Who would be the audience for your media product?

Primary audience

Our primary audience for the film opening will be aimed at adults, preferably aged 25 and over. The reason behind this is because as the film is based around the working life, they are more likely to understand and relate to the film.

The way we gathered this information is by doing a survey on Fluid surveys. Here is mine I did:

Film audience research

Results from survey

The survey had 3 age groups and either male or female. The ages ranged from 10 – 13, 14 – 17 and 18 +. There were 5 questions:

1. What is your favourite genre film?2. Are there any genres you dislike? 3. If you don’t like a specific genre, would this prevent you from watching the

film?4. Do you like family genres?5. What was the last genre film you watched?

The genders that did the survey was a well balanced however the age range varied.

Average results:

10 - 13 14 – 17 18+

1. Action 1. Thriller/Drama

1. Drama

2. Romance 2. Sci – Fi 2. Thriller

3. Wouldn’t watch romance films

3. Depends on the actors in the film.

3. Yes

4. No 4. Yes 4. Yes

5. Action 5. Drama 5. Drama

Secondary audience

From this feedback we were able to find our secondary audience. Our secondary audience will be teenagers aged between 15 – 17 year olds. The reason behind this is from the feedback you can see that they like drama films and as ours is a family drama it would suit them.

Gratifications and psychographic of primary audience

Demographic overview: Dad 26 years of age Income – 46K per year

Psychographic overview:•Male•Age of child is 4 months •Spends 2,000 a year online•Lives in London•Lives within 2km of nearest facilities

BBFC age certificate

The age certificate for our film is going to be a 12. This means that video release is suitable for 12 years and over. After looking at the BBFC website the reason behind this choice is because it will include the following:

Weak violent language Scenes of abuse Elements of nudity.