also from the publishers of beachmedia.modernluxury.com/mediakits/beachmediakit.pdf · connectivity...
TRANSCRIPT
aLso from the puBLishers of BEACH:Manhattan Magazine | Front desK new yorK | Charity & soCial datebooK
7 w 5 1 s t s t r e e t 8 t h F l o o r n e w y o r K , n y 1 0 0 1 9 2 1 2 . 5 8 2 . 4 4 4 0
beAch magazine combines luxury lifestyle with a smart, provocative, and literary point of view. lush, over-sized and visually stunning, the magazine celebrates fashion, art, architecture, music, food & drink, new ideas and trends.
each issue delivers probing insight into the most successful and interesting people in the world, from an insider’s perspective. every issue will also bring the best in humor, travel diaries, sports and automotive coverage, as well as interior design and the most beautiful gardens on the east end. with hyper-local content appealing to an audience
with extraordinary purchasing power and infl uence, beAch is as adventure-seeking as its reader.
c o n t e n t
beach, lead By editor-in-chief,
cristina cuomo, delivers
engaging content to the affluent local and visitor like no other
editor-in-chiefCRisTinA CUoMo
we are the magazine of choice of the fi nest luxury advertisers and
infl uencers in our community
we host and support luxury, community and non-profi t events
throughout the hamptons.
s o m e o f B E A C H ’ s c o n t r i b u t o r s
Joy behar, PaMela Fiori, gael green, aerin lauder, taylor PliMPton,
ali wentworth, ross bleCKner, Carlos ruiz, Jay MCinerney, ruFus
wainwright, donna Karan, harry hurt iii, reed KraKoFF, valesCa herMes,
nate berKus, tory burCh, John varvatos, Kelly riPa, thoMas Maier,
toMMy hilFiger, beth landMan, Cornelia guest, holly Peterson
the basics
Male/FeMale ..................................................................51%/49%
average age .............................................................................41
College grad ........................................................................76%
Post-grad degree .................................................................34%
own their own hoMe ........................................................83%
Married/Partnered ...............................................................55%
engagement
readers Per CoPy ....................................................................3.6
Median tiMe sPent with an issue ................................. 57 min.
have read 3 out oF 4 CoPies ...............................................56%
affluence
avg. household inCoMe ............................................$451,900
avg. net worth .........................................................$3,107,000
avg. hoMe value ....................................................... .$1,996,200
avg. investMent PortFolio ......................................$1,394,000
taking action
As A result of reAding beaCh mAgAzine
visited or ContaCted an advertiser .................................72%
attended an advertised event ...........................................11%
visited an advertiser’s website ...........................................32%
sourCe: 2011 gfK Mri mAnhAttAn magazine reader Profile study, audience $150K. aaM audited.
73%oF our readers PreFer to buy
luxury brands
50%oF our
readers Find beAch Magazine
resourCeFul when shoPPing For luxury goods
c o m m u n i t y
who is reading beach
magazine?
c o n n e c t i v i t y
how we reach our readers
50%controlled commercial
top-tier salons, select retailers, medical and professional offices, business executives, community leaders and private jet terminals are among the premier public locations displaying copies, adding significant reach to our audience.
30%direct residential mail
these copies are direct-mailed to the most affluent households throughout the east end.
10%estate delivery
this one-of-a-kind community requires special delivery. beAch will be dropped off at the most exclusive private estates.
5%event distribution
our magazines will always be at the most important, most exclusive, can’t-be-missed events throughout the season.
5%exclusive manhattan distribution
beaCh will be available at a hand-picked selection of the city’s top destinations, and will also be directly-mailed to important new york City
influencers who frequent the hamptons.
