publications - · pdf file“larry d. lauer is an early adapter of strategic marketing in...

PublicationsFUNDRAISING • ADVANCEMENT SERVICES • ALUMNI RELATIONS • COMMUNICATIONS AND MARKETING • MANAGEMENT

2016

BOOKS • E-BOOKS • MULTIMEDIA FILES

CASE Europe3rd Floor, Paxton House30 Artillery LaneLondon E1 7LSUnited Kingdom

CASE Asia-PacificUnit 05-03 Shaw Foundation Alumni House 11 Kent Ridge Drive Singapore 119244

CASE América Latina18 Berlín, 4th floor Col. Juárez Mexico City, DFMexico, 06600

COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION1307 New York Avenue, NWSuite 1000Washington, DC 20005-4701

www.case.org

contents

4 fundraising

13 advancement services

14 alumni relations

15 special events

16 communications and marketing

24 management

27 how to order

The Transition AcademySeizing Opportunity in the Age of DisruptionBY LARRY D. LAUER(CASE 2016)

“Larry D. Lauer is an early adapter of strategic marketing in academia, and this new work from a great CASE leader pro-vides solid historical insight on how we got where we are, as well as on the challenges looming on the horizon. He makes a compelling rationale for advancement leaders to play an influential role in helping their institutions recognize that we can no longer rely on business as usual. While visionary, the book is also full of great practical advice one can use every

day. It’s a book to read, then keep close at hand to refer back to as we face the myriad challenges in our daily routines.”

J. Michael Goodwin, President and CEO, Oregon State University Foundation

“There is no better guide for an adventure in ideas than Larry Lauer. In The Transition Academy, Lauer explores with great insight the major influences shaping the future of higher education and the strategic role advancement professionals will play in that future. His detailed road map leads to the compelling conclusion that we not only need to transform our institutions, we also need to transform ourselves.”

John Lippincott, President Emeritus, CASE

In this “small book about big possibilities,” Larry Lauer offers advancement professionals a primer for rethinking what to do and how best to do it, and for considering the exciting new career possibilities attainable with revolutionary changes in the higher education sector.

Disruptive changes in the core business model require all areas of educational advancement to help lead the way forward. But to seize this potential Lauer argues, advancement professionals must resist previous tendencies to work in isolation from within internal silos.

To make the most of these opportunities advancement leaders must keep the following factors in mind:

• Big change is inevitable, with both good and bad effects for education • Media revolutions change everything—but in surprising ways • Cutbacks by governments require a rethinking of institutional core business • Advancement must become better integrated to lead the academy forward • Clarifying the institution’s competitive advantage is vital to future success • The right organizational structure is crucial, but there is not one ideal model • Becoming an effective leader requires passion and political savvy and • Effective strategic communication is essential.

Item 29616U / Softcover: $51.95, $36.95 / e-Book: $38.95, $27.95

SEE ALSOOnline Innovations in Annual and Regular Giving, page 5Advancement Services, page 13

new resources from CASENEW

Belief and ConfidenceDonors Talk About Successful Philanthropic PartnershipBY RONALD J. SCHILLER(CASE 2016)

“A must-read for all of us who have the amazing privilege and responsibility to foster true, authentic, deeply personal and joyous philanthropic relationships.”

Connie Kravas, President, University of Washington Foundation

“Schiller offers the master key to unlocking the philanthropic partnership by sharing profound insights from donors themselves about their motiva-tions and expectations, their decision making and prioritization, their satisfaction and even frustration in choosing to make a significant gift to a given organization.”

John Lippincott, President Emeritus, CASE

Nonprofit professionals rarely ask, and donors rarely discuss, how giving experiences compare, and how donors come to decisions about the few organizations with which they form their deepest philan-thropic partnerships. Incorporating the words of “serial” philanthropists—donors who have made large gifts multiple times and to a variety of organizations—this book describes the factors that set donors’ most satisfying and, in their view, successful transformational and major giving experiences apart.

Belief and Confidence is written for philanthropically minded individuals and families and for all current and emerging nonprofit leaders who want to experience the joy and satisfaction of engaging with philanthropists and supporting their work. While informed by the experiences of nonprofit fundrais-ers, this book’s lessons come primarily from philanthropists.

Highly active board members and donors share details of their most satisfying transformational and major gift experiences and highlight the factors that distinguish these experiences, and the motivations behind them, from the rest.


Ideas for Annual GivingPea Pods, Parachutes and Other Designs for Boosting Alumni ParticipationBY DANIEL E. ALLENBY(CASE 2016)

Annual giving is about people and their motives for supporting the institutions that reflect the things they care about most. According to Dan Allenby, good annual giv-ing is less about asking for money and more about understanding why volunteers and donors do what they do and then using this understanding to advance the important missions of institutions.

Allenby offers practical guidance and playful metaphors to provide readers with a modern (yet timeless) “design” for building an effective annual giving program. The book offers real-world techniques, examples and tips on how to increase annual fund revenues and how to elevate the number of alumni who make charitable gifts every year.

Written for the myriad staff and volunteers who support annual giving efforts and also for those who depend on annual giving colleagues—including those who work in alumni relations, major and planned giving, communications, stewardship and advancement services or institutional leaders—or anyone who wants to understand why annual giving is important, and how to go about design-ing and implementing a stronger and more productive annual giving program.

Item 29619U / Softcover: $54.95, $38.95 e-Book: $41.50, $29.50 / Available July 2016

Lasting ImpressionsLaying the Foundation for Engaged and Philanthropic Future AlumniEDITED BY JASMINE STEWART CARTER, DANIEL NUGENT AND ROBYN NEELEY(CASE 2016)

Research shows that donors are more likely to make major gift commitments later in life if they give their first philanthropic support as young alumni. In turn, young alumni are more likely to remain engaged and supportive if those relationships with your institution begin when these constituents first set foot on campus as students. To ensure this type of life-long engagement, colleges and universi-ties must implement and consistently evaluate strategic advancement programs aimed at engaging students throughout their time on campus.

With advice from more than 20 student advancement experts, Lasting Impressions takes a look at the proven return on investment in building a strong student advancement program and offers practical advice for starting a student advancement program or revitalizing an existing one.

Item 29618U / Softcover: $60.50, $42.95 / e-Book: $45.50, $32.50 / Available July 2016

Foreword by Robert L. Henry

Laying the Foundation for Engagedand Philanthropic Future Alumni

Edited byJasmine Stewart Carter

Daniel NugentRobyn Neeley

PRODUCT INFORMATION KEY: Item Number / Format: Nonmember price, Member price (Prices subject to change without notice)

4 CASE Publications 2016 KEY: Nonmember price, Member price

fundraising


Global FundraisingHow the World is Changing the Rules of PhilanthropyBY PENELOPE CAGNEY AND BERNARD ROSS(Wiley 2013)

As the world becomes more interdependent, global philanthropy continues to increase. More than that, nonprofits are taking up roles that have traditionally been filled by governments—including social welfare, healthcare, education and human rights. Global Fundraising provides analysis of the implications of this growth for nonprofit culture and how it drives changes in fundraising practices.

The book skillfully tracks how the world of fundraising is changing rapidly due to a number of factors including: continuing growth of great wealth, nonprofit innovation emerging everywhere, increased professionalism in fundraising, and the value and role of new and social technologies.

Item 28602 / Hardcover: $65.00, $65.00

The Generosity NetworkNew Transformational Tools for Successful Fund-RaisingBY JENNIFER McCREA AND JEFFREY C. WALKER, WITH KARL WEBER(Crown Publishing Group 2013)

“Of the many important insights … is that networks undergird all social undertakings, and along networks flow talent, connections, wisdom—and funds.”

Teresa A. Sullivan, President, University of Virginia

Philanthropist Jeff Walker and fundraising expert Jennifer McCrea offer a fresh new perspective that can make the toughest challenges of nonprofit management and development less stressful, more rewarding and fun. Walker and McCrea show how traditional pre-scripted, money-centered, goal-oriented fundraising techniques lead to anxiety and failure, while open-spirited, curiosity-driven, person-to-person connections lead to discovery, growth and often amazing results.

Through engrossing personal stories, innovative suggestions, and inspiring examples, they show nonprofit leaders how to build a community of engaged partners who share a common pas-sion and are eager to provide the resources needed to change the world—with not just money—but also time, talents, personal networks, creative thinking, public support, and other forms of social capital that often seem scanty yet are really abundant, waiting to be uncovered and mobilized.

Item 28501 / Hardcover: $26.00, $26.00

fundraising

American GenerosityWho Gives and WhyBY PATRICIA SNELL HERZOG AND HEATHER E. PRICE(Oxford University Press 2016)

American charitable giving veers from generous to stingy extremes. On some days, no one has a quarter to spare; in times of disaster, Americans will put their lives on hold to build houses for those displaced by hurricanes. The crucial question of who gives and why they do it lies at the heart of American Generosity.

Sociologists Herzog and Price, drawing on findings from a representative survey of adult Americans combined with in-depth interviews and case studies, find that for most Americans the important forms of giving are: donating money, volunteering time, and taking political action. Focusing on these three types of activity, the authors analyze multiple dimensions of resources, social status, regional cultural norms, different approaches to giving, social-psychological orientation, and the relational contexts of generosity. They conclude that giving is supported by “circles of generosity,” which ripple outward to targets of giving. The authors also provide explicit fundraising ideas for nonprofit and foundation leaders.

