publishers as retailers: spotlight on thrillist
TRANSCRIPT
There is a big UNTAPPED OPPORTUNITY in digital media.
Currently Tapped Revenue Streams:
1. Advertising
2. Subscription
3. Events
4. Licensing
Let’s Look Closer:
1. Advertising2. Subscription
3. Events
4. Licensing
UNLIMITED INVENTORY
Digital Ad Inventory > Advertiser Demand
A Challenge For Publishers to Overcome
PREMIUM
REMNANT inventory
How about selling subscriptions, events and licensing?
Good incremental revenue opportunity for a few publishers, but can they significantly scale the business
AND provide more powerful ad product?
There is a big UNTAPPED OPPORTUNITY for digital
publishers....that also leads to unique insights for custom advertising
programs
COMMERCE!
“Streetwear's bold styles and outlandish patterns either grab you immediately or they don't – no one's ambivalent about a Playa's Club gold-studded teal sleeveless hoodie. Make the call and move on, with Jack Threads.”
Thrillist Boston – October 9, 2008
Google Analytics & Facebook Insights
JackThreads has had incredible growth
1M+Credit Cards
on File
7M+Logged In
Users
2M+Packages to beShipped in 2014
$100MForecasted
Sales for 2014
READERS
BUYERS
Huge Increase in Lifetime ValueShitloadof Value
No Value
ALL VALUABLE INVENTORY
PREMIUM
REMNANT inventory NATIVE commerce
PREMIUM
Typical DigitalPublisher
The Kicker:Understanding purchasing behaviorsalso makes for better ad product… Where the advertiser enhances the
shopping experience
User Generated Content User Generated Commerce
Surprise & Delight Your Customers
Incredible Social Traction
Advertisers Provide Special Offers for Consumers
Publisher + Marketer =
Unique Insights for Advertisers =
Increased RPM=
QUANTIFIABLE TRUST
Merging Content and Commerce