also from the publishers of beachmedia.modernluxury.com/mediakits/beachmediakit.pdf · connectivity...

11
ALSO FROM THE PUBLISHERS OF BEACH: MANHATTAN MAGAZINE | FRONT DESK NEW YORK | CHARITY & SOCIAL DATEBOOK 7 W 51ST STREET 8TH FLOOR NEW YORK, NY 10019 212.582.4440 BEACH magazine combines luxury lifestyle with a smart, provocative, and literary point of view. Lush, over-sized and visually stunning, the magazine celebrates fashion, art, architecture, music, food & drink, new ideas and trends. Each issue delivers probing insight into the most successful and interesting people in the world, from an insider’s perspective. Every issue will also bring the best in humor, travel diaries, sports and automotive coverage, as well as interior design and the most beautiful gardens on the East End. With hyper-local content appealing to an audience with extraordinary purchasing power and influence, BEACH is as adventure-seeking as its reader.

Upload: others

Post on 03-Aug-2020

0 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: aLso from the puBLishers of BEACHmedia.modernluxury.com/mediakits/beachmediakit.pdf · connectivity how we reach our readers 50% controlled commercial top-tier salons, select retailers,

aLso from the puBLishers of BEACH:Manhattan Magazine | Front desK new yorK | Charity & soCial datebooK

7 w 5 1 s t s t r e e t 8 t h F l o o r n e w y o r K , n y 1 0 0 1 9 2 1 2 . 5 8 2 . 4 4 4 0

beAch magazine combines luxury lifestyle with a smart, provocative, and literary point of view. lush, over-sized and visually stunning, the magazine celebrates fashion, art, architecture, music, food & drink, new ideas and trends.

each issue delivers probing insight into the most successful and interesting people in the world, from an insider’s perspective. every issue will also bring the best in humor, travel diaries, sports and automotive coverage, as well as interior design and the most beautiful gardens on the east end. with hyper-local content appealing to an audience

with extraordinary purchasing power and infl uence, beAch is as adventure-seeking as its reader.

Page 2: aLso from the puBLishers of BEACHmedia.modernluxury.com/mediakits/beachmediakit.pdf · connectivity how we reach our readers 50% controlled commercial top-tier salons, select retailers,

c o n t e n t

beach, lead By editor-in-chief,

cristina cuomo, delivers

engaging content to the affluent local and visitor like no other

editor-in-chiefCRisTinA CUoMo

we are the magazine of choice of the fi nest luxury advertisers and

infl uencers in our community

we host and support luxury, community and non-profi t events

throughout the hamptons.

s o m e o f B E A C H ’ s c o n t r i b u t o r s

Joy behar, PaMela Fiori, gael green, aerin lauder, taylor PliMPton,

ali wentworth, ross bleCKner, Carlos ruiz, Jay MCinerney, ruFus

wainwright, donna Karan, harry hurt iii, reed KraKoFF, valesCa herMes,

nate berKus, tory burCh, John varvatos, Kelly riPa, thoMas Maier,

toMMy hilFiger, beth landMan, Cornelia guest, holly Peterson

Page 3: aLso from the puBLishers of BEACHmedia.modernluxury.com/mediakits/beachmediakit.pdf · connectivity how we reach our readers 50% controlled commercial top-tier salons, select retailers,

the basics

Male/FeMale ..................................................................51%/49%

average age .............................................................................41

College grad ........................................................................76%

Post-grad degree .................................................................34%

own their own hoMe ........................................................83%

Married/Partnered ...............................................................55%

engagement

readers Per CoPy ....................................................................3.6

Median tiMe sPent with an issue ................................. 57 min.

have read 3 out oF 4 CoPies ...............................................56%

affluence

avg. household inCoMe ............................................$451,900

avg. net worth .........................................................$3,107,000

avg. hoMe value ....................................................... .$1,996,200

avg. investMent PortFolio ......................................$1,394,000

taking action

As A result of reAding beaCh mAgAzine

visited or ContaCted an advertiser .................................72%

attended an advertised event ...........................................11%

visited an advertiser’s website ...........................................32%

sourCe: 2011 gfK Mri mAnhAttAn magazine reader Profile study, audience $150K. aaM audited.

73%oF our readers PreFer to buy

luxury brands

50%oF our

readers Find beAch Magazine

resourCeFul when shoPPing For luxury goods

c o m m u n i t y

who is reading beach

magazine?

Page 4: aLso from the puBLishers of BEACHmedia.modernluxury.com/mediakits/beachmediakit.pdf · connectivity how we reach our readers 50% controlled commercial top-tier salons, select retailers,

c o n n e c t i v i t y

how we reach our readers

50%controlled commercial

top-tier salons, select retailers, medical and professional offices, business executives, community leaders and private jet terminals are among the premier public locations displaying copies, adding significant reach to our audience.

30%direct residential mail

these copies are direct-mailed to the most affluent households throughout the east end.