Item 28502 / Hardcover: $34.95, $34.95

NEW

Women and PhilanthropyBoldly Shaping a Better WorldBY SONDRA SHAW-HARDY AND MARTHA A. TAYLOR(Jossey-Bass 2010)

This award-winning book breaks new ground by closely examining issues specific to women in their philanthropic endeavors.

Item 28927 / Hardcover: $44.00, $44.00

AskingA 59-Minute Guide to Everything Board Members, Volunteers, and Staff Must Know to Secure the GiftBY JEROLD PANAS (Emerson & Church 2009)

Item 28917 / Softcover: $24.95, $24.95

To order, visit case.org/publications or call 202-328-2273 5KEY: Nonmember price, Member price

fundraising

Online Innovations in Annual and Regular GivingTen Dozen Departures That WorkedBY ROBERT A. BURDENSKI(CASE 2016)

When Robert Burdenski wrote the first Innovations in Annual Giving in 2003, information about online giving strat-egies took up just one chapter.

Now, he’s written an entire book on the topic. It’s filled with examples of email appeals, annual giving web pages,

web videos that make the case for gift support, social networking sites that open a whole new window into our relationships with our audiences, and start-up annual giving programs that strive to be paper-free from Day 1. (The e-book will take you right to the online examples.)

The book also looks at using the proper mix of channels (social media, direct mail, phonathons) in order to get your appeal to the right people at the right time.

Exactly what does the Internet make possible that we couldn’t previously accomplish in annual giving? This latest Innovations book will help you answer that question.


NEW

More Innovations in Annual Giving Ten Global Departures That Worked (CASE 2009)


Innovations in Annual GivingTen Departures That Worked (CASE 2003)

Item 28187 / Softcover: $49.50, $34.95

Crowdfunding A Guide to Raising Capital on the InternetBY STEVEN DRESNER (Wiley 2014)

Crowdfunding, by combining the Internet/

social media with equity-based financing, is a new asset class that changes how early stage and smaller-scale financing transactions are consummated. Steven Dresner shows how crowdfunding can help for-profit and nonprofit organizations alike gain access to this source of capital.

Dresner addresses the market dynamics that are catapulting crowdfunding into the mainstream and explores essential issues ranging from planning an online campaign, post-transaction management, and the securi-ties law and tax issues.

Item 29725 / Hardcover/ $60.00, $60.00

The Digital Fundraising BookBY MATT HAWORTH(Reason Digital 2016)

A practical and engaging guide to digital fundraising, it covers everything from the very basics of taking donations online right up to the tricky stuff like maximizing conversion rates on your website.

Based on experience of working not just for one or two chari-ties, but many charities both large and small, the author and his team have provided an engaging and practical resource which will inspire even the most die-hard of fundraising traditionalists.

It’s a must-read for all fundraisers and marketing and communication professionals, espe-cially at a time when some traditional, offline fundraising methods are becoming less enticing to the public.

Item 28702 / Softcover: $23.00, $23.00

NEW

ALSO BY ROBERT A. BURDENSKI:Retention FundraisingThe New Art and Science of Keeping Your Donors for LifeBY ROGER M. CRAVER(Emerson & Church 2014)

There are eight main reasons why donors stop supporting organizations. Do you know them? You will after reading this new book. Craver has singled out the exact ways an organiza-tion can deepen donor commitment through key “drivers” that matter most to donors. Move your donors from low to high commitment, and their giving will increase dramatically. Best of all, responding to what your donors want isn’t costly, as Craver shows in real-life examples.

Item 29748 / Softcover: $24.95, $24.95

Annual GivingA Practical ApproachBY FRITZ W. SCHROEDER(CASE 2000)

Item 28155 / Softcover: $65.95, $45.95


fundraising

NEW NEW EDITION

NEW

The Fundraiser’s Measuring StickSizing Up the Attributes Board Members, Volunteers and Staff Must Cultivate to Secure Major GiftsBY JEROLD PANAS(Emerson & Church 2016)

Highly effective fundraisers share striking similarities—in their attitude, in the way they approach their work, and in the strategies they use to inspire and motivate donors to give stretch gifts.

Jerold Panas, in his decades of consulting work, has observed thousands of these great fundraisers up close—staff, board mem-bers, and volunteers.

To put you on the fast track to becoming an even better fund-raiser than you are, he examines each of these key attributes in his latest book, and along the way supplies countless examples of how you can cultivate these qualities and put them into practice.

Item 28944 / Softcover: $24.95, $24.95

The 11 Questions Every Donor Asks and the Answers All Donors CraveHow You Can Inspire Someone to Give GenerouslyREVISED EDITIONBY HARVEY McKINNON(Emerson & Church 2015)

There is one secret to securing a gift: Anticipate the questions your would-be donor is almost sure to ask, and have solid answers at the ready. Do that and the gift is yours.

Through research and interviews, Harvey McKinnon has identi-fied the 11 questions you can expect, and the type of answers donors find most satisfying.

Item 28942 / Softcover: $24.95, $24.95

The Busy Volunteer’s Guide to FundraisingThe Truths and Nothing But the Truths About Raising Money for Your CauseBY KAY SPRINKEL GRACE(Emerson & Church 2016)

When it comes to fundraising, how do you make the best use of your volun-teers’ time? You communicate exactly

what they need to know to raise money—and no more.In The Busy Volunteer’s Guide to Fundraising, Kay Sprinkel Grace

homes in on “the truths and nothing but the truths” about what works in fundraising (and what doesn’t). She delivers the essential “how-to’s” in a jargon-free, easy-to-read book. In so doing, Grace:

• Opens eyes and dispels misunderstandings about raising money

• Shows that it doesn’t take hours of preparation to succeed at fundraising and

• Empowers volunteers to get about the task at once.

Item 28945 / Softcover: $24.95, $24.95

How to Love Your Donors (To Death)BY STEPHEN PIDGEON(Directory of Social Change 2015)

Mining his extensive knowledge from 30 years of fundraising campaigns and citing countless examples of good and bad practice, Pidgeon describes the highs and lows of minor donor fundraising. Moreover, he decries the crass atti-tude of many non-fundraising colleagues toward

these essential donors. By delighting and encouraging the reader in equal measure, fundraisers’ attitudes toward their donors will be changed forever.

Item 29732 / Softcover: $39.00, $39.00

Donor-Centered LeadershipBY PENELOPE BURK(Cygnus Applied Research 2013)

In Donor-Centered Leadership Burk tackles one of the most frustrating and costly problems for nonprofits—the high turnover rate of staff and the financial toll it takes. In plain language, backed by compelling research with more than 12,000 fundraisers, board members, CEOs and donors, Burk reveals how nonprofits can raise more money by bringing staff attrition under control.

Item 29325 / Softcover: $75.00, $75.00

SEE ALSO Ideas for Annual Giving, page 3


fundraising

Development for Academic LeadersA Practical Guide for Fundraising SuccessBY PENELEPE HUNT(Wiley 2012)

Academic leaders are increasingly called upon to be fundraisers. This book by Penny Hunt will help those who are new to that role or uncomfortable in it.

Hunt’s book walks academic leaders through the fundraising process, defines terms and outlines what needs to be done by whom and when. Hunt’s guidance is concise yet comprehensive.

Chapters cover the giving cycle, types of giving, cultivation, solicitation, stewardship, communications, campaigns, annual giving, events, corpora-tions and foundations, advisory committees, engaging campus leaders, leadership transitions and more.

Item 29310 / Hardcover: $42.00, $42.00

Effective Fundraising2ND EDITIONBY BEN WITTENBERG AND LUKE FITZHERBERT(Directory of Social Change 2015)

As well as offering tried and tested techniques, Effective Fundraising is packed with wise tips and advice from experienced authors. With their guidance in your pocket, your daunting fundraising trek will soon start to feel

more like a stroll in the park. This is the essential fundraising tool for any charity fundraiser, chief executive and trustee.

The book includes help with: • How to work out your fundraising strategy • Who the targets for your fundraising should be, and why • How to approach and raise money from individuals • What kinds of events and activities you can do to raise money • How to raise money from grant-making charities, companies

and online, and • How to think creatively about your fundraising.

Item 28603 / Softcover: $24.50, $24.50

Capital CampaignsStrategies That Work4TH EDITIONBY ANDREA KIHLSTEDT(Jones & Bartlett 2016)

Andrea Kihlstedt’s new, 4th edition serves as an essential guide for capital campaigns of all sizes and configurations, from small start-ups to colleges and

universities. Ideal for novices and experienced professionals alike, this practical, hands-on guide is the standard reference in the field.

This thoroughly revised edition has been updated in every chap-ter to reflect the newest ways of communicating and raising money in the digital era. It offers a new chapter on social media and crowd-sourced fundraising in capital campaigns as well as a new chapter on getting your board of directors campaign-ready.

Key Features: • Provides clear, step-by-step instructions for launching and

managing a capital campaign • Loaded with examples of real-life capital campaigns to

demonstrate real-world application of strategies and • Offers charts, check-lists, timetables, budgets, and work-

sheets and provides formats and samples that the reader can use or adapt for a campaign.

Item 28902 / Softcover: $85.95, $85.95 / Available September 2016

NEW EDITION

Lippincott’s Primer on Educational AdvancementBY JOHN LIPPINCOTT(CASE 2015)

This book brings together CASE President Emeritus John Lippincott’s columns, speeches, presenta-tions and remarks, as well as excerpts of round-tables and interviews and seminal documents enacted by the CASE Board during his tenure.

