink packages to link to nutrition information interactive calorie counters and personal information about a patientrsquos diet plan (which would require the learnerpatient to interact with a Web site linked to the QR code)
bull Attached to medication labels linking the codes to patient-friendly information as well as physician and pharmacy contact information
bull Identify drug interactions (useful for patients and physicians) via an interactive or static Web interface
bull On devices patients use to link to how-to information (eg text video or audio information that could be presented in different languages)
Mobile Health
bull Link medications patient devices physical locations etc
to live assistance (eg nurses other health care
providers) via phone numbers associated with the code or
links to sites with live chat capabilities
bull On a card the patient carries or on a key-chain
attachment thatrsquos linked to the patientrsquos personal health
care record (PHR) andor emergency contact information
bull To help patients identify health care providers or
emergency medical services in their area
bull On the equipment on a jogging path or in a gym to
encourage appropriate exercises connect to heart rate
monitors etc
Philips
httpwwwelearningguildcomshowFilecfmid=4492
Video - Ubimark books
httpwwwyoutubecomwatchv=OE5Ch4NnVu0
Discussion
bull How could QR codes help with provide information to the
students in your organization
bull What application would you try and why
bull Advertisement
bull Video
bull Link to document
EXAMPLES
Foo Fighters
bull If you liked reading an article about
the Foo Fighters in a music magazine
you might see a QR code at the end of
the piece
bull When scanned it opens up a website
with a full-length interview with the
band members
bull Or it downloads free wallpaper
ringtones or a music video to your
device
Pepsi Max
bull This Pepsi ad
creatively combines
the QR code as part of
the visual display
making both the
advertisement and the
QR code itself stand
out to anyone who
sees it
Best Buy
bull Best Buy takes advantage of QR codes in-store by provide codes next to items
bull When users scan the code they are taken to product details reviews and ratings
bull The in-store poster also provides details about QR codes how they work and how to use them throughout the store
Brookstone
TomTom Navigation
bull TomTom Navigation released an iPhone app to provide turn-by-turn navigation With the app they began selling iPhone car kits that allowed iPhone users to mount their iPhone similar to mounting their navigation systems in a car
bull When purchasing the car kit TomTom included a QR code on the outside of the box of their phone kit that took users to their iPhone app
Video ndash Fiat
httpwwwyoutubecomwatchv=zomopCe-DGA
Hallmark
Airport Checkpoint Signs
bull The US Department of Homeland Security Transportation Security
Administration recently announced the trial of QR Code airport
checkpoint signs
bull The QR Codes use the Google URL shortener and resolve to the
relevant pages on the tsagov website
Fuel Pump Stickers
The Texas Department of Agriculturersquos (TDA) new
compulsory fuel pump sticker shows how to file a complaint
about the pump the fuel or an expired registration
TDA Mobile website
The QR code resolves to a TDA mobile site
that allows users to see the inspection
history at that location or to file a
complaint
Nissan
Video ndash Tesco QR Code Subway Store
httpwwwyoutubecomwatchv=h7HnR02kJxY
httpwwwuaaalaskaeduadvancementqr-codescfm
University of Alaska Anchorage
Assistive Technology
Digit-Eyes is an iPhone 3G app for the blind and visually
impaired community It makes text or audio QR Code labels
you can read with your iPhone and also lets you read the UPC
or European Article Number and find out whatrsquos in the can or
package
QR CODE ldquoRULESrdquo
Mobilize the landing page
bull Fendi uses a QR Code that decodes to their main site url httpwwwfendicom
bull However if you are accessing the site with a mobile device they are using user agent detection to redirect to their mobile website httpmobilefendicom
bull The Fendi mobile site is quite comprehensive and gives a choice of languages Italian or English
Keep the url short
The QR Code in this advertisement for Ralph
Lauren in New York magazine decodes as
httpmralphlaurencomdefaultaspxab=nym
an unnecessarily long url
The QR Code could have been smaller and
encoded with a higher level of error correction
(ECL) if a url shortener had been used such as
http3ly9Xe
Make the content valuable
bull The good things about this Suntory QR Code are bull Itrsquos on a beer can
bull The QR Code goes to a mobile site where visitors can offset 100g of CO2 once per day and feel good about it
bull There is a daily lottery with the chance of winning cash prizes
bull In other words valuable content that engages the visitor and makes the decoding of the QR Code worthwhile
USING QR CODES
Video ndash Using QR Code
Using a QR code
What happens when you scan a QR Code
bull QR code contains data which either directly provides you
with information or carries out an action
1 A QR code that contains a URL will show you the web
link on the smart device display and ask you if you want
to use your browser to access the site
2 If you say yes it will take you to that address on the
web
Note Some applications will not ask but take you
immediately to the website
QR code reader software
bull For your phone to be able to read QR codes you will need
to have QR code barcode reading software installed on it
bull To find out what application to use for your phone do a
Google search for the model of your phone along with ldquoQR
Readerrdquo
bull Other Resources
bull httpwwwmobile-barcodescomqr-code-software
bull httppercentmobilecomgetqr (use smart device)
NeoReader for iPhone
bull When its open you need only to point your iPhones camera at the QR Code click the scan option and youre all set
bull Within a few seconds the app delivers the unique content directly to your iPhone
bull Works best on iPhones running OS 30 or higher
bull Free
Optiscan for iPhone
bull Upon scanning a QR code within the app you can view the companys QR code information
bull You can also save that data for later so you dont have to come back to the QR code every time you want to view it
bull Even better Optiscan allows you to share QR codes with others
bull Costs $199
QuickMark for iPhone
bull After its scanned the app then provides the information it collects from the code
bull Everything you do with the app is kept in its history folder for viewing at a later time
bull You can even create your own QR codes to share data on your iPhone with other QR-code-reader users
bull Recommended by Google
bull Costs $099
Blackberry Messenger 50
1 Open up BB Messenger 50
2 Open the menu and find the option Scan a
Group Barcode
3 A notice screen will pop-up - check the
option to not show you this message again
4 Your camera will activate
5 Center the code in your viewer - not too
close
6 Whatever content is embedded in the code
will appear and you can click yes when it
asks you to proceed Most qr codes contain
links to websites
httpwwwbeetaggcomen
QR Droid for Android
httpsmarketandroidcomdetailsid=ladroidqramphl=en
Exercise
bull If you do not have a QR code reader on your smart
device install one
bull Scan each of the QR codes examples to reveal content
bull Check content against the ldquorulesrdquo Does it follow the
ldquorulesrdquo Why or why not
bull Mobilize the landing page
bull Keep the url short
bull Make the content valuable
CREATING A QR CODE
Video ndash Creating a QR code
What to look for in generator software
bull Multiple download formats to give you the flexibility to
print codes on signs put them on webpages and send
them in emails
bull Ability to customize colors to coordinate with branding
bull Ability to encode the types of information you want to
include (some generators have more options than others
QR code creation steps (using Kaywa)
1 Chose the content type bull URL
bull Text
bull Phone Number
bull SMS
2 Chose the image size
3 Click Generate
Kaywa
httpqrcodekaywacom
httpcreateqrcodeappspotcom
How much data can you include
bull The amount of data dictates how intricate the barcode is
and because not all mobile phones offer robust cameras
hellip
bull The safest codes are those embedded with minimal text
bull one or two sentences
bull URL
bull phone number
bull email address
QRStuff
httpwwwqrstuffcom
Exercise ndash creating QR codes
1 Link to a URL ndash find an example of how to cut and paste
in Microsoft Word
2 Link to a Google Map location ndash your house or office
address
3 Link to a YouTube video ndash how to change a flat tire
4 Link to a PDF document -
httpneteducauseeduirlibrarypdfELI7046pdf
5 Copy and save the QR codes in a word processing
document
BeeTagg
httpwwwbeetaggcom
Beetagg
Qreate amp Track
httpqreateandtrackcom
QRpedia
bull Generates a QR Code for any
Wikipedia URL
bull When scanned the QR Code
resolves to the server and looks for
the Wikipedia entry to display in the
mobile devices preferred language
bull Ideal for museums and far superior
to resolving to an entry in the same
language for every user
bull The image below shows the QR
Code for one of the geology exhibits
in the Derby Museum and Art
Gallery
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
Mobile Health
bull On fooddrink packages to link to nutrition information interactive calorie counters and personal information about a patientrsquos diet plan (which would require the learnerpatient to interact with a Web site linked to the QR code)
bull Attached to medication labels linking the codes to patient-friendly information as well as physician and pharmacy contact information
bull Identify drug interactions (useful for patients and physicians) via an interactive or static Web interface
bull On devices patients use to link to how-to information (eg text video or audio information that could be presented in different languages)
Mobile Health
bull Link medications patient devices physical locations etc
to live assistance (eg nurses other health care
providers) via phone numbers associated with the code or
links to sites with live chat capabilities
bull On a card the patient carries or on a key-chain
attachment thatrsquos linked to the patientrsquos personal health
care record (PHR) andor emergency contact information
bull To help patients identify health care providers or
emergency medical services in their area
bull On the equipment on a jogging path or in a gym to
encourage appropriate exercises connect to heart rate
monitors etc
Philips
httpwwwelearningguildcomshowFilecfmid=4492
Video - Ubimark books
httpwwwyoutubecomwatchv=OE5Ch4NnVu0
Discussion
bull How could QR codes help with provide information to the
students in your organization
bull What application would you try and why
bull Advertisement
bull Video
bull Link to document
EXAMPLES
Foo Fighters
bull If you liked reading an article about
the Foo Fighters in a music magazine
you might see a QR code at the end of
the piece
bull When scanned it opens up a website
with a full-length interview with the
band members
bull Or it downloads free wallpaper
ringtones or a music video to your
device
Pepsi Max
bull This Pepsi ad
creatively combines
the QR code as part of
the visual display
making both the
advertisement and the
QR code itself stand
out to anyone who
sees it
Best Buy
bull Best Buy takes advantage of QR codes in-store by provide codes next to items
bull When users scan the code they are taken to product details reviews and ratings
bull The in-store poster also provides details about QR codes how they work and how to use them throughout the store
Brookstone
TomTom Navigation
bull TomTom Navigation released an iPhone app to provide turn-by-turn navigation With the app they began selling iPhone car kits that allowed iPhone users to mount their iPhone similar to mounting their navigation systems in a car
bull When purchasing the car kit TomTom included a QR code on the outside of the box of their phone kit that took users to their iPhone app
Video ndash Fiat
httpwwwyoutubecomwatchv=zomopCe-DGA
Hallmark
Airport Checkpoint Signs
bull The US Department of Homeland Security Transportation Security
Administration recently announced the trial of QR Code airport
checkpoint signs
bull The QR Codes use the Google URL shortener and resolve to the
relevant pages on the tsagov website
Fuel Pump Stickers
The Texas Department of Agriculturersquos (TDA) new
compulsory fuel pump sticker shows how to file a complaint
about the pump the fuel or an expired registration
TDA Mobile website
The QR code resolves to a TDA mobile site
that allows users to see the inspection
history at that location or to file a
complaint
Nissan
Video ndash Tesco QR Code Subway Store
httpwwwyoutubecomwatchv=h7HnR02kJxY
httpwwwuaaalaskaeduadvancementqr-codescfm
University of Alaska Anchorage
Assistive Technology
Digit-Eyes is an iPhone 3G app for the blind and visually
impaired community It makes text or audio QR Code labels
you can read with your iPhone and also lets you read the UPC
or European Article Number and find out whatrsquos in the can or
package
QR CODE ldquoRULESrdquo
Mobilize the landing page
bull Fendi uses a QR Code that decodes to their main site url httpwwwfendicom
bull However if you are accessing the site with a mobile device they are using user agent detection to redirect to their mobile website httpmobilefendicom
bull The Fendi mobile site is quite comprehensive and gives a choice of languages Italian or English
Keep the url short
The QR Code in this advertisement for Ralph
Lauren in New York magazine decodes as
httpmralphlaurencomdefaultaspxab=nym
an unnecessarily long url
The QR Code could have been smaller and
encoded with a higher level of error correction
(ECL) if a url shortener had been used such as
http3ly9Xe
Make the content valuable
bull The good things about this Suntory QR Code are bull Itrsquos on a beer can
bull The QR Code goes to a mobile site where visitors can offset 100g of CO2 once per day and feel good about it
bull There is a daily lottery with the chance of winning cash prizes
bull In other words valuable content that engages the visitor and makes the decoding of the QR Code worthwhile
USING QR CODES
Video ndash Using QR Code
Using a QR code
What happens when you scan a QR Code
bull QR code contains data which either directly provides you
with information or carries out an action
1 A QR code that contains a URL will show you the web
link on the smart device display and ask you if you want
to use your browser to access the site
2 If you say yes it will take you to that address on the
web
Note Some applications will not ask but take you
immediately to the website
QR code reader software
bull For your phone to be able to read QR codes you will need
to have QR code barcode reading software installed on it
bull To find out what application to use for your phone do a
Google search for the model of your phone along with ldquoQR
Readerrdquo
bull Other Resources
bull httpwwwmobile-barcodescomqr-code-software
bull httppercentmobilecomgetqr (use smart device)
NeoReader for iPhone
bull When its open you need only to point your iPhones camera at the QR Code click the scan option and youre all set
bull Within a few seconds the app delivers the unique content directly to your iPhone
bull Works best on iPhones running OS 30 or higher
bull Free
Optiscan for iPhone
bull Upon scanning a QR code within the app you can view the companys QR code information
bull You can also save that data for later so you dont have to come back to the QR code every time you want to view it
bull Even better Optiscan allows you to share QR codes with others
bull Costs $199
QuickMark for iPhone
bull After its scanned the app then provides the information it collects from the code
bull Everything you do with the app is kept in its history folder for viewing at a later time
bull You can even create your own QR codes to share data on your iPhone with other QR-code-reader users
bull Recommended by Google
bull Costs $099
Blackberry Messenger 50
1 Open up BB Messenger 50
2 Open the menu and find the option Scan a
Group Barcode
3 A notice screen will pop-up - check the
option to not show you this message again
4 Your camera will activate
5 Center the code in your viewer - not too
close
6 Whatever content is embedded in the code
will appear and you can click yes when it
asks you to proceed Most qr codes contain
links to websites
httpwwwbeetaggcomen
QR Droid for Android
httpsmarketandroidcomdetailsid=ladroidqramphl=en
Exercise
bull If you do not have a QR code reader on your smart
device install one
bull Scan each of the QR codes examples to reveal content
bull Check content against the ldquorulesrdquo Does it follow the
ldquorulesrdquo Why or why not
bull Mobilize the landing page
bull Keep the url short
bull Make the content valuable
CREATING A QR CODE
Video ndash Creating a QR code
What to look for in generator software
bull Multiple download formats to give you the flexibility to
print codes on signs put them on webpages and send
them in emails
bull Ability to customize colors to coordinate with branding
bull Ability to encode the types of information you want to
include (some generators have more options than others
QR code creation steps (using Kaywa)
1 Chose the content type bull URL
bull Text
bull Phone Number
bull SMS
2 Chose the image size
3 Click Generate
Kaywa
httpqrcodekaywacom
httpcreateqrcodeappspotcom
How much data can you include
bull The amount of data dictates how intricate the barcode is
and because not all mobile phones offer robust cameras
hellip
bull The safest codes are those embedded with minimal text
bull one or two sentences
bull URL
bull phone number
bull email address
QRStuff
httpwwwqrstuffcom
Exercise ndash creating QR codes
1 Link to a URL ndash find an example of how to cut and paste
in Microsoft Word
2 Link to a Google Map location ndash your house or office
address
3 Link to a YouTube video ndash how to change a flat tire
4 Link to a PDF document -
httpneteducauseeduirlibrarypdfELI7046pdf
5 Copy and save the QR codes in a word processing
document
BeeTagg
httpwwwbeetaggcom
Beetagg
Qreate amp Track
httpqreateandtrackcom
QRpedia
bull Generates a QR Code for any
Wikipedia URL
bull When scanned the QR Code
resolves to the server and looks for
the Wikipedia entry to display in the
mobile devices preferred language
bull Ideal for museums and far superior
to resolving to an entry in the same
language for every user
bull The image below shows the QR
Code for one of the geology exhibits
in the Derby Museum and Art
Gallery
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
Mobile Health
bull Link medications patient devices physical locations etc
to live assistance (eg nurses other health care
providers) via phone numbers associated with the code or
links to sites with live chat capabilities
bull On a card the patient carries or on a key-chain
attachment thatrsquos linked to the patientrsquos personal health
care record (PHR) andor emergency contact information
bull To help patients identify health care providers or
emergency medical services in their area
bull On the equipment on a jogging path or in a gym to
encourage appropriate exercises connect to heart rate
monitors etc
Philips
httpwwwelearningguildcomshowFilecfmid=4492
Video - Ubimark books
httpwwwyoutubecomwatchv=OE5Ch4NnVu0
Discussion
bull How could QR codes help with provide information to the
students in your organization
bull What application would you try and why
bull Advertisement
bull Video
bull Link to document
EXAMPLES
Foo Fighters
bull If you liked reading an article about
the Foo Fighters in a music magazine
you might see a QR code at the end of
the piece
bull When scanned it opens up a website
with a full-length interview with the
band members
bull Or it downloads free wallpaper
ringtones or a music video to your
device
Pepsi Max
bull This Pepsi ad
creatively combines
the QR code as part of
the visual display
making both the
advertisement and the
QR code itself stand
out to anyone who
sees it
Best Buy
bull Best Buy takes advantage of QR codes in-store by provide codes next to items
bull When users scan the code they are taken to product details reviews and ratings
bull The in-store poster also provides details about QR codes how they work and how to use them throughout the store
Brookstone
TomTom Navigation
bull TomTom Navigation released an iPhone app to provide turn-by-turn navigation With the app they began selling iPhone car kits that allowed iPhone users to mount their iPhone similar to mounting their navigation systems in a car
bull When purchasing the car kit TomTom included a QR code on the outside of the box of their phone kit that took users to their iPhone app
Video ndash Fiat
httpwwwyoutubecomwatchv=zomopCe-DGA
Hallmark
Airport Checkpoint Signs
bull The US Department of Homeland Security Transportation Security
Administration recently announced the trial of QR Code airport
checkpoint signs
bull The QR Codes use the Google URL shortener and resolve to the
relevant pages on the tsagov website
Fuel Pump Stickers
The Texas Department of Agriculturersquos (TDA) new
compulsory fuel pump sticker shows how to file a complaint
about the pump the fuel or an expired registration
TDA Mobile website
The QR code resolves to a TDA mobile site
that allows users to see the inspection
history at that location or to file a
complaint
Nissan
Video ndash Tesco QR Code Subway Store
httpwwwyoutubecomwatchv=h7HnR02kJxY
httpwwwuaaalaskaeduadvancementqr-codescfm
University of Alaska Anchorage
Assistive Technology
Digit-Eyes is an iPhone 3G app for the blind and visually
impaired community It makes text or audio QR Code labels
you can read with your iPhone and also lets you read the UPC
or European Article Number and find out whatrsquos in the can or
package
QR CODE ldquoRULESrdquo
Mobilize the landing page
bull Fendi uses a QR Code that decodes to their main site url httpwwwfendicom
bull However if you are accessing the site with a mobile device they are using user agent detection to redirect to their mobile website httpmobilefendicom
bull The Fendi mobile site is quite comprehensive and gives a choice of languages Italian or English
Keep the url short
The QR Code in this advertisement for Ralph
Lauren in New York magazine decodes as
httpmralphlaurencomdefaultaspxab=nym
an unnecessarily long url
The QR Code could have been smaller and
encoded with a higher level of error correction
(ECL) if a url shortener had been used such as
http3ly9Xe
Make the content valuable
bull The good things about this Suntory QR Code are bull Itrsquos on a beer can
bull The QR Code goes to a mobile site where visitors can offset 100g of CO2 once per day and feel good about it
bull There is a daily lottery with the chance of winning cash prizes
bull In other words valuable content that engages the visitor and makes the decoding of the QR Code worthwhile
USING QR CODES
Video ndash Using QR Code
Using a QR code
What happens when you scan a QR Code
bull QR code contains data which either directly provides you
with information or carries out an action
1 A QR code that contains a URL will show you the web
link on the smart device display and ask you if you want
to use your browser to access the site
2 If you say yes it will take you to that address on the
web
Note Some applications will not ask but take you
immediately to the website
QR code reader software
bull For your phone to be able to read QR codes you will need
to have QR code barcode reading software installed on it
bull To find out what application to use for your phone do a
Google search for the model of your phone along with ldquoQR
Readerrdquo
bull Other Resources
bull httpwwwmobile-barcodescomqr-code-software
bull httppercentmobilecomgetqr (use smart device)
NeoReader for iPhone
bull When its open you need only to point your iPhones camera at the QR Code click the scan option and youre all set
bull Within a few seconds the app delivers the unique content directly to your iPhone
bull Works best on iPhones running OS 30 or higher
bull Free
Optiscan for iPhone
bull Upon scanning a QR code within the app you can view the companys QR code information
bull You can also save that data for later so you dont have to come back to the QR code every time you want to view it
bull Even better Optiscan allows you to share QR codes with others
bull Costs $199
QuickMark for iPhone
bull After its scanned the app then provides the information it collects from the code
bull Everything you do with the app is kept in its history folder for viewing at a later time
bull You can even create your own QR codes to share data on your iPhone with other QR-code-reader users
bull Recommended by Google
bull Costs $099
Blackberry Messenger 50
1 Open up BB Messenger 50
2 Open the menu and find the option Scan a
Group Barcode
3 A notice screen will pop-up - check the
option to not show you this message again
4 Your camera will activate
5 Center the code in your viewer - not too
close
6 Whatever content is embedded in the code
will appear and you can click yes when it
asks you to proceed Most qr codes contain
links to websites
httpwwwbeetaggcomen
QR Droid for Android
httpsmarketandroidcomdetailsid=ladroidqramphl=en
Exercise
bull If you do not have a QR code reader on your smart
device install one
bull Scan each of the QR codes examples to reveal content
bull Check content against the ldquorulesrdquo Does it follow the
ldquorulesrdquo Why or why not
bull Mobilize the landing page
bull Keep the url short
bull Make the content valuable
CREATING A QR CODE
Video ndash Creating a QR code
What to look for in generator software
bull Multiple download formats to give you the flexibility to
print codes on signs put them on webpages and send
them in emails
bull Ability to customize colors to coordinate with branding
bull Ability to encode the types of information you want to
include (some generators have more options than others
QR code creation steps (using Kaywa)
1 Chose the content type bull URL
bull Text
bull Phone Number
bull SMS
2 Chose the image size
3 Click Generate
Kaywa
httpqrcodekaywacom
httpcreateqrcodeappspotcom
How much data can you include
bull The amount of data dictates how intricate the barcode is
and because not all mobile phones offer robust cameras
hellip
bull The safest codes are those embedded with minimal text
bull one or two sentences
bull URL
bull phone number
bull email address
QRStuff
httpwwwqrstuffcom
Exercise ndash creating QR codes
1 Link to a URL ndash find an example of how to cut and paste
in Microsoft Word
2 Link to a Google Map location ndash your house or office
address
3 Link to a YouTube video ndash how to change a flat tire
4 Link to a PDF document -
httpneteducauseeduirlibrarypdfELI7046pdf
5 Copy and save the QR codes in a word processing
document
BeeTagg
httpwwwbeetaggcom
Beetagg
Qreate amp Track
httpqreateandtrackcom
QRpedia
bull Generates a QR Code for any
Wikipedia URL
bull When scanned the QR Code
resolves to the server and looks for
the Wikipedia entry to display in the
mobile devices preferred language
bull Ideal for museums and far superior
to resolving to an entry in the same
language for every user
bull The image below shows the QR
Code for one of the geology exhibits
in the Derby Museum and Art
Gallery
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
Philips
httpwwwelearningguildcomshowFilecfmid=4492
Video - Ubimark books
httpwwwyoutubecomwatchv=OE5Ch4NnVu0
Discussion
bull How could QR codes help with provide information to the
students in your organization
bull What application would you try and why
bull Advertisement
bull Video
bull Link to document
EXAMPLES
Foo Fighters
bull If you liked reading an article about
the Foo Fighters in a music magazine
you might see a QR code at the end of
the piece
bull When scanned it opens up a website
with a full-length interview with the
band members
bull Or it downloads free wallpaper
ringtones or a music video to your
device
Pepsi Max
bull This Pepsi ad
creatively combines
the QR code as part of
the visual display
making both the
advertisement and the
QR code itself stand
out to anyone who
sees it
Best Buy
bull Best Buy takes advantage of QR codes in-store by provide codes next to items
bull When users scan the code they are taken to product details reviews and ratings
bull The in-store poster also provides details about QR codes how they work and how to use them throughout the store
Brookstone
TomTom Navigation
bull TomTom Navigation released an iPhone app to provide turn-by-turn navigation With the app they began selling iPhone car kits that allowed iPhone users to mount their iPhone similar to mounting their navigation systems in a car
bull When purchasing the car kit TomTom included a QR code on the outside of the box of their phone kit that took users to their iPhone app
Video ndash Fiat
httpwwwyoutubecomwatchv=zomopCe-DGA
Hallmark
Airport Checkpoint Signs
bull The US Department of Homeland Security Transportation Security
Administration recently announced the trial of QR Code airport
checkpoint signs
