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Public Relations 2.0Reaching Your Buyers Directly

Public Relations 1.0

`

Journalists

are themiddleman

PR 2.0

eliminates themiddleman

Publishing on the web is easy

Getting traffic is even more easy

but Traffic != Buyers

You need great content...

to 'feed' your target audience..

and turn surfers into buyers.

Questions to ask yourself

Who are my readers?

Where might I reach them?

Why would they listen to me?

Guidelines

Have a story to tell.

Make sure it's authentic.

Use persona's to improve it.

Reach out and tell your story.

Then learn from the feedback.

Show them you're learning.

And join the conversation.


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