Ranging across the larger environment for advancement, the ingredients for its successful practice, advancement disciplines and contexts, and its global reach through CASE, Lippincott writes persuasively on behalf of the advancement profession and CASE members around the world who pursue its mission, values and vision.

Item 29614 / Softcover: $50.00, $35.00

Train Your Board (and Everyone Else) to Raise MoneyA Cookbook of Easy-to-Use Fundraising ExercisesBY ANDREA KIHLSTEDT AND ANDY ROBINSON(Emerson & Church 2014)

Nonprofit boards seem universally afraid of fundraising—which is ironic, since raising money is what organizations need most from their trustees. This book is dedicated to helping boards overcome the anxieties that impede so many noble causes.

Item 29720 / Softcover: $24.95, $24.95


fundraising

Fundraising Strategies for Community CollegesThe Definitive Guide for Advancement BY STEVE KLINGAMAN(Stylus 2012)

This comprehen-sive guide, written expressly for community colleges, offers practical advice and concrete steps on how to build a strong advance-ment team that encompasses

annual fund, grants, major gift and planned giving programs. Fundraising Strategies is essential reading for development profession-als, college presidents, board members, trust-ees, faculty leaders and others in leadership positions at community colleges.

Item 29710 / Softcover: $42.50, $42.50

Community College Advancement Series(CASE 2005)

This series of electronic files includes specific examples, sample guidelines and policies, resources, checklists and more.

Individual guides:

Annual GivingItem 28252 / Digital (PDF), $16.50, $10.95

Planned GivingItem 28249 / Digital (PDF), $16.50, $10.95

Public-Private PartnershipsItem 28250 / Digital (PDF), $16.50, $10.95

The Role of the PresidentItem 28251 / Digital (PDF), $16.50, $10.95

Total Resource DevelopmentItem 28248 / Digital (PDF), $16.50, $10.95

Buy the complete set and saveItem 28253 / Digital (PDF), $65.95, $43.95

Growing GivingA Guide to Securing Private Support for Your Community CollegeBY BRENDA BABITZ(CASE 2007)

As competition increases for state and local money, community colleges must look beyond the public sector to fund their educational missions. Private support is needed to bridge the gap.

Growing Giving offers proven ways to grow relationships—internally and externally—and identify giving opportunities based on benchmarks achieved by other advancement operations.

Item 28254 / Softcover: $30.95, $21.95

Getting the GreenFundraising Campaigns for Community CollegesBY STUART R. GROVER(Community College Press 2009)

Getting the Green addresses questions faced by community college fundraisers. From testing feasibility to identifying supporters, to thank-ing and retaining volunteers and donors, this guide offers guidance, tailored to community colleges, for every step of planning, carrying out and following up campaigns.

Item 28921 / Softcover: $64.00, $64.00

Opportunity Knocking How Community College Presidents Can Lead a New Era of AdvancementEDITED BY PAUL HEATON(CASE 2015)

With nearly 75 percent of community college presidents expected to retire in the next 10 years, big changes are in store for this increasingly vital sector of higher education. An influx of new leaders presents both a challenge and a huge opportunity for community college advancement efforts.

And yet, most new presidents will bring little or no advancement experience to the role. This new work is written by presidents for presidents to help inspire newcomers and veterans alike to usher in a new era of appreciation and support for community colleges. The chapters cover the major elements of institutional advancement, including fundraising, board relations, public-private partnerships, alumni relations, marketing and public relations.

Community college presidents, foundation directors, fundraisers and foundation boards all will reap the benefits with a better understanding of the leader’s role in fundraising and what it takes to support a successful advancement effort.

Item 29615U / Softcover: $64.95, $45.00 /e-Book: $48.95, $33.95


fundraising

University Fundraising in BritainA Transatlantic PartnershipBY WILLIAM SQUIRE(Troubador 2014)

Item 28306 / Softcover: $22.00, $22.00

Richer LivesWhy Rich People GiveBY THERESA LLOYD AND BETH BREEZE (Directory of Social Change 2014)

Item 28304 / Softcover: $26.00, $26.00

Across FrontiersNew International Perspectives on Educational FundraisingEDITED BY JOHN Mc LOUGHLIN AND JANE JOO PARK(CASE 2010)

Philanthropic efforts are no longer local or even regional—they are international.

Across Frontiers addresses the new fund-raising reality by providing practical advice for fundraisers in the educational sector.

Item 29703 / Softcover: $57.50, $40.95

Handbook of Philanthropy at Independent Schools4TH EDITIONBY HELEN A. COLSON(NAIS 2015)

This revised and expanded edition includes chapter contributions from more than a dozen independent school practitioners. The book is designed to serve the fundraising newcomer—with clear basics and context in such key areas as annual giving, major gifts, planned giving and capital campaigns—yet also provide a fresh focus on fundraising analysis, advancement services, international fundraising and new media.

Item 28938 / Softcover: $39.95, $39.95

Independent School Advancement Series(CASE 2005)

Written by professionals at independent schools, these guides offer practical information that is right on target for small advancement operations with ambitious goals and limited resources.

Individual guides:

Building a Partnership with ParentsItem 28256 / Digital (PDF), $16.50, $10.95

Deferred GivingItem 28255 / Digital (PDF), $16.50, $10.95

Fund-Raising EventsItem 28258 / Digital (PDF), $16.50, $10.95

Managing Small Development OfficesItem 28259 / Digital (PDF), $16.50, $10.95

Student RecruitmentItem 28257 / Digital (PDF), $16.50, $10.95

Buy the complete set and saveItem 28260 / Digital (PDF), $65.95, $43.95

SEE ALSO The NAIS Handbook on Marketing Independent Schools, page 20

SEE ALSO Belief and Confidence, page 2

Fundraising for Schools8 Keys to Success Every Head of School Should KnowBY LINDA WISE McNAY(Charity Channel Press 2014)

Linda Wise McNay offers valuable lessons about which fundraising tasks are the most important and which should be undertaken first by school leaders. She explains the fundamentals of annual giving, major giving, capital campaigns and the school’s endowment.

Fundraising for Schools also guides school leaders on: • How heads of school should manage their time in every

stage of fundraising and stewardship efforts • The importance of board leadership • The critical relationship between the school head and the chief

development officer or development staff and • Detailed instruction on “how to ask.”

Item 28503 / Softcover: $39.95, $39.95

Private Giving, Public GoodThe Impact of Philanthropy at the University of EdinburghBY JEAN GRIER AND MARY BOWNES(The University of Edinburgh)

Item 29736 / Softcover: $47.00, $47.00

$39.95 US

A great primer for school heads new to fundraising and a solid framework for those with more experience. Great sidebars with interesting anecdotes and ideas! A great foundation from which to make fundraising personal to your own school.

Becky GilmoreHead of School, Augusta Preparatory Day School

McNay’s work is a beautiful synthesis of great data and practical advice, delivered in an accessible writing style that will surely benefit any nonprofit organization, particularly independent schools.

Elizabeth MillerHead of School, Villa Duchesne

What a fabulous guide for heads! I felt like I needed to stop and highlight every other point for personal reference. I found the content to be spot on, relevant, and meaningful.

Paula J. GillispieHead of School, Oak Mountain Academy

Fundraising for Schools provides new and experienced heads with essential elements for understanding how to lead the fundraising efforts for their schools. Linda describes the importance of the relationships the head must establish with the director of advancement and the board. Most importantly, regardless of the power of the Internet and social media, Linda informs her readers that the face-to-face meeting cannot be replaced.

Mike MurphyHeadmaster, Shorecrest Preparatory School

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For current and aspiring heads of independent schools

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You’ll know an In the Trenches book not just by its cover, but by the author’s fun, upbeat writing style. But don’t be fooled by its down-to-earth approach and ample use of sidebars. In the Trenches books are authoritative and cover what a beginner should know to get started and progress rapidly, and what a more experienced nonpro� t-sector practitioner needs to move forward in the subject.

Raise meaningful dollars for your school, and gain theconfidence to launch an ambitious fundraising campaign.

Linda Wise McNay, PhD

A guide that will help you:

Learn the secrets to fundraising success

Prepare your school for a capital campaign

Raise funds for your school with step-by-step instruction

Find out how much time the head of school should devote to fundraising

8 Keys to Success Every Head of School Should Know

Fundraising for Schools

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�

Linda Wise McNay, PhD, is an independent fundraising consultant with Our Fundraising Search in Atlanta. Linda’s nonprofi t background includes work with both higher and secondary education, the arts, and human service organizations, and it has included work in development search, capital campaigns, annual funds, planned giving, membership, strategic planning, and organization development.

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fundraising

NEW

How to Turn Your Words into MoneyThe Master Fundraiser’s Guide to Persuasive WritingBY JEFF BROOKS(Emerson & Church 2015)

Are you ready to write your most effective fundraising mes-sage ever? One that touches donors’ hearts, connects with their passions, and inspires them to give? Here’s the book to help you do it.

Author Jeff Brooks pulls back the curtain on the counter-intuitive world of writing for fundraising to reveal:

• The sentence top writers always use to start every project • The easy revision that will improve your writing nearly every time • The tested truth about making donors feel guilty • How the pros tell powerful stories even when they can’t find the right story and • The secret of the lady on the monitor and how she powered a writer’s career.

And for the first time, a proven template for a sure-fire, never-fail fundraising letter.Whether you’ve just been handed your first writing assignment or you’re a seasoned pro,

whether you want it for yourself or need to show someone else how the veterans write fundraising, How to Turn Your Words Into Money is a guide you’ll keep on your desk and return to again and again.