bull The QR Codes use the Google URL shortener and resolve to the
relevant pages on the tsagov website
Fuel Pump Stickers
The Texas Department of Agriculturersquos (TDA) new
compulsory fuel pump sticker shows how to file a complaint
about the pump the fuel or an expired registration
TDA Mobile website
The QR code resolves to a TDA mobile site
that allows users to see the inspection
history at that location or to file a
complaint
Nissan
Video ndash Tesco QR Code Subway Store
httpwwwyoutubecomwatchv=h7HnR02kJxY
httpwwwuaaalaskaeduadvancementqr-codescfm
University of Alaska Anchorage
Assistive Technology
Digit-Eyes is an iPhone 3G app for the blind and visually
impaired community It makes text or audio QR Code labels
you can read with your iPhone and also lets you read the UPC
or European Article Number and find out whatrsquos in the can or
package
QR CODE ldquoRULESrdquo
Mobilize the landing page
bull Fendi uses a QR Code that decodes to their main site url httpwwwfendicom
bull However if you are accessing the site with a mobile device they are using user agent detection to redirect to their mobile website httpmobilefendicom
bull The Fendi mobile site is quite comprehensive and gives a choice of languages Italian or English
Keep the url short
The QR Code in this advertisement for Ralph
Lauren in New York magazine decodes as
httpmralphlaurencomdefaultaspxab=nym
an unnecessarily long url
The QR Code could have been smaller and
encoded with a higher level of error correction
(ECL) if a url shortener had been used such as
http3ly9Xe
Make the content valuable
bull The good things about this Suntory QR Code are bull Itrsquos on a beer can
bull The QR Code goes to a mobile site where visitors can offset 100g of CO2 once per day and feel good about it
bull There is a daily lottery with the chance of winning cash prizes
bull In other words valuable content that engages the visitor and makes the decoding of the QR Code worthwhile
USING QR CODES
Video ndash Using QR Code
Using a QR code
What happens when you scan a QR Code
bull QR code contains data which either directly provides you
with information or carries out an action
1 A QR code that contains a URL will show you the web
link on the smart device display and ask you if you want
to use your browser to access the site
2 If you say yes it will take you to that address on the
web
Note Some applications will not ask but take you
immediately to the website
QR code reader software
bull For your phone to be able to read QR codes you will need
to have QR code barcode reading software installed on it
bull To find out what application to use for your phone do a
Google search for the model of your phone along with ldquoQR
Readerrdquo
bull Other Resources
bull httpwwwmobile-barcodescomqr-code-software
bull httppercentmobilecomgetqr (use smart device)
NeoReader for iPhone
bull When its open you need only to point your iPhones camera at the QR Code click the scan option and youre all set
bull Within a few seconds the app delivers the unique content directly to your iPhone
bull Works best on iPhones running OS 30 or higher
bull Free
Optiscan for iPhone
bull Upon scanning a QR code within the app you can view the companys QR code information
bull You can also save that data for later so you dont have to come back to the QR code every time you want to view it
bull Even better Optiscan allows you to share QR codes with others
bull Costs $199
QuickMark for iPhone
bull After its scanned the app then provides the information it collects from the code
bull Everything you do with the app is kept in its history folder for viewing at a later time
bull You can even create your own QR codes to share data on your iPhone with other QR-code-reader users
bull Recommended by Google
bull Costs $099
Blackberry Messenger 50
1 Open up BB Messenger 50
2 Open the menu and find the option Scan a
Group Barcode
3 A notice screen will pop-up - check the
option to not show you this message again
4 Your camera will activate
5 Center the code in your viewer - not too
close
6 Whatever content is embedded in the code
will appear and you can click yes when it
asks you to proceed Most qr codes contain
links to websites
httpwwwbeetaggcomen
QR Droid for Android
httpsmarketandroidcomdetailsid=ladroidqramphl=en
Exercise
bull If you do not have a QR code reader on your smart
device install one
bull Scan each of the QR codes examples to reveal content
bull Check content against the ldquorulesrdquo Does it follow the
ldquorulesrdquo Why or why not
bull Mobilize the landing page
bull Keep the url short
bull Make the content valuable
CREATING A QR CODE
Video ndash Creating a QR code
What to look for in generator software
bull Multiple download formats to give you the flexibility to
print codes on signs put them on webpages and send
them in emails
bull Ability to customize colors to coordinate with branding
bull Ability to encode the types of information you want to
include (some generators have more options than others
QR code creation steps (using Kaywa)
1 Chose the content type bull URL
bull Text
bull Phone Number
bull SMS
2 Chose the image size
3 Click Generate
Kaywa
httpqrcodekaywacom
httpcreateqrcodeappspotcom
How much data can you include
bull The amount of data dictates how intricate the barcode is
and because not all mobile phones offer robust cameras
hellip
bull The safest codes are those embedded with minimal text
bull one or two sentences
bull URL
bull phone number
bull email address
QRStuff
httpwwwqrstuffcom
Exercise ndash creating QR codes
1 Link to a URL ndash find an example of how to cut and paste
in Microsoft Word
2 Link to a Google Map location ndash your house or office
address
3 Link to a YouTube video ndash how to change a flat tire
4 Link to a PDF document -
httpneteducauseeduirlibrarypdfELI7046pdf
5 Copy and save the QR codes in a word processing
document
BeeTagg
httpwwwbeetaggcom
Beetagg
Qreate amp Track
httpqreateandtrackcom
QRpedia
bull Generates a QR Code for any
Wikipedia URL
bull When scanned the QR Code
resolves to the server and looks for
the Wikipedia entry to display in the
mobile devices preferred language
bull Ideal for museums and far superior
to resolving to an entry in the same
language for every user
bull The image below shows the QR
Code for one of the geology exhibits
in the Derby Museum and Art
Gallery
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
Video - Ubimark books
httpwwwyoutubecomwatchv=OE5Ch4NnVu0
Discussion
bull How could QR codes help with provide information to the
students in your organization
bull What application would you try and why
bull Advertisement
bull Video
bull Link to document
EXAMPLES
Foo Fighters
bull If you liked reading an article about
the Foo Fighters in a music magazine
you might see a QR code at the end of
the piece
bull When scanned it opens up a website
with a full-length interview with the
band members
bull Or it downloads free wallpaper
ringtones or a music video to your
device
Pepsi Max
bull This Pepsi ad
creatively combines
the QR code as part of
the visual display
making both the
advertisement and the
QR code itself stand
out to anyone who
sees it
Best Buy
bull Best Buy takes advantage of QR codes in-store by provide codes next to items
bull When users scan the code they are taken to product details reviews and ratings
bull The in-store poster also provides details about QR codes how they work and how to use them throughout the store
Brookstone
TomTom Navigation
bull TomTom Navigation released an iPhone app to provide turn-by-turn navigation With the app they began selling iPhone car kits that allowed iPhone users to mount their iPhone similar to mounting their navigation systems in a car
bull When purchasing the car kit TomTom included a QR code on the outside of the box of their phone kit that took users to their iPhone app
Video ndash Fiat
httpwwwyoutubecomwatchv=zomopCe-DGA
Hallmark
Airport Checkpoint Signs
bull The US Department of Homeland Security Transportation Security
Administration recently announced the trial of QR Code airport
checkpoint signs
bull The QR Codes use the Google URL shortener and resolve to the
relevant pages on the tsagov website
Fuel Pump Stickers
The Texas Department of Agriculturersquos (TDA) new
compulsory fuel pump sticker shows how to file a complaint
about the pump the fuel or an expired registration
TDA Mobile website
The QR code resolves to a TDA mobile site
that allows users to see the inspection
history at that location or to file a
complaint
Nissan
Video ndash Tesco QR Code Subway Store
httpwwwyoutubecomwatchv=h7HnR02kJxY
httpwwwuaaalaskaeduadvancementqr-codescfm
University of Alaska Anchorage
Assistive Technology
Digit-Eyes is an iPhone 3G app for the blind and visually
impaired community It makes text or audio QR Code labels
you can read with your iPhone and also lets you read the UPC
or European Article Number and find out whatrsquos in the can or
package
QR CODE ldquoRULESrdquo
Mobilize the landing page
bull Fendi uses a QR Code that decodes to their main site url httpwwwfendicom
bull However if you are accessing the site with a mobile device they are using user agent detection to redirect to their mobile website httpmobilefendicom
bull The Fendi mobile site is quite comprehensive and gives a choice of languages Italian or English
Keep the url short
The QR Code in this advertisement for Ralph
Lauren in New York magazine decodes as
httpmralphlaurencomdefaultaspxab=nym
an unnecessarily long url
The QR Code could have been smaller and
encoded with a higher level of error correction
(ECL) if a url shortener had been used such as
http3ly9Xe
Make the content valuable
bull The good things about this Suntory QR Code are bull Itrsquos on a beer can
bull The QR Code goes to a mobile site where visitors can offset 100g of CO2 once per day and feel good about it
bull There is a daily lottery with the chance of winning cash prizes
bull In other words valuable content that engages the visitor and makes the decoding of the QR Code worthwhile
USING QR CODES
Video ndash Using QR Code
Using a QR code
What happens when you scan a QR Code
bull QR code contains data which either directly provides you
with information or carries out an action
1 A QR code that contains a URL will show you the web
link on the smart device display and ask you if you want
to use your browser to access the site
2 If you say yes it will take you to that address on the
web
Note Some applications will not ask but take you
immediately to the website
QR code reader software
bull For your phone to be able to read QR codes you will need
to have QR code barcode reading software installed on it
bull To find out what application to use for your phone do a
Google search for the model of your phone along with ldquoQR
Readerrdquo
bull Other Resources
bull httpwwwmobile-barcodescomqr-code-software
bull httppercentmobilecomgetqr (use smart device)
NeoReader for iPhone
bull When its open you need only to point your iPhones camera at the QR Code click the scan option and youre all set
bull Within a few seconds the app delivers the unique content directly to your iPhone
bull Works best on iPhones running OS 30 or higher
bull Free
Optiscan for iPhone
bull Upon scanning a QR code within the app you can view the companys QR code information
bull You can also save that data for later so you dont have to come back to the QR code every time you want to view it
bull Even better Optiscan allows you to share QR codes with others
bull Costs $199
QuickMark for iPhone
bull After its scanned the app then provides the information it collects from the code
bull Everything you do with the app is kept in its history folder for viewing at a later time
bull You can even create your own QR codes to share data on your iPhone with other QR-code-reader users
bull Recommended by Google
bull Costs $099
Blackberry Messenger 50
1 Open up BB Messenger 50
2 Open the menu and find the option Scan a
Group Barcode
3 A notice screen will pop-up - check the
option to not show you this message again
4 Your camera will activate
5 Center the code in your viewer - not too
close
6 Whatever content is embedded in the code
will appear and you can click yes when it
asks you to proceed Most qr codes contain
links to websites
httpwwwbeetaggcomen
QR Droid for Android
httpsmarketandroidcomdetailsid=ladroidqramphl=en
Exercise
bull If you do not have a QR code reader on your smart
device install one
bull Scan each of the QR codes examples to reveal content
bull Check content against the ldquorulesrdquo Does it follow the
ldquorulesrdquo Why or why not
bull Mobilize the landing page
bull Keep the url short
bull Make the content valuable
CREATING A QR CODE
Video ndash Creating a QR code
What to look for in generator software
bull Multiple download formats to give you the flexibility to
print codes on signs put them on webpages and send
them in emails
bull Ability to customize colors to coordinate with branding
bull Ability to encode the types of information you want to
include (some generators have more options than others
QR code creation steps (using Kaywa)
1 Chose the content type bull URL
bull Text
bull Phone Number
bull SMS
2 Chose the image size
3 Click Generate
Kaywa
httpqrcodekaywacom
httpcreateqrcodeappspotcom
How much data can you include
bull The amount of data dictates how intricate the barcode is
and because not all mobile phones offer robust cameras
hellip
bull The safest codes are those embedded with minimal text
bull one or two sentences
bull URL
bull phone number
bull email address
QRStuff
httpwwwqrstuffcom
Exercise ndash creating QR codes
1 Link to a URL ndash find an example of how to cut and paste
in Microsoft Word
2 Link to a Google Map location ndash your house or office
address
3 Link to a YouTube video ndash how to change a flat tire
4 Link to a PDF document -
httpneteducauseeduirlibrarypdfELI7046pdf
5 Copy and save the QR codes in a word processing
document
BeeTagg
httpwwwbeetaggcom
Beetagg
Qreate amp Track
httpqreateandtrackcom
QRpedia
bull Generates a QR Code for any
Wikipedia URL
bull When scanned the QR Code
resolves to the server and looks for
the Wikipedia entry to display in the
mobile devices preferred language
bull Ideal for museums and far superior
to resolving to an entry in the same
language for every user
bull The image below shows the QR
Code for one of the geology exhibits
in the Derby Museum and Art
Gallery
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
Discussion
bull How could QR codes help with provide information to the
students in your organization
bull What application would you try and why
bull Advertisement
bull Video
bull Link to document
EXAMPLES
Foo Fighters
bull If you liked reading an article about
the Foo Fighters in a music magazine
you might see a QR code at the end of
the piece
bull When scanned it opens up a website
with a full-length interview with the
band members
bull Or it downloads free wallpaper
ringtones or a music video to your
device
Pepsi Max
bull This Pepsi ad
creatively combines
the QR code as part of
the visual display
making both the
advertisement and the
QR code itself stand
out to anyone who
sees it
Best Buy
bull Best Buy takes advantage of QR codes in-store by provide codes next to items
bull When users scan the code they are taken to product details reviews and ratings
bull The in-store poster also provides details about QR codes how they work and how to use them throughout the store
Brookstone
TomTom Navigation
bull TomTom Navigation released an iPhone app to provide turn-by-turn navigation With the app they began selling iPhone car kits that allowed iPhone users to mount their iPhone similar to mounting their navigation systems in a car
bull When purchasing the car kit TomTom included a QR code on the outside of the box of their phone kit that took users to their iPhone app
Video ndash Fiat
httpwwwyoutubecomwatchv=zomopCe-DGA
Hallmark
Airport Checkpoint Signs
bull The US Department of Homeland Security Transportation Security
Administration recently announced the trial of QR Code airport
checkpoint signs
bull The QR Codes use the Google URL shortener and resolve to the
relevant pages on the tsagov website
Fuel Pump Stickers
The Texas Department of Agriculturersquos (TDA) new
compulsory fuel pump sticker shows how to file a complaint
about the pump the fuel or an expired registration
TDA Mobile website
The QR code resolves to a TDA mobile site
that allows users to see the inspection
history at that location or to file a
complaint
Nissan
Video ndash Tesco QR Code Subway Store
httpwwwyoutubecomwatchv=h7HnR02kJxY
httpwwwuaaalaskaeduadvancementqr-codescfm
University of Alaska Anchorage
Assistive Technology
Digit-Eyes is an iPhone 3G app for the blind and visually
impaired community It makes text or audio QR Code labels
you can read with your iPhone and also lets you read the UPC
or European Article Number and find out whatrsquos in the can or
package
QR CODE ldquoRULESrdquo
Mobilize the landing page
bull Fendi uses a QR Code that decodes to their main site url httpwwwfendicom
bull However if you are accessing the site with a mobile device they are using user agent detection to redirect to their mobile website httpmobilefendicom
bull The Fendi mobile site is quite comprehensive and gives a choice of languages Italian or English
Keep the url short
The QR Code in this advertisement for Ralph
Lauren in New York magazine decodes as
httpmralphlaurencomdefaultaspxab=nym
an unnecessarily long url
The QR Code could have been smaller and
encoded with a higher level of error correction
(ECL) if a url shortener had been used such as
http3ly9Xe
Make the content valuable
bull The good things about this Suntory QR Code are bull Itrsquos on a beer can
bull The QR Code goes to a mobile site where visitors can offset 100g of CO2 once per day and feel good about it
bull There is a daily lottery with the chance of winning cash prizes
bull In other words valuable content that engages the visitor and makes the decoding of the QR Code worthwhile
USING QR CODES
Video ndash Using QR Code
Using a QR code
What happens when you scan a QR Code
bull QR code contains data which either directly provides you
with information or carries out an action
1 A QR code that contains a URL will show you the web
link on the smart device display and ask you if you want
to use your browser to access the site
2 If you say yes it will take you to that address on the
web
Note Some applications will not ask but take you
immediately to the website
QR code reader software
bull For your phone to be able to read QR codes you will need
to have QR code barcode reading software installed on it
bull To find out what application to use for your phone do a
Google search for the model of your phone along with ldquoQR
Readerrdquo
bull Other Resources
bull httpwwwmobile-barcodescomqr-code-software
bull httppercentmobilecomgetqr (use smart device)
NeoReader for iPhone
bull When its open you need only to point your iPhones camera at the QR Code click the scan option and youre all set
bull Within a few seconds the app delivers the unique content directly to your iPhone
bull Works best on iPhones running OS 30 or higher
bull Free
Optiscan for iPhone
bull Upon scanning a QR code within the app you can view the companys QR code information
bull You can also save that data for later so you dont have to come back to the QR code every time you want to view it
bull Even better Optiscan allows you to share QR codes with others
bull Costs $199
QuickMark for iPhone
bull After its scanned the app then provides the information it collects from the code
bull Everything you do with the app is kept in its history folder for viewing at a later time
bull You can even create your own QR codes to share data on your iPhone with other QR-code-reader users
bull Recommended by Google
bull Costs $099
Blackberry Messenger 50
1 Open up BB Messenger 50
2 Open the menu and find the option Scan a
Group Barcode
3 A notice screen will pop-up - check the
option to not show you this message again
4 Your camera will activate
5 Center the code in your viewer - not too
close
6 Whatever content is embedded in the code
will appear and you can click yes when it
asks you to proceed Most qr codes contain
links to websites
httpwwwbeetaggcomen
QR Droid for Android
httpsmarketandroidcomdetailsid=ladroidqramphl=en
Exercise
bull If you do not have a QR code reader on your smart
device install one
bull Scan each of the QR codes examples to reveal content
bull Check content against the ldquorulesrdquo Does it follow the
ldquorulesrdquo Why or why not
bull Mobilize the landing page
bull Keep the url short
bull Make the content valuable
CREATING A QR CODE
Video ndash Creating a QR code
What to look for in generator software
bull Multiple download formats to give you the flexibility to
print codes on signs put them on webpages and send
them in emails
bull Ability to customize colors to coordinate with branding
bull Ability to encode the types of information you want to
include (some generators have more options than others
QR code creation steps (using Kaywa)
1 Chose the content type bull URL
bull Text
bull Phone Number
bull SMS
2 Chose the image size
3 Click Generate
Kaywa
httpqrcodekaywacom
httpcreateqrcodeappspotcom
How much data can you include
bull The amount of data dictates how intricate the barcode is
and because not all mobile phones offer robust cameras
hellip
bull The safest codes are those embedded with minimal text
bull one or two sentences
bull URL
bull phone number
bull email address
QRStuff
httpwwwqrstuffcom
Exercise ndash creating QR codes
1 Link to a URL ndash find an example of how to cut and paste
in Microsoft Word
2 Link to a Google Map location ndash your house or office
address
3 Link to a YouTube video ndash how to change a flat tire
4 Link to a PDF document -
httpneteducauseeduirlibrarypdfELI7046pdf
5 Copy and save the QR codes in a word processing
document
BeeTagg
httpwwwbeetaggcom
Beetagg
Qreate amp Track
httpqreateandtrackcom
QRpedia
bull Generates a QR Code for any
Wikipedia URL
bull When scanned the QR Code
resolves to the server and looks for
the Wikipedia entry to display in the
mobile devices preferred language
bull Ideal for museums and far superior
to resolving to an entry in the same
language for every user
bull The image below shows the QR
Code for one of the geology exhibits
in the Derby Museum and Art
Gallery
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
EXAMPLES
Foo Fighters
bull If you liked reading an article about
the Foo Fighters in a music magazine
you might see a QR code at the end of
the piece
bull When scanned it opens up a website
with a full-length interview with the
band members
bull Or it downloads free wallpaper
ringtones or a music video to your
device
Pepsi Max
bull This Pepsi ad
creatively combines
the QR code as part of
the visual display
making both the
advertisement and the
QR code itself stand
out to anyone who
sees it
Best Buy
bull Best Buy takes advantage of QR codes in-store by provide codes next to items
bull When users scan the code they are taken to product details reviews and ratings
bull The in-store poster also provides details about QR codes how they work and how to use them throughout the store
Brookstone
TomTom Navigation
bull TomTom Navigation released an iPhone app to provide turn-by-turn navigation With the app they began selling iPhone car kits that allowed iPhone users to mount their iPhone similar to mounting their navigation systems in a car
bull When purchasing the car kit TomTom included a QR code on the outside of the box of their phone kit that took users to their iPhone app
Video ndash Fiat
httpwwwyoutubecomwatchv=zomopCe-DGA
Hallmark
Airport Checkpoint Signs
bull The US Department of Homeland Security Transportation Security
Administration recently announced the trial of QR Code airport
checkpoint signs
bull The QR Codes use the Google URL shortener and resolve to the
relevant pages on the tsagov website
Fuel Pump Stickers
The Texas Department of Agriculturersquos (TDA) new
compulsory fuel pump sticker shows how to file a complaint
about the pump the fuel or an expired registration
TDA Mobile website
The QR code resolves to a TDA mobile site
that allows users to see the inspection
history at that location or to file a
complaint
Nissan
Video ndash Tesco QR Code Subway Store
httpwwwyoutubecomwatchv=h7HnR02kJxY
httpwwwuaaalaskaeduadvancementqr-codescfm
University of Alaska Anchorage
Assistive Technology
Digit-Eyes is an iPhone 3G app for the blind and visually
impaired community It makes text or audio QR Code labels
you can read with your iPhone and also lets you read the UPC
or European Article Number and find out whatrsquos in the can or
package
QR CODE ldquoRULESrdquo
Mobilize the landing page
bull Fendi uses a QR Code that decodes to their main site url httpwwwfendicom
bull However if you are accessing the site with a mobile device they are using user agent detection to redirect to their mobile website httpmobilefendicom
bull The Fendi mobile site is quite comprehensive and gives a choice of languages Italian or English
Keep the url short
The QR Code in this advertisement for Ralph
Lauren in New York magazine decodes as
httpmralphlaurencomdefaultaspxab=nym
an unnecessarily long url
The QR Code could have been smaller and
encoded with a higher level of error correction
(ECL) if a url shortener had been used such as
http3ly9Xe
Make the content valuable
bull The good things about this Suntory QR Code are bull Itrsquos on a beer can
bull The QR Code goes to a mobile site where visitors can offset 100g of CO2 once per day and feel good about it
bull There is a daily lottery with the chance of winning cash prizes
bull In other words valuable content that engages the visitor and makes the decoding of the QR Code worthwhile
USING QR CODES
Video ndash Using QR Code
Using a QR code
What happens when you scan a QR Code
bull QR code contains data which either directly provides you
with information or carries out an action
1 A QR code that contains a URL will show you the web
link on the smart device display and ask you if you want
to use your browser to access the site
2 If you say yes it will take you to that address on the
web
Note Some applications will not ask but take you
immediately to the website
QR code reader software
bull For your phone to be able to read QR codes you will need
to have QR code barcode reading software installed on it
bull To find out what application to use for your phone do a
Google search for the model of your phone along with ldquoQR
Readerrdquo
bull Other Resources
bull httpwwwmobile-barcodescomqr-code-software
bull httppercentmobilecomgetqr (use smart device)
NeoReader for iPhone
bull When its open you need only to point your iPhones camera at the QR Code click the scan option and youre all set
bull Within a few seconds the app delivers the unique content directly to your iPhone
bull Works best on iPhones running OS 30 or higher
bull Free
Optiscan for iPhone
bull Upon scanning a QR code within the app you can view the companys QR code information
bull You can also save that data for later so you dont have to come back to the QR code every time you want to view it
bull Even better Optiscan allows you to share QR codes with others
bull Costs $199
QuickMark for iPhone
bull After its scanned the app then provides the information it collects from the code
bull Everything you do with the app is kept in its history folder for viewing at a later time
bull You can even create your own QR codes to share data on your iPhone with other QR-code-reader users
bull Recommended by Google
bull Costs $099
Blackberry Messenger 50
1 Open up BB Messenger 50
2 Open the menu and find the option Scan a
Group Barcode
3 A notice screen will pop-up - check the
option to not show you this message again
4 Your camera will activate
5 Center the code in your viewer - not too
close
6 Whatever content is embedded in the code
will appear and you can click yes when it
asks you to proceed Most qr codes contain
links to websites
httpwwwbeetaggcomen
QR Droid for Android
httpsmarketandroidcomdetailsid=ladroidqramphl=en
Exercise
bull If you do not have a QR code reader on your smart
device install one
bull Scan each of the QR codes examples to reveal content
bull Check content against the ldquorulesrdquo Does it follow the
ldquorulesrdquo Why or why not
bull Mobilize the landing page
bull Keep the url short
bull Make the content valuable
CREATING A QR CODE
Video ndash Creating a QR code
What to look for in generator software
bull Multiple download formats to give you the flexibility to
print codes on signs put them on webpages and send
them in emails
bull Ability to customize colors to coordinate with branding
bull Ability to encode the types of information you want to
include (some generators have more options than others
QR code creation steps (using Kaywa)
1 Chose the content type bull URL
bull Text
bull Phone Number
bull SMS
2 Chose the image size
3 Click Generate
Kaywa
httpqrcodekaywacom
httpcreateqrcodeappspotcom
How much data can you include
bull The amount of data dictates how intricate the barcode is
