purpose. help pack leadership implement and follow the fall recruitment plan. reasoning. membership...
TRANSCRIPT
• Purpose. Help Pack Leadership implement and follow the Fall Recruitment plan.
• Reasoning. Membership growth and development is more than just recruiting .
• Teamwork. Packs, Districts, and Council Staff all working together.
• Goal. More families engaged in Scouting.
Cub Scout Recruitment TrainingA Recruiting Plan for Offering Amazing Experiences for more Youth and Families
Moving from Good To Great
Together we share the responsibility toGet EVERY YOUTH excited
Give EVERY PARENT consistent messages
Support and conduct EVERY RECRUITMENT
Offer the Joining Event as a way for EVERY YOUTH AND PARENT to get involved right away!
Moving from Good To Great
Your Pack will succeed by following a plan that…
Creates Awareness
Demonstrates Preparedness
Build’s Interest
Gains Commitment
Creating Awareness: The Importance
Gives parents a chance to know what the Scouting is
It will establish how the process to join and connect with Scouting
Multiple “touches” to create a positive Scouting culture
Creating Awareness
Yard Signs: Join Cub Scouts
Yard Signs: Join Cub Scouts
Distributed and placed in yards to create awareness
August through November
Will be available at the August Round Table to use for the fall.
• Email, Phone calls, other personal invites• Post Cards• Yard Signs• Posters• Flyers• Reminder Flyers
Marketing / Promotions
Creating Awareness: The Unit or Leader Role
School Principal Meeting
BSA Adopt-A-School Program
Publicize your unit activities in local newspapers, newsletters, community boards, neighborhood newsletters…
Operate an active (and publicly searchable) unit website
Ensure your Unit maintains an up-to-date Pin on BeAScout.org
Work with your District Professional to understand the free or inexpensive print resources available from the Council.
Wear your Pack T-Shirt (or uniform) to school!The sports teams do it! Why can’t you?
Creating Awareness: The Cub Scout’s Role
Invite your friends to join the Scouting program
Creating Awareness: Community Mapping
Tool to help build the Recruitment Plan
Includes options other than just your school to recruit from
EX: churches, community centers and organizations, private schools (that currently do not have a Cub Scout Pack)…
Creating Awareness: Press ReleasesUse your PR Chair to submit press releases
about pack activities to the local media
Feature photos of Scouts having fun, learning, or doing community service.
When people know about the fun and good work that Scouting brings, they will want to join.
Creating Awareness: Miscellaneous
Active web presence (website, social media etc..)
If you have school access issues and there is a publication that is sent home with kids let us know!
School open houses, marquees, lobby kiosks
Flyers at: local stores, barber shops, coffee shops, costume shops, grocery stores clothing stores etc…
Corporate newsletters, bulletin boards, emails, websites, social media (EX: Facebook, Twitter)
Creating Awareness: Newspaper Inserts
If your local paper will let us insert membership flyers for free, please let your District Membership Chairperson or District
Professional know.
We will print and provide membership flyers to be inserted in the newspaper.
Also consider neighborhood newsletters, church newsletters, school newsletters etc…
Creating Awareness: BeAScout.org
Online experiences are highly influential in shaping perceptions of organizations.
It is essential to provide quick and up-to-date information about your Cub Scout pack including benefits, activities, meeting
time/place, cost, leaders, and how to join.
Manage BeAScout.org leads just as you would an email or phone call.—Follow up is important!
Building InterestThe second component for the campaign is focused on
elements that engage families to join
Building interest takes boys and parents from a general awareness of Scouting to a point where they have
enough information to make a decision to join.
Building Interest: Pack Information Flyer
We will provide copies of the pack information flyer
You will provide the data needed for the flyer; Leader contact info, meeting dates, times, location, upcoming activities and dates, historic activities (typical things you do each year), a
recent action photo of fun pack event
Submit your completed order form to your DE by August Roundtable.
Building Interest: School Night Program
A great way for you to showcase your pack and invite families to Join Scouting.
By participating in the school night you will help your school see a positive partnership with your pack.
An opportunity to use your pack information flyer and to promote all of the fun and exciting things you will do
during the year
Have a hands-on activity for all youth
Safe Walk to School / Open HouseName _________
Address _______
Phone _________
Grade _________
Gaining CommitmentThis phase ensures parents come to your Pack Recruitment Night ready to sign up their boys. •You have worked hard to create awareness and build interest. Now you need to close the deal.•Follow all the steps to compel them to attend and get all the good Scouting offers their family!