★ digital distribution
tablet devices and smartphones are reinventing how our readers consume content. accordingly, beAch is available in
both app and digital edition formats.
sourCe: 2011 gfK Mri mAnhAttAn magazine reader Profile study, audience $150K. aaM audited.
o u r m o d e l
beAch reaches the east end’s wealthiest and most influential individuals. our
distribution targets residents and visitors on the south and north forks, from
westhampton to Montauk to orientpoint, as well as select Manhattan locations. we source our audience through a collection of
credit agencies like wealth engine and reach our audience through an unmatched blend of direct residential mail, controlled commercial circulation, private estate delivery and event distribution throughout the east end. beAch is distributed monthly throughout the summer
and replenished weekly.
30,000CirCulation
we have a higher number of aPP downloads and more interaction
with our apps than any other local luxury lifestyle magazine. our extensive eMail
database and a thriving social network of active FaCebooK fans and twitter and instagraM followers further enhance our
digital engagement with readers.
southamptoneast hamptonBridgehampton
$932,848
t h e m a r k e t
the east end is a leading market for
affluence and culutre
in the u.s.
long island wine
country was named
one of the Top
Ten Wine Regions in The WoRld,
By Wine enthusiast magazine in January
2013. source: long island Convention & visitors bureau
and sports Commission
Main beaCh in east haMPton was naMed best beach 2013 on the annual toP ten list by beaCh exPert stePhen P. leatherMan.
source: long island Convention & visitors bureau and sports Commission
estimated median house or condo values in 2011
e d i t o r i a l c a l e n d a r
in-the-know ultimate access
to a luxury lifestyle
memorial dayForeign aFFairs issue
ad cLose: may 1 | on saLe: may 21
special sections: summer home Prep (inside out);
summer camps
July 4thlove & laughter issue
ad cLose: Jun 1 | on saLe: Jun 25
special section: beauty & Wellness
mid-JulysurF & sPort issue
ad cLose: Jun 15 | on saLe: JuL 16
augustFood & FiCtion issue
ad cLose: JuL 1 | on saLe: JuL 30
mid-august the Fashion issue
ad cLose: JuL 15 | on saLe: aug 13 special section: back to school guide
labor dayFall & FilM issue
ad cLose: aug 1 | on saLe: aug 27
e v e n t s
signature affairs with
access to the hamptons’ elite social
circles
full-service custom Publishing
• Custom print and digital ad design services
• Custom print and digital advertorial layout design, photography and creation
• Print and digital high impact unit concept and creation
• Photography for special events
digital advertising
• online advertising on Modernluxury.CoM and through custom–designed microsites and videos
• digital editions with interactive links and enhanced advertising options
• email marketing via weekly e-newsletter or dedicated e-mails deployed to our curated subscriber list
• Mobile apps with customized in-app interactivity
• social media campaigns reaching our dedicated Facebook fans and twitter followers
events & Promotion
• event creation—exclusively tailored events for highly targeted local infl uencers
• signature events presented throughout the year, designed to generate sales, build brand awareness and create strategic alliances
among leading upscale brands
• event sponsorships that leverage our high-profi le local and national partnerships. beAch magazine offers advertisers affi liations
with complementary organizations and generates additional brand exposure to a broader, more involved audience.
m a r k e t i n g
a 360-degree platform for
Branding impact
r e s u lt s
what our readers and advertisers are saying
aBout beach
working
with beAch
magazine
has been a
pleasure.
they’re
responsive,
creative and
the publication
exceeded our
expectations.
Congratulations
to the editor and
the Marketing
team!
Lynn BLumenfeLd + JiLL fLeming
“beach is a great read, eclectic, engaging and representing a side
of the east end that is sadly so overhyped By others. it is glamour
without the glitz! keep up the good work and congratulations!”
Judy Licht deLLa femina
“beAch magazine
provides guild hall with
brand alliances seeking rare and
unique luxury experiences
that will engage and retain their target audiences.”