Item 29739 / Softcover: $24.95, $24.95

Writing Grant Proposals That Win4TH EDITION BY DEBORAH WARD(Jones and Bartlett 2012)

This updated classic offers step-by-step instructions and clear examples of how to write winning grant proposals.

You’ll find the help you need to maximize every aspect of your proposal.

Includes sample proposals, templates and budgets. This new edition updates the role of technology in the grant-writing process.

Item 28933 / Softcover: $82.95, $82.95

Mega GiftsWho Gives Them, Who Gets Them2ND EDITIONBY JEROLD PANAS(Emerson & Church 2005)

Item 28278 / Softcover: $24.95, $24.95

Making a Case Your Donors Will LoveThe Secret to Selling the DreamBY JEROLD PANAS(Emerson & Church 2014)

You have a worthy project AND you’ve identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas shows you exactly how in this helpful easy-to-read book.

Item 28937 / Softcover: $24.95, $24.95

Big Gifts, Small EffortUnleash the Power of Planned Giving and Change Your Nonprofit ForeverBY WAYNE OLSON(White Trout Media 2014)

Designed to help fundraisers, board members, and nonprofit leaders raise more money, Big Gifts, Small Effort is Wayne Olson’s practical and simple-to-use book that demystifies planned giving.

Item 29723 / Softcover: $25.00, $25.00

The Ultimate Insider’s Guide to Winning Foundation GrantsA Foundation CEO Reveals the Secrets You Need to KnowBY MARTIN TEITEL(Emerson & Church 2013)

Item 29715 / Softcover: $24.95, $24.95

How to Write Fundraising Materials That Raise More MoneyBY TOM AHERN(Emerson & Church 2011)

Item 29211 / Softcover: $24.95, $24.95

How to Write Successful Fundraising Appeals3RD EDITIONBY MAL WARWICK, WITH ERIC OVERMAN(Jossey-Bass 2013)

Item 29718 / Softcover: $45.00, $45.00


fundraising

The Power of Legacy and Planned GiftsHow Nonprofits and Donors Work Together to Change the WorldBY KEVIN JOHNSON(Jossey-Bass 2010)

Small or mid-sized institutions that have thought about starting a legacy or planned giving program can find themselves stalled by certain assumptions: we’re too small; planned giving is too technical; we have only a few wealthy donors; we’re afraid we’ll give bad advice.

The Power of Legacy and Planned Gifts addresses these fears and assumptions and presents a simple, multi-stage process to help institutions undertake a planned giving effort.

Topics covered include four steps to creating a stream of gifts, setting the stage for legacy gifts, integrating legacy gifts into daily work, selecting the right gift tools and transparency and ethics.

Item 29708 / Softcover: $50.00, $50.00

Major Gifts Solicitation Strategies3RD EDITIONBY RICHARD MATHENY(CASE 2010)

Begin, improve or sustain your major gift program with this updated edi-tion of a CASE best seller that gives you a fresh perspective on the basics of major gift fundraising and donor giving.

Major Gifts imparts invaluable information on the basics of major gift fundraising and donor giving. Matheny presents a system for enlisting institutional commitment and ensuring an attitude of confidence for the development officer.

Item 29705 / Softcover: $76.95, $53.95 / e-Book: $57.95, $40.95

Seeing Through a Donor’s EyesBY TOM AHERN(Emerson & Church 2011)

Case statements aren’t just for capital campaigns.

All fundraising efforts can benefit from being able to draw on a well-reasoned, emotionally satisfying case statement.

Seeing Through a Donor’s Eyes presents a step-by-step approach to creating or updating your institution’s case for support and walks the reader through the process, from gathering infor-mation to getting words down on paper.

Learn how to see your efforts more clearly through your donors’ eyes.

Item 29711 / Softcover: $24.95, $24.95

The Phonathon Manager’s Planning HandbookDialing in the Details for SuccessBY JASON FISHER AND ANTHONY ARRINGTON(CASE 2008)

Item 28320 / Softcover: $65.95, $45.95

Planned Giving SimplifiedThe Gift, the Giver, and the Gift PlannerBY ROBERT F. SHARPE SR.(Wiley 1998)

Item 28180 / Softcover: $55.50, $55.50

The Unit Development Officer’s HandbookEDITED BY F. A. HILENSKI(CASE 2002)

Item 28176 / Softcover: $57.50, $40.95

From Donor to PhilanthropistThe Value of Donor Education in Creating Confident, Joyful GiversEDITED BY MICHELE MINTER AND PATRICIA JACKSON (CASE 2014)

Nonprofit organizations are expert at making the case for their fundraising priorities. They often fail to recognize, however, that the barrier to giving may be donor confidence rather than donor interest.

This book explores how donor education can turn donors into philanthro-pists by building their confidence and self-awareness, challenging the barriers that keep them from making gifts with lasting impact and binding them to one another and to your institution in new ways.

Item 29604 / Softcover: $60.50, $42.95

The Fundraising Habits of Supremely Successful BoardsA 59-Minute Guide to Assuring Your Organization’s FutureBY JEROLD PANAS(Emerson & Church 2006)

Item 28292 / Softcover: $24.95, $24.95


fundraising

CASE Reporting Standards and Management Guidelines for Educational Fundraising4TH EDITION(CASE 2009)

This must-have resource explains the revised CASE Management and Reporting Standards,

the leading source for best practice in educational fundraising.This book provides institutional leaders and fundraising officials with

information on the prescribed standards for institutions to use in report-ing their fundraising results to CASE for its annual Survey of Educational Fundraising Campaigns and to the Council for Aid to Education (CAE) for its annual Voluntary Support of Education (VSE) Survey and presents guidelines for educational institutions to consider in the management of their annual fundraising programs and campaigns.

Item 29505 / Spiral bound, $78.50, $54.95

CASE Campaign Report 2015(CASE 2015)

This 18th and now biennial analysis of the CASE Survey of Educational Fundraising captures data from institutions that filled

out the campaign survey during the 2014–15 fiscal year. The 2015 report provides valuable details regarding the size and length of educational fund-raising campaigns and the sources and uses of campaign funds.

The report looks at others aspects of campaigns at the institutions that participated in the survey, including:

• Largest gifts and the contributions of top donors, • Campaign goals and how they have changed, • Fundraising staffing levels, • Changes in campaign expectations and • Pledge fulfillments and reporting.

Item 44011U / Spiral bound or Digital (PDF): $112.95, $79.00 / Available October 2016

Save 25%CASE REPORTING PACKAGEOrder the CASE Reporting Standards and Management Guidelines, 4th edition, and receive a 25 percent discount on the CASE Campaign Report 2015.

Item 29129U / Package with spiral-bound or Digital (PDF file): $155.95, $109.95 / Available October 2016

Prospect Research for FundraisersThe Essential HandbookBY JENNIFER J. FILLA AND HELEN E. BROWN(Wiley 2013)

Written for front-line fundraisers, this book presents a practical understanding of prospect research, prospect management, and fundraising analytics, demonstrating how research can be

used to raise more money. From essential overviews to how-to-search skills, Filla and Brown give development officers the tools to understand how to use prospect research in ways that best fit their goals for each stage of the fundraising cycle.

Prospect Research for Fundraisers provides fundraisers with an understanding of what resources are available to small organizations that have limited internal capacity, medium-sized organizations building capac-ity, and large organizations wanting to maximize their strengths. It offers a practical understanding of the relevant tools at the disposal of those responsible for hiring, outsourcing, purchasing, managing and implement-ing prospect research within their organizations.

Item 29737 / Hardcover: $60.00, $60.00

Donor Cultivation and the Donor Lifecycle Map A New Framework for FundraisingBY DEBORAH KAPLAN POLIVY (Wiley 2013)

Deborah Polivy’s guide to better and more stra-tegic fundraising presents the donor lifecycle map, which reveals how the convergence of two streams—donor cultivation and the lifecycle map—can lead to better and more strategic

fundraising. Polivy specifically addresses the topic of donor cultivation and how, when focused over the donor lifecycle, it can become a logical and focused activity for obtaining increasingly large gifts.

The book: • Offers step-by-step guidance and practical tools for understanding

and making the most of the donor lifecycle • Covers donor cultivation tools, the donor lifecycle, and looks at

impediments to implementation of the framework and • Features a companion website with a variety of online tools to help

readers implement key concepts.

Item 29726 / Hardcover: $60.00, $60.00


advancement services

Advancement ServicesEnhancing Fundraising Success3RD EDITIONEDITED BY JOHN H. TAYLOR(CASE 2016)

The ability of a nonprofit organization to secure the funding it needs to further its mission no longer rests solely on the performance of the fundraiser. It also depends on the ability to thank, acknowledge, steward, advise, communicate with, research, and educate donors and prospects. These tasks fall to advancement services professionals, who begin the fun-draising initiative, support the efforts of frontline fundraisers and then sustain the effort through constant and effective communications with donors.

In this completely revised edition of the classic advancement services how-to guide, John Taylor and the contributors illustrate how advancement services is the essential infrastructure holding the development effort together. In 30 chapters covering all the bases of the profession from organization and management of its functions, to systems, gifts and data management, prospect research, and stewardship and donor relations, experts share the latest insights and best practices.

Whether you need guidance on change management, demonstrating the ROI, using social media in prospect research, setting up a data warehouse, or selecting a donor management system, there is something in this rich resource that will help pave your path to success.