and because not all mobile phones offer robust cameras
hellip
bull The safest codes are those embedded with minimal text
bull one or two sentences
bull URL
bull phone number
bull email address
QRStuff
httpwwwqrstuffcom
Exercise ndash creating QR codes
1 Link to a URL ndash find an example of how to cut and paste
in Microsoft Word
2 Link to a Google Map location ndash your house or office
address
3 Link to a YouTube video ndash how to change a flat tire
4 Link to a PDF document -
httpneteducauseeduirlibrarypdfELI7046pdf
5 Copy and save the QR codes in a word processing
document
BeeTagg
httpwwwbeetaggcom
Beetagg
Qreate amp Track
httpqreateandtrackcom
QRpedia
bull Generates a QR Code for any
Wikipedia URL
bull When scanned the QR Code
resolves to the server and looks for
the Wikipedia entry to display in the
mobile devices preferred language
bull Ideal for museums and far superior
to resolving to an entry in the same
language for every user
bull The image below shows the QR
Code for one of the geology exhibits
in the Derby Museum and Art
Gallery
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
Foo Fighters
bull If you liked reading an article about
the Foo Fighters in a music magazine
you might see a QR code at the end of
the piece
bull When scanned it opens up a website
with a full-length interview with the
band members
bull Or it downloads free wallpaper
ringtones or a music video to your
device
Pepsi Max
bull This Pepsi ad
creatively combines
the QR code as part of
the visual display
making both the
advertisement and the
QR code itself stand
out to anyone who
sees it
Best Buy
bull Best Buy takes advantage of QR codes in-store by provide codes next to items
bull When users scan the code they are taken to product details reviews and ratings
bull The in-store poster also provides details about QR codes how they work and how to use them throughout the store
Brookstone
TomTom Navigation
bull TomTom Navigation released an iPhone app to provide turn-by-turn navigation With the app they began selling iPhone car kits that allowed iPhone users to mount their iPhone similar to mounting their navigation systems in a car
bull When purchasing the car kit TomTom included a QR code on the outside of the box of their phone kit that took users to their iPhone app
Video ndash Fiat
httpwwwyoutubecomwatchv=zomopCe-DGA
Hallmark
Airport Checkpoint Signs
bull The US Department of Homeland Security Transportation Security
Administration recently announced the trial of QR Code airport
checkpoint signs
bull The QR Codes use the Google URL shortener and resolve to the
relevant pages on the tsagov website
Fuel Pump Stickers
The Texas Department of Agriculturersquos (TDA) new
compulsory fuel pump sticker shows how to file a complaint
about the pump the fuel or an expired registration
TDA Mobile website
The QR code resolves to a TDA mobile site
that allows users to see the inspection
history at that location or to file a
complaint
Nissan
Video ndash Tesco QR Code Subway Store
httpwwwyoutubecomwatchv=h7HnR02kJxY
httpwwwuaaalaskaeduadvancementqr-codescfm
University of Alaska Anchorage
Assistive Technology
Digit-Eyes is an iPhone 3G app for the blind and visually
impaired community It makes text or audio QR Code labels
you can read with your iPhone and also lets you read the UPC
or European Article Number and find out whatrsquos in the can or
package
QR CODE ldquoRULESrdquo
Mobilize the landing page
bull Fendi uses a QR Code that decodes to their main site url httpwwwfendicom
bull However if you are accessing the site with a mobile device they are using user agent detection to redirect to their mobile website httpmobilefendicom
bull The Fendi mobile site is quite comprehensive and gives a choice of languages Italian or English
Keep the url short
The QR Code in this advertisement for Ralph
Lauren in New York magazine decodes as
httpmralphlaurencomdefaultaspxab=nym
an unnecessarily long url
The QR Code could have been smaller and
encoded with a higher level of error correction
(ECL) if a url shortener had been used such as
http3ly9Xe
Make the content valuable
bull The good things about this Suntory QR Code are bull Itrsquos on a beer can
bull The QR Code goes to a mobile site where visitors can offset 100g of CO2 once per day and feel good about it
bull There is a daily lottery with the chance of winning cash prizes
bull In other words valuable content that engages the visitor and makes the decoding of the QR Code worthwhile
USING QR CODES
Video ndash Using QR Code
Using a QR code
What happens when you scan a QR Code
bull QR code contains data which either directly provides you
with information or carries out an action
1 A QR code that contains a URL will show you the web
link on the smart device display and ask you if you want
to use your browser to access the site
2 If you say yes it will take you to that address on the
web
Note Some applications will not ask but take you
immediately to the website
QR code reader software
bull For your phone to be able to read QR codes you will need
to have QR code barcode reading software installed on it
bull To find out what application to use for your phone do a
Google search for the model of your phone along with ldquoQR
Readerrdquo
bull Other Resources
bull httpwwwmobile-barcodescomqr-code-software
bull httppercentmobilecomgetqr (use smart device)
NeoReader for iPhone
bull When its open you need only to point your iPhones camera at the QR Code click the scan option and youre all set
bull Within a few seconds the app delivers the unique content directly to your iPhone
bull Works best on iPhones running OS 30 or higher
bull Free
Optiscan for iPhone
bull Upon scanning a QR code within the app you can view the companys QR code information
bull You can also save that data for later so you dont have to come back to the QR code every time you want to view it
bull Even better Optiscan allows you to share QR codes with others
bull Costs $199
QuickMark for iPhone
bull After its scanned the app then provides the information it collects from the code
bull Everything you do with the app is kept in its history folder for viewing at a later time
bull You can even create your own QR codes to share data on your iPhone with other QR-code-reader users
bull Recommended by Google
bull Costs $099
Blackberry Messenger 50
1 Open up BB Messenger 50
2 Open the menu and find the option Scan a
Group Barcode
3 A notice screen will pop-up - check the
option to not show you this message again
4 Your camera will activate
5 Center the code in your viewer - not too
close
6 Whatever content is embedded in the code
will appear and you can click yes when it
asks you to proceed Most qr codes contain
links to websites
httpwwwbeetaggcomen
QR Droid for Android
httpsmarketandroidcomdetailsid=ladroidqramphl=en
Exercise
bull If you do not have a QR code reader on your smart
device install one
bull Scan each of the QR codes examples to reveal content
bull Check content against the ldquorulesrdquo Does it follow the
ldquorulesrdquo Why or why not
bull Mobilize the landing page
bull Keep the url short
bull Make the content valuable
CREATING A QR CODE
Video ndash Creating a QR code
What to look for in generator software
bull Multiple download formats to give you the flexibility to
print codes on signs put them on webpages and send
them in emails
bull Ability to customize colors to coordinate with branding
bull Ability to encode the types of information you want to
include (some generators have more options than others
QR code creation steps (using Kaywa)
1 Chose the content type bull URL
bull Text
bull Phone Number
bull SMS
2 Chose the image size
3 Click Generate
Kaywa
httpqrcodekaywacom
httpcreateqrcodeappspotcom
How much data can you include
bull The amount of data dictates how intricate the barcode is
and because not all mobile phones offer robust cameras
hellip
bull The safest codes are those embedded with minimal text
bull one or two sentences
bull URL
bull phone number
bull email address
QRStuff
httpwwwqrstuffcom
Exercise ndash creating QR codes
1 Link to a URL ndash find an example of how to cut and paste
in Microsoft Word
2 Link to a Google Map location ndash your house or office
address
3 Link to a YouTube video ndash how to change a flat tire
4 Link to a PDF document -
httpneteducauseeduirlibrarypdfELI7046pdf
5 Copy and save the QR codes in a word processing
document
BeeTagg
httpwwwbeetaggcom
Beetagg
Qreate amp Track
httpqreateandtrackcom
QRpedia
bull Generates a QR Code for any
Wikipedia URL
bull When scanned the QR Code
resolves to the server and looks for
the Wikipedia entry to display in the
mobile devices preferred language
bull Ideal for museums and far superior
to resolving to an entry in the same
language for every user
bull The image below shows the QR
Code for one of the geology exhibits
in the Derby Museum and Art
Gallery
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
Pepsi Max
bull This Pepsi ad
creatively combines
the QR code as part of
the visual display
making both the
advertisement and the
QR code itself stand
out to anyone who
sees it
Best Buy
bull Best Buy takes advantage of QR codes in-store by provide codes next to items
bull When users scan the code they are taken to product details reviews and ratings
bull The in-store poster also provides details about QR codes how they work and how to use them throughout the store
Brookstone
TomTom Navigation
bull TomTom Navigation released an iPhone app to provide turn-by-turn navigation With the app they began selling iPhone car kits that allowed iPhone users to mount their iPhone similar to mounting their navigation systems in a car
bull When purchasing the car kit TomTom included a QR code on the outside of the box of their phone kit that took users to their iPhone app
Video ndash Fiat
httpwwwyoutubecomwatchv=zomopCe-DGA
Hallmark
Airport Checkpoint Signs
bull The US Department of Homeland Security Transportation Security
Administration recently announced the trial of QR Code airport
checkpoint signs
bull The QR Codes use the Google URL shortener and resolve to the
relevant pages on the tsagov website
Fuel Pump Stickers
The Texas Department of Agriculturersquos (TDA) new
compulsory fuel pump sticker shows how to file a complaint
about the pump the fuel or an expired registration
TDA Mobile website
The QR code resolves to a TDA mobile site
that allows users to see the inspection
history at that location or to file a
complaint
Nissan
Video ndash Tesco QR Code Subway Store
httpwwwyoutubecomwatchv=h7HnR02kJxY
httpwwwuaaalaskaeduadvancementqr-codescfm
University of Alaska Anchorage
Assistive Technology
Digit-Eyes is an iPhone 3G app for the blind and visually
impaired community It makes text or audio QR Code labels
you can read with your iPhone and also lets you read the UPC
or European Article Number and find out whatrsquos in the can or
package
QR CODE ldquoRULESrdquo
Mobilize the landing page
bull Fendi uses a QR Code that decodes to their main site url httpwwwfendicom
bull However if you are accessing the site with a mobile device they are using user agent detection to redirect to their mobile website httpmobilefendicom
bull The Fendi mobile site is quite comprehensive and gives a choice of languages Italian or English
Keep the url short
The QR Code in this advertisement for Ralph
Lauren in New York magazine decodes as
httpmralphlaurencomdefaultaspxab=nym
an unnecessarily long url
The QR Code could have been smaller and
encoded with a higher level of error correction
(ECL) if a url shortener had been used such as
http3ly9Xe
Make the content valuable
bull The good things about this Suntory QR Code are bull Itrsquos on a beer can
bull The QR Code goes to a mobile site where visitors can offset 100g of CO2 once per day and feel good about it
bull There is a daily lottery with the chance of winning cash prizes
bull In other words valuable content that engages the visitor and makes the decoding of the QR Code worthwhile
USING QR CODES
Video ndash Using QR Code
Using a QR code
What happens when you scan a QR Code
bull QR code contains data which either directly provides you
with information or carries out an action
1 A QR code that contains a URL will show you the web
link on the smart device display and ask you if you want
to use your browser to access the site
2 If you say yes it will take you to that address on the
web
Note Some applications will not ask but take you
immediately to the website
QR code reader software
bull For your phone to be able to read QR codes you will need
to have QR code barcode reading software installed on it
bull To find out what application to use for your phone do a
Google search for the model of your phone along with ldquoQR
Readerrdquo
bull Other Resources
bull httpwwwmobile-barcodescomqr-code-software
bull httppercentmobilecomgetqr (use smart device)
NeoReader for iPhone
bull When its open you need only to point your iPhones camera at the QR Code click the scan option and youre all set
bull Within a few seconds the app delivers the unique content directly to your iPhone
bull Works best on iPhones running OS 30 or higher
bull Free
Optiscan for iPhone
bull Upon scanning a QR code within the app you can view the companys QR code information
bull You can also save that data for later so you dont have to come back to the QR code every time you want to view it
bull Even better Optiscan allows you to share QR codes with others
bull Costs $199
QuickMark for iPhone
bull After its scanned the app then provides the information it collects from the code
bull Everything you do with the app is kept in its history folder for viewing at a later time
bull You can even create your own QR codes to share data on your iPhone with other QR-code-reader users
bull Recommended by Google
bull Costs $099
Blackberry Messenger 50
1 Open up BB Messenger 50
2 Open the menu and find the option Scan a
Group Barcode
3 A notice screen will pop-up - check the
option to not show you this message again
4 Your camera will activate
5 Center the code in your viewer - not too
close
6 Whatever content is embedded in the code
will appear and you can click yes when it
asks you to proceed Most qr codes contain
links to websites
httpwwwbeetaggcomen
QR Droid for Android
httpsmarketandroidcomdetailsid=ladroidqramphl=en
Exercise
bull If you do not have a QR code reader on your smart
device install one
bull Scan each of the QR codes examples to reveal content
bull Check content against the ldquorulesrdquo Does it follow the
ldquorulesrdquo Why or why not
bull Mobilize the landing page
bull Keep the url short
bull Make the content valuable
CREATING A QR CODE
Video ndash Creating a QR code
What to look for in generator software
bull Multiple download formats to give you the flexibility to
print codes on signs put them on webpages and send
them in emails
bull Ability to customize colors to coordinate with branding
bull Ability to encode the types of information you want to
include (some generators have more options than others
QR code creation steps (using Kaywa)
1 Chose the content type bull URL
bull Text
bull Phone Number
bull SMS
2 Chose the image size
3 Click Generate
Kaywa
httpqrcodekaywacom
httpcreateqrcodeappspotcom
How much data can you include
bull The amount of data dictates how intricate the barcode is
and because not all mobile phones offer robust cameras
hellip
bull The safest codes are those embedded with minimal text
bull one or two sentences
bull URL
bull phone number
bull email address
QRStuff
httpwwwqrstuffcom
Exercise ndash creating QR codes
1 Link to a URL ndash find an example of how to cut and paste
in Microsoft Word
2 Link to a Google Map location ndash your house or office
address
3 Link to a YouTube video ndash how to change a flat tire
4 Link to a PDF document -
httpneteducauseeduirlibrarypdfELI7046pdf
5 Copy and save the QR codes in a word processing
document
BeeTagg
httpwwwbeetaggcom
Beetagg
Qreate amp Track
httpqreateandtrackcom
QRpedia
bull Generates a QR Code for any
Wikipedia URL
bull When scanned the QR Code
resolves to the server and looks for
the Wikipedia entry to display in the
mobile devices preferred language
bull Ideal for museums and far superior
to resolving to an entry in the same
language for every user
bull The image below shows the QR
Code for one of the geology exhibits
in the Derby Museum and Art
Gallery
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
Best Buy
bull Best Buy takes advantage of QR codes in-store by provide codes next to items
bull When users scan the code they are taken to product details reviews and ratings
bull The in-store poster also provides details about QR codes how they work and how to use them throughout the store
Brookstone
TomTom Navigation
bull TomTom Navigation released an iPhone app to provide turn-by-turn navigation With the app they began selling iPhone car kits that allowed iPhone users to mount their iPhone similar to mounting their navigation systems in a car
bull When purchasing the car kit TomTom included a QR code on the outside of the box of their phone kit that took users to their iPhone app
Video ndash Fiat
httpwwwyoutubecomwatchv=zomopCe-DGA
Hallmark
Airport Checkpoint Signs
bull The US Department of Homeland Security Transportation Security
Administration recently announced the trial of QR Code airport
checkpoint signs
bull The QR Codes use the Google URL shortener and resolve to the
relevant pages on the tsagov website
Fuel Pump Stickers
The Texas Department of Agriculturersquos (TDA) new
compulsory fuel pump sticker shows how to file a complaint
about the pump the fuel or an expired registration
TDA Mobile website
The QR code resolves to a TDA mobile site
that allows users to see the inspection
history at that location or to file a
complaint
Nissan
Video ndash Tesco QR Code Subway Store
httpwwwyoutubecomwatchv=h7HnR02kJxY
httpwwwuaaalaskaeduadvancementqr-codescfm
University of Alaska Anchorage
Assistive Technology
Digit-Eyes is an iPhone 3G app for the blind and visually
impaired community It makes text or audio QR Code labels
you can read with your iPhone and also lets you read the UPC
or European Article Number and find out whatrsquos in the can or
package
QR CODE ldquoRULESrdquo
Mobilize the landing page
bull Fendi uses a QR Code that decodes to their main site url httpwwwfendicom
bull However if you are accessing the site with a mobile device they are using user agent detection to redirect to their mobile website httpmobilefendicom
bull The Fendi mobile site is quite comprehensive and gives a choice of languages Italian or English
Keep the url short
The QR Code in this advertisement for Ralph
Lauren in New York magazine decodes as
httpmralphlaurencomdefaultaspxab=nym
an unnecessarily long url
The QR Code could have been smaller and
encoded with a higher level of error correction
(ECL) if a url shortener had been used such as
http3ly9Xe
Make the content valuable
bull The good things about this Suntory QR Code are bull Itrsquos on a beer can
bull The QR Code goes to a mobile site where visitors can offset 100g of CO2 once per day and feel good about it
bull There is a daily lottery with the chance of winning cash prizes
bull In other words valuable content that engages the visitor and makes the decoding of the QR Code worthwhile
USING QR CODES
Video ndash Using QR Code
Using a QR code
What happens when you scan a QR Code
bull QR code contains data which either directly provides you
with information or carries out an action
1 A QR code that contains a URL will show you the web
link on the smart device display and ask you if you want
to use your browser to access the site
2 If you say yes it will take you to that address on the
web
Note Some applications will not ask but take you
immediately to the website
QR code reader software
bull For your phone to be able to read QR codes you will need
to have QR code barcode reading software installed on it
bull To find out what application to use for your phone do a
Google search for the model of your phone along with ldquoQR
Readerrdquo
bull Other Resources
bull httpwwwmobile-barcodescomqr-code-software
bull httppercentmobilecomgetqr (use smart device)
NeoReader for iPhone
bull When its open you need only to point your iPhones camera at the QR Code click the scan option and youre all set
bull Within a few seconds the app delivers the unique content directly to your iPhone
bull Works best on iPhones running OS 30 or higher
bull Free
Optiscan for iPhone
bull Upon scanning a QR code within the app you can view the companys QR code information
bull You can also save that data for later so you dont have to come back to the QR code every time you want to view it
bull Even better Optiscan allows you to share QR codes with others
bull Costs $199
QuickMark for iPhone
bull After its scanned the app then provides the information it collects from the code
bull Everything you do with the app is kept in its history folder for viewing at a later time
bull You can even create your own QR codes to share data on your iPhone with other QR-code-reader users
bull Recommended by Google
bull Costs $099
Blackberry Messenger 50
1 Open up BB Messenger 50
2 Open the menu and find the option Scan a
Group Barcode
3 A notice screen will pop-up - check the
option to not show you this message again
4 Your camera will activate
5 Center the code in your viewer - not too
close
6 Whatever content is embedded in the code
will appear and you can click yes when it
asks you to proceed Most qr codes contain
links to websites
httpwwwbeetaggcomen
QR Droid for Android
httpsmarketandroidcomdetailsid=ladroidqramphl=en
Exercise
bull If you do not have a QR code reader on your smart
device install one
bull Scan each of the QR codes examples to reveal content
bull Check content against the ldquorulesrdquo Does it follow the
ldquorulesrdquo Why or why not
bull Mobilize the landing page
bull Keep the url short
bull Make the content valuable
CREATING A QR CODE
Video ndash Creating a QR code
What to look for in generator software
bull Multiple download formats to give you the flexibility to
print codes on signs put them on webpages and send
them in emails
bull Ability to customize colors to coordinate with branding
bull Ability to encode the types of information you want to
include (some generators have more options than others
QR code creation steps (using Kaywa)
1 Chose the content type bull URL
bull Text
bull Phone Number
bull SMS
2 Chose the image size
3 Click Generate
Kaywa
httpqrcodekaywacom
httpcreateqrcodeappspotcom
How much data can you include
bull The amount of data dictates how intricate the barcode is
and because not all mobile phones offer robust cameras
hellip
bull The safest codes are those embedded with minimal text
bull one or two sentences
bull URL
bull phone number
bull email address
QRStuff
httpwwwqrstuffcom
Exercise ndash creating QR codes
1 Link to a URL ndash find an example of how to cut and paste
in Microsoft Word
2 Link to a Google Map location ndash your house or office
address
3 Link to a YouTube video ndash how to change a flat tire
4 Link to a PDF document -
httpneteducauseeduirlibrarypdfELI7046pdf
5 Copy and save the QR codes in a word processing
document
BeeTagg
httpwwwbeetaggcom
Beetagg
Qreate amp Track
httpqreateandtrackcom
QRpedia
bull Generates a QR Code for any
Wikipedia URL
bull When scanned the QR Code
resolves to the server and looks for
the Wikipedia entry to display in the
mobile devices preferred language
bull Ideal for museums and far superior
to resolving to an entry in the same
language for every user
bull The image below shows the QR
Code for one of the geology exhibits
in the Derby Museum and Art
Gallery
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
Brookstone
TomTom Navigation
bull TomTom Navigation released an iPhone app to provide turn-by-turn navigation With the app they began selling iPhone car kits that allowed iPhone users to mount their iPhone similar to mounting their navigation systems in a car
bull When purchasing the car kit TomTom included a QR code on the outside of the box of their phone kit that took users to their iPhone app
Video ndash Fiat
httpwwwyoutubecomwatchv=zomopCe-DGA
Hallmark
Airport Checkpoint Signs
bull The US Department of Homeland Security Transportation Security
Administration recently announced the trial of QR Code airport
checkpoint signs
bull The QR Codes use the Google URL shortener and resolve to the
relevant pages on the tsagov website
Fuel Pump Stickers
The Texas Department of Agriculturersquos (TDA) new
compulsory fuel pump sticker shows how to file a complaint
about the pump the fuel or an expired registration
TDA Mobile website
The QR code resolves to a TDA mobile site
that allows users to see the inspection
history at that location or to file a
complaint
Nissan
Video ndash Tesco QR Code Subway Store
httpwwwyoutubecomwatchv=h7HnR02kJxY
httpwwwuaaalaskaeduadvancementqr-codescfm
University of Alaska Anchorage
Assistive Technology
Digit-Eyes is an iPhone 3G app for the blind and visually
impaired community It makes text or audio QR Code labels
you can read with your iPhone and also lets you read the UPC
or European Article Number and find out whatrsquos in the can or
package
QR CODE ldquoRULESrdquo
Mobilize the landing page
bull Fendi uses a QR Code that decodes to their main site url httpwwwfendicom
bull However if you are accessing the site with a mobile device they are using user agent detection to redirect to their mobile website httpmobilefendicom
bull The Fendi mobile site is quite comprehensive and gives a choice of languages Italian or English
Keep the url short
The QR Code in this advertisement for Ralph
Lauren in New York magazine decodes as
httpmralphlaurencomdefaultaspxab=nym
an unnecessarily long url
The QR Code could have been smaller and
encoded with a higher level of error correction
(ECL) if a url shortener had been used such as
http3ly9Xe
Make the content valuable
bull The good things about this Suntory QR Code are bull Itrsquos on a beer can
bull The QR Code goes to a mobile site where visitors can offset 100g of CO2 once per day and feel good about it
bull There is a daily lottery with the chance of winning cash prizes
bull In other words valuable content that engages the visitor and makes the decoding of the QR Code worthwhile
USING QR CODES
Video ndash Using QR Code
Using a QR code
What happens when you scan a QR Code
bull QR code contains data which either directly provides you
with information or carries out an action
1 A QR code that contains a URL will show you the web
link on the smart device display and ask you if you want
to use your browser to access the site
2 If you say yes it will take you to that address on the
web
Note Some applications will not ask but take you
immediately to the website
QR code reader software
bull For your phone to be able to read QR codes you will need
to have QR code barcode reading software installed on it
bull To find out what application to use for your phone do a
Google search for the model of your phone along with ldquoQR
Readerrdquo
bull Other Resources
bull httpwwwmobile-barcodescomqr-code-software
bull httppercentmobilecomgetqr (use smart device)
NeoReader for iPhone
bull When its open you need only to point your iPhones camera at the QR Code click the scan option and youre all set
bull Within a few seconds the app delivers the unique content directly to your iPhone
bull Works best on iPhones running OS 30 or higher
bull Free
Optiscan for iPhone
bull Upon scanning a QR code within the app you can view the companys QR code information
bull You can also save that data for later so you dont have to come back to the QR code every time you want to view it
bull Even better Optiscan allows you to share QR codes with others
bull Costs $199
QuickMark for iPhone
bull After its scanned the app then provides the information it collects from the code
bull Everything you do with the app is kept in its history folder for viewing at a later time
bull You can even create your own QR codes to share data on your iPhone with other QR-code-reader users
bull Recommended by Google
bull Costs $099
Blackberry Messenger 50
1 Open up BB Messenger 50
2 Open the menu and find the option Scan a
Group Barcode
3 A notice screen will pop-up - check the
option to not show you this message again
4 Your camera will activate
5 Center the code in your viewer - not too
close
6 Whatever content is embedded in the code
will appear and you can click yes when it
asks you to proceed Most qr codes contain
links to websites
httpwwwbeetaggcomen
QR Droid for Android
httpsmarketandroidcomdetailsid=ladroidqramphl=en
Exercise
bull If you do not have a QR code reader on your smart
device install one
bull Scan each of the QR codes examples to reveal content
bull Check content against the ldquorulesrdquo Does it follow the
ldquorulesrdquo Why or why not
bull Mobilize the landing page
bull Keep the url short
bull Make the content valuable
CREATING A QR CODE
Video ndash Creating a QR code
What to look for in generator software
bull Multiple download formats to give you the flexibility to
print codes on signs put them on webpages and send
them in emails
