PSA’sPublic Service Announcement

What is a PSA? What is the purpose? What are some causes/groups that

might have PSA’s?

Now let’s watch some examples…

PSA – Public service announcement

http://www.adcouncil.org/Our-Campaigns

http://www.rock-your-world.org/how-to-study-public-service-announcements-psas

◦are short (usually 90 seconds or less)

◦present one single issue◦inform the viewer of key, relevant facts

◦have a clear call to action (usually indicated through text on screen)

Characteristics of (good) PSA’s

◦might or might not include people◦might or might not use music◦sometimes use voice-overs◦sometimes use special effects (like black and white)

◦might use transitions/editing to enhance the video

◦aim to leave a lasting impact

Characteristics cont’d

Have some type of appeal like:

Appeal to pity Appeal to fear Ethical appeal Emotional appeal

All PSA’s

Storyboard* 10 pts (due by Friday/end of class)

Research/Facts 20 pts

Resource page 10 pts

Call to Action 10 pts

Appropriate images 20 pts

Persuasive text/effective appeal 20 pts

Mechanics

*example on next slide

10 (2 pts per error up to 10)

How am I graded?

Storyboard example

Visit http://www.charitywatch.org/toprated.html

to choose your charity

OR choose a topic like “don’t text and drive”

or “don’t drop out of high school” as a topic and begin to research!

DUE BY END OF CLASS on Tuesday 1/13!!

Next steps…