NEW EDITION

Score!Data-Driven Success for Your Advancement TeamBY KEVIN MacDONELL AND PETER B. WYLIE(CASE 2014)

You don’t have to be a math whiz to appreciate the benefits of data-driven decision making. In fact, whether you’re the director of the annual fund, prospect research, major giving or alumni relations, a data analyst, or the vice president of advancement, you’ll find a trove of ideas in this book for pulling your organization into the Age of Data.

The book’s engaging and conversational tone walks the readers through strong arguments for why an organization should adopt data-driven decision making as well as expla-nations of basic issues such as getting data, what to ask for and what operations to perform once the data is in hand. It also includes examples of useful and common analyses to give the reader the “feel” of what data analysis is all about.

Many unsuspecting people have an innate aptitude for quantitative reasoning that is waiting to be awakened by clearly explained examples relevant to their daily work. Let this engaging book awaken that aptitude in you or your staff.

Item 29609U / Softcover: $60.50, $42.00/ e-Book: $45.50, $31.50

T-Rexes vs Kangaroos and Other StoriesImproving Your Fundraising and Donor RelationsBY LYNNE M. WESTER(DRG LLC 2015)

Lynne Wester tackles head-on everything from honor rolls—don’t do them!—to effective direct mail, the ins and outs of social media, and what your donors really want (hint, it’s not a tchotchke).

Item 28504 / Softcover: $25.00, $25.00

Baseball, Fundraising, and the 80/20 RuleStudies in Data MiningBY PETER B. WYLIE(CASE 2008)

Item 29502 / Softcover: $30.95 / $21.95

Data Mining for Fund RaisersHow to Use Simple Statistics to Find Gold in Your Donor DatabaseBY PETER B. WYLIE(CASE 2004)

Item 28208 / Softcover: $57.50 / $40.95

A Kaleidoscope of Prospect DevelopmentThe Shapes and Shades of Major Donor ProspectingBY BOBBIE J. STRAND(CASE 2008)

Item 28355 / Softcover: $57.50 / $40.95

Intentional StewardshipBringing Your Donors to Their Highest Level of PhilanthropyBY JULIA S. EMLEN(CASE 2007)

Item 28350 / Softcover: $57.50 / $40.95


alumni relations

SEE ALSO Herding Cats on page 25

Being GlobalMaking the Case for International Alumni Relations BY GRETCHEN DOBSON(CASE 2011)

For educational institutions pondering whether to imple-ment an international alumni program, or for those wishing to improve their existing programs, Being Global: Making the Case for International Alumni Relations can offer guidance and insight.

Being Global also includes a wealth of information about best practices being implemented by independent schools, colleges, universities and business schools around the world. These concrete examples look closely at managing from a

distance, student-alumni programs, programming with faculty and signature programs. A comprehensive appendix list points you to hundreds of additional resources on these topics and more.

Item 29709U / Softcover or digital (PDF), $57.50, $40.95

100 Years of Alumni EngagementBY JOHN PULLEY(CASE 2014)

Read about the history of the profession, follow a timeline of historic milestones in alumni relations, and hear from leaders about present challenges and what the future might hold.

Item 29612 / Softcover booklet, $30.95, $21.95

Alumni RelationsA Newcomer’s Guide to Success2ND EDITIONEDITED BY JOHN A. FEUDO(CASE 2010)

This thoroughly revised and expanded edition of John Feudo’s award-winning book offers the expertise, advice and insight that newcomers need to launch a suc-cessful alumni relations career.

Drawing upon the collective wisdom of more than 30 experts, Alumni Relations offers an overview of the many aspects of the field and is filled with practical advice on a wide range of topics. You’ll turn to this handbook again and again for winning ideas that really work.

Item 29601 / Softcover: $60.50, $42.95 e-Book: $45.50, $32.50

Alumni RelationsLaunching Your ProgramBY GORDY TAYLOR AND CATHY ONION(CASE 1998)

Item 28115 / Softcover: $57.50, $40.95

Alumni Clubs and ChaptersEDITED BY JOHN A. FEUDO AND PAUL J. CLIFFORD(CASE 2002)

Item 28168 / Softcover: $57.50, $40.95

Staying GlobalHow International Alumni Relations Advances the AgendaEDITED BY GRETCHEN DOBSON(EAIE 2015)

Staying Global challenges readers to think about what success means when it comes to the unique and important intersection between internationalization and international alumni relations in European higher educa-tion (and elsewhere). Drawing upon the case studies and themes examined, the book provides a rationale for smart approaches to global alumni engagement that support institutional mission and remain aligned to each institution’s unique context.

Item 29755 / Softcover: $48.00, $48.00

NEW


special events

NEW

A Higher BidHow to Transform Special Event Fundraising with Strategic AuctionsBY KATHY KINGSTON(Jossey-Bass 2015)

A Higher Bid is the guide to planning and executing more exciting, lucrative special event fundraisers. Kathy Kingston shares her proprietary, proven approaches to audience development, board empowerment, leadership succession, donor development and guest cultivation and engagement. You’ll learn how live auctions, special appeals, innovative icebreakers, silent auctions, and new technologies can help boost revenue, and how to execute these events to create a stronger donor base for long-term giving.

Using Kingston’s framework, you’ll learn effective ways to: • Strategically increase high-profit revenue streams • Increase your organization’s donor base • Empower the board toward efficiency and productivity and • Engage supporters more deeply and keep them invested.

Item 29756 / Hardcover: $45.00, $45.00

Academic CeremoniesA Handbook of Traditions and ProtocolBY APRIL L. HARRIS(CASE 2005)

Item 28290 / Spiral bound / $60.50 / $41.95

SAVE 15% when you buy

all three April Harris titles

Item 28293 / Spiral bound: $155.50, $106.95

The Complete Special Events HandbookBY PAULINE CARTER(Directory of Social Change 2009)

This handbook takes you through every aspect of events planning. From thinking about your organization’s aims, to what kind of event you need; from running the event and planning for things to go wrong, to thanking people afterwards.

It covers a few things you’ll probably need to be reminded of, and a hundred things you’ve never even thought of. The author shares every skill, tip and trick in this genuinely comprehensive guide.

Item 29757 / Softcover: $35.95, $35.95

Presidential InaugurationsPlanning for More than Pomp and CircumstanceBY JOY WINKIE VIOLA(CASE 1993)

Item 28501 / Softcover: $38.50, $27.50

Event SponsorshipBY IAN McDONNELL AND MALCOLM MOIR(Routledge 2013)

Item 29727 / Softcover: $56.95, $56.95

Happy Birthday, Dear Alma MaterBY EMAN QUOTAH(CASE 2002)

Item 28173 / Softcover: $59.50, $41.95

Special EventsPlanning for Success2ND EDITIONBY APRIL L. HARRIS(CASE 1998)


Etiquette and ProtocolA Guide for Campus EventsBY APRIL L. HARRIS(CASE 1999)



communications & marketing

YouthNationBuilding Remarkable Brands in a Youth-Driven CultureBY MATT BRITTON(Wiley 2015)

YouthNation is a brand road map to the youth-driven economy. Exploring the idea that youth is no longer an age—it’s a commodity that’s available to everyone—this book shows what it takes to stay connected, agile, authentic, and relevant in today’s marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes marketing in a post-demographic world, crafting the story of the brand, building engaged communities, creating experiences that inspire loyalty and evangelism, and the cutting-edge tricks that help harness the enormous power of youth.

When everything is changing at the pace of a teenager’s atten-tion span, how do you future-fit for long-term success? This book provides a plan, and the thoughts, strategies, and brass tacks advice for putting it into action.

• Use New-Gen psychographics to target markets • Build stronger evangelism with a compelling brand narrative • Create loyal communities with immersive and engaging

experiences and • Navigate the radically-changed landscape of the future

marketplace.

Item 29759 / Softcover: $25.00, $25.00

NEW

The Rise of the Platform Marketer Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising PlatformsBY CRAIG DEMPSTER AND JOHN LEE(Wiley 2015)

Dempster and Lee help you leverage the “always-on” digital native to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the lifecycle, you can optimize the value of your customers and segments through strategic use of Connected CRM (cCRM). This book shows you how to take advantage of the massive growth and proliferation of social and other digital media, with clear strategy for developing the new capabilities, tools, metrics, and processes essential in the age of platform marketing.

Coverage includes identity management, audience management, consumer privacy and compliance, media and channel optimization, measurement and attribution, experience design, and integrated technology, plus a discussion on how the organization as a whole must evolve to keep pace with marketing’s increasingly rapid evolu-tion and capabilities. This book will help you:

• Develop the tools, metrics, and processes necessary to engage the modern consumer

• Gain a deep understanding of Connected Customer Relationship Management

• Leverage trends in technology and analytics to create targeted messages and

• Adjust your structure and operations to align with new capabilities.

Item 29758 / Softcover: $30.00, $30.00

NEW

The Money-Raising Nonprofit BrandMotivating Donors to Give, Give Happily, and Keep on GivingBY JEFF BROOKS(Wiley 2014)

Nonprofit fundraising is a fundamentally different world—financially, emotionally, and practically—than commercial marketing. Brooks explains why commer-

cial marketing strategies won’t work and provides alternatives that do.

Item 29743 / Hardcover: $49.95, $49.95



The Art of Digital MarketingThe Definitive Guide to Creating Strategic, Targeted, and Measurable Online CampaignsBY IAN DODSON(Wiley 2016)

The premier guide to digital marketing that works, and a solid framework for success.