bull Ability to customize colors to coordinate with branding
bull Ability to encode the types of information you want to
include (some generators have more options than others
QR code creation steps (using Kaywa)
1 Chose the content type bull URL
bull Text
bull Phone Number
bull SMS
2 Chose the image size
3 Click Generate
Kaywa
httpqrcodekaywacom
httpcreateqrcodeappspotcom
How much data can you include
bull The amount of data dictates how intricate the barcode is
and because not all mobile phones offer robust cameras
hellip
bull The safest codes are those embedded with minimal text
bull one or two sentences
bull URL
bull phone number
bull email address
QRStuff
httpwwwqrstuffcom
Exercise ndash creating QR codes
1 Link to a URL ndash find an example of how to cut and paste
in Microsoft Word
2 Link to a Google Map location ndash your house or office
address
3 Link to a YouTube video ndash how to change a flat tire
4 Link to a PDF document -
httpneteducauseeduirlibrarypdfELI7046pdf
5 Copy and save the QR codes in a word processing
document
BeeTagg
httpwwwbeetaggcom
Beetagg
Qreate amp Track
httpqreateandtrackcom
QRpedia
bull Generates a QR Code for any
Wikipedia URL
bull When scanned the QR Code
resolves to the server and looks for
the Wikipedia entry to display in the
mobile devices preferred language
bull Ideal for museums and far superior
to resolving to an entry in the same
language for every user
bull The image below shows the QR
Code for one of the geology exhibits
in the Derby Museum and Art
Gallery
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
TomTom Navigation
bull TomTom Navigation released an iPhone app to provide turn-by-turn navigation With the app they began selling iPhone car kits that allowed iPhone users to mount their iPhone similar to mounting their navigation systems in a car
bull When purchasing the car kit TomTom included a QR code on the outside of the box of their phone kit that took users to their iPhone app
Video ndash Fiat
httpwwwyoutubecomwatchv=zomopCe-DGA
Hallmark
Airport Checkpoint Signs
bull The US Department of Homeland Security Transportation Security
Administration recently announced the trial of QR Code airport
checkpoint signs
bull The QR Codes use the Google URL shortener and resolve to the
relevant pages on the tsagov website
Fuel Pump Stickers
The Texas Department of Agriculturersquos (TDA) new
compulsory fuel pump sticker shows how to file a complaint
about the pump the fuel or an expired registration
TDA Mobile website
The QR code resolves to a TDA mobile site
that allows users to see the inspection
history at that location or to file a
complaint
Nissan
Video ndash Tesco QR Code Subway Store
httpwwwyoutubecomwatchv=h7HnR02kJxY
httpwwwuaaalaskaeduadvancementqr-codescfm
University of Alaska Anchorage
Assistive Technology
Digit-Eyes is an iPhone 3G app for the blind and visually
impaired community It makes text or audio QR Code labels
you can read with your iPhone and also lets you read the UPC
or European Article Number and find out whatrsquos in the can or
package
QR CODE ldquoRULESrdquo
Mobilize the landing page
bull Fendi uses a QR Code that decodes to their main site url httpwwwfendicom
bull However if you are accessing the site with a mobile device they are using user agent detection to redirect to their mobile website httpmobilefendicom
bull The Fendi mobile site is quite comprehensive and gives a choice of languages Italian or English
Keep the url short
The QR Code in this advertisement for Ralph
Lauren in New York magazine decodes as
httpmralphlaurencomdefaultaspxab=nym
an unnecessarily long url
The QR Code could have been smaller and
encoded with a higher level of error correction
(ECL) if a url shortener had been used such as
http3ly9Xe
Make the content valuable
bull The good things about this Suntory QR Code are bull Itrsquos on a beer can
bull The QR Code goes to a mobile site where visitors can offset 100g of CO2 once per day and feel good about it
bull There is a daily lottery with the chance of winning cash prizes
bull In other words valuable content that engages the visitor and makes the decoding of the QR Code worthwhile
USING QR CODES
Video ndash Using QR Code
Using a QR code
What happens when you scan a QR Code
bull QR code contains data which either directly provides you
with information or carries out an action
1 A QR code that contains a URL will show you the web
link on the smart device display and ask you if you want
to use your browser to access the site
2 If you say yes it will take you to that address on the
web
Note Some applications will not ask but take you
immediately to the website
QR code reader software
bull For your phone to be able to read QR codes you will need
to have QR code barcode reading software installed on it
bull To find out what application to use for your phone do a
Google search for the model of your phone along with ldquoQR
Readerrdquo
bull Other Resources
bull httpwwwmobile-barcodescomqr-code-software
bull httppercentmobilecomgetqr (use smart device)
NeoReader for iPhone
bull When its open you need only to point your iPhones camera at the QR Code click the scan option and youre all set
bull Within a few seconds the app delivers the unique content directly to your iPhone
bull Works best on iPhones running OS 30 or higher
bull Free
Optiscan for iPhone
bull Upon scanning a QR code within the app you can view the companys QR code information
bull You can also save that data for later so you dont have to come back to the QR code every time you want to view it
bull Even better Optiscan allows you to share QR codes with others
bull Costs $199
QuickMark for iPhone
bull After its scanned the app then provides the information it collects from the code
bull Everything you do with the app is kept in its history folder for viewing at a later time
bull You can even create your own QR codes to share data on your iPhone with other QR-code-reader users
bull Recommended by Google
bull Costs $099
Blackberry Messenger 50
1 Open up BB Messenger 50
2 Open the menu and find the option Scan a
Group Barcode
3 A notice screen will pop-up - check the
option to not show you this message again
4 Your camera will activate
5 Center the code in your viewer - not too
close
6 Whatever content is embedded in the code
will appear and you can click yes when it
asks you to proceed Most qr codes contain
links to websites
httpwwwbeetaggcomen
QR Droid for Android
httpsmarketandroidcomdetailsid=ladroidqramphl=en
Exercise
bull If you do not have a QR code reader on your smart
device install one
bull Scan each of the QR codes examples to reveal content
bull Check content against the ldquorulesrdquo Does it follow the
ldquorulesrdquo Why or why not
bull Mobilize the landing page
bull Keep the url short
bull Make the content valuable
CREATING A QR CODE
Video ndash Creating a QR code
What to look for in generator software
bull Multiple download formats to give you the flexibility to
print codes on signs put them on webpages and send
them in emails
bull Ability to customize colors to coordinate with branding
bull Ability to encode the types of information you want to
include (some generators have more options than others
QR code creation steps (using Kaywa)
1 Chose the content type bull URL
bull Text
bull Phone Number
bull SMS
2 Chose the image size
3 Click Generate
Kaywa
httpqrcodekaywacom
httpcreateqrcodeappspotcom
How much data can you include
bull The amount of data dictates how intricate the barcode is
and because not all mobile phones offer robust cameras
hellip
bull The safest codes are those embedded with minimal text
bull one or two sentences
bull URL
bull phone number
bull email address
QRStuff
httpwwwqrstuffcom
Exercise ndash creating QR codes
1 Link to a URL ndash find an example of how to cut and paste
in Microsoft Word
2 Link to a Google Map location ndash your house or office
address
3 Link to a YouTube video ndash how to change a flat tire
4 Link to a PDF document -
httpneteducauseeduirlibrarypdfELI7046pdf
5 Copy and save the QR codes in a word processing
document
BeeTagg
httpwwwbeetaggcom
Beetagg
Qreate amp Track
httpqreateandtrackcom
QRpedia
bull Generates a QR Code for any
Wikipedia URL
bull When scanned the QR Code
resolves to the server and looks for
the Wikipedia entry to display in the
mobile devices preferred language
bull Ideal for museums and far superior
to resolving to an entry in the same
language for every user
bull The image below shows the QR
Code for one of the geology exhibits
in the Derby Museum and Art
Gallery
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
Video ndash Fiat
httpwwwyoutubecomwatchv=zomopCe-DGA
Hallmark
Airport Checkpoint Signs
bull The US Department of Homeland Security Transportation Security
Administration recently announced the trial of QR Code airport
checkpoint signs
bull The QR Codes use the Google URL shortener and resolve to the
relevant pages on the tsagov website
Fuel Pump Stickers
The Texas Department of Agriculturersquos (TDA) new
compulsory fuel pump sticker shows how to file a complaint
about the pump the fuel or an expired registration
TDA Mobile website
The QR code resolves to a TDA mobile site
that allows users to see the inspection
history at that location or to file a
complaint
Nissan
Video ndash Tesco QR Code Subway Store
httpwwwyoutubecomwatchv=h7HnR02kJxY
httpwwwuaaalaskaeduadvancementqr-codescfm
University of Alaska Anchorage
Assistive Technology
Digit-Eyes is an iPhone 3G app for the blind and visually
impaired community It makes text or audio QR Code labels
you can read with your iPhone and also lets you read the UPC
or European Article Number and find out whatrsquos in the can or
package
QR CODE ldquoRULESrdquo
Mobilize the landing page
bull Fendi uses a QR Code that decodes to their main site url httpwwwfendicom
bull However if you are accessing the site with a mobile device they are using user agent detection to redirect to their mobile website httpmobilefendicom
bull The Fendi mobile site is quite comprehensive and gives a choice of languages Italian or English
Keep the url short
The QR Code in this advertisement for Ralph
Lauren in New York magazine decodes as
httpmralphlaurencomdefaultaspxab=nym
an unnecessarily long url
The QR Code could have been smaller and
encoded with a higher level of error correction
(ECL) if a url shortener had been used such as
http3ly9Xe
Make the content valuable
bull The good things about this Suntory QR Code are bull Itrsquos on a beer can
bull The QR Code goes to a mobile site where visitors can offset 100g of CO2 once per day and feel good about it
bull There is a daily lottery with the chance of winning cash prizes
bull In other words valuable content that engages the visitor and makes the decoding of the QR Code worthwhile
USING QR CODES
Video ndash Using QR Code
Using a QR code
What happens when you scan a QR Code
bull QR code contains data which either directly provides you
with information or carries out an action
1 A QR code that contains a URL will show you the web
link on the smart device display and ask you if you want
to use your browser to access the site
2 If you say yes it will take you to that address on the
web
Note Some applications will not ask but take you
immediately to the website
QR code reader software
bull For your phone to be able to read QR codes you will need
to have QR code barcode reading software installed on it
bull To find out what application to use for your phone do a
Google search for the model of your phone along with ldquoQR
Readerrdquo
bull Other Resources
bull httpwwwmobile-barcodescomqr-code-software
bull httppercentmobilecomgetqr (use smart device)
NeoReader for iPhone
bull When its open you need only to point your iPhones camera at the QR Code click the scan option and youre all set
bull Within a few seconds the app delivers the unique content directly to your iPhone
bull Works best on iPhones running OS 30 or higher
bull Free
Optiscan for iPhone
bull Upon scanning a QR code within the app you can view the companys QR code information
bull You can also save that data for later so you dont have to come back to the QR code every time you want to view it
bull Even better Optiscan allows you to share QR codes with others
bull Costs $199
QuickMark for iPhone
bull After its scanned the app then provides the information it collects from the code
bull Everything you do with the app is kept in its history folder for viewing at a later time
bull You can even create your own QR codes to share data on your iPhone with other QR-code-reader users
bull Recommended by Google
bull Costs $099
Blackberry Messenger 50
1 Open up BB Messenger 50
2 Open the menu and find the option Scan a
Group Barcode
3 A notice screen will pop-up - check the
option to not show you this message again
4 Your camera will activate
5 Center the code in your viewer - not too
close
6 Whatever content is embedded in the code
will appear and you can click yes when it
asks you to proceed Most qr codes contain
links to websites
httpwwwbeetaggcomen
QR Droid for Android
httpsmarketandroidcomdetailsid=ladroidqramphl=en
Exercise
bull If you do not have a QR code reader on your smart
device install one
bull Scan each of the QR codes examples to reveal content
bull Check content against the ldquorulesrdquo Does it follow the
ldquorulesrdquo Why or why not
bull Mobilize the landing page
bull Keep the url short
bull Make the content valuable
CREATING A QR CODE
Video ndash Creating a QR code
What to look for in generator software
bull Multiple download formats to give you the flexibility to
print codes on signs put them on webpages and send
them in emails
bull Ability to customize colors to coordinate with branding
bull Ability to encode the types of information you want to
include (some generators have more options than others
QR code creation steps (using Kaywa)
1 Chose the content type bull URL
bull Text
bull Phone Number
bull SMS
2 Chose the image size
3 Click Generate
Kaywa
httpqrcodekaywacom
httpcreateqrcodeappspotcom
How much data can you include
bull The amount of data dictates how intricate the barcode is
and because not all mobile phones offer robust cameras
hellip
bull The safest codes are those embedded with minimal text
bull one or two sentences
bull URL
bull phone number
bull email address
QRStuff
httpwwwqrstuffcom
Exercise ndash creating QR codes
1 Link to a URL ndash find an example of how to cut and paste
in Microsoft Word
2 Link to a Google Map location ndash your house or office
address
3 Link to a YouTube video ndash how to change a flat tire
4 Link to a PDF document -
httpneteducauseeduirlibrarypdfELI7046pdf
5 Copy and save the QR codes in a word processing
document
BeeTagg
httpwwwbeetaggcom
Beetagg
Qreate amp Track
httpqreateandtrackcom
QRpedia
bull Generates a QR Code for any
Wikipedia URL
bull When scanned the QR Code
resolves to the server and looks for
the Wikipedia entry to display in the
mobile devices preferred language
bull Ideal for museums and far superior
to resolving to an entry in the same
language for every user
bull The image below shows the QR
Code for one of the geology exhibits
in the Derby Museum and Art
Gallery
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
Hallmark
Airport Checkpoint Signs
bull The US Department of Homeland Security Transportation Security
Administration recently announced the trial of QR Code airport
checkpoint signs
bull The QR Codes use the Google URL shortener and resolve to the
relevant pages on the tsagov website
Fuel Pump Stickers
The Texas Department of Agriculturersquos (TDA) new
compulsory fuel pump sticker shows how to file a complaint
about the pump the fuel or an expired registration
TDA Mobile website
The QR code resolves to a TDA mobile site
that allows users to see the inspection
history at that location or to file a
complaint
Nissan
Video ndash Tesco QR Code Subway Store
httpwwwyoutubecomwatchv=h7HnR02kJxY
httpwwwuaaalaskaeduadvancementqr-codescfm
University of Alaska Anchorage
Assistive Technology
Digit-Eyes is an iPhone 3G app for the blind and visually
impaired community It makes text or audio QR Code labels
you can read with your iPhone and also lets you read the UPC
or European Article Number and find out whatrsquos in the can or
package
QR CODE ldquoRULESrdquo
Mobilize the landing page
bull Fendi uses a QR Code that decodes to their main site url httpwwwfendicom
bull However if you are accessing the site with a mobile device they are using user agent detection to redirect to their mobile website httpmobilefendicom
bull The Fendi mobile site is quite comprehensive and gives a choice of languages Italian or English
Keep the url short
The QR Code in this advertisement for Ralph
Lauren in New York magazine decodes as
httpmralphlaurencomdefaultaspxab=nym
an unnecessarily long url
The QR Code could have been smaller and
encoded with a higher level of error correction
(ECL) if a url shortener had been used such as
http3ly9Xe
Make the content valuable
bull The good things about this Suntory QR Code are bull Itrsquos on a beer can
bull The QR Code goes to a mobile site where visitors can offset 100g of CO2 once per day and feel good about it
bull There is a daily lottery with the chance of winning cash prizes
bull In other words valuable content that engages the visitor and makes the decoding of the QR Code worthwhile
USING QR CODES
Video ndash Using QR Code
Using a QR code
What happens when you scan a QR Code
bull QR code contains data which either directly provides you
with information or carries out an action
1 A QR code that contains a URL will show you the web
link on the smart device display and ask you if you want
to use your browser to access the site
2 If you say yes it will take you to that address on the
web
Note Some applications will not ask but take you
immediately to the website
QR code reader software
bull For your phone to be able to read QR codes you will need
to have QR code barcode reading software installed on it
bull To find out what application to use for your phone do a
Google search for the model of your phone along with ldquoQR
Readerrdquo
bull Other Resources
bull httpwwwmobile-barcodescomqr-code-software
bull httppercentmobilecomgetqr (use smart device)
NeoReader for iPhone
bull When its open you need only to point your iPhones camera at the QR Code click the scan option and youre all set
bull Within a few seconds the app delivers the unique content directly to your iPhone
bull Works best on iPhones running OS 30 or higher
bull Free
Optiscan for iPhone
bull Upon scanning a QR code within the app you can view the companys QR code information
bull You can also save that data for later so you dont have to come back to the QR code every time you want to view it
bull Even better Optiscan allows you to share QR codes with others
bull Costs $199
QuickMark for iPhone
bull After its scanned the app then provides the information it collects from the code
bull Everything you do with the app is kept in its history folder for viewing at a later time
bull You can even create your own QR codes to share data on your iPhone with other QR-code-reader users
bull Recommended by Google
bull Costs $099
Blackberry Messenger 50
1 Open up BB Messenger 50
2 Open the menu and find the option Scan a
Group Barcode
3 A notice screen will pop-up - check the
option to not show you this message again
4 Your camera will activate
5 Center the code in your viewer - not too
close
6 Whatever content is embedded in the code
will appear and you can click yes when it
asks you to proceed Most qr codes contain
links to websites
httpwwwbeetaggcomen
QR Droid for Android
httpsmarketandroidcomdetailsid=ladroidqramphl=en
Exercise
bull If you do not have a QR code reader on your smart
device install one
bull Scan each of the QR codes examples to reveal content
bull Check content against the ldquorulesrdquo Does it follow the
ldquorulesrdquo Why or why not
bull Mobilize the landing page
bull Keep the url short
bull Make the content valuable
CREATING A QR CODE
Video ndash Creating a QR code
What to look for in generator software
bull Multiple download formats to give you the flexibility to
print codes on signs put them on webpages and send
them in emails
bull Ability to customize colors to coordinate with branding
bull Ability to encode the types of information you want to
include (some generators have more options than others
QR code creation steps (using Kaywa)
1 Chose the content type bull URL
bull Text
bull Phone Number
bull SMS
2 Chose the image size
3 Click Generate
Kaywa
httpqrcodekaywacom
httpcreateqrcodeappspotcom
How much data can you include
bull The amount of data dictates how intricate the barcode is
and because not all mobile phones offer robust cameras
hellip
bull The safest codes are those embedded with minimal text
bull one or two sentences
bull URL
bull phone number
bull email address
QRStuff
httpwwwqrstuffcom
Exercise ndash creating QR codes
1 Link to a URL ndash find an example of how to cut and paste
in Microsoft Word
2 Link to a Google Map location ndash your house or office
address
3 Link to a YouTube video ndash how to change a flat tire
4 Link to a PDF document -
httpneteducauseeduirlibrarypdfELI7046pdf
5 Copy and save the QR codes in a word processing
document
BeeTagg
httpwwwbeetaggcom
Beetagg
Qreate amp Track
httpqreateandtrackcom
QRpedia
bull Generates a QR Code for any
Wikipedia URL
bull When scanned the QR Code
resolves to the server and looks for
the Wikipedia entry to display in the
mobile devices preferred language
bull Ideal for museums and far superior
to resolving to an entry in the same
language for every user
bull The image below shows the QR
Code for one of the geology exhibits
in the Derby Museum and Art
Gallery
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
Airport Checkpoint Signs
bull The US Department of Homeland Security Transportation Security
Administration recently announced the trial of QR Code airport
checkpoint signs
bull The QR Codes use the Google URL shortener and resolve to the
relevant pages on the tsagov website
Fuel Pump Stickers
The Texas Department of Agriculturersquos (TDA) new
compulsory fuel pump sticker shows how to file a complaint
about the pump the fuel or an expired registration
TDA Mobile website
The QR code resolves to a TDA mobile site
that allows users to see the inspection
history at that location or to file a
complaint
Nissan
Video ndash Tesco QR Code Subway Store
httpwwwyoutubecomwatchv=h7HnR02kJxY
httpwwwuaaalaskaeduadvancementqr-codescfm
University of Alaska Anchorage
Assistive Technology
Digit-Eyes is an iPhone 3G app for the blind and visually
impaired community It makes text or audio QR Code labels
you can read with your iPhone and also lets you read the UPC
or European Article Number and find out whatrsquos in the can or
package
QR CODE ldquoRULESrdquo
Mobilize the landing page
bull Fendi uses a QR Code that decodes to their main site url httpwwwfendicom
bull However if you are accessing the site with a mobile device they are using user agent detection to redirect to their mobile website httpmobilefendicom
bull The Fendi mobile site is quite comprehensive and gives a choice of languages Italian or English
Keep the url short
The QR Code in this advertisement for Ralph
Lauren in New York magazine decodes as
httpmralphlaurencomdefaultaspxab=nym
an unnecessarily long url
The QR Code could have been smaller and
encoded with a higher level of error correction
(ECL) if a url shortener had been used such as
http3ly9Xe
Make the content valuable
bull The good things about this Suntory QR Code are bull Itrsquos on a beer can
bull The QR Code goes to a mobile site where visitors can offset 100g of CO2 once per day and feel good about it
bull There is a daily lottery with the chance of winning cash prizes
bull In other words valuable content that engages the visitor and makes the decoding of the QR Code worthwhile
USING QR CODES
Video ndash Using QR Code
Using a QR code
What happens when you scan a QR Code
bull QR code contains data which either directly provides you
with information or carries out an action
1 A QR code that contains a URL will show you the web
link on the smart device display and ask you if you want
to use your browser to access the site
2 If you say yes it will take you to that address on the
web
Note Some applications will not ask but take you
immediately to the website
QR code reader software
bull For your phone to be able to read QR codes you will need
to have QR code barcode reading software installed on it
bull To find out what application to use for your phone do a
Google search for the model of your phone along with ldquoQR
Readerrdquo
bull Other Resources
bull httpwwwmobile-barcodescomqr-code-software
bull httppercentmobilecomgetqr (use smart device)
NeoReader for iPhone
bull When its open you need only to point your iPhones camera at the QR Code click the scan option and youre all set
bull Within a few seconds the app delivers the unique content directly to your iPhone
bull Works best on iPhones running OS 30 or higher
bull Free
Optiscan for iPhone
bull Upon scanning a QR code within the app you can view the companys QR code information
bull You can also save that data for later so you dont have to come back to the QR code every time you want to view it
bull Even better Optiscan allows you to share QR codes with others
bull Costs $199
QuickMark for iPhone
bull After its scanned the app then provides the information it collects from the code
bull Everything you do with the app is kept in its history folder for viewing at a later time
bull You can even create your own QR codes to share data on your iPhone with other QR-code-reader users
bull Recommended by Google
bull Costs $099
Blackberry Messenger 50
1 Open up BB Messenger 50
2 Open the menu and find the option Scan a
Group Barcode
3 A notice screen will pop-up - check the
option to not show you this message again
4 Your camera will activate
5 Center the code in your viewer - not too
close
6 Whatever content is embedded in the code
will appear and you can click yes when it
asks you to proceed Most qr codes contain
links to websites
httpwwwbeetaggcomen
QR Droid for Android
httpsmarketandroidcomdetailsid=ladroidqramphl=en
Exercise
bull If you do not have a QR code reader on your smart
device install one
bull Scan each of the QR codes examples to reveal content
bull Check content against the ldquorulesrdquo Does it follow the
ldquorulesrdquo Why or why not
bull Mobilize the landing page
bull Keep the url short
bull Make the content valuable
CREATING A QR CODE
Video ndash Creating a QR code
What to look for in generator software
bull Multiple download formats to give you the flexibility to
print codes on signs put them on webpages and send
them in emails
bull Ability to customize colors to coordinate with branding
bull Ability to encode the types of information you want to
include (some generators have more options than others
QR code creation steps (using Kaywa)
1 Chose the content type bull URL
bull Text
bull Phone Number
bull SMS
2 Chose the image size
3 Click Generate
Kaywa
httpqrcodekaywacom
httpcreateqrcodeappspotcom
How much data can you include
bull The amount of data dictates how intricate the barcode is
and because not all mobile phones offer robust cameras
hellip
bull The safest codes are those embedded with minimal text
bull one or two sentences
bull URL
bull phone number
bull email address
QRStuff
httpwwwqrstuffcom
Exercise ndash creating QR codes
1 Link to a URL ndash find an example of how to cut and paste
in Microsoft Word
2 Link to a Google Map location ndash your house or office
address
3 Link to a YouTube video ndash how to change a flat tire
4 Link to a PDF document -
httpneteducauseeduirlibrarypdfELI7046pdf
5 Copy and save the QR codes in a word processing
document
BeeTagg
httpwwwbeetaggcom
Beetagg
Qreate amp Track
httpqreateandtrackcom
QRpedia
bull Generates a QR Code for any
Wikipedia URL
bull When scanned the QR Code
resolves to the server and looks for
the Wikipedia entry to display in the
mobile devices preferred language
bull Ideal for museums and far superior
to resolving to an entry in the same
language for every user
bull The image below shows the QR
Code for one of the geology exhibits
in the Derby Museum and Art
Gallery
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
Fuel Pump Stickers
The Texas Department of Agriculturersquos (TDA) new
compulsory fuel pump sticker shows how to file a complaint
about the pump the fuel or an expired registration
TDA Mobile website
The QR code resolves to a TDA mobile site
that allows users to see the inspection
history at that location or to file a
complaint
Nissan
Video ndash Tesco QR Code Subway Store
httpwwwyoutubecomwatchv=h7HnR02kJxY
httpwwwuaaalaskaeduadvancementqr-codescfm
University of Alaska Anchorage
Assistive Technology
Digit-Eyes is an iPhone 3G app for the blind and visually
impaired community It makes text or audio QR Code labels
you can read with your iPhone and also lets you read the UPC
or European Article Number and find out whatrsquos in the can or
package
QR CODE ldquoRULESrdquo
Mobilize the landing page