10%estate delivery

this one-of-a-kind community requires special delivery. beAch will be dropped off at the most exclusive private estates.

5%event distribution

our magazines will always be at the most important, most exclusive, can’t-be-missed events throughout the season.

5%exclusive manhattan distribution

beaCh will be available at a hand-picked selection of the city’s top destinations, and will also be directly-mailed to important new york City

influencers who frequent the hamptons.

★ digital distribution

tablet devices and smartphones are reinventing how our readers consume content. accordingly, beAch is available in

both app and digital edition formats.

sourCe: 2011 gfK Mri mAnhAttAn magazine reader Profile study, audience $150K. aaM audited.

o u r m o d e l

beAch reaches the east end’s wealthiest and most influential individuals. our

distribution targets residents and visitors on the south and north forks, from

westhampton to Montauk to orientpoint, as well as select Manhattan locations. we source our audience through a collection of

credit agencies like wealth engine and reach our audience through an unmatched blend of direct residential mail, controlled commercial circulation, private estate delivery and event distribution throughout the east end. beAch is distributed monthly throughout the summer

and replenished weekly.

30,000CirCulation

we have a higher number of aPP downloads and more interaction

with our apps than any other local luxury lifestyle magazine. our extensive eMail

database and a thriving social network of active FaCebooK fans and twitter and instagraM followers further enhance our

digital engagement with readers.

Page 5: aLso from the puBLishers of BEACHmedia.modernluxury.com/mediakits/beachmediakit.pdf · connectivity how we reach our readers 50% controlled commercial top-tier salons, select retailers,

southamptoneast hamptonBridgehampton

$932,848

t h e m a r k e t

the east end is a leading market for

affluence and culutre

in the u.s.

long island wine

country was named

one of the Top

Ten Wine Regions in The WoRld,

By Wine enthusiast magazine in January

2013. source: long island Convention & visitors bureau

and sports Commission

Main beaCh in east haMPton was naMed best beach 2013 on the annual toP ten list by beaCh exPert stePhen P. leatherMan.

source: long island Convention & visitors bureau and sports Commission

estimated median house or condo values in 2011

Page 6: aLso from the puBLishers of BEACHmedia.modernluxury.com/mediakits/beachmediakit.pdf · connectivity how we reach our readers 50% controlled commercial top-tier salons, select retailers,

e d i t o r i a l c a l e n d a r

in-the-know ultimate access

to a luxury lifestyle

memorial dayForeign aFFairs issue

ad cLose: may 1 | on saLe: may 21

special sections: summer home Prep (inside out);

summer camps

July 4thlove & laughter issue

ad cLose: Jun 1 | on saLe: Jun 25

special section: beauty & Wellness

mid-JulysurF & sPort issue

ad cLose: Jun 15 | on saLe: JuL 16

augustFood & FiCtion issue

ad cLose: JuL 1 | on saLe: JuL 30

mid-august the Fashion issue

ad cLose: JuL 15 | on saLe: aug 13 special section: back to school guide

labor dayFall & FilM issue

ad cLose: aug 1 | on saLe: aug 27

Page 7: aLso from the puBLishers of BEACHmedia.modernluxury.com/mediakits/beachmediakit.pdf · connectivity how we reach our readers 50% controlled commercial top-tier salons, select retailers,

e v e n t s

signature affairs with

access to the hamptons’ elite social

circles

Page 8: aLso from the puBLishers of BEACHmedia.modernluxury.com/mediakits/beachmediakit.pdf · connectivity how we reach our readers 50% controlled commercial top-tier salons, select retailers,

full-service custom Publishing

• Custom print and digital ad design services

• Custom print and digital advertorial layout design, photography and creation

• Print and digital high impact unit concept and creation

• Photography for special events

digital advertising

• online advertising on Modernluxury.CoM and through custom–designed microsites and videos

• digital editions with interactive links and enhanced advertising options

• email marketing via weekly e-newsletter or dedicated e-mails deployed to our curated subscriber list

• Mobile apps with customized in-app interactivity

• social media campaigns reaching our dedicated Facebook fans and twitter followers

events & Promotion

• event creation—exclusively tailored events for highly targeted local infl uencers

• signature events presented throughout the year, designed to generate sales, build brand awareness and create strategic alliances

among leading upscale brands

• event sponsorships that leverage our high-profi le local and national partnerships. beAch magazine offers advertisers affi liations

with complementary organizations and generates additional brand exposure to a broader, more involved audience.

m a r k e t i n g

a 360-degree platform for

Branding impact

Page 9: aLso from the puBLishers of BEACHmedia.modernluxury.com/mediakits/beachmediakit.pdf · connectivity how we reach our readers 50% controlled commercial top-tier salons, select retailers,

r e s u lt s

what our readers and advertisers are saying

aBout beach

working

with beAch

magazine

has been a

pleasure.

they’re

responsive,

creative and

the publication

exceeded our

expectations.

Congratulations

to the editor and

the Marketing

team!