The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing code, and reaching, engaging, and serving the empowered consumer. Based on the industry’s leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer›s wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels.

The evolution of digital marketing isn’t really about the brands; it’s about consumers exercis-ing more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns.

• Get inside the customer’s head with deep consumer research • Constantly improve your campaigns based on feedback and interactions • Integrate digital activities across channels, including traditional marketing and • Build campaigns based on customer choice and control.

Item 29760 / Softcover: $50.00, $50.00

NEW

Return on EngagementContent Strategy and Web Design Techniques for Digital Marketing2ND EDITIONBY TIM FRICK AND KATE EYLER-WERVE(Focal Press 2014)

In the world of web design, if you seek to create a successful website, you need an effective con-tent strategy. Return on Engagement shows web designers and developers how to do this and how to stay ahead in the rapidly changing world of web design. It presents best web design practices through a marketing prism: content strategy, SEO, social media marketing and success measurement. Return on Engagement shows web designers and developers how to move beyond designing an aesthetically pleas-ing, functional website to implement marketing strategies and analysis into the site, thus ensur-ing its success.

With the advances in the metrics web devel-opers use to analyze websites and emergence of new best digital marketing practices, Return on Engagement features a step-by-step break-down of how to use these new tools, techniques and technologies.

Item 29738 / Softcover: $34.95, $34.95

The Digital MarketerTen New Skills You Must Learn to Stay Relevant and Customer-CentricBY LARRY WEBER AND LISA LESLIE HENDERSON (Wiley 2014)

Big data. Marketing auto-mation. Predictive analytics. Contextualized content. Are you ready?

The Digital Marketer gives you the neces-sary tools to reinvent your marketing function and practices. It helps organizations adapt to a customer-centric era and teaches techniques for engaging customers effectively.

Item 29749 / Hardcover, $25.00, $25.00

University Marketing Mistakes50 Pitfalls to AvoidBY ROY D. ADLER AND THOMAS J. HAYES(CASE 2008)

Fifty real cases from real institutions illustrate marketing mistakes to avoid. Each case is fol-lowed by a marketing lesson, an analysis, and steps to fix the problem.

Item 28348 / Softcover: $30.95, $21.95

Marketing Colleges and UniversitiesA Services ApproachBY THOMAS J. HAYES(CASE 2009)

Item 28347 / Softcover: $65.95, $43.95



New Rules of Marketing and PRHow to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly5TH EDITIONBY DAVID MEERMAN SCOTT(Wiley 2015)

The new edition of the pioneering guide to the future of marketing offers a step-by-step action plan for harnessing the power of modern marketing and PR to directly communicate with tar-gets, raise visibility and increase leads. Learn how nonprofits, and organizations of all sizes can leverage web-based content to get timely, relevant information to eager, responsive audiences for a fraction of the cost of big-budget campaigns.

This fifth edition—the most extensively revised edition yet—includes: • Dozens of compelling case studies • Real-world examples of content marketing and inbound marketing strategies and

tactics and • Coverage of the latest social media platforms, including Periscope, Meerkat, and Snapchat.

Item 28943 / Softcover: $24.00, $24.00

NEW EDITION

Net ProceedsIncreased Revenue from Enrollment and Advancement—Guaranteed!BY ROBERT M. MOORE AND TOM ABRAHAMSON(CASE 2013)

Written to meet the information needs of the senior-level administrator and the operational needs of the school, college or university mar-keting leader, Net Proceeds will help you deliver results—guaranteed! With this book, you’ll learn how to:

• Set goals and hold yourself and your team responsible to them,

• Establish clear metrics relative to those goals and

• Assess and adjust your program based on ROI analysis.

Get benchmark data, marketing theory, practical advice, case studies, wisdom and humor—and help your institution improve its bottom line—with Net Proceeds.

Item 29607 / Softcover: $60.50, $42.95

The Real UBuilding Brands That Resonate with Students, Faculty, Staff, and DonorsBY ROBERT M. MOORE(CASE 2010)

What if your school’s brand isn’t strong, focused, and valued? Does it matter? Can that be changed?

Yes, and yes. Robert M. Moore presents the theory and application of branding principles in a higher education context and incorporates case studies from colleges and universities.

Item 29702 / Softcover: $60.50, $42.95

TrendologyBuilding an Advantage Through Data-Driven Real-Time MarketingBY CHRIS KERNS(Palgrave Macmillan 2014)

In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of Real-Time Marketing (RTM) via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.

Among these insights, readers will also learn: • What works for brands doing RTM, and what should be avoided • How to measure the performance of your RTM strategy • How a brand can leverage trends on an everyday basis and • Best practices for building a data-driven approach and team.

Item 29761 / Softcover: $30.00, $30.00



#FollowTheLeader Lessons in Social Media Success from #HigherEd CEOsBY DAN ZAIONTZ(EDUniverse 2015)

Once upon a time, college and university presidents dis-trusted social media. Now presidents are using it to amplify their voices and to engage with constituents by sharing their ideas with leading journalists on Twitter, gaining followers among students and parents on Facebook and posting self-ies with influential alumni on Instagram.

In this groundbreaking book, media relations and PR pro Dan Zaiontz provides insights and tips for leaders in higher education who want to adopt social media—or learn how to use it more effectively.

Through research and interviews with 22 leaders of Canadian and American colleges and universities, Zaiontz identifies the strategies and tactics leaders found most effective—and which to avoid to mitigate risk. This book offers sound advice to novices and experts alike—and to those who advise them.

Item 28941 / Softcover: $30.00, $30.00

Social WorksHow #HigherEd Uses #SocialMedia to Raise Money, Build Awareness, Recruit Students, and Get ResultsEDITED BY MICHAEL STONER(EDUniverse 2013)

If you’re still wondering what success looks like when using Facebook, Twitter or YouTube in your focused communications efforts, this new book, edited by Michael Stoner, will help answer your questions.

It takes an in-depth look at how 25 colleges, universities and alumni associations effectively used social media to achieve success in focused initiatives, ranging from promoting events to rais-ing awareness of research to highlighting a new homepage on an institutional website.

Item 29714 / Softcover: $40.00, $40.00

Bloggers Boot CampLearning How to Build, Write, and Run a Successful Blog2ND EDITIONBY CHARLIE WHITE AND JOHN BIGGS(Focal Press 2014)

Anyone can build a blog. The difficult part is keeping it relevant, technically sound and popular. Bloggers Boot Camp teaches you how to find a niche, find a unique voice and hold a conversation with an audience. It provides information on all the right tools for the blog, and it offers best ways to

promote your blog and content for maximum success and a profitable life.Though the rules for creating compelling content haven’t changed, now there’s a world of difference

now in how blogs are created. The authors understand how social media can make or break a blog, including via microblogging, a new trend inspired by the explosion in social media. They show how networking with other bloggers and web content creators can build a blog’s audience and reputation.

Item 29724 / Softcover: $29.95, $29.95

Social Media ROIManaging and Measuring Social Media Efforts in Your Organization BY OLIVIER BLANCHARD(Que 2011)

Blanchard brings together new best practices for social media strategy, planning, execution, measurement, analysis and optimization, and delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises.

Item 29712 / Softcover: $24.95, $24.95

Integrated Marketing CommunicationA Practical Guide to Developing Comprehensive Communication StrategiesEDITED BY ROBERT A. SEVIER AND ROBERT E. JOHNSON(CASE 1999)

Item 28136 / Softcover : $65.95, $43.95

An Integrated Marketing Workbook for Colleges and UniversitiesBY ROBERT A. SEVIER(Strategy Publishing 2003)

Item 28241 / Softcover: $39.95, $39.95



Marketing StrategyFor Effective Fundraising2ND EDITIONBY PETER MAPLE (Directory of Social Change 2013)

A well-planned marketing strategy plays a key role in the execution of a successful fundraising campaign.

Peter Maple draws on both his academic and his hands-on experience at major nonprofits to provide a down-to-earth guide to effective marketing. The book offers a strategic, integrated approach and enables readers to plan and implement social marketing strategies with more impact and better coordination.

The new edition aids fundraisers and managers who need a clearer view of:

• Current best practice and the new realities during economic stress, • Emerging trends and changes in fundraising and marketing in the

nonprofit sector and • How marketing works for social enterprises and other organizations

seeking to operate with a public benefit.

Item 29734 / Softcover: $42.00, $42.00

The NAIS Handbook on Marketing Independent SchoolsBY KATHLEEN A. HANSON(NAIS 2011)

From start to finish, the NAIS Handbook offers advice specifically for independent schools and shows how to develop a thriv-ing marketing program at your school.

Experienced school marketing profes-sionals offer an overview of what market-ing is (and isn’t) and give detailed advice in every critical area of marketing, including:

• Developing a marketing plan, • Boosting development efforts through marketing, • Marketing through social media, • Marketing to internal audiences and • Involving parents, students and your board.

Case studies examine marketing in action at three independent schools.

Item 29507 / Softcover: $35.00, $35.00

Weathering the StormProtecting Your Brand in the Worst of TimesBY CHRISTOPHER SIMPSON(CASE 2007)

Simpson offers a step-by-step approach to creating a crisis plan that can prepare your institution to withstand a media assault when times get tough.

Item 29202 / Softcover: $49.50, $34.95

Keeping Cool on the Hot SeatDealing Effectively with the Media in Times of Crisis5TH EDITIONBY JUDITH C. HOFFMAN(Four C’s 2011)

Are you ready for accidents, lawsuits, fires, workplace violence, allegations of impropriety or any other crisis that might hit your organization? How do some groups survive a crisis and even manage to get positive press?