bull Fendi uses a QR Code that decodes to their main site url httpwwwfendicom
bull However if you are accessing the site with a mobile device they are using user agent detection to redirect to their mobile website httpmobilefendicom
bull The Fendi mobile site is quite comprehensive and gives a choice of languages Italian or English
Keep the url short
The QR Code in this advertisement for Ralph
Lauren in New York magazine decodes as
httpmralphlaurencomdefaultaspxab=nym
an unnecessarily long url
The QR Code could have been smaller and
encoded with a higher level of error correction
(ECL) if a url shortener had been used such as
http3ly9Xe
Make the content valuable
bull The good things about this Suntory QR Code are bull Itrsquos on a beer can
bull The QR Code goes to a mobile site where visitors can offset 100g of CO2 once per day and feel good about it
bull There is a daily lottery with the chance of winning cash prizes
bull In other words valuable content that engages the visitor and makes the decoding of the QR Code worthwhile
USING QR CODES
Video ndash Using QR Code
Using a QR code
What happens when you scan a QR Code
bull QR code contains data which either directly provides you
with information or carries out an action
1 A QR code that contains a URL will show you the web
link on the smart device display and ask you if you want
to use your browser to access the site
2 If you say yes it will take you to that address on the
web
Note Some applications will not ask but take you
immediately to the website
QR code reader software
bull For your phone to be able to read QR codes you will need
to have QR code barcode reading software installed on it
bull To find out what application to use for your phone do a
Google search for the model of your phone along with ldquoQR
Readerrdquo
bull Other Resources
bull httpwwwmobile-barcodescomqr-code-software
bull httppercentmobilecomgetqr (use smart device)
NeoReader for iPhone
bull When its open you need only to point your iPhones camera at the QR Code click the scan option and youre all set
bull Within a few seconds the app delivers the unique content directly to your iPhone
bull Works best on iPhones running OS 30 or higher
bull Free
Optiscan for iPhone
bull Upon scanning a QR code within the app you can view the companys QR code information
bull You can also save that data for later so you dont have to come back to the QR code every time you want to view it
bull Even better Optiscan allows you to share QR codes with others
bull Costs $199
QuickMark for iPhone
bull After its scanned the app then provides the information it collects from the code
bull Everything you do with the app is kept in its history folder for viewing at a later time
bull You can even create your own QR codes to share data on your iPhone with other QR-code-reader users
bull Recommended by Google
bull Costs $099
Blackberry Messenger 50
1 Open up BB Messenger 50
2 Open the menu and find the option Scan a
Group Barcode
3 A notice screen will pop-up - check the
option to not show you this message again
4 Your camera will activate
5 Center the code in your viewer - not too
close
6 Whatever content is embedded in the code
will appear and you can click yes when it
asks you to proceed Most qr codes contain
links to websites
httpwwwbeetaggcomen
QR Droid for Android
httpsmarketandroidcomdetailsid=ladroidqramphl=en
Exercise
bull If you do not have a QR code reader on your smart
device install one
bull Scan each of the QR codes examples to reveal content
bull Check content against the ldquorulesrdquo Does it follow the
ldquorulesrdquo Why or why not
bull Mobilize the landing page
bull Keep the url short
bull Make the content valuable
CREATING A QR CODE
Video ndash Creating a QR code
What to look for in generator software
bull Multiple download formats to give you the flexibility to
print codes on signs put them on webpages and send
them in emails
bull Ability to customize colors to coordinate with branding
bull Ability to encode the types of information you want to
include (some generators have more options than others
QR code creation steps (using Kaywa)
1 Chose the content type bull URL
bull Text
bull Phone Number
bull SMS
2 Chose the image size
3 Click Generate
Kaywa
httpqrcodekaywacom
httpcreateqrcodeappspotcom
How much data can you include
bull The amount of data dictates how intricate the barcode is
and because not all mobile phones offer robust cameras
hellip
bull The safest codes are those embedded with minimal text
bull one or two sentences
bull URL
bull phone number
bull email address
QRStuff
httpwwwqrstuffcom
Exercise ndash creating QR codes
1 Link to a URL ndash find an example of how to cut and paste
in Microsoft Word
2 Link to a Google Map location ndash your house or office
address
3 Link to a YouTube video ndash how to change a flat tire
4 Link to a PDF document -
httpneteducauseeduirlibrarypdfELI7046pdf
5 Copy and save the QR codes in a word processing
document
BeeTagg
httpwwwbeetaggcom
Beetagg
Qreate amp Track
httpqreateandtrackcom
QRpedia
bull Generates a QR Code for any
Wikipedia URL
bull When scanned the QR Code
resolves to the server and looks for
the Wikipedia entry to display in the
mobile devices preferred language
bull Ideal for museums and far superior
to resolving to an entry in the same
language for every user
bull The image below shows the QR
Code for one of the geology exhibits
in the Derby Museum and Art
Gallery
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
TDA Mobile website
The QR code resolves to a TDA mobile site
that allows users to see the inspection
history at that location or to file a
complaint
Nissan
Video ndash Tesco QR Code Subway Store
httpwwwyoutubecomwatchv=h7HnR02kJxY
httpwwwuaaalaskaeduadvancementqr-codescfm
University of Alaska Anchorage
Assistive Technology
Digit-Eyes is an iPhone 3G app for the blind and visually
impaired community It makes text or audio QR Code labels
you can read with your iPhone and also lets you read the UPC
or European Article Number and find out whatrsquos in the can or
package
QR CODE ldquoRULESrdquo
Mobilize the landing page
bull Fendi uses a QR Code that decodes to their main site url httpwwwfendicom
bull However if you are accessing the site with a mobile device they are using user agent detection to redirect to their mobile website httpmobilefendicom
bull The Fendi mobile site is quite comprehensive and gives a choice of languages Italian or English
Keep the url short
The QR Code in this advertisement for Ralph
Lauren in New York magazine decodes as
httpmralphlaurencomdefaultaspxab=nym
an unnecessarily long url
The QR Code could have been smaller and
encoded with a higher level of error correction
(ECL) if a url shortener had been used such as
http3ly9Xe
Make the content valuable
bull The good things about this Suntory QR Code are bull Itrsquos on a beer can
bull The QR Code goes to a mobile site where visitors can offset 100g of CO2 once per day and feel good about it
bull There is a daily lottery with the chance of winning cash prizes
bull In other words valuable content that engages the visitor and makes the decoding of the QR Code worthwhile
USING QR CODES
Video ndash Using QR Code
Using a QR code
What happens when you scan a QR Code
bull QR code contains data which either directly provides you
with information or carries out an action
1 A QR code that contains a URL will show you the web
link on the smart device display and ask you if you want
to use your browser to access the site
2 If you say yes it will take you to that address on the
web
Note Some applications will not ask but take you
immediately to the website
QR code reader software
bull For your phone to be able to read QR codes you will need
to have QR code barcode reading software installed on it
bull To find out what application to use for your phone do a
Google search for the model of your phone along with ldquoQR
Readerrdquo
bull Other Resources
bull httpwwwmobile-barcodescomqr-code-software
bull httppercentmobilecomgetqr (use smart device)
NeoReader for iPhone
bull When its open you need only to point your iPhones camera at the QR Code click the scan option and youre all set
bull Within a few seconds the app delivers the unique content directly to your iPhone
bull Works best on iPhones running OS 30 or higher
bull Free
Optiscan for iPhone
bull Upon scanning a QR code within the app you can view the companys QR code information
bull You can also save that data for later so you dont have to come back to the QR code every time you want to view it
bull Even better Optiscan allows you to share QR codes with others
bull Costs $199
QuickMark for iPhone
bull After its scanned the app then provides the information it collects from the code
bull Everything you do with the app is kept in its history folder for viewing at a later time
bull You can even create your own QR codes to share data on your iPhone with other QR-code-reader users
bull Recommended by Google
bull Costs $099
Blackberry Messenger 50
1 Open up BB Messenger 50
2 Open the menu and find the option Scan a
Group Barcode
3 A notice screen will pop-up - check the
option to not show you this message again
4 Your camera will activate
5 Center the code in your viewer - not too
close
6 Whatever content is embedded in the code
will appear and you can click yes when it
asks you to proceed Most qr codes contain
links to websites
httpwwwbeetaggcomen
QR Droid for Android
httpsmarketandroidcomdetailsid=ladroidqramphl=en
Exercise
bull If you do not have a QR code reader on your smart
device install one
bull Scan each of the QR codes examples to reveal content
bull Check content against the ldquorulesrdquo Does it follow the
ldquorulesrdquo Why or why not
bull Mobilize the landing page
bull Keep the url short
bull Make the content valuable
CREATING A QR CODE
Video ndash Creating a QR code
What to look for in generator software
bull Multiple download formats to give you the flexibility to
print codes on signs put them on webpages and send
them in emails
bull Ability to customize colors to coordinate with branding
bull Ability to encode the types of information you want to
include (some generators have more options than others
QR code creation steps (using Kaywa)
1 Chose the content type bull URL
bull Text
bull Phone Number
bull SMS
2 Chose the image size
3 Click Generate
Kaywa
httpqrcodekaywacom
httpcreateqrcodeappspotcom
How much data can you include
bull The amount of data dictates how intricate the barcode is
and because not all mobile phones offer robust cameras
hellip
bull The safest codes are those embedded with minimal text
bull one or two sentences
bull URL
bull phone number
bull email address
QRStuff
httpwwwqrstuffcom
Exercise ndash creating QR codes
1 Link to a URL ndash find an example of how to cut and paste
in Microsoft Word
2 Link to a Google Map location ndash your house or office
address
3 Link to a YouTube video ndash how to change a flat tire
4 Link to a PDF document -
httpneteducauseeduirlibrarypdfELI7046pdf
5 Copy and save the QR codes in a word processing
document
BeeTagg
httpwwwbeetaggcom
Beetagg
Qreate amp Track
httpqreateandtrackcom
QRpedia
bull Generates a QR Code for any
Wikipedia URL
bull When scanned the QR Code
resolves to the server and looks for
the Wikipedia entry to display in the
mobile devices preferred language
bull Ideal for museums and far superior
to resolving to an entry in the same
language for every user
bull The image below shows the QR
Code for one of the geology exhibits
in the Derby Museum and Art
Gallery
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
Nissan
Video ndash Tesco QR Code Subway Store
httpwwwyoutubecomwatchv=h7HnR02kJxY
httpwwwuaaalaskaeduadvancementqr-codescfm
University of Alaska Anchorage
Assistive Technology
Digit-Eyes is an iPhone 3G app for the blind and visually
impaired community It makes text or audio QR Code labels
you can read with your iPhone and also lets you read the UPC
or European Article Number and find out whatrsquos in the can or
package
QR CODE ldquoRULESrdquo
Mobilize the landing page
bull Fendi uses a QR Code that decodes to their main site url httpwwwfendicom
bull However if you are accessing the site with a mobile device they are using user agent detection to redirect to their mobile website httpmobilefendicom
bull The Fendi mobile site is quite comprehensive and gives a choice of languages Italian or English
Keep the url short
The QR Code in this advertisement for Ralph
Lauren in New York magazine decodes as
httpmralphlaurencomdefaultaspxab=nym
an unnecessarily long url
The QR Code could have been smaller and
encoded with a higher level of error correction
(ECL) if a url shortener had been used such as
http3ly9Xe
Make the content valuable
bull The good things about this Suntory QR Code are bull Itrsquos on a beer can
bull The QR Code goes to a mobile site where visitors can offset 100g of CO2 once per day and feel good about it
bull There is a daily lottery with the chance of winning cash prizes
bull In other words valuable content that engages the visitor and makes the decoding of the QR Code worthwhile
USING QR CODES
Video ndash Using QR Code
Using a QR code
What happens when you scan a QR Code
bull QR code contains data which either directly provides you
with information or carries out an action
1 A QR code that contains a URL will show you the web
link on the smart device display and ask you if you want
to use your browser to access the site
2 If you say yes it will take you to that address on the
web
Note Some applications will not ask but take you
immediately to the website
QR code reader software
bull For your phone to be able to read QR codes you will need
to have QR code barcode reading software installed on it
bull To find out what application to use for your phone do a
Google search for the model of your phone along with ldquoQR
Readerrdquo
bull Other Resources
bull httpwwwmobile-barcodescomqr-code-software
bull httppercentmobilecomgetqr (use smart device)
NeoReader for iPhone
bull When its open you need only to point your iPhones camera at the QR Code click the scan option and youre all set
bull Within a few seconds the app delivers the unique content directly to your iPhone
bull Works best on iPhones running OS 30 or higher
bull Free
Optiscan for iPhone
bull Upon scanning a QR code within the app you can view the companys QR code information
bull You can also save that data for later so you dont have to come back to the QR code every time you want to view it
bull Even better Optiscan allows you to share QR codes with others
bull Costs $199
QuickMark for iPhone
bull After its scanned the app then provides the information it collects from the code
bull Everything you do with the app is kept in its history folder for viewing at a later time
bull You can even create your own QR codes to share data on your iPhone with other QR-code-reader users
bull Recommended by Google
bull Costs $099
Blackberry Messenger 50
1 Open up BB Messenger 50
2 Open the menu and find the option Scan a
Group Barcode
3 A notice screen will pop-up - check the
option to not show you this message again
4 Your camera will activate
5 Center the code in your viewer - not too
close
6 Whatever content is embedded in the code
will appear and you can click yes when it
asks you to proceed Most qr codes contain
links to websites
httpwwwbeetaggcomen
QR Droid for Android
httpsmarketandroidcomdetailsid=ladroidqramphl=en
Exercise
bull If you do not have a QR code reader on your smart
device install one
bull Scan each of the QR codes examples to reveal content
bull Check content against the ldquorulesrdquo Does it follow the
ldquorulesrdquo Why or why not
bull Mobilize the landing page
bull Keep the url short
bull Make the content valuable
CREATING A QR CODE
Video ndash Creating a QR code
What to look for in generator software
bull Multiple download formats to give you the flexibility to
print codes on signs put them on webpages and send
them in emails
bull Ability to customize colors to coordinate with branding
bull Ability to encode the types of information you want to
include (some generators have more options than others
QR code creation steps (using Kaywa)
1 Chose the content type bull URL
bull Text
bull Phone Number
bull SMS
2 Chose the image size
3 Click Generate
Kaywa
httpqrcodekaywacom
httpcreateqrcodeappspotcom
How much data can you include
bull The amount of data dictates how intricate the barcode is
and because not all mobile phones offer robust cameras
hellip
bull The safest codes are those embedded with minimal text
bull one or two sentences
bull URL
bull phone number
bull email address
QRStuff
httpwwwqrstuffcom
Exercise ndash creating QR codes
1 Link to a URL ndash find an example of how to cut and paste
in Microsoft Word
2 Link to a Google Map location ndash your house or office
address
3 Link to a YouTube video ndash how to change a flat tire
4 Link to a PDF document -
httpneteducauseeduirlibrarypdfELI7046pdf
5 Copy and save the QR codes in a word processing
document
BeeTagg
httpwwwbeetaggcom
Beetagg
Qreate amp Track
httpqreateandtrackcom
QRpedia
bull Generates a QR Code for any
Wikipedia URL
bull When scanned the QR Code
resolves to the server and looks for
the Wikipedia entry to display in the
mobile devices preferred language
bull Ideal for museums and far superior
to resolving to an entry in the same
language for every user
bull The image below shows the QR
Code for one of the geology exhibits
in the Derby Museum and Art
Gallery
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
Video ndash Tesco QR Code Subway Store
httpwwwyoutubecomwatchv=h7HnR02kJxY
httpwwwuaaalaskaeduadvancementqr-codescfm
University of Alaska Anchorage
Assistive Technology
Digit-Eyes is an iPhone 3G app for the blind and visually
impaired community It makes text or audio QR Code labels
you can read with your iPhone and also lets you read the UPC
or European Article Number and find out whatrsquos in the can or
package
QR CODE ldquoRULESrdquo
Mobilize the landing page
bull Fendi uses a QR Code that decodes to their main site url httpwwwfendicom
bull However if you are accessing the site with a mobile device they are using user agent detection to redirect to their mobile website httpmobilefendicom
bull The Fendi mobile site is quite comprehensive and gives a choice of languages Italian or English
Keep the url short
The QR Code in this advertisement for Ralph
Lauren in New York magazine decodes as
httpmralphlaurencomdefaultaspxab=nym
an unnecessarily long url
The QR Code could have been smaller and
encoded with a higher level of error correction
(ECL) if a url shortener had been used such as
http3ly9Xe
Make the content valuable
bull The good things about this Suntory QR Code are bull Itrsquos on a beer can
bull The QR Code goes to a mobile site where visitors can offset 100g of CO2 once per day and feel good about it
bull There is a daily lottery with the chance of winning cash prizes
bull In other words valuable content that engages the visitor and makes the decoding of the QR Code worthwhile
USING QR CODES
Video ndash Using QR Code
Using a QR code
What happens when you scan a QR Code
bull QR code contains data which either directly provides you
with information or carries out an action
1 A QR code that contains a URL will show you the web
link on the smart device display and ask you if you want
to use your browser to access the site
2 If you say yes it will take you to that address on the
web
Note Some applications will not ask but take you
immediately to the website
QR code reader software
bull For your phone to be able to read QR codes you will need
to have QR code barcode reading software installed on it
bull To find out what application to use for your phone do a
Google search for the model of your phone along with ldquoQR
Readerrdquo
bull Other Resources
bull httpwwwmobile-barcodescomqr-code-software
bull httppercentmobilecomgetqr (use smart device)
NeoReader for iPhone
bull When its open you need only to point your iPhones camera at the QR Code click the scan option and youre all set
bull Within a few seconds the app delivers the unique content directly to your iPhone
bull Works best on iPhones running OS 30 or higher
bull Free
Optiscan for iPhone
bull Upon scanning a QR code within the app you can view the companys QR code information
bull You can also save that data for later so you dont have to come back to the QR code every time you want to view it
bull Even better Optiscan allows you to share QR codes with others
bull Costs $199
QuickMark for iPhone
bull After its scanned the app then provides the information it collects from the code
bull Everything you do with the app is kept in its history folder for viewing at a later time
bull You can even create your own QR codes to share data on your iPhone with other QR-code-reader users
bull Recommended by Google
bull Costs $099
Blackberry Messenger 50
1 Open up BB Messenger 50
2 Open the menu and find the option Scan a
Group Barcode
3 A notice screen will pop-up - check the
option to not show you this message again
4 Your camera will activate
5 Center the code in your viewer - not too
close
6 Whatever content is embedded in the code
will appear and you can click yes when it
asks you to proceed Most qr codes contain
links to websites
httpwwwbeetaggcomen
QR Droid for Android
httpsmarketandroidcomdetailsid=ladroidqramphl=en
Exercise
bull If you do not have a QR code reader on your smart
device install one
bull Scan each of the QR codes examples to reveal content
bull Check content against the ldquorulesrdquo Does it follow the
ldquorulesrdquo Why or why not
bull Mobilize the landing page
bull Keep the url short
bull Make the content valuable
CREATING A QR CODE
Video ndash Creating a QR code
What to look for in generator software
bull Multiple download formats to give you the flexibility to
print codes on signs put them on webpages and send
them in emails
bull Ability to customize colors to coordinate with branding
bull Ability to encode the types of information you want to
include (some generators have more options than others
QR code creation steps (using Kaywa)
1 Chose the content type bull URL
bull Text
bull Phone Number
bull SMS
2 Chose the image size
3 Click Generate
Kaywa
httpqrcodekaywacom
httpcreateqrcodeappspotcom
How much data can you include
bull The amount of data dictates how intricate the barcode is
and because not all mobile phones offer robust cameras
hellip
bull The safest codes are those embedded with minimal text
bull one or two sentences
bull URL
bull phone number
bull email address
QRStuff
httpwwwqrstuffcom
Exercise ndash creating QR codes
1 Link to a URL ndash find an example of how to cut and paste
in Microsoft Word
2 Link to a Google Map location ndash your house or office
address
3 Link to a YouTube video ndash how to change a flat tire
4 Link to a PDF document -
httpneteducauseeduirlibrarypdfELI7046pdf
5 Copy and save the QR codes in a word processing
document
BeeTagg
httpwwwbeetaggcom
Beetagg
Qreate amp Track
httpqreateandtrackcom
QRpedia
bull Generates a QR Code for any
Wikipedia URL
bull When scanned the QR Code
resolves to the server and looks for
the Wikipedia entry to display in the
mobile devices preferred language
bull Ideal for museums and far superior
to resolving to an entry in the same
language for every user
bull The image below shows the QR
Code for one of the geology exhibits
in the Derby Museum and Art
Gallery
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
httpwwwuaaalaskaeduadvancementqr-codescfm
University of Alaska Anchorage
Assistive Technology
Digit-Eyes is an iPhone 3G app for the blind and visually
impaired community It makes text or audio QR Code labels
you can read with your iPhone and also lets you read the UPC
or European Article Number and find out whatrsquos in the can or
package
QR CODE ldquoRULESrdquo
Mobilize the landing page
bull Fendi uses a QR Code that decodes to their main site url httpwwwfendicom
bull However if you are accessing the site with a mobile device they are using user agent detection to redirect to their mobile website httpmobilefendicom
bull The Fendi mobile site is quite comprehensive and gives a choice of languages Italian or English
Keep the url short
The QR Code in this advertisement for Ralph
Lauren in New York magazine decodes as
httpmralphlaurencomdefaultaspxab=nym
an unnecessarily long url
The QR Code could have been smaller and
encoded with a higher level of error correction
(ECL) if a url shortener had been used such as
http3ly9Xe
Make the content valuable
bull The good things about this Suntory QR Code are bull Itrsquos on a beer can
bull The QR Code goes to a mobile site where visitors can offset 100g of CO2 once per day and feel good about it
bull There is a daily lottery with the chance of winning cash prizes
bull In other words valuable content that engages the visitor and makes the decoding of the QR Code worthwhile
USING QR CODES
Video ndash Using QR Code
Using a QR code
What happens when you scan a QR Code
bull QR code contains data which either directly provides you
with information or carries out an action
1 A QR code that contains a URL will show you the web
link on the smart device display and ask you if you want
to use your browser to access the site
2 If you say yes it will take you to that address on the
web
Note Some applications will not ask but take you
immediately to the website
QR code reader software
bull For your phone to be able to read QR codes you will need
to have QR code barcode reading software installed on it
bull To find out what application to use for your phone do a
Google search for the model of your phone along with ldquoQR
Readerrdquo
bull Other Resources
bull httpwwwmobile-barcodescomqr-code-software
bull httppercentmobilecomgetqr (use smart device)
NeoReader for iPhone
bull When its open you need only to point your iPhones camera at the QR Code click the scan option and youre all set
bull Within a few seconds the app delivers the unique content directly to your iPhone
bull Works best on iPhones running OS 30 or higher
bull Free
Optiscan for iPhone
bull Upon scanning a QR code within the app you can view the companys QR code information
bull You can also save that data for later so you dont have to come back to the QR code every time you want to view it
bull Even better Optiscan allows you to share QR codes with others
bull Costs $199
QuickMark for iPhone
bull After its scanned the app then provides the information it collects from the code
bull Everything you do with the app is kept in its history folder for viewing at a later time
bull You can even create your own QR codes to share data on your iPhone with other QR-code-reader users
bull Recommended by Google
bull Costs $099
Blackberry Messenger 50
1 Open up BB Messenger 50
2 Open the menu and find the option Scan a
Group Barcode
3 A notice screen will pop-up - check the
option to not show you this message again
4 Your camera will activate
5 Center the code in your viewer - not too
close
6 Whatever content is embedded in the code
will appear and you can click yes when it
asks you to proceed Most qr codes contain
links to websites
httpwwwbeetaggcomen
QR Droid for Android
httpsmarketandroidcomdetailsid=ladroidqramphl=en
Exercise
bull If you do not have a QR code reader on your smart
device install one
bull Scan each of the QR codes examples to reveal content
bull Check content against the ldquorulesrdquo Does it follow the
ldquorulesrdquo Why or why not
bull Mobilize the landing page
bull Keep the url short
bull Make the content valuable
CREATING A QR CODE
Video ndash Creating a QR code
What to look for in generator software
bull Multiple download formats to give you the flexibility to
print codes on signs put them on webpages and send
them in emails
bull Ability to customize colors to coordinate with branding
bull Ability to encode the types of information you want to
include (some generators have more options than others
QR code creation steps (using Kaywa)
1 Chose the content type bull URL
bull Text
bull Phone Number
bull SMS
2 Chose the image size
3 Click Generate
Kaywa
httpqrcodekaywacom
httpcreateqrcodeappspotcom
How much data can you include
bull The amount of data dictates how intricate the barcode is
and because not all mobile phones offer robust cameras
hellip
bull The safest codes are those embedded with minimal text
bull one or two sentences
bull URL
bull phone number
bull email address
QRStuff
httpwwwqrstuffcom
Exercise ndash creating QR codes
1 Link to a URL ndash find an example of how to cut and paste
in Microsoft Word
2 Link to a Google Map location ndash your house or office
address
3 Link to a YouTube video ndash how to change a flat tire
4 Link to a PDF document -
httpneteducauseeduirlibrarypdfELI7046pdf
5 Copy and save the QR codes in a word processing
document
BeeTagg
httpwwwbeetaggcom
Beetagg
Qreate amp Track
httpqreateandtrackcom
QRpedia
bull Generates a QR Code for any
Wikipedia URL
bull When scanned the QR Code
resolves to the server and looks for
the Wikipedia entry to display in the
mobile devices preferred language
bull Ideal for museums and far superior
to resolving to an entry in the same
