public opinion on a future with driverless cars · population around the world do not feel all...

17
1 Public opinion on a future with driverless cars March 2018 © 2018 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos.

Upload: others

Post on 12-Jul-2020

0 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Public opinion on a future with driverless cars · Population around the world do not feel all optimistic about driverless cars 0 10 20 30 40 50 60 70 80 90 More relaxing Safer Faster

1

Public opinion on a future with driverless carsMarch 2018

© 2018 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos.

Page 2: Public opinion on a future with driverless cars · Population around the world do not feel all optimistic about driverless cars 0 10 20 30 40 50 60 70 80 90 More relaxing Safer Faster

5© 2018 Ipsos 5© 2018 Ipsos

Driverless Car Benefits

Page 3: Public opinion on a future with driverless cars · Population around the world do not feel all optimistic about driverless cars 0 10 20 30 40 50 60 70 80 90 More relaxing Safer Faster

6© 2018 Ipsos

Population around the world do not feel all optimistic about driverless cars

0

10

20

30

40

50

60

70

80

90

More relaxing Safer Faster Easier Friendlier to theenvironment

Moreeconomical

More enjoyable Morecomfortable

World India Great Britain

BENEFITS

Q3. How much do you agree or disagree that self-driving cars will make driving…

Page 4: Public opinion on a future with driverless cars · Population around the world do not feel all optimistic about driverless cars 0 10 20 30 40 50 60 70 80 90 More relaxing Safer Faster

47%

47%

51%

51%

51%

52%

53%

53%

55%

55%

57%

58%

60%

66%

67%

67%

68%

68%

71%

73%

73%

74%

76%

76%

77%

77%

78%

81%

64%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

Great Britain

Belgium

United States

Canada

Sweden

France

Japan

South Korea

Australia

Serbia

Hungary

Germany

Spain

Turkey

Poland

Russia

Brazil

Italy

Saudi Arabia

South Africa

Argentina

Chile

Colombia

China

Mexico

Peru

India

Malaysia

World

7© 2018 Ipsos Q3. How much do you agree or disagree that self-driving cars will make driving…

Self-driving cars will make driving more relaxing– % AgreeBENEFITS

Page 5: Public opinion on a future with driverless cars · Population around the world do not feel all optimistic about driverless cars 0 10 20 30 40 50 60 70 80 90 More relaxing Safer Faster

33%

34%

38%

38%

39%

40%

41%

41%

41%

44%

45%

52%

53%

53%

54%

55%

55%

55%

55%

57%

58%

58%

59%

60%

60%

62%

67%

67%

51%

0% 10% 20% 30% 40% 50% 60% 70% 80%

Great Britain

France

South Korea

United States

Sweden

Canada

Germany

Belgium

Spain

Australia

Japan

Hungary

Italy

China

Saudi Arabia

Russia

Turkey

Poland

Serbia

Brazil

Chile

Argentina

South Africa

Malaysia

Mexico

Colombia

India

Peru

World

8© 2018 Ipsos

Self-driving cars will make driving safer– % Agree

Q3. How much do you agree or disagree that self-driving cars will make driving…

BENEFITS

Page 6: Public opinion on a future with driverless cars · Population around the world do not feel all optimistic about driverless cars 0 10 20 30 40 50 60 70 80 90 More relaxing Safer Faster

23%

24%

29%

30%

32%

33%

34%

35%

35%

38%

39%

40%

46%

47%

50%

50%

51%

54%

54%

55%

56%

58%

58%

59%

60%

62%

67%

67%

46%

0% 10% 20% 30% 40% 50% 60% 70% 80%

Japan

Great Britain

France

Germany

Belgium

Canada

United States

Sweden

Australia

Italy

Spain

South Korea

Serbia

Poland

South Africa

Russia

Turkey

Hungary

Argentina

Saudi Arabia

Malaysia

Brazil

Colombia

Chile

Mexico

China

India

Peru

World

9© 2018 Ipsos

Self-driving cars will make driving faster– % Agree

Q3. How much do you agree or disagree that self-driving cars will make driving…

BENEFITS

Page 7: Public opinion on a future with driverless cars · Population around the world do not feel all optimistic about driverless cars 0 10 20 30 40 50 60 70 80 90 More relaxing Safer Faster

