Public Media for Northern California

2013 Local Content and Service Report to the Community

Local Value KQED is for people who want to be more. For nearly 60 years KQED has served the people of Northern California with a community-supported alternative to commercial media. We provide citizens with the knowledge they need to make informed decisions; convene community dialogue; bring the arts to everyone; and engage audiences to share their stories. We help students and teachers thrive in 21st century classrooms, and take people of all ages on journeys of exploration — exposing them to new people, places and ideas.

Key ServicesIn 2013, KQED provided vital local services that included• significantly increasing our commitment to science news coverage• creating a simple, sharable online guide that explains the

new health-care law• building awareness of innovative local solutions to the

school dropout crisis• collaborating on a community documentary project celebrating

imagination, creativity and ingenuity• entering in a partnership that invests in media entrepreneurs working

to create a more informed, connected and empowered society• training and supporting teachers to integrate media-rich STEM

resources in their classrooms

Local Impact KQED’s mission is local, and that is felt in every program we produce or service we create. Building community through our broadcast outlets, social media, events, digital initiatives and dialogue has helped make KQED one of the Bay Area’s treasured resources. Here are just few ways we made an impact in our community. • KQED Science is the largest multimedia science and environment

journalism and education unit in California. • Obamacare Explained: A Guide for Californians has more than

200,000 page views from all around the state. • The American Graduate Town Hall meeting brought 450 East Bay

educators, community leaders, parents and students together for a powerful discussion.

• KQED’s 85 STEM trainings, presentations and workshops reached close to 1,250 educators statewide.

• More than 200 local residents contributed to the The Making Of. . . sharing stories of what people are making and why.

• Our Let’s Get Lost custom mobile app, featuring explorations of cultural, historical and natural sites around the Bay Area, has been downloaded nearly 7,000 times.

• More than 300 Bay Area teachers were introduced to KQED’s Art School, and its videos were streamed or downloaded more than 90,000 times.

2

Annual R

eport 2

013

Dear M

em

bers S

torie

s of Im

pact K

QE

D In

form

atio

n

Dear Members,

KQED exists to inform, educate, inspire and engage the people of the Bay Area. While commercial media companies seek to return value to shareholders, we believe in changing lives for the better and helping you, your family and your community achieve full potential.

We are here for you. In fact we are here for more than three million of your neighbors, friends, co-workers and students every week — that’s approximately one out of two Bay Area residents. KQED’s news and information services help you make intelligent decisions. Digital learning media enrich your children’s classrooms. Science reporting reveals new worlds for you to discover. Arts coverage inspires your creativity. And exchanging ideas and debating issues engages you in civic dialogue.

Originally, KQED created and distributed programs for traditional television and radio. And you were there to watch and listen. Today, you, your children and your grandchildren use smart phones, digital tablets and laptops to find news and information, watch video, listen to radio, connect with community and share what you find with friends.

KQED is still committed to being where you are, with the information you need. But we need to be ahead of the audience of tomorrow — not scrambling to catch up to them. With the decline of newspapers and other traditional sources of regional content, KQED is more important than ever. We are responding to your changing needs in a creative way by innovating and transforming KQED to better serve the people of the entire Bay Area.

While we are pleased that the Columbia Journalism Review recognized KQED for our innovative leadership, we never forget that it is the support of Bay Area residents, businesses, foundations and our many community partners that makes possible everything we do, from traditional radio and television to new digital media, and from Bay Area news, arts and science to the excellent programming we bring you from NPR and PBS.

PHOTOS:

(TOP) courtesy Flickingerbrad on Flickr (LEFT TO RIGHT) the eighth season of Check, Please! Bay Area; Porgy and Bess from the San Francisco Opera, courtesy Cory Weaver.

“KQED has gone from just another public radio operation fretting about its future to a new media pioneer that is helping to solve the digital-age problems that confront all legacy outlets.”

— COLUMBIA JOURNALISM REVIEW, NOVEMBER 2013

3

Annual R

eport 2

013

Dear M

em

bers S

torie

s of Im

pact K

QE

D In

form

atio

n

With all the change brought on by digital technology, our mission and our method remain the same. We are here for you, the people of the Bay Area, and we depend on your partnership to bring non-commercial media services to the entire community free of charge. Thanks to nearly 200,000 individual contributors, KQED is Northern California’s largest membership organization, behind only the Stanford and Cal alumni associations.