Author Judith Hoffman contends that the institutions that fare well are the ones that are prepared to deal with the crisis within the first 20 to 30 minutes of its onset.

This classic text can help you be prepared to deal with the media when bad things happen to your good institution. The fifth edition adds information on how to handle social media during a crisis.

Item 28934 / Softcover: $24.95, $24.95

Raise Your VoiceA Cause ManifestoBY BRIAN SOOY(Rockbench Publishing 2014)

Raise Your Voice is an inspirational and practical book exploring mission-

driven design, marketing, engagement and the touch points that connect your mission with your audience. Brian Sooy offers a framework for understanding how your organization’s purpose and identity represents your cause, and moves your organization beyond branding.

The principles of the “Cause Manifesto” will help you align how your organization commu-nicates through its purpose, character, culture and unique voice. These 12 strategic, inspira-tional, relational and aspirational principles will empower you to communicate to the outcomes you are working to achieve, transform your cul-ture and empower you to share your story more powerfully and effectively.

Item 29746 / Softcover: $20.00, $20.00



Letting Go of the WordsWriting Web Content That Works2ND EDITIONBY JANICE REDISH(Elsevier 2012)

Website design and development continues to become more sophisticated. An important part of this maturity originates with well-laid-out and well-written content. Author Janice Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web.

The new edition features numerous new examples, plus new information on content strategy for web sites, search engine optimization (SEO) and social media, all with an emphasis on new hardware like tablets, iPads and iPhones.

Item 29753 / Softcover: $49.95, $49.95

A Web for EveryoneDesigning Accessible User ExperiencesBY SARAH HORTON AND WHITNEY QUESENBERY (Rosenfeld Media 2014)

If you are in charge of the user experience,

development or strategy for a website, A Web for Everyone will help you make your site accessible without sacrificing design or innova-tion. Rooted in universal design principles, this book provides solutions: practical advice and examples of how to create sites that everyone can use.

Item 29750 / Softcover: $39.00, $39.00

The User Experience Team of OneA Research and Design Survival GuideBY LEAH BULEY (Rosenfeld Media 2013)

The User Experience Team of One prescribes a range of approaches that have big impact and take less time and fewer resources than the standard lineup of UX deliverables.

If you are a web UX team of one, you have these unique challenges:

• You feel like a jack of all trades, master of none: You do some design, some research, some writing and some testing.

• You need to evangelize: You work with or for an organization (or a boss) that doesn’t yet “get it.”

• You’re learning on the job: You need to figure out how to do the work on your own.

• You’re working with constrained resources.

• You’re charting your own course: No one in your organization has done this before.

Whether you want to cross over into user experience or you’re a seasoned practitioner trying to drag your organization forward, this book gives you tools and insight for doing more with less.

Item 29752 / Softcover: $39.00, $39.00

Content Strategy for the Web2ND EDITIONBY KRISTINA HALVORSEN AND MELISSA RACH(Pearson 2012)

Conquer and tame your content—not just web content, but all the content you create.

Written in a clear and inviting style, Content Strategy will help you:

• Understand content strategy and its business value,

• Discover the processes and people behind a successful content strategy,

• Make smarter, achievable decisions about what content to create (and how to create it) and

• Build a business case for content strategy.

Item 29316 / Softcover: $35.00, $35.00

Interviewing UsersHow to Uncover Compelling InsightsBY STEVE PORTIGAL(Rosenfeld Media 2013)

Interviewing is a founda-tional research tool that

people assume they possess. Everyone knows how to ask questions, right? Unfortunately, that’s not the case. Poor interviews may pro-duce inaccurate information that can take your organization in the wrong direction. Interviewing Users provides invaluable interviewing tech-niques and tools that enable you to conduct informative interviews with anyone. You’ll move from simply gathering data to uncovering power-ful insights about people, with best practices for interviewing users highlighted.

Item 29751 / Softcover: $39.00, $39.00



I’d Rather Eat Live SpidersA Definitive Guide to Becoming a Successful SpeakerBY JOHN A. FEUDO(CASE 2011)

John Feudo offers a wealth of concrete advice on how to become a better speaker and listener.

“Whether we’re making an ask, inspiring an alumni audience or meeting with campus col-leagues, developing strong speaking and listen-ing skills is absolutely essential,” says Feudo.

Item 29706U / Softcover or Digital (PDF): $30.95, $21.95

ResonatePresent Visual Stories that Transform AudiencesBY NANCY DUARTE (Wiley 2010)

Resonate helps you make a strong connection with your audience and lead them to purposeful action. The author’s approach is simple: Building a presentation today is a bit like writing a docu-mentary. Using this approach, you’ll convey your content with passion, persuasion and impact.

Item 29747 / Softcover: $29.95, $29.95

The Web Designer’s Idea Book, Vol. 4Inspiration from the Best Web Design Trends, Themes and Styles

BY PATRICK McNEIL(F&W Media 2014)

The Web Designer’s Idea Book is a quintes-sential tool for any web designer. Serving as a source of visual inspiration, it shows designers the emerging trends in web design, and pro-vides tips on how they can adapt the trend to server their own special needs. This volume also features an extra section dedicated to portfolio sites of all shapes and sizes. It features more than 600 photos of some of the most cutting edge websites to inspire and guide you.

Item 29721 / Softcover: $35.00, $35.00

Multimedia FoundationsCore Concepts for Digital Design 2ND EDITIONBY VIC COSTELLO(Focal Press 2016)

Presented in full color with hundreds of vibrant illustrations, Multimedia Foundations trains you in the principles and skill sets common to all forms of digital media production and storytelling (text, graphics, photographs, sound, motion and video), enabling you to create successful, engaging content, no matter what tools you are using. Then, put it all together using the skills that you have developed for effective project planning, collaboration, design and production.

The second edition has been fully updated and features a new chapter on video production and new sections on user-centered design, digital cinema standards (2K, 4K, and 8K video), and DSLR and video camcorder recording formats and device settings.

Item 29762 / Softcover: $69.95, $69.95 / Available August 2016

NEW EDITION

White Space is Not Your EnemyA Beginner’s Guide to Communicating Visually through Graphic, Web & Multimedia Design3RD EDITIONBY REBECCA HAGEN AND KIM GOLOMBISKY(CRC Press 2016)

White Space Is Not Your Enemy is a practical graphic design and layout guide that introduces concepts and practices necessary for producing effective visual communication across

a variety of formats—from web to print. Sections on Gestalt theory, color theory and WET layout are expanded to offer more in-depth content on those topics. This new edition also features new trends in web design—Mobile-first, UI/UX design and web typography—and how they affect a designer’s approach to a project. The entire book has been updated with new examples and images that show a more diverse set of graphics that go beyond print and web and focus on tablet, mobile and advertising designs.

Item 29763 / Softcover: $39.95, $39.95 / Available September 2016

NEW EDITION



How to Write ShortWord Craft for Fast TimesBY ROY PETER CLARK(Little, Brown and Company 2014)

America’s most influential writing

teacher offers an engaging and practical guide to effective short-form writing.

Roy Peter Clark turns his attention to the art of painting a thousand pictures with just a few words. Short forms of writing have always existed—but in this ever-changing Internet age, short-form writing has become an essential skill.

He covers how to write effective and power-ful titles, headlines, essays, sales pitches, Tweets, letters and even self-descriptions for social media sites. With examples from the long tradition of short-form writing in Western culture, How to Write Short guides writers to crafting brilliant prose, even in 140 characters.

Item 28939 / Softcover: $15.00, $15.00

The Glamour of GrammarA Guide to the Magic and Mystery of Practical EnglishBY ROY PETER CLARK(Little, Brown and Company 2011)

Early in the history of English, the words “grammar” and “glamour” meant the same thing: the power to charm. Clark aims to put the glamour back in grammar with this fun, engaging alternative to stuffy instructional manuals.

This widely praised practical guide demon-strates everything from the different parts of speech to why effective writers prefer concrete nouns and active verbs. Above all, Clark teaches readers how to master grammar to perfect their use of English, to instill meaning and to charm through their writing.

Item 28940 / Softcover: $15.00, $15.00

Spunk & BiteA Writer’s Guide to Bold, Contemporary StyleBY ARTHUR PLOTNIK(Random House 2007)

In this lively and informative book, best-selling author Arthur Plotnik shares ideas and examples that will help you create attention-grabbing, unforgettable writing.

Plotnik covers freshness (“the wallop of the new”), writing for new genera-tions, incandescent word choice, clarity, diction and more. Spunk & Bite also includes a brief section with exercises for practice and study.

Item 29027 / Softcover: $13.95, $13.95

The Editor’s CompanionAn Indispensable Guide to Editing Books, Magazines, Online Publications, and MoreBY STEVE DUNHAM(F&W Media 2015)

Editing—who needs it? The Editor’s Companion answers this question and more, showing novice and more experienced editors how to apply the rules and standards of written English to other people’s writing and help writers communicate effectively.

This book is an introduction to editing, expressing a philosophy of pursuing high quality in writing, editing and publishing. It supplies helpful references, suggestions and tips to help its readers do the best job they can.

Item 29741 / Softcover: $17.00, $17.00

Everybody WritesYour Go-To Guide to Creating Ridiculously Good ContentBY ANN HANDLEY(Wiley 2014)

Everybody Writes is a go-to guide to attracting and retaining patrons through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a website, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages: We are all writers.