BarBara Jo howard
guiLd haLL of east
hampton
“the team at beAch magazine creates a meticulously planned program from
the partners and advertisers they combine, to the elegantly designed and written magazine, to the brilliant and
facile online version, to the effective and consistent social media strategy they employ. beAch magazine is a vital
part of the hamptons international Film Festival’s future growth and perfectly aligned with our mission to enlighten
and engage the audiences we reach.”
anne chaissonhamptons internationaL fiLm
festivaL
n e w y o r k m a r k e ta d v e r t i s e r s
a Balanced mix of national and local
Brand partners, where top
fashion, luxury, dining and
retail all come together
abC Carpet & homeag Jeans
alno (national)ann taylor
audiavion tequila
b&b italiabacardi (new york)
bebebelvedere
bernardaudblackberry
bloomingdale’sbMw
bobbi brownbogner
borgata hotel and Casinobottega veneta
breguetbrooks brothers
brown-Forman (new york)brownings Fitness
brugal rumbrunello Cucinelli
bulgariC. wonder
c/o the MaidstoneCadillac
Caesars Palace las vegasCalifornia ClosetsCasa de Campo
ChanelChase Private Client
ChloeChopard
Cnn Coach
Collette designer Consignment
boutiquesConstellation wines u.s.
Corcoran group real estateCosentino north america
Custom Cool llCdavid yurmandavide Cenci
davis & warshowdenihan hospitality group
diageodiFFa dining by design
dillard’sdino baldini
diordisney theatrical group
dolce & gabbanadonna Karan
douglas ellimanedrop-off
eileen Fisherelie tahari
eredi Pisanoestee lauder
FendiFendi CasaFerragamo
FondaFord Motor Company
Frames nyCge Monogramgiorgio armani
golf and body nyCgracious home, inc.
graffgrey goose
gucci Fashionguerlain spa new york
halstad Property
hampton Jitneyharry winston
hartmann luggagehermès
herradurahsbC bank usa
hyatt hotelsintermix
James PerseJenn-air
Jennifer tattanelli Creations Jimmy Choo
JoieJudith & Charles
Juicy CoutureKaren MillenKate spadeKitchenaidKristalbelli
Krupsl.K. bennett
la Perlala roc
la villettelensCrafters
lexuslinks of london
lladroloews hotel group
louis vuittonMacy’s
Maison 24Mandarain oriental
Marriott hotelsMastercard
Mayors JewelryMercedes-benz Michael Kors
Mini of ManhattanMiu Miu
Montauk yacht ClubMovado group
Mr PorterMr. Chow
natura bissénaturopathica
nespressonestle waters north america
net-a-Porternew york Palace hotel
nitzan designnylo new york
ofrendaold gringo boots (sd)
omegaPanerai
Paramount hotel nyCPas de Calais
Penfolds winesPeroni beer
Peter Cook architectPloom
PorschePrada
Premium outletsPriority one aviation
Procter & gamblePurity vodkaralph laurenralph Pucci
rebecca taylorroyal salute whisky
saks Fifth avenuesanctuary hotel
saunders & associatessCK salon
scope artsephora
serino Coyneseven for all Mankind
sofa.comsony electronics
sothebyssouth street seaport
stKsulwhasoo
sunglass huttag heuer watches
teavanathe apollo theater
the body shopthe Frye Company
the Jeffersonthe lambs Club
the lash loftthe rug Company
tiffany & Co.tom Ford
tommy hilfi gertory burchtourneautrina turk
trump international hotel ubs
van Cleef & arpelsverizon wirelessvineyard vines
w hotelswarburg realty
wempezegnazutto
t h e m o d e r n l u x u ry
n e t w o r k
national reach,
community expertise
Modern luxury is the preeminent luxury lifestyle publisher in the us with 45 titles spanning the top markets in america. whether it’s a revealing celebrity profile, a special feature on the chicest trends in design, cutting-edge fashion spreads or an in-depth review of city hot spots, Modern luxury excels in capturing the urbane metropolitan lifestyle. Modern luxury
benefits from the management services of Cumulus Media. as the nation’s second-largest broadcaster, Cumulus Media operates more than 500 radio stations in 120 us cities, reaching 200 million listeners each week.