putting data at the heart of your content strategy: dms london
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Putting Data At The Heart Of Your Content Strategy
About Me
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About Me
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About Me
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About Me
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Beware of the HIPPO
• The Highest Paid Persons Opinion is not of value in content marketing optimisation
Our Clients Some of the great companies we work with to deliver strategy, insight, and digital success.
CONTENT MARKETING
The content marketing process Data touches each point
CONTENT STRATEGY
Website Content
Competitor Content
External Content
Social Media Content
The Data
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Social Media E Commerce Start Ups Technology Industry News
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Cont
ent In
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Brand Competitor Brand
Interactions By Day vs. Competitor
CONTENT AFFINITY
The Theory
• The affinity that a specific audience has with certain pieces of content
• When viewed on a mass basis gives us a wealth of data for creating content strategies based on ongoing engagement
• Works for owned and competitive audiences
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Content Affinity Example • 56% of the target audience engage
with sports content • 45% of this engagement is related to
event attendance content • The target audience engaged with
content most after 8pm (60%) • The target audience are 12x more likely
to engage with London specific content than the average user
Sports Content
Event Content
London Content
Interactions By Day vs. Competitor
Interactions By Day vs. Competitor
CONTENT DISTRIBUTION
Content Testing
Build it and they will come?
Content Testing Press Releases
Content Testing Social Media
Content Testing
Content Testing
The Data
The Data
The Data
Thought leadership Where we share our knowledge
ONGOING OPTIMISATION
Remember the Data
Remember the Data
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Optimise every step
Get the book! We have all of this detailed in a free eBook which is titled “The Role of Data In Your Content Marketing Strategy”. Download It:
www.datify.co.uk/resources Or pick up a hard copy from our stand:
We’re on stand A34