This year’s Local Content and Service Report to the Community spotlights just a few of the initiatives we have undertaken to meet your changing needs and expand our services — from in-depth multimedia science and news coverage to experimental online properties, curricula developed for Common Core Standards and user-driven branding campaigns.

We hope you feel informed, possibly inspired, but mostly proud that all of KQED’s work to serve the community today and into the future is possible only because of the generous support of people like you. Thank you!

John BolandPresident

PHOTOS: (TOP TO BOTTOM) KQED Science radio reporter Lauren Sommer reporting on the Ivanpah solar project in California’s Mojave Desert; Forum producer Irene Noguchi, senior editor Dan Zoll, producer Judy Campbell, courtesy Kevin Berne.

4

Annual R

eport 2

013

Dear M

em

bers S

torie

s of Im

pact K

QE

D In

form

atio

n

Dear Members,KQED is our community’s commons — where we learn, share and engage with each other to create the best future for the Bay Area. You, our contributors, make it possible for KQED to serve the Bay Area and beyond with the highest quality public media. You enable preschoolers to learn math with Peg+Cat. You bring NPR’s incredible international reporting into our lives and help us make sense of events around the world. You welcome the Crawley family into our lives for another entertaining season of Downton Abbey. You ask KQED to tell you what you need to know about the Bay Area and California via The California Report, Check, Please! Bay Area, Forum and so much more. I know my life is enriched by KQED’s informative and entertaining media, and you tell us yours is too.

As we reflect on the successes of the past year, we are mindful of the challenges facing media and journalism in the future. The Board is actively engaged with KQED staff to set strategic goals and strengthen KQED’s capacity to serve our community. We are also dedicated to ensuring that KQED is as vibrant and creative in the future as it is now, so that you, your children and your grandchildren will continue to benefit from all KQED does for the Bay Area. Thank you for partnering with KQED to inform, educate and entertain, to foster civic dialogue, and ultimately to improve lives in the communities we serve.

Anne Avis Chair, KQED Board of Directors, 2013

2013 KQED Senior Managers

President John Boland

Executive Vice President & Chief Operating OfficerDonald W. Derheim

General Counsel & Corporate SecretaryWilliam L. Lowrey

Chief Technology OfficerMichael Englehaupt

Chief Financial Officer Mitzie Kelley

Chief Development OfficerTraci A. Eckels

Vice President, Human Resources and Labor Relations Joanne Carder

Vice President, Television Michael Isip

Vice President, Marketing & Brand Michael Lupetin

Vice President, Digital Media & EducationTim Olson

Vice President & General Manager,KQED Public Radio Jo Anne Wallace

2013 KQED Board of Directors

Anne Avis, Larry Baer, John Buoymaster, Lee Caraher, Simone Otus Coxe, Yogen Dalal, Scott Dettmer, Marie Jorajuria, Chuck Kissner, Daphne Li, Edward Lichty, Srini Madala, Charley Moore, Jennifer Siebel Newsom, Ann O’Leary, Mark Perry, Ed Prohaska, Mohammad Qayoumi, Mike Ramsay, Jose Rivero, Alison Rosenthal, Nancy Serrurier, Heidi Locke Simon, Camilla Smith, Roselyne Swig, Jay Yamada, John Yost

2013 KQED Community Advisory Panel

Barry Adler, Javed Ali, Joan Benoit, Kelly Chau, Brian Cheu, Jaime Contreras, Shadi Elkarra, Julie Fry, Alberto Galindo, Yolanda Garcia, Breanna Gilbert, Joanie Gillespie, Lisa Gonzales, Abel Habtegeorgis, Douglas Hollie, Heather Howard, Velma Landers, José Luis Mejia, Esmeralda Montenegro, Cliff Moss, Alfredo Pedroza, Katerina Villanueva, Beverly Yates, Blanca Zarazua

PHOTOS: (TOP TO BOTTOM) Downton Abbey cast, courtesy (C) Carnival Film & Television Limited 2012 for MASTERPIECE; Forum host Michael Krasny at work, courtesy Kevin Berne. 5

Annual R

eport 2

013

Dear M

em

bers S

torie

s of Im

pact K

QE

D In

form

atio

n

The Future of Media

“The institutions that create meaningful media today seem like they’ve been around forever. But they were built from scratch by risk takers who started with an experiment and a vision for how they could impact the world through media. Matter is where today’s aspiring entrepreneurs can build the meaningful media institutions of tomorrow.”

