#PromotionsLab

Q4 Calendar Check-In July 2015

#PromotionsLab

Matt Chaney@mattchaney

Liz Crider@emcrider

Presenters

#PromotionsLab

Questions

  

Note: We are recording this webinar and you will receive an email with links to the recording and slide deck.

#PromotionsLabFollow @secondstreetlab on Twitter!

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Want To Win An Exclusive Prize?

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Second Street Platform

PROMOTIONS SUITE DATA SUITE

#PromotionsLabVisit Promotions University Booth

#PromotionsLabGet Certified by July 31st

Enter for a

Chance to Win!

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WHY YOU NEED TO PLAN THROUGHOUT THE YEAR

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Goals Are the Roadmap to Success

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Be Focused on the RIGHT Things

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Sell Efficiently

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Drive Significant Revenue

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Your Goals for the Webinar….• Absorb all of the ideas presented• Review your current sales and marketing plans• Look for opportunities to align or create new ones• Set clear and measurable goals• Build a promotions calendar to achieve them

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Q3CHECK-IN

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Football

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July 14th

1 pm ETHS and College

July 23rd1 pm ET

August 13th

1 pm ET

Football Webinars

secondstreetlab.com/webinars

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GEAR UP FORQ4

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Monthly Breakdown

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OCTOBERFall

Halloween

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FallSweepstakes

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Kansas City StarKansas City, MO | Home Improvement Sweepstakes

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Kansas City StarKansas City, MO | Home Improvement Sweepstakes

$20KREVENUE

1,668OPT-INS

#PromotionsLab

HalloweenPersonality QuizPhoto Contest

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Quiz Ideas:Halloween CandyScary MovieSpooky Local Trivia

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QuizAdvertisers to Target

Seasonal ShopsGrocery StoresKid Retail & ServicesCorn Mazes & Haunted HousesAttractions

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Forsyth County NewsCumming, GA | Cutest Trick ‘r Treater

#PromotionsLab

Forsyth County NewsCumming, GA | Cutest Trick ‘r Treater

26ENTRIES

10,714VOTES

#PromotionsLab

Sample Calendar for OctoberPromotion Month Sponsor Revenue

Fall Fun Theme Week OctoberWineries, Farmer’s Markets, Orchards,

Corn Mazes$10,000

Home Improvement Sweepstakes October

Home Services, Furniture Stores,

Builders/Contractors$7,500

“What Holiday Candy Are You?” October

Halloween Activities & Events, Haunted Houses,

Corn Mazes$5,000

Halloween Photo Contest Late Sept. Kick-off

Goodwill, Costume Shops, Kid Activities &

Retail$7,500

#PromotionsLab

NOVEMBERFootball

Thanksgiving

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FootballHigh School Sports Ballot

Ticket Giveaway

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The Daily HeraldEverett, WA | Prep Football Fan’s Choice Awards

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The Daily HeraldEverett, WA | Prep Football Fan’s Choice Awards

893OPT-INS

$6K REVENUE

#PromotionsLab

WFLD-TVChicago, IL | Bears vs. Vikings Ticket Giveaway

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5,586OPT-INS

8,805 ENTRIES

WFLD-TVChicago, IL | Bears vs. Vikings Ticket Giveaway

#PromotionsLab

ThanksgivingPersonality Quiz

Grocery Sweepstakes

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Quiz Ideas:Thanksgiving FoodParade FloatBlack Friday Shopper

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QuizAdvertisers to Target

Grocery StoresAutomotiveRestaurant and DiningRetail Specialty Food Market

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WPSD-TVPaducah, KY | Food for Friends

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WPSD-TVPaducah, KY | Food for Friends

$68,000REVENUE

75%INCREMENTAL

REVENUE

$10,000REVENUE

4,598ADVERTISER

OPT-INS

#PromotionsLab

Sample Calendar for NovemberPromotion Month Sponsor Revenue

High School Sports Ballot November Auto, Financial, Healthcare, Retail $10,000

Football Ticket Giveaway August - December

Auto, Recreation, Food/Bev. $5,000

Quiz“What Thanksgiving food

are you?”November Grocery Store,

Specialty Market $5,000

Grocery Giveaway NovemberAuto, Financial, Grocery Store,

Specialty Market$7,500

#PromotionsLab

DECEMBERHolidays

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HolidaysGolf Card

QuizSweepstakes

Photo Contests

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The Daily NonpareilCouncil Bluffs, IA | Southwest Iowa Golf Card

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The Daily NonpareilCouncil Bluffs, IA | Southwest Iowa Golf Card

$32KREVENUE

371CARD SOLD

#PromotionsLab

Quiz Ideas:Naughty or NiceHoliday Movie TriviaHoliday Movie Personality

#PromotionsLab

MyFox 8 WGHPHigh Point, NC | Christmas Train Ride

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MyFox 8 WGHPHigh Point, NC | Christmas Train Ride

2,703ENTRIES

5,316NEW OPT-INS

#PromotionsLab

B97FMNew Orleans, LA | Haydel’s Bakery

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B97FMNew Orleans, LA | Haydel’s Bakery

$5KREVENUE

4xINCREASE IN SPENDING

#PromotionsLab

KIRO TVSeattle, WA | Santa’s Favorite Pet Contest

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KIRO TVSeattle, WA | Santa’s Favorite Pet Contest

1,200ENTRIES

4,499REGISTERED

USERS

#PromotionsLab

Sample Calendar for DecemberPromotion Month Sponsor Revenue

Golf Card Late November Golf Courses $75,000

Personality/Trivia Quiz DecemberRetail, Shopping Center, Movie

Theater, Attractions$5,000

Sponsored Sweepstakes December Dining, Retail, Grocery, Dining $5,000

Advertiser Contest Evergreen Financial, Health, Dining, Retail $5,000

Pet Photo Contest DecemberBoarding Services,

Pet Retail, Pet Services

$7,500

#PromotionsLab

SUCCESSTOOLS & RESOURCES

#PromotionsLabGet Certified by July 31st

Enter for a

Chance to Win!

#PromotionsLab

• Contest Planning• Ecommerce

Planning• Ballot Planning

Planning

#PromotionsLab

• Contest Sales• Ecommerce Sales• Ballot Sales• NEW!

Advertiser ContestsSelling

#PromotionsLab

• Sweepstakes Admin• National Sports

Admin• Ecommerce Admin• Submission Admin• Ballot AdminExecuting

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Get Certified in

<90Minutes

#PromotionsLabsecondstreetlab.com

#PromotionsLab Sign Up for Our Newsletters

#PromotionsLabDownload the Playbooks

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July 14th

1 pm ETHS and College

July 23rd1 pm ET

August 13th

1 pm ET

Football Webinars

secondstreetlab.com/webinars

#PromotionsLab

Planning for the Year

August 18th at 1PM ET

secondstreetlab.com/webinars

#PromotionsLab

Promotions for the Holidays

August 27th at 1PM ET

secondstreetlab.com/webinars

#PromotionsLabsecondstreetlab.com/calendar

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TAKEAWAYS

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START PLANNING NOW

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FIND THE COMBINATION THAT WORKS FOR YOU

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SET TIME-BOUND, MEASUREABLE GOALS

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Matt Chaney@mattchaney

Liz Crider@emcrider

QUESTIONS?

#PromotionsLab