language for every user
bull The image below shows the QR
Code for one of the geology exhibits
in the Derby Museum and Art
Gallery
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
Assistive Technology
Digit-Eyes is an iPhone 3G app for the blind and visually
impaired community It makes text or audio QR Code labels
you can read with your iPhone and also lets you read the UPC
or European Article Number and find out whatrsquos in the can or
package
QR CODE ldquoRULESrdquo
Mobilize the landing page
bull Fendi uses a QR Code that decodes to their main site url httpwwwfendicom
bull However if you are accessing the site with a mobile device they are using user agent detection to redirect to their mobile website httpmobilefendicom
bull The Fendi mobile site is quite comprehensive and gives a choice of languages Italian or English
Keep the url short
The QR Code in this advertisement for Ralph
Lauren in New York magazine decodes as
httpmralphlaurencomdefaultaspxab=nym
an unnecessarily long url
The QR Code could have been smaller and
encoded with a higher level of error correction
(ECL) if a url shortener had been used such as
http3ly9Xe
Make the content valuable
bull The good things about this Suntory QR Code are bull Itrsquos on a beer can
bull The QR Code goes to a mobile site where visitors can offset 100g of CO2 once per day and feel good about it
bull There is a daily lottery with the chance of winning cash prizes
bull In other words valuable content that engages the visitor and makes the decoding of the QR Code worthwhile
USING QR CODES
Video ndash Using QR Code
Using a QR code
What happens when you scan a QR Code
bull QR code contains data which either directly provides you
with information or carries out an action
1 A QR code that contains a URL will show you the web
link on the smart device display and ask you if you want
to use your browser to access the site
2 If you say yes it will take you to that address on the
web
Note Some applications will not ask but take you
immediately to the website
QR code reader software
bull For your phone to be able to read QR codes you will need
to have QR code barcode reading software installed on it
bull To find out what application to use for your phone do a
Google search for the model of your phone along with ldquoQR
Readerrdquo
bull Other Resources
bull httpwwwmobile-barcodescomqr-code-software
bull httppercentmobilecomgetqr (use smart device)
NeoReader for iPhone
bull When its open you need only to point your iPhones camera at the QR Code click the scan option and youre all set
bull Within a few seconds the app delivers the unique content directly to your iPhone
bull Works best on iPhones running OS 30 or higher
bull Free
Optiscan for iPhone
bull Upon scanning a QR code within the app you can view the companys QR code information
bull You can also save that data for later so you dont have to come back to the QR code every time you want to view it
bull Even better Optiscan allows you to share QR codes with others
bull Costs $199
QuickMark for iPhone
bull After its scanned the app then provides the information it collects from the code
bull Everything you do with the app is kept in its history folder for viewing at a later time
bull You can even create your own QR codes to share data on your iPhone with other QR-code-reader users
bull Recommended by Google
bull Costs $099
Blackberry Messenger 50
1 Open up BB Messenger 50
2 Open the menu and find the option Scan a
Group Barcode
3 A notice screen will pop-up - check the
option to not show you this message again
4 Your camera will activate
5 Center the code in your viewer - not too
close
6 Whatever content is embedded in the code
will appear and you can click yes when it
asks you to proceed Most qr codes contain
links to websites
httpwwwbeetaggcomen
QR Droid for Android
httpsmarketandroidcomdetailsid=ladroidqramphl=en
Exercise
bull If you do not have a QR code reader on your smart
device install one
bull Scan each of the QR codes examples to reveal content
bull Check content against the ldquorulesrdquo Does it follow the
ldquorulesrdquo Why or why not
bull Mobilize the landing page
bull Keep the url short
bull Make the content valuable
CREATING A QR CODE
Video ndash Creating a QR code
What to look for in generator software
bull Multiple download formats to give you the flexibility to
print codes on signs put them on webpages and send
them in emails
bull Ability to customize colors to coordinate with branding
bull Ability to encode the types of information you want to
include (some generators have more options than others
QR code creation steps (using Kaywa)
1 Chose the content type bull URL
bull Text
bull Phone Number
bull SMS
2 Chose the image size
3 Click Generate
Kaywa
httpqrcodekaywacom
httpcreateqrcodeappspotcom
How much data can you include
bull The amount of data dictates how intricate the barcode is
and because not all mobile phones offer robust cameras
hellip
bull The safest codes are those embedded with minimal text
bull one or two sentences
bull URL
bull phone number
bull email address
QRStuff
httpwwwqrstuffcom
Exercise ndash creating QR codes
1 Link to a URL ndash find an example of how to cut and paste
in Microsoft Word
2 Link to a Google Map location ndash your house or office
address
3 Link to a YouTube video ndash how to change a flat tire
4 Link to a PDF document -
httpneteducauseeduirlibrarypdfELI7046pdf
5 Copy and save the QR codes in a word processing
document
BeeTagg
httpwwwbeetaggcom
Beetagg
Qreate amp Track
httpqreateandtrackcom
QRpedia
bull Generates a QR Code for any
Wikipedia URL
bull When scanned the QR Code
resolves to the server and looks for
the Wikipedia entry to display in the
mobile devices preferred language
bull Ideal for museums and far superior
to resolving to an entry in the same
language for every user
bull The image below shows the QR
Code for one of the geology exhibits
in the Derby Museum and Art
Gallery
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
QR CODE ldquoRULESrdquo
Mobilize the landing page
bull Fendi uses a QR Code that decodes to their main site url httpwwwfendicom
bull However if you are accessing the site with a mobile device they are using user agent detection to redirect to their mobile website httpmobilefendicom
bull The Fendi mobile site is quite comprehensive and gives a choice of languages Italian or English
Keep the url short
The QR Code in this advertisement for Ralph
Lauren in New York magazine decodes as
httpmralphlaurencomdefaultaspxab=nym
an unnecessarily long url
The QR Code could have been smaller and
encoded with a higher level of error correction
(ECL) if a url shortener had been used such as
http3ly9Xe
Make the content valuable
bull The good things about this Suntory QR Code are bull Itrsquos on a beer can
bull The QR Code goes to a mobile site where visitors can offset 100g of CO2 once per day and feel good about it
bull There is a daily lottery with the chance of winning cash prizes
bull In other words valuable content that engages the visitor and makes the decoding of the QR Code worthwhile
USING QR CODES
Video ndash Using QR Code
Using a QR code
What happens when you scan a QR Code
bull QR code contains data which either directly provides you
with information or carries out an action
1 A QR code that contains a URL will show you the web
link on the smart device display and ask you if you want
to use your browser to access the site
2 If you say yes it will take you to that address on the
web
Note Some applications will not ask but take you
immediately to the website
QR code reader software
bull For your phone to be able to read QR codes you will need
to have QR code barcode reading software installed on it
bull To find out what application to use for your phone do a
Google search for the model of your phone along with ldquoQR
Readerrdquo
bull Other Resources
bull httpwwwmobile-barcodescomqr-code-software
bull httppercentmobilecomgetqr (use smart device)
NeoReader for iPhone
bull When its open you need only to point your iPhones camera at the QR Code click the scan option and youre all set
bull Within a few seconds the app delivers the unique content directly to your iPhone
bull Works best on iPhones running OS 30 or higher
bull Free
Optiscan for iPhone
bull Upon scanning a QR code within the app you can view the companys QR code information
bull You can also save that data for later so you dont have to come back to the QR code every time you want to view it
bull Even better Optiscan allows you to share QR codes with others
bull Costs $199
QuickMark for iPhone
bull After its scanned the app then provides the information it collects from the code
bull Everything you do with the app is kept in its history folder for viewing at a later time
bull You can even create your own QR codes to share data on your iPhone with other QR-code-reader users
bull Recommended by Google
bull Costs $099
Blackberry Messenger 50
1 Open up BB Messenger 50
2 Open the menu and find the option Scan a
Group Barcode
3 A notice screen will pop-up - check the
option to not show you this message again
4 Your camera will activate
5 Center the code in your viewer - not too
close
6 Whatever content is embedded in the code
will appear and you can click yes when it
asks you to proceed Most qr codes contain
links to websites
httpwwwbeetaggcomen
QR Droid for Android
httpsmarketandroidcomdetailsid=ladroidqramphl=en
Exercise
bull If you do not have a QR code reader on your smart
device install one
bull Scan each of the QR codes examples to reveal content
bull Check content against the ldquorulesrdquo Does it follow the
ldquorulesrdquo Why or why not
bull Mobilize the landing page
bull Keep the url short
bull Make the content valuable
CREATING A QR CODE
Video ndash Creating a QR code
What to look for in generator software
bull Multiple download formats to give you the flexibility to
print codes on signs put them on webpages and send
them in emails
bull Ability to customize colors to coordinate with branding
bull Ability to encode the types of information you want to
include (some generators have more options than others
QR code creation steps (using Kaywa)
1 Chose the content type bull URL
bull Text
bull Phone Number
bull SMS
2 Chose the image size
3 Click Generate
Kaywa
httpqrcodekaywacom
httpcreateqrcodeappspotcom
How much data can you include
bull The amount of data dictates how intricate the barcode is
and because not all mobile phones offer robust cameras
hellip
bull The safest codes are those embedded with minimal text
bull one or two sentences
bull URL
bull phone number
bull email address
QRStuff
httpwwwqrstuffcom
Exercise ndash creating QR codes
1 Link to a URL ndash find an example of how to cut and paste
in Microsoft Word
2 Link to a Google Map location ndash your house or office
address
3 Link to a YouTube video ndash how to change a flat tire
4 Link to a PDF document -
httpneteducauseeduirlibrarypdfELI7046pdf
5 Copy and save the QR codes in a word processing
document
BeeTagg
httpwwwbeetaggcom
Beetagg
Qreate amp Track
httpqreateandtrackcom
QRpedia
bull Generates a QR Code for any
Wikipedia URL
bull When scanned the QR Code
resolves to the server and looks for
the Wikipedia entry to display in the
mobile devices preferred language
bull Ideal for museums and far superior
to resolving to an entry in the same
language for every user
bull The image below shows the QR
Code for one of the geology exhibits
in the Derby Museum and Art
Gallery
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
Mobilize the landing page
bull Fendi uses a QR Code that decodes to their main site url httpwwwfendicom
bull However if you are accessing the site with a mobile device they are using user agent detection to redirect to their mobile website httpmobilefendicom
bull The Fendi mobile site is quite comprehensive and gives a choice of languages Italian or English
Keep the url short
The QR Code in this advertisement for Ralph
Lauren in New York magazine decodes as
httpmralphlaurencomdefaultaspxab=nym
an unnecessarily long url
The QR Code could have been smaller and
encoded with a higher level of error correction
(ECL) if a url shortener had been used such as
http3ly9Xe
Make the content valuable
bull The good things about this Suntory QR Code are bull Itrsquos on a beer can
bull The QR Code goes to a mobile site where visitors can offset 100g of CO2 once per day and feel good about it
bull There is a daily lottery with the chance of winning cash prizes
bull In other words valuable content that engages the visitor and makes the decoding of the QR Code worthwhile
USING QR CODES
Video ndash Using QR Code
Using a QR code
What happens when you scan a QR Code
bull QR code contains data which either directly provides you
with information or carries out an action
1 A QR code that contains a URL will show you the web
link on the smart device display and ask you if you want
to use your browser to access the site
2 If you say yes it will take you to that address on the
web
Note Some applications will not ask but take you
immediately to the website
QR code reader software
bull For your phone to be able to read QR codes you will need
to have QR code barcode reading software installed on it
bull To find out what application to use for your phone do a
Google search for the model of your phone along with ldquoQR
Readerrdquo
bull Other Resources
bull httpwwwmobile-barcodescomqr-code-software
bull httppercentmobilecomgetqr (use smart device)
NeoReader for iPhone
bull When its open you need only to point your iPhones camera at the QR Code click the scan option and youre all set
bull Within a few seconds the app delivers the unique content directly to your iPhone
bull Works best on iPhones running OS 30 or higher
bull Free
Optiscan for iPhone
bull Upon scanning a QR code within the app you can view the companys QR code information
bull You can also save that data for later so you dont have to come back to the QR code every time you want to view it
bull Even better Optiscan allows you to share QR codes with others
bull Costs $199
QuickMark for iPhone
bull After its scanned the app then provides the information it collects from the code
bull Everything you do with the app is kept in its history folder for viewing at a later time
bull You can even create your own QR codes to share data on your iPhone with other QR-code-reader users
bull Recommended by Google
bull Costs $099
Blackberry Messenger 50
1 Open up BB Messenger 50
2 Open the menu and find the option Scan a
Group Barcode
3 A notice screen will pop-up - check the
option to not show you this message again
4 Your camera will activate
5 Center the code in your viewer - not too
close
6 Whatever content is embedded in the code
will appear and you can click yes when it
asks you to proceed Most qr codes contain
links to websites
httpwwwbeetaggcomen
QR Droid for Android
httpsmarketandroidcomdetailsid=ladroidqramphl=en
Exercise
bull If you do not have a QR code reader on your smart
device install one
bull Scan each of the QR codes examples to reveal content
bull Check content against the ldquorulesrdquo Does it follow the
ldquorulesrdquo Why or why not
bull Mobilize the landing page
bull Keep the url short
bull Make the content valuable
CREATING A QR CODE
Video ndash Creating a QR code
What to look for in generator software
bull Multiple download formats to give you the flexibility to
print codes on signs put them on webpages and send
them in emails
bull Ability to customize colors to coordinate with branding
bull Ability to encode the types of information you want to
include (some generators have more options than others
QR code creation steps (using Kaywa)
1 Chose the content type bull URL
bull Text
bull Phone Number
bull SMS
2 Chose the image size
3 Click Generate
Kaywa
httpqrcodekaywacom
httpcreateqrcodeappspotcom
How much data can you include
bull The amount of data dictates how intricate the barcode is
and because not all mobile phones offer robust cameras
hellip
bull The safest codes are those embedded with minimal text
bull one or two sentences
bull URL
bull phone number
bull email address
QRStuff
httpwwwqrstuffcom
Exercise ndash creating QR codes
1 Link to a URL ndash find an example of how to cut and paste
in Microsoft Word
2 Link to a Google Map location ndash your house or office
address
3 Link to a YouTube video ndash how to change a flat tire
4 Link to a PDF document -
httpneteducauseeduirlibrarypdfELI7046pdf
5 Copy and save the QR codes in a word processing
document
BeeTagg
httpwwwbeetaggcom
Beetagg
Qreate amp Track
httpqreateandtrackcom
QRpedia
bull Generates a QR Code for any
Wikipedia URL
bull When scanned the QR Code
resolves to the server and looks for
the Wikipedia entry to display in the
mobile devices preferred language
bull Ideal for museums and far superior
to resolving to an entry in the same
language for every user
bull The image below shows the QR
Code for one of the geology exhibits
in the Derby Museum and Art
Gallery
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
Keep the url short
The QR Code in this advertisement for Ralph
Lauren in New York magazine decodes as
httpmralphlaurencomdefaultaspxab=nym
an unnecessarily long url
The QR Code could have been smaller and
encoded with a higher level of error correction
(ECL) if a url shortener had been used such as
http3ly9Xe
Make the content valuable
bull The good things about this Suntory QR Code are bull Itrsquos on a beer can
bull The QR Code goes to a mobile site where visitors can offset 100g of CO2 once per day and feel good about it
bull There is a daily lottery with the chance of winning cash prizes
bull In other words valuable content that engages the visitor and makes the decoding of the QR Code worthwhile
USING QR CODES
Video ndash Using QR Code
Using a QR code
What happens when you scan a QR Code
bull QR code contains data which either directly provides you
with information or carries out an action
1 A QR code that contains a URL will show you the web
link on the smart device display and ask you if you want
to use your browser to access the site
2 If you say yes it will take you to that address on the
web
Note Some applications will not ask but take you
immediately to the website
QR code reader software
bull For your phone to be able to read QR codes you will need
to have QR code barcode reading software installed on it
bull To find out what application to use for your phone do a
Google search for the model of your phone along with ldquoQR
Readerrdquo
bull Other Resources
bull httpwwwmobile-barcodescomqr-code-software
bull httppercentmobilecomgetqr (use smart device)
NeoReader for iPhone
bull When its open you need only to point your iPhones camera at the QR Code click the scan option and youre all set
bull Within a few seconds the app delivers the unique content directly to your iPhone
bull Works best on iPhones running OS 30 or higher
bull Free
Optiscan for iPhone
bull Upon scanning a QR code within the app you can view the companys QR code information
bull You can also save that data for later so you dont have to come back to the QR code every time you want to view it
bull Even better Optiscan allows you to share QR codes with others
bull Costs $199
QuickMark for iPhone
bull After its scanned the app then provides the information it collects from the code
bull Everything you do with the app is kept in its history folder for viewing at a later time
bull You can even create your own QR codes to share data on your iPhone with other QR-code-reader users
bull Recommended by Google
bull Costs $099
Blackberry Messenger 50
1 Open up BB Messenger 50
2 Open the menu and find the option Scan a
Group Barcode
3 A notice screen will pop-up - check the
option to not show you this message again
4 Your camera will activate
5 Center the code in your viewer - not too
close
6 Whatever content is embedded in the code
will appear and you can click yes when it
asks you to proceed Most qr codes contain
links to websites
httpwwwbeetaggcomen
QR Droid for Android
httpsmarketandroidcomdetailsid=ladroidqramphl=en
Exercise
bull If you do not have a QR code reader on your smart
device install one
bull Scan each of the QR codes examples to reveal content
bull Check content against the ldquorulesrdquo Does it follow the
ldquorulesrdquo Why or why not
bull Mobilize the landing page
bull Keep the url short
bull Make the content valuable
CREATING A QR CODE
Video ndash Creating a QR code
What to look for in generator software
bull Multiple download formats to give you the flexibility to
print codes on signs put them on webpages and send
them in emails
bull Ability to customize colors to coordinate with branding
bull Ability to encode the types of information you want to
include (some generators have more options than others
QR code creation steps (using Kaywa)
1 Chose the content type bull URL
bull Text
bull Phone Number
bull SMS
2 Chose the image size
3 Click Generate
Kaywa
httpqrcodekaywacom
httpcreateqrcodeappspotcom
How much data can you include
bull The amount of data dictates how intricate the barcode is
and because not all mobile phones offer robust cameras
hellip
bull The safest codes are those embedded with minimal text
bull one or two sentences
bull URL
bull phone number
bull email address
QRStuff
httpwwwqrstuffcom
Exercise ndash creating QR codes
1 Link to a URL ndash find an example of how to cut and paste
in Microsoft Word
2 Link to a Google Map location ndash your house or office
address
3 Link to a YouTube video ndash how to change a flat tire
4 Link to a PDF document -
httpneteducauseeduirlibrarypdfELI7046pdf
5 Copy and save the QR codes in a word processing
document
BeeTagg
httpwwwbeetaggcom
Beetagg
Qreate amp Track
httpqreateandtrackcom
QRpedia
bull Generates a QR Code for any
Wikipedia URL
bull When scanned the QR Code
resolves to the server and looks for
the Wikipedia entry to display in the
mobile devices preferred language
bull Ideal for museums and far superior
to resolving to an entry in the same
language for every user
bull The image below shows the QR
Code for one of the geology exhibits
in the Derby Museum and Art
Gallery
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
Make the content valuable
bull The good things about this Suntory QR Code are bull Itrsquos on a beer can
bull The QR Code goes to a mobile site where visitors can offset 100g of CO2 once per day and feel good about it
bull There is a daily lottery with the chance of winning cash prizes
bull In other words valuable content that engages the visitor and makes the decoding of the QR Code worthwhile
USING QR CODES
Video ndash Using QR Code
Using a QR code
What happens when you scan a QR Code
bull QR code contains data which either directly provides you
with information or carries out an action
1 A QR code that contains a URL will show you the web
link on the smart device display and ask you if you want
to use your browser to access the site
2 If you say yes it will take you to that address on the
web
Note Some applications will not ask but take you
immediately to the website
QR code reader software
bull For your phone to be able to read QR codes you will need
to have QR code barcode reading software installed on it
bull To find out what application to use for your phone do a
Google search for the model of your phone along with ldquoQR
Readerrdquo
bull Other Resources
bull httpwwwmobile-barcodescomqr-code-software
bull httppercentmobilecomgetqr (use smart device)
NeoReader for iPhone
bull When its open you need only to point your iPhones camera at the QR Code click the scan option and youre all set
bull Within a few seconds the app delivers the unique content directly to your iPhone
bull Works best on iPhones running OS 30 or higher
bull Free
Optiscan for iPhone
bull Upon scanning a QR code within the app you can view the companys QR code information
bull You can also save that data for later so you dont have to come back to the QR code every time you want to view it
bull Even better Optiscan allows you to share QR codes with others
bull Costs $199
QuickMark for iPhone
bull After its scanned the app then provides the information it collects from the code
bull Everything you do with the app is kept in its history folder for viewing at a later time
bull You can even create your own QR codes to share data on your iPhone with other QR-code-reader users
bull Recommended by Google
bull Costs $099
Blackberry Messenger 50
1 Open up BB Messenger 50
2 Open the menu and find the option Scan a
Group Barcode
3 A notice screen will pop-up - check the
option to not show you this message again
4 Your camera will activate
5 Center the code in your viewer - not too
close
6 Whatever content is embedded in the code
will appear and you can click yes when it
asks you to proceed Most qr codes contain
links to websites
httpwwwbeetaggcomen
QR Droid for Android
httpsmarketandroidcomdetailsid=ladroidqramphl=en
Exercise
bull If you do not have a QR code reader on your smart
device install one
bull Scan each of the QR codes examples to reveal content
bull Check content against the ldquorulesrdquo Does it follow the
ldquorulesrdquo Why or why not
bull Mobilize the landing page
bull Keep the url short
bull Make the content valuable
CREATING A QR CODE
Video ndash Creating a QR code
What to look for in generator software
bull Multiple download formats to give you the flexibility to
print codes on signs put them on webpages and send
them in emails
bull Ability to customize colors to coordinate with branding
bull Ability to encode the types of information you want to
include (some generators have more options than others
QR code creation steps (using Kaywa)
1 Chose the content type bull URL
bull Text
bull Phone Number
bull SMS
2 Chose the image size
3 Click Generate
Kaywa
httpqrcodekaywacom
httpcreateqrcodeappspotcom
How much data can you include
bull The amount of data dictates how intricate the barcode is
and because not all mobile phones offer robust cameras
hellip
bull The safest codes are those embedded with minimal text
bull one or two sentences
bull URL
bull phone number
bull email address
QRStuff
httpwwwqrstuffcom
Exercise ndash creating QR codes
1 Link to a URL ndash find an example of how to cut and paste
in Microsoft Word
2 Link to a Google Map location ndash your house or office
address
3 Link to a YouTube video ndash how to change a flat tire
4 Link to a PDF document -
httpneteducauseeduirlibrarypdfELI7046pdf
5 Copy and save the QR codes in a word processing
document
BeeTagg
httpwwwbeetaggcom
Beetagg
Qreate amp Track
httpqreateandtrackcom
QRpedia
bull Generates a QR Code for any
Wikipedia URL
bull When scanned the QR Code
resolves to the server and looks for
the Wikipedia entry to display in the
mobile devices preferred language
bull Ideal for museums and far superior
to resolving to an entry in the same
language for every user
bull The image below shows the QR
Code for one of the geology exhibits
in the Derby Museum and Art
Gallery
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
USING QR CODES
Video ndash Using QR Code
Using a QR code
What happens when you scan a QR Code
bull QR code contains data which either directly provides you
with information or carries out an action
1 A QR code that contains a URL will show you the web
link on the smart device display and ask you if you want
to use your browser to access the site
2 If you say yes it will take you to that address on the
web
Note Some applications will not ask but take you
immediately to the website
QR code reader software
bull For your phone to be able to read QR codes you will need
to have QR code barcode reading software installed on it
bull To find out what application to use for your phone do a
Google search for the model of your phone along with ldquoQR
Readerrdquo
bull Other Resources
bull httpwwwmobile-barcodescomqr-code-software
bull httppercentmobilecomgetqr (use smart device)
NeoReader for iPhone
bull When its open you need only to point your iPhones camera at the QR Code click the scan option and youre all set
bull Within a few seconds the app delivers the unique content directly to your iPhone
bull Works best on iPhones running OS 30 or higher
bull Free
Optiscan for iPhone
bull Upon scanning a QR code within the app you can view the companys QR code information
bull You can also save that data for later so you dont have to come back to the QR code every time you want to view it
bull Even better Optiscan allows you to share QR codes with others
bull Costs $199
QuickMark for iPhone
bull After its scanned the app then provides the information it collects from the code
bull Everything you do with the app is kept in its history folder for viewing at a later time
bull You can even create your own QR codes to share data on your iPhone with other QR-code-reader users
bull Recommended by Google
bull Costs $099
Blackberry Messenger 50
1 Open up BB Messenger 50
2 Open the menu and find the option Scan a
Group Barcode
3 A notice screen will pop-up - check the
option to not show you this message again
4 Your camera will activate
5 Center the code in your viewer - not too
close
6 Whatever content is embedded in the code