Yet, in a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt…does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency.

Top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.

Item 29764 / Softcover: $25.00, $25.00


management

NEW

What’s Your Story?Using Stories to Ignite Performance and Be More SuccessfulBY CRAIG WORKMAN(Sales Engine 2006)

This book is written for people who want to make a difference; people who want to build, create, learn, share and inspire; people who want to give themselves and others the powerful gift of story. Craig Workman helps leaders enhance their performance by looking at their everyday communications differently. By learning how to use the right stories at the right time—success and failure stories—he will show you how to create strong connections with people and with the organization’s strategy to enhance your performance.

Item 29060 / Softcover: $19.95, $19.95

Transformational GovernanceHow Boards Achieve Extraordinary ChangeBY BETH GAZLEY AND KATHA KISSMAN(Jossey-Bass 2015)

There has never been so much pressure on nonprofit boards to achieve a level of accountability that meets public and stakeholder expectations. But what does the journey to good governance look like?

Markedly different from existing board development books, this modern approach focuses less on the traits of “high-performing boards” and more on the stages and processes that directors and their staff use to transform their boards. This book fills a gap by emphasizing diagnosis and problem solving, using the actual tools and activ-ities implemented by 85 transformed organizations. Combining the credibility of great research with lively and compelling stories, tools and teachable moments, this book is designed to help nonprofit organizations achieve the entire journey to good governance, from first to last steps.

Item 29770 / Softcover: $42.00, $42.00

Envisioning Advancement LeadershipCandid Stories from 10 Successful Advancement Vice PresidentsBY DEBORAH PARKER-JOHNSON(CASE 2015)

The role of the vice president of institutional advancement is complex. These leaders are responsible for managing institutional relationships, finding sources of revenue and effectively communicating the mission of the organization. Their presidents rely on them to turn dreams into reality.

The 24/7 nature of their jobs often means they do not have time to share their experience widely. In this book, however, 10 VPs offer their

candid thoughts about advancement leadership. How do they gauge success? What models do they turn to when seeking how to be a better leader? How does one’s definition of leadership influence actions in a variety of situations faced by an advancement VP?

The perspectives shared in this book by VPs deeply engaged in the field will prove valuable to others grappling with similar tough challenges.

Item 29610 / Softcover: $51.95, $36.95

Advancing Higher Education in Uncertain TimesBY LARRY D. LAUER(CASE 2006)

Item 28360 / Softcover: $57.50, $40.95

The Art of WooUsing Strategic Persuasion to Sell Your IdeasBY G. RICHARD SHELL AND MARIO MOUSSA(Penguin 2007)

Item 29011 / Softcover: $18.00, $18.00

Learning to Love the PoliticsHow to Develop Institutional Support for AdvancementBY LARRY D. LAUER(CASE 2010)

Item 29704 / Softcover: $57.50, $40.95

SEE ALSOThe Transition Academy, page 2


management

Herding CatsManaging Volunteers for SuccessBY JOHN A. FEUDO(CASE 2014)

Volunteers are essential to achieve program success. But the process of iden-tifying, recruiting, managing and recognizing volunteers is not easy, and some-times it seems that using volunteers results in more problems than benefits.

John Feudo explores the best ways to manage volunteers—a task some-times compared to herding cats. He looks at the complete process of managing volunteers, calling upon extensive research, experiences shared by those whose profession includes managing volunteers and some anecdotes from dedicated volunteers themselves.

For anyone who fundraises, plans events or leads nonprofit programs, this book will provide a com-prehensive approach to the life cycle of volunteers and how to bring everyone together to best serve the institution or organization you represent.


Effective MeasuresThe Return on Investing in Talent ManagementEDITED BY JON DEREK CROTEAU(CASE 2012)

Item 29603U / Softcover or Digital (PDF): $57.50, $40.95

The Complete Volunteer Management Handbook3RD EDITIONBY STEVE McCURLEY, RICK LYNCH AND ROB JACKSON(Directory of Social Change 2012)

Item 29740 / Softcover: $51.00, $51.00

Volunteer Engagement 2.0Ideas and Insights Changing the World EDITED BY ROBERT J. ROSENTHAL(Jossey-Bass 2015)

Volunteer Engagement 2.0 shows you many of the innovative approaches to engaging volunteers that are reshaping

nonprofits, volunteer programs and communities around the world—and how you can bring these changes to your own organization. Sponsored by VolunteerMatch, the volunteer engagement online network, these transformative strategies and practices are used by innovative nonprofit, government and business sector leaders.

Among other things, you’ll learn how to attract millennials and baby boomers to your cause, the best ways to partner with corporate and pro bono volunteer programs, why micro volunteering may be the future of online giving, why your supporters are a largely untapped goldmine of fundraising success and what trends will drive volunteering in the future.

In this book, you’ll explore the ideas, strategies and insights that will boost volunteer engagement today and in the future.

• Learn what trends and ideas are reshaping volunteer engagement today

• Reconsider your volunteer model to reflect your organiza-tion’s mission

• Optimize volunteer recruitment, screening, orientation and training and

• Understand and cater to the motivations of your volunteers.

Item 29772 / Softcover: $35.00, $35.00

NEW

The Talent Development PlatformPutting People First in Social Change OrganizationsBY HEATHER CARPENTER AND TERA QUALLS(Jossey-Bass 2015)

The Talent Development Platform is about results-driven talent development for social change. Written by seasoned nonprofit experts, this book provides a holistic process for creating an in-house training and talent development program. Carpenter and Qualls offer organizations the tools for ensuring their professional development systems are successful through regular feedback loops, tailored for learning styles, and specific to their organization. Robust resource guides facilitate the talent development process, and online access to tools and assessments help streamline implementation.

This book gives readers a plan for finding and nurturing their internal talent to reduce turnover and improve organizational effi-ciency. More specifically the book helps organizations:

• Develop organizational, department, and position specific competencies

• Create and revise job descriptions • Assess staff and volunteer proficiency levels with created

competencies • Determine staff and volunteer learning styles and • Establish professional development goals and objectives tied

to strategic goals.

Item 29771 / Softcover: $49.00, $49.00

NEW


management

Making the Case for LeadershipProfiles of Chief Advancement Officers in Higher EducationBY JON DEREK CROTEAU AND ZACHARY A. SMITH(Rowman & Littlefield 2012)

Item 29213 / Hardcover: $55.00, $55.00

Vision-Centric Strategic Planning for Colleges and UniversitiesA Thoughtful Guide to Strategy Formation and ExecutionBY ROBERT A. SEVIER, RONALD P. MAHURIN AND BECKY L. MOREHOUSE(Strategy Publishing 2015)

Vision-Centric Strategic Planning presents a new approach that is vision-focused, directly addresses the realities of today’s dynamic marketplace, and emphasizes campus involvement and ownership at every step. Given the scarcity of resources in

higher education, the model also stresses the need to prioritize goals, action plans and budgets, as well as the importance of continually measuring and communicating plan progress to the campus community.

The book provides helpful tables, checklists and graphics to deepen understanding of the strategic planning and plan implementation processes. Also included are detailed worksheets for every step, and numerous real-life examples.

Item 29774 / Softcover: $32.95, $32.95

NEW

NEW EDITION

Fundraising ManagementAnalysis, Planning and Practice3RD EDITIONBY ADRIAN SARGEANT AND ELAINE JAY(Routledge 2014)

Item 29730 / Softcover: $74.95, $74.95

Achieving Excellence in Fundraising4TH EDITIONEDITED BY EUGENE R. TEMPEL, TIMOTHY L. SEILER AND DWIGHT F. BURLINGAME (Jossey-Bass 2016)

Achieving Excellence in Fundraising is the go-to reference for fundraising principles, concepts and techniques and reflects the latest advances in fundraising knowledge, which merges insight from a variety of fields including psychology, business management, accounting and marketing. Coverage includes evolving technologies, the importance of high net worth donors, global fundraising perspectives, results analysis and performance evaluation, accountability and credentialing.

You'll gain essential insight into the practice of fundraising and the fundraising cycle, and this new edition includes detailed guidance on nonprofit accounting practices as defined by the Financial Accounting Standards Board and the American Institute of Certified Public Accountants.

Designed to provide both theory and practical knowledge, this book is an all-in-one resource for anyone who performs fundraising duties.

• Understand donor dynamics and craft an institutional development plan • Explore essential marketing and solicitation techniques and • Learn effective volunteer recruitment, retention, and management strategies.

Item 29773 / Softcover: $70.00, $70.00

The People First ApproachA Guide to Recruiting, Developing, and Retaining the Right PeopleBY JON DEREK CROTEAU(CASE 2009)

Item 29506 / Softcover: $65.95, $43.95

The Chief Development Officer Beyond FundraisingBY RONALD J. SCHILLER(Rowman & Littlefield 2013)

Until recently, the chief development officer (CDO) has focused primar-ily, if not exclusively, on fundraising. In the past two decades the responsibilities and corre-sponding required competencies of CDOs have evolved. Today’s CDOs play senior, strategic leadership roles in their organizations.

The Chief Development Officer is a guide to those preparing for the role of CDO and to those charged with selecting, appointing and supporting CDOs. It includes nine chapters, each presenting a role beyond frontline fun-draising and program management in which today’s successful CDO excels.

Item 29049 / Softcover: $25.00, $25.00

SEE ALSOLasting Impressions, page 3


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