Gaining Commitment: Pack Recruitment Flyers
Distribute Pack Recruitment flyers to all Cub Scout-aged boys in the school when possible.
Schedule flyers for distribution 2-3 days before each of the recruitment nights.
Know what day of the week your school sends home information
Gaining Commitment: Pack Recruitment Flyers
Contact your District Professional by August 15th to place your flyer
Order
Gaining Commitment: School Rally/Boy Talk
A proven new Cub Scout recruitment technique. It is an energetic presentation about scouting during the school day to
Cub Scout age boys.
While it can be conducted by the district with your support, it is important to have someone from your pack present if possible.
Styles of Boy Talks: Classroom to Classroom, Special Assembly (in the auditorium or gym), Cafeteria or Gym Class,
Recess, Announcement over the School PA System.
Gaining Commitment: Peer-Peer Invitations
Ask each Scout to invite at least three non-Scout friends or classmates to Join the Pack!
Scouts could identify the prospects and you could track them by dens and offer prizes for the top recruiters!
Ask Adult Leaders and current parents to assist the Scouts by visiting or making calls to parents of the prospective Scouts
that have been identified
The Recruitment Night: Prior to….
Attend August Roundtable to pick up recruitment materials Conduct a Pack Program Planning Conference during the summer By August 10th confirm your Pack Recruitment date, time and
location Complete the 3 phases of the recruitment campaign: create
awareness, build interest and gain commitment Prepare your pack’s program calendar and set your dues Organize and schedule two fun activities for NEW families Coordinate logistics with your District Professional Plan to attend the Joining Event: Saturday, October 4thth 9am-
1:30pm
The Recruitment Night: What to BringReady to Hand Out Resources
6-12 Month Pack Activity CalendarPack Information FlyerActivity Supplies for that nightHandbooks for each programList of vacant adult leadership positions with description of what they doFun Pack Informational Display!Refreshments
Person Power!Helpers for the night’s activityExperienced Tiger, Wolf, Bear, and Webelos Den LeadersCubmasterTreasurer (or someone with the Pack checkbook)Someone to run the activityCOR and Committee Chair (to approve adult applications)
The Recruitment Night: What the District Does
You can expect your DE/Membership Committee to: Support your Pack in creating awareness, building interest
and gaining commitment Coordinate recruiting activities throughout the district Produce flyers, posters, and other recruiting materials Work directly with school districts to facilitate boy talks and
flyer approval Make presentations in schools (rallies/boy talks) Assist you in recruiting adults Support application turn-in Provide materials needed for new leaders
Arrive Early Set up
Review agendaStart on time Make it funEnd on time
The Recruitment Night: Highlights!
The Recruitment Night: Resources NeededWhat you Need for a Success!
Youth and Adult ApplicationsBoy’s Life mini-magazinesDen Rosters Forms for each TablePens1st Den Meeting Plans (Tiger, Wolf, Bear, Webelos)Table SignsDirectional Arrows
What you Need for a Success!PostersSchool Night Report EnvelopeNew leader Packets with MyScouting informationPack Party agendaNew Parent Guides100 Point FormsBSA Onboarding Envelopes
The Recruitment Night: Physical Arrangements
Floor Plan/Room Layout– Table for each grade level– Table for Application and Fee turn-in (be prepared to handle more than one at
a time)– Display table (show the “FUN” of a year of Scouting)– Game area for boys’ breakout session– Welcome area
Cafeteria works best– Neutral– Familiar– “Den-sized” tables
DISPLAY TABLEDISPLAY TABLE
Door
REGISTRATION
REGISTRATION
TABLETABLE
FIRSTFIRSTGRADEGRADE
FIFTHFIFTHGRADEGRADE
SECONDSECONDGRADEGRADE
THIRDTHIRDGRADEGRADE
FORTHFORTHGRADEGRADE
The Recruitment Night: Room Set-Up
The Recruitment Night: Agenda WELCOME/INTRODUCTIONSWELCOME/INTRODUCTIONS OPENINGOPENING WHAT IS CUB SCOUTINGWHAT IS CUB SCOUTING PACK PROGRAMPACK PROGRAM FUTURE PLANSFUTURE PLANS COST TO JOIN: Registration Fees, Boys’ Life, Pack DuesCOST TO JOIN: Registration Fees, Boys’ Life, Pack Dues FUNDRAISING – Popcorn Pays for ScoutingFUNDRAISING – Popcorn Pays for Scouting RECRUIT ADULTSRECRUIT ADULTS TRAINING DATESTRAINING DATES DEN START DATEDEN START DATE PACK MEETINGSPACK MEETINGS LEADERS-PHONE NUMBERS/CONTACT INFOLEADERS-PHONE NUMBERS/CONTACT INFO
The Recruitment Night: New Parent RecruitmentRecruiting New Parents
Seat parents by school gradeHave current leaders on hand to help recruit parentsUse 100 Point FormMake sure your volunteer availability list clearly explains all jobs (both small and large) available to give everyone options.