— COREY FORD, MATTER CEO AND PARTNER

What would happen if the values of public media met the mindset of Silicon Valley entrepreneurship? KQED wanted to find out. In December 2012, we entered into a new partnership with the Knight Foundation to create Matter Ventures, a startup accelerator and early-stage venture capital fund that supports and invests in media entrepreneurs working to create a more informed, connected and empowered society.

Startups selected to participate in Matter receive a $50,000 investment and work in a collaborative office space in San Francisco. At the end of each five-month program, teams pitch to the Matter community and potential investors. Five of the six companies in Matter One (the inaugural class) have raised additional funding or have received an acquisition offer.

KQED has begun using tools created by several of the Matter One companies, including Zeega, creator of a new online storytelling platform, and Channel Meter, which provides a new way to keep track of YouTube metrics. Our staff has also started to incorporate Matter’s design thinking. KQED held an all-day boot camp on design thinking in September for 35 KQED staff members; the KQED Science team is adopting design-thinking brainstorming principles for meetings; the KQED arts team is incorporating the principles for the development of a new tablet app; and KQED Education has redesigned its workspace to be more Matter-like.

Startup accelerator: Like a boot camp for new businesses. Also called an incubator, it is a company that provides guidance and expertise to new startups. In exchange, the accelerator gets stock in each of the new companies it propels.

http://matter.vc

KQED staff members participate in design-thinking boot camp.

6

Annual R

eport 2

013

Dear M

em

bers S

torie

s of Im

pact K

QE

D In

form

atio

n

Building on the success of KQED’s Proposition Guide, KQED Interactive and KQED News launched Obamacare Explained: A Guide for Californians, on June 3. Simple, embeddable and shareable, the guide takes users through their new health-care options.

The guide quickly became a success, receiving nearly 50,000 page views in less than a month and had more than 200,000 by the end of the year, from all around the state. KQED has received emails, tweets and thousands of Facebook shares from users across the spectrum — from grateful KQED members to health advocates to large health insurance companies. The KQED Education initiative Do Now also used the guide to foster a debate via Twitter. More than 1,500 tweets from students came in, sharing their unique student perspectives on Obamacare.

As the Affordable Care Act is a continuing story, updates have been added to address unique issues faced by immigrants. The entire guide is also available in Spanish.

kqed.org/obamacare kqed.org/obamacare-explicado

ILLUSTRATIONS: Andy Warner.

“If you live in California, this is best ACA guide that I have seen on what you need to know /do. Nice job @KQED.”

— TWEET FROM BOB KOCHER OF VENROCK HEALTHCARE TECHNOLOGY

Obamacare Explained

7

Annual R

eport 2

013

Dear M

em

bers S

torie

s of Im

pact K

QE

D In

form

atio

n

Helping Build 21st-Century ClassroomsOver the course of the year, KQED’s 85 STEM trainings, presentations and workshops reached close to 1,250 educators statewide, helping them effectively integrate media into their curriculum, with a focus on supporting the Common Core State Standards and the Framework for K-12 Science Education. The goal of our most recent year-long science education institute — KQED’s Advanced STEM Program — was to train and support interdisciplinary teams of high school teachers on how to “lift the curriculum off the page” by integrating media-rich resources into their classrooms.

The program, funded by the Corporation for Public Broadcasting’s American Graduate program and offered in partnership with ConnectEd: The California Center for College and Career and I-SEEED, focused on creating STEM-related media with students and using the high-quality multimedia and educational resources available from QUEST, KQED’s award-winning multimedia science series.

In total, 13 teachers from East Bay high schools participated. Four workshops were offered throughout the year, and at the program’s final celebration, the teams presented the media projects they implemented in their classrooms and shared media their students produced. The results were resoundingly positive. An impressive 100 percent of teachers said that implementing a media-making project highly or moderately impacted the level of student engagement.

“The impact [of integrating a media-making project] was noticeable because ALL students became active in producing work, which does not occur when using textbooks or video alone.”

— STEM PROGRAM PARTICIPANT

PHOTOS: (LEFT) STEM Program participants at work (RIGHT, TOP TO

BOTTOM) Courtesy Erin Scott; STEM Program participant from Skyline high school, courtesy ConnectEd: The California Center for College and Career.

