public opinion on a future with driverless cars · population around the world do not feel all...
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Public opinion on a future with driverless carsMarch 2018
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5© 2018 Ipsos 5© 2018 Ipsos
Driverless Car Benefits
6© 2018 Ipsos
Population around the world do not feel all optimistic about driverless cars
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More relaxing Safer Faster Easier Friendlier to theenvironment
Moreeconomical
More enjoyable Morecomfortable
World India Great Britain
BENEFITS
Q3. How much do you agree or disagree that self-driving cars will make driving…
47%
47%
51%
51%
51%
52%
53%
53%
55%
55%
57%
58%
60%
66%
67%
67%
68%
68%
71%
73%
73%
74%
76%
76%
77%
77%
78%
81%
64%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Great Britain
Belgium
United States
Canada
Sweden
France
Japan
South Korea
Australia
Serbia
Hungary
Germany
Spain
Turkey
Poland
Russia
Brazil
Italy
Saudi Arabia
South Africa
Argentina
Chile
Colombia
China
Mexico
Peru
India
Malaysia
World
7© 2018 Ipsos Q3. How much do you agree or disagree that self-driving cars will make driving…
Self-driving cars will make driving more relaxing– % AgreeBENEFITS
33%
34%
38%
38%
39%
40%
41%
41%
41%
44%
45%
52%
53%
53%
54%
55%
55%
55%
55%
57%
58%
58%
59%
60%
60%
62%
67%
67%
51%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Great Britain
France
South Korea
United States
Sweden
Canada
Germany
Belgium
Spain
Australia
Japan
Hungary
Italy
China
Saudi Arabia
Russia
Turkey
Poland
Serbia
Brazil
Chile
Argentina
South Africa
Malaysia
Mexico
Colombia
India
Peru
World
8© 2018 Ipsos
Self-driving cars will make driving safer– % Agree
Q3. How much do you agree or disagree that self-driving cars will make driving…
BENEFITS
23%
24%
29%
30%
32%
33%
34%
35%
35%
38%
39%
40%
46%
47%
50%
50%
51%
54%
54%
55%
56%
58%
58%
59%
60%
62%
67%
67%
46%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Japan
Great Britain
France
Germany
Belgium
Canada
United States
Sweden
Australia
Italy
Spain
South Korea
Serbia
Poland
South Africa
Russia
Turkey
Hungary
Argentina
Saudi Arabia
Malaysia
Brazil
Colombia
Chile
Mexico
China
India
Peru
World
9© 2018 Ipsos
Self-driving cars will make driving faster– % Agree
Q3. How much do you agree or disagree that self-driving cars will make driving…
BENEFITS
53%
54%
55%
56%
56%
57%
59%
62%
63%
64%
64%
70%
71%
72%
72%
74%
74%
74%
75%
77%
78%
78%
79%
80%
81%
81%
82%
86%
69%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Great Britain
Germany
France
Belgium
Sweden
Canada
United States
Japan
Australia
Hungary
Spain
Italy
Serbia
Saudi Arabia
South Korea
Turkey
Brazil
Russia
Poland
Argentina
South Africa
India
China
Chile
Mexico
Colombia
Peru
Malaysia
World
10© 2018 Ipsos
Self-driving cars will make driving easier– % Agree
Q3. How much do you agree or disagree that self-driving cars will make driving…
BENEFITS
40%
41%
41%
41%
43%
46%
47%
48%
48%
49%
55%
56%
58%
60%
61%
61%
62%
63%
63%
64%
64%
65%
67%
68%
69%
69%
70%
71%
57%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Canada
Japan
Germany
United States
Great Britain
Belgium
South Korea
Australia
France
Sweden
Spain
Italy
Russia
Brazil
Hungary
Colombia
South Africa
Mexico
Poland
Argentina
Turkey
Chile
Saudi Arabia
India
China
Peru
Serbia
Malaysia
World
11© 2018 Ipsos
Self-driving cars will make driving friendlier to the environment– % Agree
Q3. How much do you agree or disagree that self-driving cars will make driving…
BENEFITS
35%
41%
42%
42%
42%
42%
42%
44%
45%
45%
48%
49%
50%
50%
50%
50%
52%
56%
57%
59%
60%
62%
64%
65%
66%
67%
67%
69%
52%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Japan
Sweden