Helpful Tips Youth Protection must be completed prior to application submission.All leader training is available at MyScouting.orgComplete meeting plans may be downloaded for free at www.Scouting.org under the Cub Scouting Tab
The Recruitment Night: Follow Up Checklist
Review applications for completeness including all signatures.Keep your Unit Copy to update the Pack database/records Submit the Local Council copy of all completed youth
applications with fees that nightHeld applications = unregistered youth = Not Good
Give den rosters to newly recruited leaders Follow-up on leads from interested parents on den rosters. Youth Protection Training must be completed before working
with youth
The Recruitment Night: Membership Fees• Use the Den Roster to track payments• If a family can’t afford Cub Scouting (is choosing not to join
solely because of the cost), assistance is available from the Council for registration fees.
• Your full-price dues amount should include enough to cover fall registration PLUS re-chartering fees, that way you don’t have to collect again right away
• BSA Registration is $24 for one year/Boys’ Life subscription is $12 for one year
• Use your membership turn-in envelope for prorated feesAug. Reg: $10 Boy’s Life: $5 Sept. Reg: $8 Boy’s Life $4• Collect all Fees at your Recruitment Night and turn in one check to
the Council.
Successful Cub Scout Recruitment Night
Use all services/resources from the District. Use all forms of Creating Awareness, Building Interest, and
Gaining Commitment prior to your Recruitment Night. Plan two events for NEW families to participate in. Turn-in all completed applications and fees at Turn in Party. Follow up with all parents that showed interest, but who did
not attend or join that night. Welcome and train new leaders. Attend the Joining Event on Saturday, Oct. 4th 9am-1:30pm
The Recruitment Process: Turn-In Parties
Time: Tuesday August 26th
Who is to participate: Each District is to conduct an application turn-in party with the appropriate team members
Activities:• Districts provide support to Packs that are recruiting at area schools, and collect
applications (or information about new Cub Scouts)• Districts forward applications / information to the Council office
Cub Scout Joining Event
Time: Saturday, October 4th, 2014 from 9:00 am to 1:30 pm
Who is invited: All new Tiger, Wolf, Bear, and Webelos Scouts and their families
Activities:
• Hot dogs, chips, drinks courtesy of Hy-Vee
• BB Gun, Archery and Frisbee golf
• Scouting skills demonstrations and participatory events
• Opportunity to visit the Trading Post
Learning objective for boys:
• Bobcat Requirements
• How to progress in Cub Scouting
Learning objectives for adult partners:
• Introduction to Cub Scouting (Fast Start Training)
• First signatures in their boy’s handbook to start the Cub Scouting trail
Recruitment TimelineDate Activity Purpose Responsible
July 24th Fall Recruitment Training Help packs prepare for Fall Recruitments Council and Districts
In July Update Unit BeAScout.org website Locating Units using Google maps Units
August 7th Roundtables Fall Recruitment supplies available Districts
Early deadline for flyers Units
Early August Postcards Inform families to join on Aug. 30th Districts
August * Safe Walk to Informational Packs
School or Open House
August 17 Deadline for SNFS Flyers Order SNFS flyers Units
August 18-22 SNFS Flyers to Schools Ask families to join on Aug. 26th Units and District
August 22-26 Boy Talks Personal Invitation to join Units
Scouting on August 30th
August 26th School Night for Scouting Register new boys for Cub Scouts Units
August 26th Turn-in Parties Turn-in all new youth applications District
Aug. 27-Sep. 26 2nd Round RecruitmentsPersonal Invitation to join Scouting to those
who missed the first opportunity Council/Districts/Units
October 4th Joining Event at the OEC Deliver the Promise of Scouting Council/Districts/Units
*Check with your individual schools to confirm the date of school open house.