what are some influential macroenvironment developments
TRANSCRIPT
A macro environment is a wide, broad set of economic conditions rather than the conditions in a specific sector or industry within an economy.
MACROENVIRONMENT
TRENDSIMILAR TO FAD BUT MORE DURABLE
EXAMPLE– McDonalds HAS STARTED
DISPLAYING NUTRITION INFO ABOUT PRODUCTS DUE
TO INCREASING TREND TOWARDS HEALTH AWARENESS.
DEMOGRAPHIC ENVIRONMENT
DEMOGRAPHIC DEVELOPMENT OFTEN MOVE AT A
FAIRLY PREDICTABLE PACE.
MARKETERS MONITOR— POPULATION, AGE
DISTRIBUTION, ETHNIC MIX, EDUCATIONAL
LEVELS, ETC..
DEMOGRAPHIC ENVIRONMENT
POPULATION AGE MIX
MEXICO HAS A VERY YOUNG POPULATION AND RAPID GROWTH
ITALY HAS ONE OF THE WORLD’S OLDEST POPULATION
MORE IMPORTANT
DEMOGRAPHIC ENVIRONMENT
EDUCATIONAL GROUPS
ILLITERATES
HIGH SCHOOL DROPOUTS
HIGH SCHOOLDIPLOMAS
COLLEGE DEGREES
PROFESSIONALDEGREES
DEMOGRAPHIC ENVIRONMENT
HOUSEHOLD PATTERNS
JOINT FAMILIES
NUCLEAR FAMILIES
SERIOUS IMPLICATIONS FOR MARKETERS
ECONOMIC ENVIRONMENT
THE AVAILABLE PURCHASING POWER IN AN ECONOMY
DEPENDS ON:--
CURRENT INCOME, PRICES, SAVINGS, DEBT, &
CREDIT AVAILABILITY.
ECONOMIC ENVIRONMENT
CONSUMER PSYCHOLOGY
IN A RECESSIONARY ENVIRONMENT, CONSUMERS HUNT FOR BARGAINS…..
ECONOMIC ENVIRONMENT
INCOME DISTRIBUTION
MARKETERS DISTINGUISH COUNTRIES USING FIVE
INCOME-DISTRIBUTION PATTERS:-
1. VERY LOW INCOMES2. MOSTLY LOW INCOMES3. VERY LOW, VERY HIGH INCOMES4. LOW, MED., HIGH INCOMES5. MOSTLY MEDIUM INCOMES
SOCIOCULTURAL ENVIRONMENT
FROM THIS WE ABSORB A WORLD VIEW THAT DEFINES
OUR RELATIONSHIPS TO:--
OURSELVES, OTHERS, ORGANISATIONS,
SOCIETY, NATURE, & UNIVERSE.
SOCIOCULTURAL ENVIRONMENT
HIGH PERSISTENCE OF CORE CULTURAL VALUES
MARKETERS HAVE SOME CHANCE OF CHANGING SECONDARY VALUES, BUT NOT CORE.“DON’T DRINK AND DRIVE” CAMPAIGN HAS INFLUENCED SECONDARY VALUES OF PEOPLE.
SOCIOCULTURAL ENVIRONMENT
EXISTENCE OF SUBCULTURES
MARKETERS SAY, “ATTRACT SOMEONE AS TEEN, AND YOU WILL LIKELY TO KEEP THE PERSON AS CUSTOMER LATER IN LIFE.”
NATURAL ENVIRONMENT
IN COUNTRIES, PEOPLE HAVE PRESSED FOR PUBLIC
ACTION TO REDUCE INDS. POLLUTION
ENVIRONMENTAL REGULATIONS HIT CERTAIN
INDUSTRIES HARD…
NATURAL ENVIRONMENT
“DELHI GOVERNMENT’S INITIATIVE TO CONVERT ALL MODES OF PUBLIC TRANSPORT TO CNG-POWERED VEHICLES HELPED REDUCE POLLUTION LEVELS DRASTICALLY.”
TECHNOLOGICAL ENVIRONMENT
ACCELERATING PACE OF CHANGE
UNLIMITED OPPURTUNITIES FOR INNOVATION
VARYING R&D BUDGET
INCREASED REGULATION OF TECHNOLOGICAL CHANGE
POLITICAL-LEGAL ENVIRONMENT
IT CONSISTS OF LAWS, GOVERNMENT, AGENCIES, AND
PRESSURE GROUPS THAT INFLUENCE VARIOUS
ORGANISATIONS AND INDIVIDUALS.