53%

54%

55%

56%

56%

57%

59%

62%

63%

64%

64%

70%

71%

72%

72%

74%

74%

74%

75%

77%

78%

78%

79%

80%

81%

81%

82%

86%

69%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Great Britain

Germany

France

Belgium

Sweden

Canada

United States

Japan

Australia

Hungary

Spain

Italy

Serbia

Saudi Arabia

South Korea

Turkey

Brazil

Russia

Poland

Argentina

South Africa

India

China

Chile

Mexico

Colombia

Peru

Malaysia

World

10© 2018 Ipsos

Self-driving cars will make driving easier– % Agree

Q3. How much do you agree or disagree that self-driving cars will make driving…

BENEFITS

Page 8: Public opinion on a future with driverless cars · Population around the world do not feel all optimistic about driverless cars 0 10 20 30 40 50 60 70 80 90 More relaxing Safer Faster

40%

41%

41%

41%

43%

46%

47%

48%

48%

49%

55%

56%

58%

60%

61%

61%

62%

63%

63%

64%

64%

65%

67%

68%

69%

69%

70%

71%

57%

0% 10% 20% 30% 40% 50% 60% 70% 80%

Canada

Japan

Germany

United States

Great Britain

Belgium

South Korea

Australia

France

Sweden

Spain

Italy

Russia

Brazil

Hungary

Colombia

South Africa

Mexico

Poland

Argentina

Turkey

Chile

Saudi Arabia

India

China

Peru

Serbia

Malaysia

World

11© 2018 Ipsos

Self-driving cars will make driving friendlier to the environment– % Agree

Q3. How much do you agree or disagree that self-driving cars will make driving…

BENEFITS

Page 9: Public opinion on a future with driverless cars · Population around the world do not feel all optimistic about driverless cars 0 10 20 30 40 50 60 70 80 90 More relaxing Safer Faster

35%

41%

42%

42%

42%

42%

42%

44%

45%

45%

48%

49%

50%

50%

50%

50%

52%

56%

57%

59%

60%

62%

64%

65%

66%

67%

67%

69%

52%

0% 10% 20% 30% 40% 50% 60% 70% 80%

Japan

Sweden

Canada

Spain

Germany

Belgium

Italy

United States

Great Britain

France

Colombia

South Korea

Australia

Argentina

Mexico

Turkey

Chile

Saudi Arabia

Hungary

Brazil

China

Peru

Malaysia

Russia

South Africa

Poland

Serbia

India

World

12© 2018 Ipsos

Self-driving cars will make driving more economical– % Agree

Q3. How much do you agree or disagree that self-driving cars will make driving…

BENEFITS

Page 10: Public opinion on a future with driverless cars · Population around the world do not feel all optimistic about driverless cars 0 10 20 30 40 50 60 70 80 90 More relaxing Safer Faster

36%

40%

42%

43%

45%

47%

47%

51%

51%

51%

52%

53%

57%

61%

62%

62%

64%

65%

66%

67%

71%

73%

73%

74%

76%

76%

76%

79%

59%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

Great Britain

Sweden

Japan

Germany

Hungary

Canada

Belgium

United States

Australia

France

Serbia

Spain

Italy

Turkey

Poland

Saudi Arabia

Brazil

South Korea

South Africa

Argentina

China

Russia

Mexico

Colombia

Malaysia

India

Chile

Peru

World

13© 2018 Ipsos

Self-driving cars will make driving more enjoyable – % Agree

Q3. How much do you agree or disagree that self-driving cars will make driving…

BENEFITS

Page 11: Public opinion on a future with driverless cars · Population around the world do not feel all optimistic about driverless cars 0 10 20 30 40 50 60 70 80 90 More relaxing Safer Faster