8

Annual R

eport 2

013

Dear M

em

bers S

torie

s of Im

pact K

QE

D In

form

atio

n

Art School for All Ages

KQED’s award-winning Web video series Art School introduces contemporary artists who discuss their careers and intentions, then demonstrate hands-on techniques and concepts. Art School was created specifically with a student audience in mind. The segments and production style also appeal to a broader, general audience and lifelong learners.

In 2013, Art School built an audience via KQED.org, YouTube and iTunesU and through face-to-face outreach with educators. Videos were streamed or downloaded more than 90,000 times during the year, and more than 300 Bay Area teachers were introduced to Art School — many report incorporating it into their curricula as a resource for teaching and learning. Art School also received a Northern California Emmy Award in 2013 for the segment

“In the Studio with Mike Shine.” The production of Art School has allowed KQED to partner with various

individual artists and arts groups in a curatorial or production capacity. Featured teaching artists have been selected with help from arts educational organizations, including the East Bay Center for Performing Arts, SFMOMA, the Performing Arts Workshop, the San Francisco Opera, the Destiny Arts Center and local galleries. An Art School special production was made in partnership with the de Young Museum and Bay Area Video Coalition’s youth production company, The Factory.

kqed.org/artschool

PHOTOS: (CLOCKWISE

FROM TOP LEFT) Ala Ebtekar; Aisha Fukushima, courtesy Max Silverman; artwork by Sirron Norris, courtesy of the artist.

9

Annual R

eport 2

013

Dear M

em

bers S

torie

s of Im

pact K

QE

D In

form

atio

n

The Making Of . . . , a year-long collaboration of independent radio producers Davia Nelson and Nikki Silva (the Kitchen Sisters) and KQED Public Radio, was part of a public radio experiment called Localoare — ten independent producers collaborating with ten public radio stations across the country, creating public radio programming of the future. Funded by the Corporation for Public Broadcasting and Audio Independents in Radio, The Making Of . . . invited Bay Area residents to contribute stories about what people are making and why.

Memorable stories from individual makers included the making of a jar of jam, a submerged turntable, a violin, a karaoke ice cream maker, the Homobile and much more. More than 200 creations were submitted. Some were presented in on-air features for KQED Public Radio and all were posted on KQED’s website.

At the end of the project in May, more than 50 The Making Of . . . creators exhibited their work at SFMOMA’s final celebration before the museum closed for three years of reconstruction and expansion. More than 50,000 people joined us over three days as five floors of the museum filled with makers from across our community.

kqed.org/makingof

PHOTOS: courtesy the Kitchen Sisters

What Are You Making?

10

Annual R

eport 2

013

Dear M

em

bers S

torie

s of Im

pact K

QE

D In

form

atio

n

PHOTOS: (TOP)

Larry Pascua from San Francisco waves a flag in front of the Castro Theatre to celebrate the U.S. Supreme Court rulings on Prop. 8 and DOMA, Darlene Bouchard. (CLOCKWISE FROM TOP L.)

John Lewis, right, and Stuart Gaffney of San Francisco were married in 2008. They’re protesting the Defense of Marriage Act outside the Supreme Court, Jacob Fenston/KQED; Gay rights activists gather outside the Supreme Court building in Washington, DC, on June 26, 2013, MLADEN ANTONOV/AFP/Getty Images; Prop. 8 plaintiffs, Win McNamee/Getty Images.

Over the course of three months in 2013, Californians waited with bated breath to hear the U.S. Supreme Court’s ruling on legal challenges to Proposition 8, California’s voter-approved ban on same-sex marriage. KQED followed the case from beginning to end, with coverage and analysis of the court’s proceedings on radio, on television and online. KQED News created an online guide: “What Happens Once Prop. 8 Ruling Comes Down,” with concise summaries of what different rulings would mean as well as an interactive timeline of the battle over same-sex marriage in California.

