Download - Public Relations 2.0
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Public Relations 2.0Reaching Your Buyers Directly
Public Relations 1.0
`
Journalists
are themiddleman
PR 2.0
eliminates themiddleman
Publishing on the web is easy
Getting traffic is even more easy
but Traffic != Buyers
You need great content...
to 'feed' your target audience..
and turn surfers into buyers.
Questions to ask yourself
Who are my readers?
Where might I reach them?
Why would they listen to me?
Guidelines
Have a story to tell.
Make sure it's authentic.
Use persona's to improve it.
Reach out and tell your story.
Then learn from the feedback.
Show them you're learning.
And join the conversation.