publicity for your new business
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Charlie Gunningham
Presentation and Publicity
… selling the sizzle
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MBA Graduation, March 1999
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7 months later… Dec 1999
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It’s not “sizzle”
it’s a SINGLE CLEAR MESSAGE
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People don’t listen anymore
- talk to innovators/early adopters ~ Godin
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Ideas that spread
- make it easy to spread ~ Gladwell
- find influencers (use KLOUT)6
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Free (Trad) Media
- larger blogs, newspapers, reviews, editorials, online, radio, TV, podcasts… all need content8
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The West
Launch Day… Dec 2000
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5 months later… May 200010
The West
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Business News
1510 years … SOLD!
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What’s newsworthy?
- regular, local, quirky, parochial, pic
- treat journos like clients16
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Managing online reputation #1
- various do’s and don’ts - judgement calls
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Managing online reputation #2
- don’t ‘Streisand’ yourself18
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The secret of life is honesty and fair dealing.
If you can fake that, you've got it made
- Groucho Marx
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@ chazgunningham /charliegunningham charliegunningham.com
Presentation + Publicity
Charlie [email protected]
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Chris Hadfield’s
“Space Oddity”13mn views
in 4 days