purposeful keywords and content marketing

Purposeful Keywords and Content Marketing Strategy for your website

Purposeful Keywords and Content Marketing Strategy

When someone is thinking of getting Top Google Rankings - Correct Keywords and valuable content are the most important ingredients of a website.


Without Correct keywords and content no matter how hard you try to rank your website, it doesn’t work.

Altimeter says – “70% of marketers lack a consistent or integrated content strategy.”

http://www2.prophet.com/content-marketing-software-landscape


This means that people are desperate to get ranked but simple doesn’t have logical and smooth strategy to do it.

Search Engine Land says “Don’t Damage Your Brand with the Wrong Keywords!”

http://searchengineland.com/common-keyword-selection-mistakes-and-how-to-avoid-them-16845


Wrong keywords can affect your brand value in a way; by serving irrelevant information to audience you can really make them feel disengaged about the things they are really interested in.

Make sure to have correct keyword in place to work for your website not against it.


As a business owner one must have basic knowledge about SEO and its basic principle, must ask online marketing executive for the SEO and internet marketing work progress, cross check work reports.


Unfocused and untrustworthy online marketing could be the worst approach someone can follow to promote a business, services or products.


An SEO expert specialized in specific field are better because normally they have better understanding about what they are up to. Check for results they have achieved in recent past.


Entrepreneur explains here “10 Questions to Ask When Hiring an SEO Consultant” could be helpful to someone in search of an SEO expert.

Expert is the one who delivers, look for a good one, try and change if required, achieving goal is the target.

https://www.entrepreneur.com/article/227229


Search engine optimization is the end result of both on-page as well as off-page excellence. It comprises of bundles of factors and reasons to convince Google bots for the authority a website can possess in a given field.


With the evolution of Google search and insane amount of searching going out there, don’t stuck in the concept of set of Keywords, humans can think with un imaginable ways of words of combinations.


Using keywords work out the best content for your website; keep evolving it with time, because with time you will learn from your audience and experience. Keep writing about your business, success stories, about your new clients, their images and videos can work like the ultimate marketing tool for you.


When you are valuable Google will figure out, don’t worry, keep building social link ups, answering them in the best possible way, they will appreciate your effort in return you will get better social exposure, more social share and testimonials.


Have a blog Section in website, Share experience and information in blog section with the audience, request team member to share their experiences in blog, share images, podcasts, publish interviews to help someone solve their problems by serving them better solutions.


This kind of marketing strategy comprises of real time content strategy with right keywords is the need for all of us.


Because as stated by Curata- CMStaffing Tactics Study- “By 2017 51% of companies will have an executive in their organization who is directly responsible for an overall content marketing strategy.”

So don’t be late.

http://www.curata.com/resources/ebooks/2016-CMStaffing-Tactics-Study





http://www.executivemarketingservicesllc.com/keywords-content-marketing-strategy/

