pulchinella‘s secret tim cole internet publicist salzburg/munich [email protected] digital...
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Pulchinella‘s Secret
Tim ColeInternet PublicistSalzburg/[email protected]
Digital transformation and the future of information
©Tim Cole – FINCO ‚14
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The Internet is evil!
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Thesis #1
„Everything that can bei digitalized will be digitalized.
Everything that can be connected will be conected.
Aby that changes everything!“
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Vinton Cerf
„The minute you start connecting things digitally, you automatically start changing them“
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What happens?
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TOTAL INTERCONNECTIONTrend #1
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suppliers
company
partners
customersservices
Network Economy
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Web E-Commerce
CRM
Data Mining SCM
Intranet
E-Procurement
Work in progress:Bridging Digital Islands
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“Right Information, Right Place, Right Time”
EMPLOYEES
PARTNERS
SUPPLIERS
CUSTOMERS
CUSTOMERS
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Customer Empowerment
choice overview
price transparencyback channel
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New business modell: Purveyor to His Majesty the Customer
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„Schwarm Intelligence“
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Peer2Peer
share resources share costs share benefits
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TOTAL COMMUNICATIONTrend #2:
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Six Degrees of Separation
Frigyes Karinthy (1887 – 1938)
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*Quelle: L. Backstrom, P. Boldi, M. Rosa, J. Ugander, S. Vigna, Universität Mailand
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Jeder kennt jeden, jeder redet mit jedem
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Value Chain (old model)
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Value Chain (new model)
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„Markets are conversations“
Qelle: „The Cluetrain Manifesto, 1999“
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TOTAL INFORMATIONTrend #3
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„Little Brother“
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The Customer Journey
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Quelle: LumaPartners
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„Informational Self-Determination“
“The right of the individual to decide what information about himself should be communicated to others and under what circumstances”
– German Constitution
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„Informational Self-Determination“
“Everyone has the right to respect for his private and family life, his home and his correspondence.”
– Article 8 of the European Convention on Human Rights
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Scott E. Howe, CEO, Acxiom
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Apps that forget
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Privacy as a Business Model
Dr. Stephen WickerCornell University
„A service promising to keep users‘s data for a day
instead of a year or more may be something people
would pay extra for.“
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Transparency comes with a price
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The End of Privacy
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Living in the Digital Village
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The “Segreto di Pulcinella”
• Pulcinella is a figure from the Italian Commedia dell’Arte
• In a popular lazzi someone tells Pulchinella a secret. Incapable of keeping secrets, Pulchinella passes it on to all the other actors, but engenders them not to tell anybody – because it’s a secret!
• After a while everybody – members of teh cast, the audience – know what the secret is.
But the play goes on…
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„Digital Discretion“
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We need to make some intelligent decisions
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Dare to think!
Immanuel Kant (1724-1804)