Canada
Spain
Germany
Belgium
Italy
United States
Great Britain
France
Colombia
South Korea
Australia
Argentina
Mexico
Turkey
Chile
Saudi Arabia
Hungary
Brazil
China
Peru
Malaysia
Russia
South Africa
Poland
Serbia
India
World
12© 2018 Ipsos
Self-driving cars will make driving more economical– % Agree
Q3. How much do you agree or disagree that self-driving cars will make driving…
BENEFITS
36%
40%
42%
43%
45%
47%
47%
51%
51%
51%
52%
53%
57%
61%
62%
62%
64%
65%
66%
67%
71%
73%
73%
74%
76%
76%
76%
79%
59%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Great Britain
Sweden
Japan
Germany
Hungary
Canada
Belgium
United States
Australia
France
Serbia
Spain
Italy
Turkey
Poland
Saudi Arabia
Brazil
South Korea
South Africa
Argentina
China
Russia
Mexico
Colombia
Malaysia
India
Chile
Peru
World
13© 2018 Ipsos
Self-driving cars will make driving more enjoyable – % Agree
Q3. How much do you agree or disagree that self-driving cars will make driving…
BENEFITS
44%
52%
52%
52%
54%
56%
57%
61%
64%
65%
67%
68%
70%
70%
74%
74%
74%
74%
75%
76%
76%
77%
78%
79%
79%
80%
81%
81%
68%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Great Britain
Canada
United States
France
Belgium
Australia
Japan
Sweden
Germany
Spain
Serbia
Hungary
Brazil
Italy
South Africa
Turkey
South Korea
Saudi Arabia
Poland
China
Russia
Argentina
Mexico
India
Colombia
Chile
Peru
Malaysia
World
14© 2018 Ipsos
Self-driving cars will make driving more comfortable – % Agree
Q3. How much do you agree or disagree that self-driving cars will make driving…
BENEFITS
15© 2018 Ipsos
Regulation
15© 2018 Ipsos
16© 2018 Ipsos
Consumers trust manufacturers and the government more to regulate self driving cars
Q4. Which of the following do you trust most to regulate self-driving cars?
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Companies that designand manufacture cars
The government/publictransportation authorities
Insurance companies Automobiles/motorists'associations
None
World United States Japan South Korea
REGULATION
17© 2018 Ipsos
Target Markets
17© 2018 Ipsos
24%
26%
27%
28%
28%
30%
31%
33%
34%
36%
37%
38%
39%
39%
40%
42%
45%
51%
51%
51%
53%
53%
55%
56%
56%
58%
60%
64%
42%
0% 10% 20% 30% 40% 50% 60% 70%
Germany
South Korea
Great Britain
France
Sweden
Serbia
Canada
Japan
Australia
Belgium
United States
China
Hungary
Poland
Spain
Italy
Brazil
India
Russia
Turkey
Saudi Arabia
Mexico
South Africa
Argentina
Chile
Colombia
Peru
Malaysia
World
18© 2018 Ipsos
Those in developing economies are more likely to own a driverless carOWNERSHIP
Q5. Which of the following would you choose if you wanted to use a self-driving car? – Owning my own
% who would own a self-driving car as their main form of use
5%5%
6%7%
8%8%
9%9%9%
9%10%
11%12%
14%14%
15%15%
15%21%
22%22%
22%25%
26%26%
27%30%
35%16%
0% 5% 10% 15% 20% 25% 30% 35% 40%
MalaysiaIndiaPeru
MexicoColombia
Saudi ArabiaBrazil
ArgentinaChina
TurkeySouth Africa
ChileSouth Korea
PolandHungary
RussiaItaly
SpainAustraliaBelgiumSweden
SerbiaJapan
United StatesFrance
CanadaGreat Britain
GermanyWorld
19© 2018 Ipsos
Developed economies are more resistant to driverless carsOWNERSHIP
% who would not use a self-driving car
Q5. Which of the following would you choose if you wanted to use a self-driving car? – I would not use a self-driving car
20© 2018 Ipsos
Decision makers are more willing to own and use self-driving cars
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Owning my own Hiring one on a pay-per-use basis
Leasing one monthly andhaving pay-per-use access
whenever I want
I would not use a self-driving car
Not sure
World Decision Maker Non-Decision Maker
OWNERSHIP
Q5. Which of the following would you choose if you wanted to use a self-driving car?