Lynn BLumenfeLd + JiLL fLeming

“beach is a great read, eclectic, engaging and representing a side

of the east end that is sadly so overhyped By others. it is glamour

without the glitz! keep up the good work and congratulations!”

Judy Licht deLLa femina

“beAch magazine

provides guild hall with

brand alliances seeking rare and

unique luxury experiences

that will engage and retain their target audiences.”

BarBara Jo howard

guiLd haLL of east

hampton

“the team at beAch magazine creates a meticulously planned program from

the partners and advertisers they combine, to the elegantly designed and written magazine, to the brilliant and

facile online version, to the effective and consistent social media strategy they employ. beAch magazine is a vital

part of the hamptons international Film Festival’s future growth and perfectly aligned with our mission to enlighten

and engage the audiences we reach.”

anne chaissonhamptons internationaL fiLm

festivaL

Page 10: aLso from the puBLishers of BEACHmedia.modernluxury.com/mediakits/beachmediakit.pdf · connectivity how we reach our readers 50% controlled commercial top-tier salons, select retailers,

n e w y o r k m a r k e ta d v e r t i s e r s

a Balanced mix of national and local

Brand partners, where top

fashion, luxury, dining and

retail all come together

abC Carpet & homeag Jeans

alno (national)ann taylor

audiavion tequila

b&b italiabacardi (new york)

bebebelvedere

bernardaudblackberry

bloomingdale’sbMw

bobbi brownbogner

borgata hotel and Casinobottega veneta

breguetbrooks brothers

brown-Forman (new york)brownings Fitness

brugal rumbrunello Cucinelli

bulgariC. wonder

c/o the MaidstoneCadillac

Caesars Palace las vegasCalifornia ClosetsCasa de Campo

ChanelChase Private Client

ChloeChopard

Cnn Coach

Collette designer Consignment

boutiquesConstellation wines u.s.

Corcoran group real estateCosentino north america

Custom Cool llCdavid yurmandavide Cenci

davis & warshowdenihan hospitality group

diageodiFFa dining by design

dillard’sdino baldini

diordisney theatrical group

dolce & gabbanadonna Karan

douglas ellimanedrop-off

eileen Fisherelie tahari

eredi Pisanoestee lauder

FendiFendi CasaFerragamo

FondaFord Motor Company

Frames nyCge Monogramgiorgio armani

golf and body nyCgracious home, inc.

graffgrey goose

gucci Fashionguerlain spa new york

halstad Property

hampton Jitneyharry winston

hartmann luggagehermès

herradurahsbC bank usa

hyatt hotelsintermix

James PerseJenn-air

Jennifer tattanelli Creations Jimmy Choo

JoieJudith & Charles

Juicy CoutureKaren MillenKate spadeKitchenaidKristalbelli

Krupsl.K. bennett

la Perlala roc

la villettelensCrafters

lexuslinks of london

lladroloews hotel group

louis vuittonMacy’s

Maison 24Mandarain oriental

Marriott hotelsMastercard

Mayors JewelryMercedes-benz Michael Kors

Mini of ManhattanMiu Miu

Montauk yacht ClubMovado group

Mr PorterMr. Chow

natura bissénaturopathica

nespressonestle waters north america

net-a-Porternew york Palace hotel

nitzan designnylo new york

ofrendaold gringo boots (sd)

omegaPanerai

Paramount hotel nyCPas de Calais

Penfolds winesPeroni beer

Peter Cook architectPloom

PorschePrada

Premium outletsPriority one aviation

Procter & gamblePurity vodkaralph laurenralph Pucci

rebecca taylorroyal salute whisky

saks Fifth avenuesanctuary hotel

saunders & associatessCK salon

scope artsephora

serino Coyneseven for all Mankind

sofa.comsony electronics

sothebyssouth street seaport

stKsulwhasoo

sunglass huttag heuer watches

teavanathe apollo theater

the body shopthe Frye Company

the Jeffersonthe lambs Club

the lash loftthe rug Company

tiffany & Co.tom Ford

tommy hilfi gertory burchtourneautrina turk

trump international hotel ubs

van Cleef & arpelsverizon wirelessvineyard vines

w hotelswarburg realty

wempezegnazutto

Page 11: aLso from the puBLishers of BEACHmedia.modernluxury.com/mediakits/beachmediakit.pdf · connectivity how we reach our readers 50% controlled commercial top-tier salons, select retailers,

t h e m o d e r n l u x u ry

n e t w o r k

national reach,

community expertise

Modern luxury is the preeminent luxury lifestyle publisher in the us with 45 titles spanning the top markets in america. whether it’s a revealing celebrity profile, a special feature on the chicest trends in design, cutting-edge fashion spreads or an in-depth review of city hot spots, Modern luxury excels in capturing the urbane metropolitan lifestyle. Modern luxury

benefits from the management services of Cumulus Media. as the nation’s second-largest broadcaster, Cumulus Media operates more than 500 radio stations in 120 us cities, reaching 200 million listeners each week.