publications: from print to web
DESCRIPTION
This presentation provides an overview of differences and similarities in producing print and web versions of flagship publications. Presented by Kanti Kumar at the UN Editors Group meeting in Bonn, 30-31 October 2008.TRANSCRIPT
| Editorial processes & the Web | 30 October 2008
Editorial processes and the Web
Some considerations
Kanti Kumar
World Health Organization
| Editorial processes & the Web | 30 October 2008
This presentationWhat is different?
What is not so different?
‘Riding the surf’
Our experience
| Editorial processes & the Web | 30 October 2008
What is different?• Attention span• Reading ability• Non-linear structure• Mix of media• Reusability of product• Outreach potential• Cost?• Accessibility• Trust, credibility
| Editorial processes & the Web | 30 October 2008
What is NOT so different?
• Multilingual needs• Deadlines!• Editorial process• Production process• Marketing needs• Monitoring & evaluation• Resource scarcity• Trust, credibility
| Editorial processes & the Web | 30 October 2008
‘Riding the surf’
| Editorial processes & the Web | 30 October 2008
‘Riding the surf’
| Editorial processes & the Web | 30 October 2008
‘Riding the surf’
| Editorial processes & the Web | 30 October 2008
‘Riding the surf’
| Editorial processes & the Web | 30 October 2008
Our experience
• Complementary, not competitive• Flexibility, with some challenges• Translation challenges remain• Multimedia elements demand
planning
| Editorial processes & the Web | 30 October 2008
Our experience
• Greater outreach potential, but needs push
• May not be cheap, but greater returns possible
• Trust & credibility more important than ever
| Editorial processes & the Web | 30 October 2008
Comments?