will appear and you can click yes when it
asks you to proceed Most qr codes contain
links to websites
httpwwwbeetaggcomen
QR Droid for Android
httpsmarketandroidcomdetailsid=ladroidqramphl=en
Exercise
bull If you do not have a QR code reader on your smart
device install one
bull Scan each of the QR codes examples to reveal content
bull Check content against the ldquorulesrdquo Does it follow the
ldquorulesrdquo Why or why not
bull Mobilize the landing page
bull Keep the url short
bull Make the content valuable
CREATING A QR CODE
Video ndash Creating a QR code
What to look for in generator software
bull Multiple download formats to give you the flexibility to
print codes on signs put them on webpages and send
them in emails
bull Ability to customize colors to coordinate with branding
bull Ability to encode the types of information you want to
include (some generators have more options than others
QR code creation steps (using Kaywa)
1 Chose the content type bull URL
bull Text
bull Phone Number
bull SMS
2 Chose the image size
3 Click Generate
Kaywa
httpqrcodekaywacom
httpcreateqrcodeappspotcom
How much data can you include
bull The amount of data dictates how intricate the barcode is
and because not all mobile phones offer robust cameras
hellip
bull The safest codes are those embedded with minimal text
bull one or two sentences
bull URL
bull phone number
bull email address
QRStuff
httpwwwqrstuffcom
Exercise ndash creating QR codes
1 Link to a URL ndash find an example of how to cut and paste
in Microsoft Word
2 Link to a Google Map location ndash your house or office
address
3 Link to a YouTube video ndash how to change a flat tire
4 Link to a PDF document -
httpneteducauseeduirlibrarypdfELI7046pdf
5 Copy and save the QR codes in a word processing
document
BeeTagg
httpwwwbeetaggcom
Beetagg
Qreate amp Track
httpqreateandtrackcom
QRpedia
bull Generates a QR Code for any
Wikipedia URL
bull When scanned the QR Code
resolves to the server and looks for
the Wikipedia entry to display in the
mobile devices preferred language
bull Ideal for museums and far superior
to resolving to an entry in the same
language for every user
bull The image below shows the QR
Code for one of the geology exhibits
in the Derby Museum and Art
Gallery
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
Video ndash Using QR Code
Using a QR code
What happens when you scan a QR Code
bull QR code contains data which either directly provides you
with information or carries out an action
1 A QR code that contains a URL will show you the web
link on the smart device display and ask you if you want
to use your browser to access the site
2 If you say yes it will take you to that address on the
web
Note Some applications will not ask but take you
immediately to the website
QR code reader software
bull For your phone to be able to read QR codes you will need
to have QR code barcode reading software installed on it
bull To find out what application to use for your phone do a
Google search for the model of your phone along with ldquoQR
Readerrdquo
bull Other Resources
bull httpwwwmobile-barcodescomqr-code-software
bull httppercentmobilecomgetqr (use smart device)
NeoReader for iPhone
bull When its open you need only to point your iPhones camera at the QR Code click the scan option and youre all set
bull Within a few seconds the app delivers the unique content directly to your iPhone
bull Works best on iPhones running OS 30 or higher
bull Free
Optiscan for iPhone
bull Upon scanning a QR code within the app you can view the companys QR code information
bull You can also save that data for later so you dont have to come back to the QR code every time you want to view it
bull Even better Optiscan allows you to share QR codes with others
bull Costs $199
QuickMark for iPhone
bull After its scanned the app then provides the information it collects from the code
bull Everything you do with the app is kept in its history folder for viewing at a later time
bull You can even create your own QR codes to share data on your iPhone with other QR-code-reader users
bull Recommended by Google
bull Costs $099
Blackberry Messenger 50
1 Open up BB Messenger 50
2 Open the menu and find the option Scan a
Group Barcode
3 A notice screen will pop-up - check the
option to not show you this message again
4 Your camera will activate
5 Center the code in your viewer - not too
close
6 Whatever content is embedded in the code
will appear and you can click yes when it
asks you to proceed Most qr codes contain
links to websites
httpwwwbeetaggcomen
QR Droid for Android
httpsmarketandroidcomdetailsid=ladroidqramphl=en
Exercise
bull If you do not have a QR code reader on your smart
device install one
bull Scan each of the QR codes examples to reveal content
bull Check content against the ldquorulesrdquo Does it follow the
ldquorulesrdquo Why or why not
bull Mobilize the landing page
bull Keep the url short
bull Make the content valuable
CREATING A QR CODE
Video ndash Creating a QR code
What to look for in generator software
bull Multiple download formats to give you the flexibility to
print codes on signs put them on webpages and send
them in emails
bull Ability to customize colors to coordinate with branding
bull Ability to encode the types of information you want to
include (some generators have more options than others
QR code creation steps (using Kaywa)
1 Chose the content type bull URL
bull Text
bull Phone Number
bull SMS
2 Chose the image size
3 Click Generate
Kaywa
httpqrcodekaywacom
httpcreateqrcodeappspotcom
How much data can you include
bull The amount of data dictates how intricate the barcode is
and because not all mobile phones offer robust cameras
hellip
bull The safest codes are those embedded with minimal text
bull one or two sentences
bull URL
bull phone number
bull email address
QRStuff
httpwwwqrstuffcom
Exercise ndash creating QR codes
1 Link to a URL ndash find an example of how to cut and paste
in Microsoft Word
2 Link to a Google Map location ndash your house or office
address
3 Link to a YouTube video ndash how to change a flat tire
4 Link to a PDF document -
httpneteducauseeduirlibrarypdfELI7046pdf
5 Copy and save the QR codes in a word processing
document
BeeTagg
httpwwwbeetaggcom
Beetagg
Qreate amp Track
httpqreateandtrackcom
QRpedia
bull Generates a QR Code for any
Wikipedia URL
bull When scanned the QR Code
resolves to the server and looks for
the Wikipedia entry to display in the
mobile devices preferred language
bull Ideal for museums and far superior
to resolving to an entry in the same
language for every user
bull The image below shows the QR
Code for one of the geology exhibits
in the Derby Museum and Art
Gallery
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
Using a QR code
What happens when you scan a QR Code
bull QR code contains data which either directly provides you
with information or carries out an action
1 A QR code that contains a URL will show you the web
link on the smart device display and ask you if you want
to use your browser to access the site
2 If you say yes it will take you to that address on the
web
Note Some applications will not ask but take you
immediately to the website
QR code reader software
bull For your phone to be able to read QR codes you will need
to have QR code barcode reading software installed on it
bull To find out what application to use for your phone do a
Google search for the model of your phone along with ldquoQR
Readerrdquo
bull Other Resources
bull httpwwwmobile-barcodescomqr-code-software
bull httppercentmobilecomgetqr (use smart device)
NeoReader for iPhone
bull When its open you need only to point your iPhones camera at the QR Code click the scan option and youre all set
bull Within a few seconds the app delivers the unique content directly to your iPhone
bull Works best on iPhones running OS 30 or higher
bull Free
Optiscan for iPhone
bull Upon scanning a QR code within the app you can view the companys QR code information
bull You can also save that data for later so you dont have to come back to the QR code every time you want to view it
bull Even better Optiscan allows you to share QR codes with others
bull Costs $199
QuickMark for iPhone
bull After its scanned the app then provides the information it collects from the code
bull Everything you do with the app is kept in its history folder for viewing at a later time
bull You can even create your own QR codes to share data on your iPhone with other QR-code-reader users
bull Recommended by Google
bull Costs $099
Blackberry Messenger 50
1 Open up BB Messenger 50
2 Open the menu and find the option Scan a
Group Barcode
3 A notice screen will pop-up - check the
option to not show you this message again
4 Your camera will activate
5 Center the code in your viewer - not too
close
6 Whatever content is embedded in the code
will appear and you can click yes when it
asks you to proceed Most qr codes contain
links to websites
httpwwwbeetaggcomen
QR Droid for Android
httpsmarketandroidcomdetailsid=ladroidqramphl=en
Exercise
bull If you do not have a QR code reader on your smart
device install one
bull Scan each of the QR codes examples to reveal content
bull Check content against the ldquorulesrdquo Does it follow the
ldquorulesrdquo Why or why not
bull Mobilize the landing page
bull Keep the url short
bull Make the content valuable
CREATING A QR CODE
Video ndash Creating a QR code
What to look for in generator software
bull Multiple download formats to give you the flexibility to
print codes on signs put them on webpages and send
them in emails
bull Ability to customize colors to coordinate with branding
bull Ability to encode the types of information you want to
include (some generators have more options than others
QR code creation steps (using Kaywa)
1 Chose the content type bull URL
bull Text
bull Phone Number
bull SMS
2 Chose the image size
3 Click Generate
Kaywa
httpqrcodekaywacom
httpcreateqrcodeappspotcom
How much data can you include
bull The amount of data dictates how intricate the barcode is
and because not all mobile phones offer robust cameras
hellip
bull The safest codes are those embedded with minimal text
bull one or two sentences
bull URL
bull phone number
bull email address
QRStuff
httpwwwqrstuffcom
Exercise ndash creating QR codes
1 Link to a URL ndash find an example of how to cut and paste
in Microsoft Word
2 Link to a Google Map location ndash your house or office
address
3 Link to a YouTube video ndash how to change a flat tire
4 Link to a PDF document -
httpneteducauseeduirlibrarypdfELI7046pdf
5 Copy and save the QR codes in a word processing
document
BeeTagg
httpwwwbeetaggcom
Beetagg
Qreate amp Track
httpqreateandtrackcom
QRpedia
bull Generates a QR Code for any
Wikipedia URL
bull When scanned the QR Code
resolves to the server and looks for
the Wikipedia entry to display in the
mobile devices preferred language
bull Ideal for museums and far superior
to resolving to an entry in the same
language for every user
bull The image below shows the QR
Code for one of the geology exhibits
in the Derby Museum and Art
Gallery
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
What happens when you scan a QR Code
bull QR code contains data which either directly provides you
with information or carries out an action
1 A QR code that contains a URL will show you the web
link on the smart device display and ask you if you want
to use your browser to access the site
2 If you say yes it will take you to that address on the
web
Note Some applications will not ask but take you
immediately to the website
QR code reader software
bull For your phone to be able to read QR codes you will need
to have QR code barcode reading software installed on it
bull To find out what application to use for your phone do a
Google search for the model of your phone along with ldquoQR
Readerrdquo
bull Other Resources
bull httpwwwmobile-barcodescomqr-code-software
bull httppercentmobilecomgetqr (use smart device)
NeoReader for iPhone
bull When its open you need only to point your iPhones camera at the QR Code click the scan option and youre all set
bull Within a few seconds the app delivers the unique content directly to your iPhone
bull Works best on iPhones running OS 30 or higher
bull Free
Optiscan for iPhone
bull Upon scanning a QR code within the app you can view the companys QR code information
bull You can also save that data for later so you dont have to come back to the QR code every time you want to view it
bull Even better Optiscan allows you to share QR codes with others
bull Costs $199
QuickMark for iPhone
bull After its scanned the app then provides the information it collects from the code
bull Everything you do with the app is kept in its history folder for viewing at a later time
bull You can even create your own QR codes to share data on your iPhone with other QR-code-reader users
bull Recommended by Google
bull Costs $099
Blackberry Messenger 50
1 Open up BB Messenger 50
2 Open the menu and find the option Scan a
Group Barcode
3 A notice screen will pop-up - check the
option to not show you this message again
4 Your camera will activate
5 Center the code in your viewer - not too
close
6 Whatever content is embedded in the code
will appear and you can click yes when it
asks you to proceed Most qr codes contain
links to websites
httpwwwbeetaggcomen
QR Droid for Android
httpsmarketandroidcomdetailsid=ladroidqramphl=en
Exercise
bull If you do not have a QR code reader on your smart
device install one
bull Scan each of the QR codes examples to reveal content
bull Check content against the ldquorulesrdquo Does it follow the
ldquorulesrdquo Why or why not
bull Mobilize the landing page
bull Keep the url short
bull Make the content valuable
CREATING A QR CODE
Video ndash Creating a QR code
What to look for in generator software
bull Multiple download formats to give you the flexibility to
print codes on signs put them on webpages and send
them in emails
bull Ability to customize colors to coordinate with branding
bull Ability to encode the types of information you want to
include (some generators have more options than others
QR code creation steps (using Kaywa)
1 Chose the content type bull URL
bull Text
bull Phone Number
bull SMS
2 Chose the image size
3 Click Generate
Kaywa
httpqrcodekaywacom
httpcreateqrcodeappspotcom
How much data can you include
bull The amount of data dictates how intricate the barcode is
and because not all mobile phones offer robust cameras
hellip
bull The safest codes are those embedded with minimal text
bull one or two sentences
bull URL
bull phone number
bull email address
QRStuff
httpwwwqrstuffcom
Exercise ndash creating QR codes
1 Link to a URL ndash find an example of how to cut and paste
in Microsoft Word
2 Link to a Google Map location ndash your house or office
address
3 Link to a YouTube video ndash how to change a flat tire
4 Link to a PDF document -
httpneteducauseeduirlibrarypdfELI7046pdf
5 Copy and save the QR codes in a word processing
document
BeeTagg
httpwwwbeetaggcom
Beetagg
Qreate amp Track
httpqreateandtrackcom
QRpedia
bull Generates a QR Code for any
Wikipedia URL
bull When scanned the QR Code
resolves to the server and looks for
the Wikipedia entry to display in the
mobile devices preferred language
bull Ideal for museums and far superior
to resolving to an entry in the same
language for every user
bull The image below shows the QR
Code for one of the geology exhibits
in the Derby Museum and Art
Gallery
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
QR code reader software
bull For your phone to be able to read QR codes you will need
to have QR code barcode reading software installed on it
bull To find out what application to use for your phone do a
Google search for the model of your phone along with ldquoQR
Readerrdquo
bull Other Resources
bull httpwwwmobile-barcodescomqr-code-software
bull httppercentmobilecomgetqr (use smart device)
NeoReader for iPhone
bull When its open you need only to point your iPhones camera at the QR Code click the scan option and youre all set
bull Within a few seconds the app delivers the unique content directly to your iPhone
bull Works best on iPhones running OS 30 or higher
bull Free
Optiscan for iPhone
bull Upon scanning a QR code within the app you can view the companys QR code information
bull You can also save that data for later so you dont have to come back to the QR code every time you want to view it
bull Even better Optiscan allows you to share QR codes with others
bull Costs $199
QuickMark for iPhone
bull After its scanned the app then provides the information it collects from the code
bull Everything you do with the app is kept in its history folder for viewing at a later time
bull You can even create your own QR codes to share data on your iPhone with other QR-code-reader users
bull Recommended by Google
bull Costs $099
Blackberry Messenger 50
1 Open up BB Messenger 50
2 Open the menu and find the option Scan a
Group Barcode
3 A notice screen will pop-up - check the
option to not show you this message again
4 Your camera will activate
5 Center the code in your viewer - not too
close
6 Whatever content is embedded in the code
will appear and you can click yes when it
asks you to proceed Most qr codes contain
links to websites
httpwwwbeetaggcomen
QR Droid for Android
httpsmarketandroidcomdetailsid=ladroidqramphl=en
Exercise
bull If you do not have a QR code reader on your smart
device install one
bull Scan each of the QR codes examples to reveal content
bull Check content against the ldquorulesrdquo Does it follow the
ldquorulesrdquo Why or why not
bull Mobilize the landing page
bull Keep the url short
bull Make the content valuable
CREATING A QR CODE
Video ndash Creating a QR code
What to look for in generator software
bull Multiple download formats to give you the flexibility to
print codes on signs put them on webpages and send
them in emails
bull Ability to customize colors to coordinate with branding
bull Ability to encode the types of information you want to
include (some generators have more options than others
QR code creation steps (using Kaywa)
1 Chose the content type bull URL
bull Text
bull Phone Number
bull SMS
2 Chose the image size
3 Click Generate
Kaywa
httpqrcodekaywacom
httpcreateqrcodeappspotcom
How much data can you include
bull The amount of data dictates how intricate the barcode is
and because not all mobile phones offer robust cameras
hellip
bull The safest codes are those embedded with minimal text
bull one or two sentences
bull URL
bull phone number
bull email address
QRStuff
httpwwwqrstuffcom
Exercise ndash creating QR codes
1 Link to a URL ndash find an example of how to cut and paste
in Microsoft Word
2 Link to a Google Map location ndash your house or office
address
3 Link to a YouTube video ndash how to change a flat tire
4 Link to a PDF document -
httpneteducauseeduirlibrarypdfELI7046pdf
5 Copy and save the QR codes in a word processing
document
BeeTagg
httpwwwbeetaggcom
Beetagg
Qreate amp Track
httpqreateandtrackcom
QRpedia
bull Generates a QR Code for any
Wikipedia URL
bull When scanned the QR Code
resolves to the server and looks for
the Wikipedia entry to display in the
mobile devices preferred language
bull Ideal for museums and far superior
to resolving to an entry in the same
language for every user
bull The image below shows the QR
Code for one of the geology exhibits
in the Derby Museum and Art
Gallery
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
NeoReader for iPhone
bull When its open you need only to point your iPhones camera at the QR Code click the scan option and youre all set
bull Within a few seconds the app delivers the unique content directly to your iPhone
bull Works best on iPhones running OS 30 or higher
bull Free
Optiscan for iPhone
bull Upon scanning a QR code within the app you can view the companys QR code information
bull You can also save that data for later so you dont have to come back to the QR code every time you want to view it
bull Even better Optiscan allows you to share QR codes with others
bull Costs $199
QuickMark for iPhone
bull After its scanned the app then provides the information it collects from the code
bull Everything you do with the app is kept in its history folder for viewing at a later time
bull You can even create your own QR codes to share data on your iPhone with other QR-code-reader users
bull Recommended by Google
bull Costs $099
Blackberry Messenger 50
1 Open up BB Messenger 50
2 Open the menu and find the option Scan a
Group Barcode
3 A notice screen will pop-up - check the
option to not show you this message again
4 Your camera will activate
5 Center the code in your viewer - not too
close
6 Whatever content is embedded in the code
will appear and you can click yes when it
asks you to proceed Most qr codes contain
links to websites
httpwwwbeetaggcomen
QR Droid for Android
httpsmarketandroidcomdetailsid=ladroidqramphl=en
Exercise
bull If you do not have a QR code reader on your smart
device install one
bull Scan each of the QR codes examples to reveal content
bull Check content against the ldquorulesrdquo Does it follow the
ldquorulesrdquo Why or why not
bull Mobilize the landing page
bull Keep the url short
bull Make the content valuable
CREATING A QR CODE
Video ndash Creating a QR code
What to look for in generator software
bull Multiple download formats to give you the flexibility to
print codes on signs put them on webpages and send
them in emails
bull Ability to customize colors to coordinate with branding
bull Ability to encode the types of information you want to
include (some generators have more options than others
QR code creation steps (using Kaywa)
1 Chose the content type bull URL
bull Text
bull Phone Number
bull SMS
2 Chose the image size
3 Click Generate
Kaywa
httpqrcodekaywacom
httpcreateqrcodeappspotcom
How much data can you include
bull The amount of data dictates how intricate the barcode is
and because not all mobile phones offer robust cameras
hellip
bull The safest codes are those embedded with minimal text
bull one or two sentences
bull URL
bull phone number
bull email address
QRStuff
httpwwwqrstuffcom
Exercise ndash creating QR codes
1 Link to a URL ndash find an example of how to cut and paste
in Microsoft Word
2 Link to a Google Map location ndash your house or office
address
3 Link to a YouTube video ndash how to change a flat tire
4 Link to a PDF document -
httpneteducauseeduirlibrarypdfELI7046pdf
5 Copy and save the QR codes in a word processing
document
BeeTagg
httpwwwbeetaggcom
Beetagg
Qreate amp Track
httpqreateandtrackcom
QRpedia
bull Generates a QR Code for any
Wikipedia URL
bull When scanned the QR Code
resolves to the server and looks for
the Wikipedia entry to display in the
mobile devices preferred language
bull Ideal for museums and far superior
to resolving to an entry in the same
language for every user
bull The image below shows the QR
Code for one of the geology exhibits
in the Derby Museum and Art
Gallery
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
Optiscan for iPhone
bull Upon scanning a QR code within the app you can view the companys QR code information
bull You can also save that data for later so you dont have to come back to the QR code every time you want to view it
bull Even better Optiscan allows you to share QR codes with others
bull Costs $199
QuickMark for iPhone
bull After its scanned the app then provides the information it collects from the code
bull Everything you do with the app is kept in its history folder for viewing at a later time
bull You can even create your own QR codes to share data on your iPhone with other QR-code-reader users
bull Recommended by Google
bull Costs $099
Blackberry Messenger 50
1 Open up BB Messenger 50
2 Open the menu and find the option Scan a
Group Barcode
3 A notice screen will pop-up - check the
option to not show you this message again
4 Your camera will activate
5 Center the code in your viewer - not too
close
6 Whatever content is embedded in the code
will appear and you can click yes when it
asks you to proceed Most qr codes contain
links to websites
httpwwwbeetaggcomen
QR Droid for Android
httpsmarketandroidcomdetailsid=ladroidqramphl=en
Exercise
bull If you do not have a QR code reader on your smart
device install one
bull Scan each of the QR codes examples to reveal content
bull Check content against the ldquorulesrdquo Does it follow the
ldquorulesrdquo Why or why not
bull Mobilize the landing page
bull Keep the url short
bull Make the content valuable
CREATING A QR CODE
Video ndash Creating a QR code
What to look for in generator software
bull Multiple download formats to give you the flexibility to
print codes on signs put them on webpages and send
them in emails
bull Ability to customize colors to coordinate with branding
bull Ability to encode the types of information you want to
include (some generators have more options than others
QR code creation steps (using Kaywa)
1 Chose the content type bull URL
bull Text
bull Phone Number
bull SMS
2 Chose the image size
3 Click Generate
Kaywa
httpqrcodekaywacom
httpcreateqrcodeappspotcom
How much data can you include
bull The amount of data dictates how intricate the barcode is
and because not all mobile phones offer robust cameras
hellip
bull The safest codes are those embedded with minimal text
bull one or two sentences
bull URL
bull phone number
bull email address
QRStuff
httpwwwqrstuffcom
Exercise ndash creating QR codes
1 Link to a URL ndash find an example of how to cut and paste
in Microsoft Word
2 Link to a Google Map location ndash your house or office
address
3 Link to a YouTube video ndash how to change a flat tire
4 Link to a PDF document -
httpneteducauseeduirlibrarypdfELI7046pdf
5 Copy and save the QR codes in a word processing
document
BeeTagg
httpwwwbeetaggcom
Beetagg
Qreate amp Track
httpqreateandtrackcom
QRpedia
bull Generates a QR Code for any
Wikipedia URL
bull When scanned the QR Code
resolves to the server and looks for
the Wikipedia entry to display in the
mobile devices preferred language
bull Ideal for museums and far superior
to resolving to an entry in the same
language for every user
bull The image below shows the QR
Code for one of the geology exhibits
in the Derby Museum and Art
Gallery
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
QuickMark for iPhone
bull After its scanned the app then provides the information it collects from the code
bull Everything you do with the app is kept in its history folder for viewing at a later time
bull You can even create your own QR codes to share data on your iPhone with other QR-code-reader users
bull Recommended by Google
bull Costs $099
Blackberry Messenger 50
1 Open up BB Messenger 50
2 Open the menu and find the option Scan a
Group Barcode
3 A notice screen will pop-up - check the
option to not show you this message again
4 Your camera will activate
5 Center the code in your viewer - not too
close
6 Whatever content is embedded in the code
will appear and you can click yes when it
asks you to proceed Most qr codes contain
links to websites
httpwwwbeetaggcomen
QR Droid for Android
httpsmarketandroidcomdetailsid=ladroidqramphl=en
Exercise
bull If you do not have a QR code reader on your smart
device install one
bull Scan each of the QR codes examples to reveal content
bull Check content against the ldquorulesrdquo Does it follow the
ldquorulesrdquo Why or why not
bull Mobilize the landing page
bull Keep the url short
bull Make the content valuable
CREATING A QR CODE
Video ndash Creating a QR code
What to look for in generator software
bull Multiple download formats to give you the flexibility to
print codes on signs put them on webpages and send
them in emails
bull Ability to customize colors to coordinate with branding
bull Ability to encode the types of information you want to
include (some generators have more options than others
QR code creation steps (using Kaywa)
1 Chose the content type bull URL
bull Text
bull Phone Number
bull SMS
2 Chose the image size
3 Click Generate
Kaywa
httpqrcodekaywacom
httpcreateqrcodeappspotcom
How much data can you include
bull The amount of data dictates how intricate the barcode is
and because not all mobile phones offer robust cameras
hellip
bull The safest codes are those embedded with minimal text
bull one or two sentences
bull URL
bull phone number
bull email address
QRStuff
httpwwwqrstuffcom
Exercise ndash creating QR codes
1 Link to a URL ndash find an example of how to cut and paste
in Microsoft Word
2 Link to a Google Map location ndash your house or office
address
3 Link to a YouTube video ndash how to change a flat tire
4 Link to a PDF document -
httpneteducauseeduirlibrarypdfELI7046pdf
5 Copy and save the QR codes in a word processing
document
BeeTagg
httpwwwbeetaggcom
Beetagg
Qreate amp Track
httpqreateandtrackcom
QRpedia
bull Generates a QR Code for any
Wikipedia URL
bull When scanned the QR Code
resolves to the server and looks for
the Wikipedia entry to display in the
mobile devices preferred language
bull Ideal for museums and far superior
to resolving to an entry in the same
language for every user
bull The image below shows the QR