On March 26, 2013, the Supreme Court Justices heard oral arguments on the constitutionality of Prop. 8. The California Report host Scott Shafer was in the courtroom to report for KQED News. He also appeared on Forum and This Week in Northern California to discuss the legal arguments presented. On June 26, the much-anticipated decision was handed down. The court ruled that Proposition 8 supporters did not have legal standing to contest a lower court ruling on Prop. 8, clearing the way for gay marriage in California. On the same day, the court struck down the federal Defense of Marriage Act, which also had wide-ranging implications for same-sex couples in California. This decision also was reported in-depth by KQED.

kqed.org/prop8

Gavel-to-Gavel Coverage

11

Annual R

eport 2

013

Dear M

em

bers S

torie

s of Im

pact K

QE

D In

form

atio

n

Go on an Adventure

PHOTOS: (TOP

TO BOTTOM) A portrayal of union leader Harry Bridges (center) during the 1934 Longshoremen’s Strike, one of “The History of California” murals at Rincon Annex Post Office in San Francisco; official launch event at Rincon Annex drew more than 250 people, courtesy Andrew Yee.

Let’s Get Lost, KQED’s innovative custom mobile app, features explorations of cultural, historical and natural sites in and around the San Francisco Bay Area. Available on iPhone, Android and iPad, the first tour brings to life the history and meaning of San Francisco’s New Deal murals — architectural icon Coit Tower, the Embarcadero’s Rincon Annex and an unexpected Diego Rivera masterpiece at City College of San Francisco — with archival footage, photographs, interviews with the artists, music, scavenger hunts and more.

KQED promoted the Let’s Get Lost app at three well-attended community events. More than 250 people attended the official launch event at Rincon Annex, where administrators commented that they had never seen so many people enjoying the murals at one given moment. Reviews and comments in the app stores have been uniformly positive and call attention to the ambitious nature of the app and its potential. To date, download totals are just shy of 7,000 with an average of ten new downloads daily.

The mural project was produced in partnership with the California Historical Society and California’s Living New Deal Project and funded by the National Endowment for the Humanities and the KQED Opportunity and Innovation Fund. During its creation, KQED formed partnerships with the mural site administrators: the San Francisco Arts Commission, the San Francisco Recreation and Parks Department, Rincon Center and City College of San Francisco.

kqed.org/letsgetlost

12

Annual R

eport 2

013

Dear M

em

bers S

torie

s of Im

pact K

QE

D In

form

atio

n

Millennials and More

KQED PopThis year saw the birth of the blog KQED Pop, a place for a new, younger audience to join existing ones in critically examining the social and cultural impact of music, television, the Internet and other pop culture experiences.

Since our spring launch, in addition to featuring original material from our core gang of talented local writers, we’ve also started a content-sharing partnership with local heavyweight The Bold Italic. This community-focused approach has proven to be a hit. Our average monthly growth rate is 15 percent, and according to Facebook stats, 41 percent of our fans are between the ages of 25 and 34, with 27 percent between 35 and 44, proving that there’s a way to produce content with Millennials (or any new audience) in mind while also reaching existing core audiences.

#IamKQED Our #IamKQED campaign was specifically designed to target Millennials and diverse populations throughout the nine-county Bay Area, its reach proved to be far wider, engaging communities of all ages. How did we spread the word?• Created five on-air television spots focusing on how KQED television

programming has impacted people’s lives• Made requests for photo submissions via social media, asking participants

to take photos of themselves holding a sign which read #IamKQED• Created an on-air spot to promote the photo submission process• Made #IamKQED signs available online and mailed as inserts in our monthly

member magazine.

We’re pleased with the results.• The “I am KQED” on-air television spots won the Northern California Emmy

Award for Outstanding Promotional Program Campaign.• KQED received thousands of photo submissions, an assortment of which

are posted at IamKQED.tumblr.com.• The campaign proved so popular that KQED regularly uses #IamKQED in

on-air promos, on gift items and for events. Guests to KQED Public Radio and Television programs are photographed with the sign #IamKQED and the photos are posted on social media to encourage community and sharing.

kqed.org/popkqed.org/iamkqed

KQED is the community we serve.That’s you!Take a picture of yourself holding up this #IamKQED sign and share it with us.

• Tweet it with #IamKQED

• Post it to our wall at facebook.com/KQED

• Email it to us at iamkqed@kqed.org

See pictures and videos from the #IamKQED project at kqed.org/iamkqed.

KQED intends to share selected names and photos from those submitted with as many people as we can and may post these selections on KQED.org as well as on social media and in KQED publications. By submitting your photo, you expressly grant KQED permission to reproduce, adapt, perform, display and distribute your name and photo, in any form worldwide, in perpetuity. You also warrant that you have all rights to your photo needed to grant this permission.