44%

52%

52%

52%

54%

56%

57%

61%

64%

65%

67%

68%

70%

70%

74%

74%

74%

74%

75%

76%

76%

77%

78%

79%

79%

80%

81%

81%

68%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

Great Britain

Canada

United States

France

Belgium

Australia

Japan

Sweden

Germany

Spain

Serbia

Hungary

Brazil

Italy

South Africa

Turkey

South Korea

Saudi Arabia

Poland

China

Russia

Argentina

Mexico

India

Colombia

Chile

Peru

Malaysia

World

14© 2018 Ipsos

Self-driving cars will make driving more comfortable – % Agree

Q3. How much do you agree or disagree that self-driving cars will make driving…

BENEFITS

Page 12: Public opinion on a future with driverless cars · Population around the world do not feel all optimistic about driverless cars 0 10 20 30 40 50 60 70 80 90 More relaxing Safer Faster

15© 2018 Ipsos

Regulation

15© 2018 Ipsos

Page 13: Public opinion on a future with driverless cars · Population around the world do not feel all optimistic about driverless cars 0 10 20 30 40 50 60 70 80 90 More relaxing Safer Faster

16© 2018 Ipsos

Consumers trust manufacturers and the government more to regulate self driving cars

Q4. Which of the following do you trust most to regulate self-driving cars?

0

5

10

15

20

25

30

35

40

45

50

Companies that designand manufacture cars

The government/publictransportation authorities

Insurance companies Automobiles/motorists'associations

None

World United States Japan South Korea

REGULATION

Page 14: Public opinion on a future with driverless cars · Population around the world do not feel all optimistic about driverless cars 0 10 20 30 40 50 60 70 80 90 More relaxing Safer Faster

17© 2018 Ipsos

Target Markets

17© 2018 Ipsos

Page 15: Public opinion on a future with driverless cars · Population around the world do not feel all optimistic about driverless cars 0 10 20 30 40 50 60 70 80 90 More relaxing Safer Faster

24%

26%

27%

28%

28%

30%

31%

33%

34%

36%

37%

38%

39%

39%

40%

42%

45%

51%

51%

51%

53%

53%

55%

56%

56%

58%

60%

64%

42%

0% 10% 20% 30% 40% 50% 60% 70%

Germany

South Korea

Great Britain

France

Sweden

Serbia

Canada

Japan

Australia

Belgium

United States

China

Hungary

Poland

Spain

Italy

Brazil

India

Russia

Turkey

Saudi Arabia

Mexico

South Africa

Argentina

Chile

Colombia

Peru

Malaysia

World

18© 2018 Ipsos

Those in developing economies are more likely to own a driverless carOWNERSHIP

Q5. Which of the following would you choose if you wanted to use a self-driving car? – Owning my own

% who would own a self-driving car as their main form of use

Page 16: Public opinion on a future with driverless cars · Population around the world do not feel all optimistic about driverless cars 0 10 20 30 40 50 60 70 80 90 More relaxing Safer Faster

5%5%

6%7%

8%8%

9%9%9%

9%10%

11%12%

14%14%

15%15%

15%21%

22%22%

22%25%

26%26%

27%30%

35%16%

0% 5% 10% 15% 20% 25% 30% 35% 40%

MalaysiaIndiaPeru

MexicoColombia

Saudi ArabiaBrazil

ArgentinaChina

TurkeySouth Africa

ChileSouth Korea

PolandHungary

RussiaItaly

SpainAustraliaBelgiumSweden

SerbiaJapan

United StatesFrance

CanadaGreat Britain

GermanyWorld

19© 2018 Ipsos

Developed economies are more resistant to driverless carsOWNERSHIP

% who would not use a self-driving car

Q5. Which of the following would you choose if you wanted to use a self-driving car? – I would not use a self-driving car

Page 17: Public opinion on a future with driverless cars · Population around the world do not feel all optimistic about driverless cars 0 10 20 30 40 50 60 70 80 90 More relaxing Safer Faster

20© 2018 Ipsos

Decision makers are more willing to own and use self-driving cars

0

10

20

30

40

50

60

Owning my own Hiring one on a pay-per-use basis

Leasing one monthly andhaving pay-per-use access

whenever I want

I would not use a self-driving car

Not sure

World Decision Maker Non-Decision Maker

OWNERSHIP

Q5. Which of the following would you choose if you wanted to use a self-driving car?