| Editorial processes & the Web | 30 October 2008

Editorial processes and the Web

Some considerations

Kanti Kumar

World Health Organization

| Editorial processes & the Web | 30 October 2008

This presentationWhat is different?

What is not so different?

‘Riding the surf’

Our experience

| Editorial processes & the Web | 30 October 2008

What is different?• Attention span• Reading ability• Non-linear structure• Mix of media• Reusability of product• Outreach potential• Cost?• Accessibility• Trust, credibility

| Editorial processes & the Web | 30 October 2008

What is NOT so different?

• Multilingual needs• Deadlines!• Editorial process• Production process• Marketing needs• Monitoring & evaluation• Resource scarcity• Trust, credibility

| Editorial processes & the Web | 30 October 2008

‘Riding the surf’

| Editorial processes & the Web | 30 October 2008

‘Riding the surf’

| Editorial processes & the Web | 30 October 2008

‘Riding the surf’

| Editorial processes & the Web | 30 October 2008

‘Riding the surf’

| Editorial processes & the Web | 30 October 2008

Our experience

• Complementary, not competitive• Flexibility, with some challenges• Translation challenges remain• Multimedia elements demand

planning

| Editorial processes & the Web | 30 October 2008

Our experience

• Greater outreach potential, but needs push

• May not be cheap, but greater returns possible

• Trust & credibility more important than ever

| Editorial processes & the Web | 30 October 2008

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