PHOTO: (TOP) KQED Pop founders Emmanuel Hapsis and Lizzy Acker.

13

Annual R

eport 2

013

Dear M

em

bers S

torie

s of Im

pact K

QE

D In

form

atio

n

Even the Odds

PHOTOS: Nequwan Taylor practices tying a tie during a session of the 10th grade manhood development class at Oakland High School, Lacy Atkins/San Francisco Chronicle; American Graduate Town Hall, courtesy Alain McLaughlin Photography Inc.; Melvin Thomas, left, Marcell Stargetti, Anthony Dennis, Roashon Wilson and James McCullough walk arm and arm through the campus of California State University East Bay, Friday May 17, 2013, Lacy Atkins/San Francisco Chronicle.

“KQED’s successful American Graduate initiative has uniquely po-sitioned them to bring teachers, educators and community leaders together to discuss the achievement gap for young men of color and to showcase the innovative solutions to the dropout crisis.”

— DR. MARK ALEXANDER, CHAIRMAN, 100 BLACK MEN OF THE BAY AREA

Imagine that your fate was determined by a coin toss. Heads, you win. Tails, you lose . . . or die. It sounds extreme, but that’s what many African American boys in Oakland face as they work to complete high school. In the last decade, the number of black males who have died on the city’s streets and the number who have graduated from its high schools ready for college are nearly the same. The series “Even Odds,” produced in partnership with the San Francisco Chronicle, documented struggle and loss African American males face in Oakland as well as new efforts in the school district to change the odds.

The series became part of KQED’s multiplatform plan — part of the national public media American Graduate initiative — to build awareness of the dropout crisis and of innovative solutions being pioneered in the Bay Area.

Our reporting reached wide audiences with a special segment on This Week in Northern California; blog posts on NewsFix; an hour-long radio program on Forum; an audio segment on KQED News; and a video documentary segment posted on YouTube, which was embedded on the San Francisco Chronicle website and aired nationally on the PBS NewsHour, reaching a nightly audience of approximately 1.3 million. The video was also presented — along with a TED Talks Education segment by education activist Geoffrey Canada — at a vibrant American Graduate Town Hall meeting held in Oakland at the Kaiser Center.

14

Annual R

eport 2

013

Dear M

em

bers S

torie

s of Im

pact K

QE

D In

form

atio

n

PHOTO: courtesy Alain McLaughlin Photography Inc.

Produced in partnership with100 Black Men of the Bay Area Community School, Oakland Unified School District’s Office of African American Male Achievement and the San Francisco Chronicle, the town hall brought 450 educators, community leaders, parents and students together for a powerful discussion while highlighting Oakland’s innovative solutions to the crisis facing our young men of color. Commented an audience member:

“It’s great to see KQED and the San Francisco Chronicle covering a community issue in Oakland.”

San Francisco Chronicle series“Even Odds”

KQED News and Radio reports“Oakland Classes Attempt to Help Black Male Students Beat Daunting Odds”

“Reporter’s Notebook: Fate of African American Boys in Oakland ‘Not Just a Story About Race’”

“KQED American Graduate Town Hall” (broadcast highlights)

Forum special“Improving the Odds for African American Boys in Oakland”

This Week in Northern California special“Oakland Tries to Even the Odds for African American Boys”

TED Talks Education “Geoffrey Canada: Our Failing Schools. Enough Is Enough!”

15

Annual R

eport 2

013

Dear M

em

bers S

torie

s of Im

pact K

QE

D In

form

atio

n

Science and Sustainability

PHOTOS: (TOP TO BOTTOM) Gabriela Quiros, KQED Science television producer and KQED crew in California’s Mojave Desert filming a story about the Ivanpah solar farm,the world’s largest solar plant; a graphic from KQED’s River Delta Multi-Touch book.

“Gladstone is thrilled to count KQED Science among our long-standing partners. KQED journalists are particularly adept at sharing our science with the world, and working closely with our investigators to turn our groundbreaking discoveries into engaging, inspiring content for their far-reaching audience. They’ve brought our investigators together in an annual forum-like setting, which has proven to be rewarding for us both. In fact, just last year, the forum resulted in the production of a KQED story highlighting a Gladstone investigator’s fascinating research into the human microbiome”

— ANN CAROLLO, VICE PRESIDENT FOR PHILANTHROPY, GLADSTONE INSTITUTES

KQED’s commitment to increasing science news coverage led to the formation of KQED Science — the largest multimedia science and environment journalism and education unit in California.