Code for one of the geology exhibits
in the Derby Museum and Art
Gallery
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
Blackberry Messenger 50
1 Open up BB Messenger 50
2 Open the menu and find the option Scan a
Group Barcode
3 A notice screen will pop-up - check the
option to not show you this message again
4 Your camera will activate
5 Center the code in your viewer - not too
close
6 Whatever content is embedded in the code
will appear and you can click yes when it
asks you to proceed Most qr codes contain
links to websites
httpwwwbeetaggcomen
QR Droid for Android
httpsmarketandroidcomdetailsid=ladroidqramphl=en
Exercise
bull If you do not have a QR code reader on your smart
device install one
bull Scan each of the QR codes examples to reveal content
bull Check content against the ldquorulesrdquo Does it follow the
ldquorulesrdquo Why or why not
bull Mobilize the landing page
bull Keep the url short
bull Make the content valuable
CREATING A QR CODE
Video ndash Creating a QR code
What to look for in generator software
bull Multiple download formats to give you the flexibility to
print codes on signs put them on webpages and send
them in emails
bull Ability to customize colors to coordinate with branding
bull Ability to encode the types of information you want to
include (some generators have more options than others
QR code creation steps (using Kaywa)
1 Chose the content type bull URL
bull Text
bull Phone Number
bull SMS
2 Chose the image size
3 Click Generate
Kaywa
httpqrcodekaywacom
httpcreateqrcodeappspotcom
How much data can you include
bull The amount of data dictates how intricate the barcode is
and because not all mobile phones offer robust cameras
hellip
bull The safest codes are those embedded with minimal text
bull one or two sentences
bull URL
bull phone number
bull email address
QRStuff
httpwwwqrstuffcom
Exercise ndash creating QR codes
1 Link to a URL ndash find an example of how to cut and paste
in Microsoft Word
2 Link to a Google Map location ndash your house or office
address
3 Link to a YouTube video ndash how to change a flat tire
4 Link to a PDF document -
httpneteducauseeduirlibrarypdfELI7046pdf
5 Copy and save the QR codes in a word processing
document
BeeTagg
httpwwwbeetaggcom
Beetagg
Qreate amp Track
httpqreateandtrackcom
QRpedia
bull Generates a QR Code for any
Wikipedia URL
bull When scanned the QR Code
resolves to the server and looks for
the Wikipedia entry to display in the
mobile devices preferred language
bull Ideal for museums and far superior
to resolving to an entry in the same
language for every user
bull The image below shows the QR
Code for one of the geology exhibits
in the Derby Museum and Art
Gallery
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
QR Droid for Android
httpsmarketandroidcomdetailsid=ladroidqramphl=en
Exercise
bull If you do not have a QR code reader on your smart
device install one
bull Scan each of the QR codes examples to reveal content
bull Check content against the ldquorulesrdquo Does it follow the
ldquorulesrdquo Why or why not
bull Mobilize the landing page
bull Keep the url short
bull Make the content valuable
CREATING A QR CODE
Video ndash Creating a QR code
What to look for in generator software
bull Multiple download formats to give you the flexibility to
print codes on signs put them on webpages and send
them in emails
bull Ability to customize colors to coordinate with branding
bull Ability to encode the types of information you want to
include (some generators have more options than others
QR code creation steps (using Kaywa)
1 Chose the content type bull URL
bull Text
bull Phone Number
bull SMS
2 Chose the image size
3 Click Generate
Kaywa
httpqrcodekaywacom
httpcreateqrcodeappspotcom
How much data can you include
bull The amount of data dictates how intricate the barcode is
and because not all mobile phones offer robust cameras
hellip
bull The safest codes are those embedded with minimal text
bull one or two sentences
bull URL
bull phone number
bull email address
QRStuff
httpwwwqrstuffcom
Exercise ndash creating QR codes
1 Link to a URL ndash find an example of how to cut and paste
in Microsoft Word
2 Link to a Google Map location ndash your house or office
address
3 Link to a YouTube video ndash how to change a flat tire
4 Link to a PDF document -
httpneteducauseeduirlibrarypdfELI7046pdf
5 Copy and save the QR codes in a word processing
document
BeeTagg
httpwwwbeetaggcom
Beetagg
Qreate amp Track
httpqreateandtrackcom
QRpedia
bull Generates a QR Code for any
Wikipedia URL
bull When scanned the QR Code
resolves to the server and looks for
the Wikipedia entry to display in the
mobile devices preferred language
bull Ideal for museums and far superior
to resolving to an entry in the same
language for every user
bull The image below shows the QR
Code for one of the geology exhibits
in the Derby Museum and Art
Gallery
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
Exercise
bull If you do not have a QR code reader on your smart
device install one
bull Scan each of the QR codes examples to reveal content
bull Check content against the ldquorulesrdquo Does it follow the
ldquorulesrdquo Why or why not
bull Mobilize the landing page
bull Keep the url short
bull Make the content valuable
CREATING A QR CODE
Video ndash Creating a QR code
What to look for in generator software
bull Multiple download formats to give you the flexibility to
print codes on signs put them on webpages and send
them in emails
bull Ability to customize colors to coordinate with branding
bull Ability to encode the types of information you want to
include (some generators have more options than others
QR code creation steps (using Kaywa)
1 Chose the content type bull URL
bull Text
bull Phone Number
bull SMS
2 Chose the image size
3 Click Generate
Kaywa
httpqrcodekaywacom
httpcreateqrcodeappspotcom
How much data can you include
bull The amount of data dictates how intricate the barcode is
and because not all mobile phones offer robust cameras
hellip
bull The safest codes are those embedded with minimal text
bull one or two sentences
bull URL
bull phone number
bull email address
QRStuff
httpwwwqrstuffcom
Exercise ndash creating QR codes
1 Link to a URL ndash find an example of how to cut and paste
in Microsoft Word
2 Link to a Google Map location ndash your house or office
address
3 Link to a YouTube video ndash how to change a flat tire
4 Link to a PDF document -
httpneteducauseeduirlibrarypdfELI7046pdf
5 Copy and save the QR codes in a word processing
document
BeeTagg
httpwwwbeetaggcom
Beetagg
Qreate amp Track
httpqreateandtrackcom
QRpedia
bull Generates a QR Code for any
Wikipedia URL
bull When scanned the QR Code
resolves to the server and looks for
the Wikipedia entry to display in the
mobile devices preferred language
bull Ideal for museums and far superior
to resolving to an entry in the same
language for every user
bull The image below shows the QR
Code for one of the geology exhibits
in the Derby Museum and Art
Gallery
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
CREATING A QR CODE
Video ndash Creating a QR code
What to look for in generator software
bull Multiple download formats to give you the flexibility to
print codes on signs put them on webpages and send
them in emails
bull Ability to customize colors to coordinate with branding
bull Ability to encode the types of information you want to
include (some generators have more options than others
QR code creation steps (using Kaywa)
1 Chose the content type bull URL
bull Text
bull Phone Number
bull SMS
2 Chose the image size
3 Click Generate
Kaywa
httpqrcodekaywacom
httpcreateqrcodeappspotcom
How much data can you include
bull The amount of data dictates how intricate the barcode is
and because not all mobile phones offer robust cameras
hellip
bull The safest codes are those embedded with minimal text
bull one or two sentences
bull URL
bull phone number
bull email address
QRStuff
httpwwwqrstuffcom
Exercise ndash creating QR codes
1 Link to a URL ndash find an example of how to cut and paste
in Microsoft Word
2 Link to a Google Map location ndash your house or office
address
3 Link to a YouTube video ndash how to change a flat tire
4 Link to a PDF document -
httpneteducauseeduirlibrarypdfELI7046pdf
5 Copy and save the QR codes in a word processing
document
BeeTagg
httpwwwbeetaggcom
Beetagg
Qreate amp Track
httpqreateandtrackcom
QRpedia
bull Generates a QR Code for any
Wikipedia URL
bull When scanned the QR Code
resolves to the server and looks for
the Wikipedia entry to display in the
mobile devices preferred language
bull Ideal for museums and far superior
to resolving to an entry in the same
language for every user
bull The image below shows the QR
Code for one of the geology exhibits
in the Derby Museum and Art
Gallery
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
Video ndash Creating a QR code
What to look for in generator software
bull Multiple download formats to give you the flexibility to
print codes on signs put them on webpages and send
them in emails
bull Ability to customize colors to coordinate with branding
bull Ability to encode the types of information you want to
include (some generators have more options than others
QR code creation steps (using Kaywa)
1 Chose the content type bull URL
bull Text
bull Phone Number
bull SMS
2 Chose the image size
3 Click Generate
Kaywa
httpqrcodekaywacom
httpcreateqrcodeappspotcom
How much data can you include
bull The amount of data dictates how intricate the barcode is
and because not all mobile phones offer robust cameras
hellip
bull The safest codes are those embedded with minimal text
bull one or two sentences
bull URL
bull phone number
bull email address
QRStuff
httpwwwqrstuffcom
Exercise ndash creating QR codes
1 Link to a URL ndash find an example of how to cut and paste
in Microsoft Word
2 Link to a Google Map location ndash your house or office
address
3 Link to a YouTube video ndash how to change a flat tire
4 Link to a PDF document -
httpneteducauseeduirlibrarypdfELI7046pdf
5 Copy and save the QR codes in a word processing
document
BeeTagg
httpwwwbeetaggcom
Beetagg
Qreate amp Track
httpqreateandtrackcom
QRpedia
bull Generates a QR Code for any
Wikipedia URL
bull When scanned the QR Code
resolves to the server and looks for
the Wikipedia entry to display in the
mobile devices preferred language
bull Ideal for museums and far superior
to resolving to an entry in the same
language for every user
bull The image below shows the QR
Code for one of the geology exhibits
in the Derby Museum and Art
Gallery
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
What to look for in generator software
bull Multiple download formats to give you the flexibility to
print codes on signs put them on webpages and send
them in emails
bull Ability to customize colors to coordinate with branding
bull Ability to encode the types of information you want to
include (some generators have more options than others
QR code creation steps (using Kaywa)
1 Chose the content type bull URL
bull Text
bull Phone Number
bull SMS
2 Chose the image size
3 Click Generate
Kaywa
httpqrcodekaywacom
httpcreateqrcodeappspotcom
How much data can you include
bull The amount of data dictates how intricate the barcode is
and because not all mobile phones offer robust cameras
hellip
bull The safest codes are those embedded with minimal text
bull one or two sentences
bull URL
bull phone number
bull email address
QRStuff
httpwwwqrstuffcom
Exercise ndash creating QR codes
1 Link to a URL ndash find an example of how to cut and paste
in Microsoft Word
2 Link to a Google Map location ndash your house or office
address
3 Link to a YouTube video ndash how to change a flat tire
4 Link to a PDF document -
httpneteducauseeduirlibrarypdfELI7046pdf
5 Copy and save the QR codes in a word processing
document
BeeTagg
httpwwwbeetaggcom
Beetagg
Qreate amp Track
httpqreateandtrackcom
QRpedia
bull Generates a QR Code for any
Wikipedia URL
bull When scanned the QR Code
resolves to the server and looks for
the Wikipedia entry to display in the
mobile devices preferred language
bull Ideal for museums and far superior
to resolving to an entry in the same
language for every user
bull The image below shows the QR
Code for one of the geology exhibits
in the Derby Museum and Art
Gallery
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
QR code creation steps (using Kaywa)
1 Chose the content type bull URL
bull Text
bull Phone Number
bull SMS
2 Chose the image size
3 Click Generate
Kaywa
httpqrcodekaywacom
httpcreateqrcodeappspotcom
How much data can you include
bull The amount of data dictates how intricate the barcode is
and because not all mobile phones offer robust cameras
hellip
bull The safest codes are those embedded with minimal text
bull one or two sentences
bull URL
bull phone number
bull email address
QRStuff
httpwwwqrstuffcom
Exercise ndash creating QR codes
1 Link to a URL ndash find an example of how to cut and paste
in Microsoft Word
2 Link to a Google Map location ndash your house or office
address
3 Link to a YouTube video ndash how to change a flat tire
4 Link to a PDF document -
httpneteducauseeduirlibrarypdfELI7046pdf
5 Copy and save the QR codes in a word processing
document
BeeTagg
httpwwwbeetaggcom
Beetagg
Qreate amp Track
httpqreateandtrackcom
QRpedia
bull Generates a QR Code for any
Wikipedia URL
bull When scanned the QR Code
resolves to the server and looks for
the Wikipedia entry to display in the
mobile devices preferred language
bull Ideal for museums and far superior
to resolving to an entry in the same
language for every user
bull The image below shows the QR
Code for one of the geology exhibits
in the Derby Museum and Art
Gallery
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
Kaywa
httpqrcodekaywacom
httpcreateqrcodeappspotcom
How much data can you include
bull The amount of data dictates how intricate the barcode is
and because not all mobile phones offer robust cameras
hellip
bull The safest codes are those embedded with minimal text
bull one or two sentences
bull URL
bull phone number
bull email address
QRStuff
httpwwwqrstuffcom
Exercise ndash creating QR codes
1 Link to a URL ndash find an example of how to cut and paste
in Microsoft Word
2 Link to a Google Map location ndash your house or office
address
3 Link to a YouTube video ndash how to change a flat tire
4 Link to a PDF document -
httpneteducauseeduirlibrarypdfELI7046pdf
5 Copy and save the QR codes in a word processing
document
BeeTagg
httpwwwbeetaggcom
Beetagg
Qreate amp Track
httpqreateandtrackcom
QRpedia
bull Generates a QR Code for any
Wikipedia URL
bull When scanned the QR Code
resolves to the server and looks for
the Wikipedia entry to display in the
mobile devices preferred language
bull Ideal for museums and far superior
to resolving to an entry in the same
language for every user
bull The image below shows the QR
Code for one of the geology exhibits
in the Derby Museum and Art
Gallery
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
httpcreateqrcodeappspotcom
How much data can you include
bull The amount of data dictates how intricate the barcode is
and because not all mobile phones offer robust cameras
hellip
bull The safest codes are those embedded with minimal text
bull one or two sentences
bull URL
bull phone number
bull email address
QRStuff
httpwwwqrstuffcom
Exercise ndash creating QR codes
1 Link to a URL ndash find an example of how to cut and paste
in Microsoft Word
2 Link to a Google Map location ndash your house or office
address
3 Link to a YouTube video ndash how to change a flat tire
4 Link to a PDF document -
httpneteducauseeduirlibrarypdfELI7046pdf
5 Copy and save the QR codes in a word processing
document
BeeTagg
httpwwwbeetaggcom
Beetagg
Qreate amp Track
httpqreateandtrackcom
QRpedia
bull Generates a QR Code for any
Wikipedia URL
bull When scanned the QR Code
resolves to the server and looks for
the Wikipedia entry to display in the
mobile devices preferred language
bull Ideal for museums and far superior
to resolving to an entry in the same
language for every user
bull The image below shows the QR
Code for one of the geology exhibits
in the Derby Museum and Art
Gallery
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
How much data can you include
bull The amount of data dictates how intricate the barcode is
and because not all mobile phones offer robust cameras
hellip
bull The safest codes are those embedded with minimal text
bull one or two sentences
bull URL
bull phone number
bull email address
QRStuff
httpwwwqrstuffcom
Exercise ndash creating QR codes
1 Link to a URL ndash find an example of how to cut and paste
in Microsoft Word
2 Link to a Google Map location ndash your house or office
address
3 Link to a YouTube video ndash how to change a flat tire
4 Link to a PDF document -
httpneteducauseeduirlibrarypdfELI7046pdf
5 Copy and save the QR codes in a word processing
document
BeeTagg
httpwwwbeetaggcom
Beetagg
Qreate amp Track
httpqreateandtrackcom
QRpedia
bull Generates a QR Code for any
Wikipedia URL
bull When scanned the QR Code
resolves to the server and looks for
the Wikipedia entry to display in the
mobile devices preferred language
bull Ideal for museums and far superior
to resolving to an entry in the same
language for every user
bull The image below shows the QR
Code for one of the geology exhibits
in the Derby Museum and Art
Gallery
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
QRStuff
httpwwwqrstuffcom
Exercise ndash creating QR codes
1 Link to a URL ndash find an example of how to cut and paste
in Microsoft Word
2 Link to a Google Map location ndash your house or office
address
3 Link to a YouTube video ndash how to change a flat tire
4 Link to a PDF document -
httpneteducauseeduirlibrarypdfELI7046pdf
5 Copy and save the QR codes in a word processing
document
BeeTagg
httpwwwbeetaggcom
Beetagg
Qreate amp Track
httpqreateandtrackcom
QRpedia
bull Generates a QR Code for any
Wikipedia URL
bull When scanned the QR Code
resolves to the server and looks for
the Wikipedia entry to display in the
mobile devices preferred language
bull Ideal for museums and far superior
to resolving to an entry in the same
language for every user
bull The image below shows the QR
Code for one of the geology exhibits
in the Derby Museum and Art
Gallery
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
Exercise ndash creating QR codes
1 Link to a URL ndash find an example of how to cut and paste
in Microsoft Word
2 Link to a Google Map location ndash your house or office
address
3 Link to a YouTube video ndash how to change a flat tire
4 Link to a PDF document -
httpneteducauseeduirlibrarypdfELI7046pdf
5 Copy and save the QR codes in a word processing
document
BeeTagg
httpwwwbeetaggcom
Beetagg
Qreate amp Track
httpqreateandtrackcom
QRpedia
bull Generates a QR Code for any
Wikipedia URL
bull When scanned the QR Code
resolves to the server and looks for
the Wikipedia entry to display in the
mobile devices preferred language
bull Ideal for museums and far superior
to resolving to an entry in the same
language for every user
bull The image below shows the QR
Code for one of the geology exhibits
in the Derby Museum and Art
Gallery
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
BeeTagg
httpwwwbeetaggcom
Beetagg
Qreate amp Track
httpqreateandtrackcom
QRpedia
bull Generates a QR Code for any
Wikipedia URL
bull When scanned the QR Code
resolves to the server and looks for
the Wikipedia entry to display in the
mobile devices preferred language
bull Ideal for museums and far superior
to resolving to an entry in the same
language for every user
bull The image below shows the QR
Code for one of the geology exhibits
in the Derby Museum and Art
Gallery
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
Beetagg
Qreate amp Track
httpqreateandtrackcom
QRpedia
bull Generates a QR Code for any
Wikipedia URL
bull When scanned the QR Code
resolves to the server and looks for
the Wikipedia entry to display in the
mobile devices preferred language
bull Ideal for museums and far superior
to resolving to an entry in the same
language for every user
bull The image below shows the QR
Code for one of the geology exhibits
in the Derby Museum and Art
Gallery
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
Qreate amp Track
httpqreateandtrackcom
QRpedia
bull Generates a QR Code for any
Wikipedia URL
bull When scanned the QR Code
resolves to the server and looks for
the Wikipedia entry to display in the
mobile devices preferred language
bull Ideal for museums and far superior
to resolving to an entry in the same
language for every user
bull The image below shows the QR
Code for one of the geology exhibits
in the Derby Museum and Art
Gallery
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
QRpedia
bull Generates a QR Code for any
Wikipedia URL
bull When scanned the QR Code
resolves to the server and looks for
the Wikipedia entry to display in the
mobile devices preferred language
bull Ideal for museums and far superior
to resolving to an entry in the same
language for every user
bull The image below shows the QR
Code for one of the geology exhibits
in the Derby Museum and Art
Gallery
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
QRpedia
httpqrpediaorg
httpblogwikimediaorg20110928qr-codes-wikipedia
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
QR CODE
DEVELOPMENT STRATEGY
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
Importance when seeing a QR2D barcode (most important2nd most important)
Availability of
barcode app
Clear instructions
on what to do
Interesting mobile
experience
How quickly
barcode app works
Trustworthiness of
barcode app
46
61
10
35
48
Sources Ipsos US Online Omnibus May 2011 N=2029 Total US 18+
16 of Americans use QR2D codes
at least once a month ndash this number
increases to 23 amongst 18-34rsquos
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
Essentials
bull Who is your target
audience
bull Do they have smart
phones or smart
devices
bull Will they feel
comfortable using the
QR reader
technology
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
Licensing
bull The coding standard is a published ISO document the
name is a registered trademark DENSO owns the patent
rights but has chosen not to execute them this allows
wide use without paying any royalty
bull When using the term ldquoQRtrade coderdquo the registration should
be noted on the same page When including a QRtrade code
image no registration code is required
bull (Wave 2007‐2009)
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
Strategy
bull Create a mobile app or
version of your content
bull Make sure your
students have access
to a QR reader
bull Train students on how
to use the QR reader
bull Provide an incentive or
give them a good
reason to scan
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
Testing
bull Testing is crucial
bull Be sure to try the QR code you create using different
types of phones and different reader applications to be
sure the outcome is as yoursquove planned
bull Use a low resolution phone camera ndash if it works on this
device itrsquos likely to work on newer versions
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
Parting words
bull Worthwhile - useful offering something of value
bull Timely ndash information should be up-to-date
bull Simple and fun ndash should be easy to execute or
understand yet actively engage the user
bull Unique to mobile - should be something that
cannot be received in any other convenient way
Make them fell like they are a part of a special
group because they are using their phone to gain
something unique
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
MICROSOFT TAGS
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
Microsoft Tag
2D barcode solution that connects the physical world to your mobile environment
Users scan the Tag with the camera on their Internet-enabled phone and are linked to digital media
Web content
Videos
Music
Maps
Social networks
And more
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
Scan ExperienceBuy Measure Tag
Tags are used in
advertising signage
brochures magazines
posters and anywhere
that the online world
can enrich an offline
experience
Tags can be black and
white color or even
customized to integrate
with a creative concept
or design
Anyone can download
the free app to their
existing mobile phone
and scan the tag
The Tag app is available
for all of the top mobile
platforms including
iOS Android Windows
Mobile and Blackberry
Only a single app is
needed and works with
all platforms all Tags
After scanning the user
can experience a
relevant and dynamic
interactive experience
on their device
This experience can
enrich educate and
even lead to a purchase
The Tag Manager
comes with a suite of
customizable reports
allowing organizations
and brands to evaluate
and learn from their Tag
campaigns
Essentials
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
Womanrsquos Day
Golf Digest Seventeen EW USA Today
Cooking Light
New York Daily News
ESPN Magazine
SELF Teen
Vogue
Allure KOA
Camping Guide
Simon amp Schuster
Sports Illustrated
People
8 of 10 major magazines using barcodes use Microsoft Tag
Publishing
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
88
Examples
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
Allure Magazine utilized Tags to increase
engagement with readers for its annual
giveaway in partnership with brands
444572 scans - believed to be the
top 2D barcode campaign to date
38 more entries than the 2009
giveaway
Mobile participants 25x as active as
other contestants
34 of mobile entrants opted to
receive email updates and Allure
information
Allure Magazine
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
ldquoTag delivers an intuitive element
for products that need extra
communication The technology
improves our customers
shopping experience allowing
them to go from 0-60 a lot
quicker which benefits our
brands in terms of lsquoclosing the
dealrsquo in the most efficient
mannerrdquo
ndash Lenna Conley
JCS Global Brand Development
Crock Pot
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
MS Office
bull For the launch of Microsoft Office 2010 the softwarersquos advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site
Customers learned about new product features through videos and tutorials downloaded templates and registered for a trial version
Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
BampW Color Custom
Download the free Tag app to your phone at
httpgettagmobi to scan these Tags and try it out
Tag Types
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
Process
A comprehensive easy to read implementation guide is available
at httptagmicrosoftcomresourcesimplementation‐guideaspx
A MS Tag reader must be installed on the phone for the code to be read
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
Standard tags
bull Tags are generated in vector graphics format so that they
can be infinitely scaled from small to large yet maintain a
crisp visual appearance
bull Standard Tags use a space‐efficient set of color or
black‐and‐white triangles
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
Standard tags
bull The symbol rows are separated from the frame and from
one another by row spacers
bull The black frame is enclosed in a white border equal in
width to the height of the black bottom bar
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
License
bull Microsoftreg will have you agree to a terms and conditions
document
bull They allow you to print and disseminate the tag on your
materials free of charge providing you comply with the
implementation guidelines found at
bull httpdownloadmicrosoftcomdownload50D50D99853-
86FF-4F18-
BBCB7A44B617AC51Tag_Implementation_Guidepdf
bull (Microsoft Implementation Guide 2011)
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
RESOURCES
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
Research
bull QR codes for learning httpwwwscoopittqr-codes-for-learning
bull Stimulating oral storytelling using QR codes
httpwwwyoutubecomwatchfeature=player_embeddedampv=a9SwTiNx_
Ps
bull 2D Barcodes httpwwwwebbmediagroupcomWMG_QR_Tipsheetpdf
bull The GeoHistorian Project httpwwwrcetorggeohistorian
bull QR CodeCom httpwwwdenso-wavecomqrcodeqrfeature-ehtml
bull American Cancer Society Using QR Codes Growing Adoption of 2D
Codes by the Healthcare Industry
bull httpblogroskadigitalcom201009american-cancer-society-uses-qr-
codeshtml
bull How Philips Healthcare Mobilized Learning with ScanTechnology
httpwwwelearningguildcomshowFilecfmid=4492
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city
Articles
bull LinkedIn Group 2D Code for Global Media
bull 10 ways you can use QR codes now
bull USPS encouraging use of QR in mailings
bull NY Times - Plants go digital - Home Depot and Lowersquos QR rollouts
bull Brookstone testing QR codes at 30 NY stores
bull Macyrsquos Backstage Pass Campaign to connect consumers with
designers (via video)
bull Scanbuy reports +800 growth in QR scans since last year
bull QR codes and social engagement (ie Facebook ldquoLikerdquo)
bull NYC has big plans for QR codes around the city