putting web 2.0 to work
DESCRIPTION
Presentation by Ross Mayfield of Socialtext at the Web 2.0 Expo. Not included: A bad ass demo of Socialtext DesktopTRANSCRIPT
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About Socialtext
•Founded in 2002, first vendor in the Enterprise 2.0 market
•Gartner #1 Visionary: Team Collaboration and Social Software
•Offices in Palo Alto, NYC, London
•5,000+ customers worldwide
Social Networking connected with Collaboration as a Service
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Wikis& Blogs
SocialNetworks
Dashboards& Widgets
What People Expect, When They Work
Micro-blogging
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What can they tools do at work?
How do these apply in the business world?
Photo Credit: http://www.flickr.com/photos/jbalazs/724615669/
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Enterprise 2.0
Freeform Social Software Adapted for Organizations– Search– Linking– Tagging– Extensions– Signals
OrganizationsAre MadeOf People
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Enterprise 2.0
Social Intranets Social Extranets
Social Media
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Patterns are Evolving
Enterprise 1.0 Enterprise 2.0Document-centric People-centric
Structured Freeform
Taxonomy Folksonomy
Folders Tagging
Knowledge Management Knowledge Sharing
Need-to-know Need-to-share
One-to-many Many-to-many
Centralized Distributed
Top down Emergent
Heavyweight Lightweight
Rigid Flexible
Long time-to-market cycles Short time-to market cycles
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Search Isn’t the Answer
• The average employee spends 1 day/week searching for people and information
• Search provides results, not answers• Discovery, however, provides answers,
sometimes from people. And context.
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How do our employees know what needs time and attention?
Photo Credit: http://www.flickr.com/photos/jbalazs/724615669/
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How do we work together to make the group productive?
Photo Credit: http://www.flickr.com/photos/wheatfields/116810137
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How do we efficiently share information, questions and context with the people in your company?
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How do our people discover
connections, knowledge and
experts?
Photo Credit: http://www.flickr.com/photos/salendron/947936275/
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Near Time
Social Messaging• New, and near real-time• Ideas spread like wildfire • Organizations move faster
New
Old
Asynchronous Real Time
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Human Resourcefulness
• Are your humans resourceful?• TransUnion saved $2.5m in 5 months with
Socialtext, CTO estimates $5-8m in 2009• How? People working together to solve their
own problems
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Social Software Platform
Socialtext DashboardPersonalized and customizable widget-based dashboard --manage your attention efficiently and effectively
Socialtext WorkspaceWiki Workspaces and Collaborative Weblogsflexible collaboration to participate, re-use and create faster
Socialtext PeopleSocial networking for employees, partners & customers --discover connections, knowledge and experts
Socialtext SignalsSocial Messaging --Share links, Q&A and context