The unit explores science and environment news, trends and events from the San Francisco Bay Area and beyond with award-winning reporting on television, radio and the Web. KQED Science also offers daily social media updates and has expanded its educational media to include a Multi-Touch book about the San Joaquin Delta.

Special coverage of the science of sustainability comes via the QUEST Northern California unit, which is part of QUEST Beyond Local, a new collaborative project with five other public broadcasting stations, in Seattle, Cleveland, Wisconsin, North Carolina and Nebraska. Funded by the National Science Foundation, the collaboration creates science features for television, radio and the Web, along with educational assets and community outreach.

16

Annual R

eport 2

013

Dear M

em

bers S

torie

s of Im

pact K

QE

D In

form

atio

n

“Working with KQED has provided the academy with a strong platform to communicate the important work our scientists, researchers and educators are doing every day to help guide critical conservation decisions and address the challenge of sustainability. By sharing these stories with the public, we are able to spread our mission to explore, explain and sustain life by inspiring exploration of and respect for the natural world.”

— ELIZABETH BABCOCK, PH.D., CHIEF PUBLIC ENGAGEMENT OFFICER AND ROBERTS DEAN OF EDUCATION, CALIFORNIA ACADEMY OF SCIENCES

PHOTOS: (TOP TO

BOTTOM): Science on the SPOT “Chasing Pumas” — GPS tracking collars shed light into the mysterious lifestyles of this apex predator, courtesy Paul Houghtailing, Santa Cruz Puma Project; KQED Science radio reporter Lauren Sommer and television producer Gabriela Quiros reporting on the Ivanpah solar project in California’s Mojave Desert. More than 170,000 mirrors will focus the sun’s heat on three towers where it will turn water into steam.

The Science unit’s 21-person staff works closely with 19 core community partners, which include nationally recognized science organizations, major universities, science research centers, museums, zoos, aquariums and parks. Our Science education team partners with school districts throughout the San Francisco Bay Area, including Oakland, Berkeley, West Contra Costa and Antioch, to provide media training and conduct workshops on using KQED Science media assets in the classroom. Collectively, the KQED Science content reached more than 8 million viewers, listeners and users over the course of the fiscal year.

Support for KQED Science is provided by the National Science Foundation; The Follis Family Fund; Mary Van Voorhees Fund; S. D. Bechtel, Jr. Foundation; The David B. Gold Foundation; The Dirk and Charlene Kabcenell Foundation; The Vadasz Family Foundation; Wyncote Foundation; Amgen Foundation; and the members of KQED.

kqed.org/science

17

Annual R

eport 2

013

Dear M

em

bers S

torie

s of Im

pact K

QE

D In

form

atio

n

KQED Television, Locally Broadcast ProductionsArt and Soul Check, Please! Bay AreaComputer History Museum: RevolutionariesHeritage Month Celebrations LGBT Pride, Black History, Asian Pacific American HeritageImageMakersKQED-CIR partnerships A Church Divided Life After War: California Veterans Hunger in the Valley of PlentyQUESTSan Francisco Opera Porgy & Bess, Aida, Boris Godunov, Lucrezia BorgiaThe Tech AwardsTech Benefiting HumanityThis is UsThis Week in Northern CaliforniaTruly California

KQED Television, Nationally Broadcast Productions, Co-Productions and PresentationsBoyhood ShadowsThe Cat in the Hat Knows a Lot About That!Film School ShortsJoanne Weir: Cooking ConfidenceJoseph Rosendo’s Travelscope The New EnvironmentalistsRichard Bangs’ Quest for WonderRoadtrip NationSeeking Asian FemaieSomething VenturedSoundtracks: Music Without Borders

KQED Television, Nationally Broadcast Fundraising Breaks

The Blood Sugar Solution with Dr. Mark Hyman Downton Abbey, Season 2Drop 7 Foods Feel Better Fast with JJ Virgin Earth Songs Heal Yourself Mind Over Medicine with Lissa Rankin Is It Me or My Hormones with Marcell Pick Quantum Activist Omni Health Revolution Unleashed the Power of the Female Brain A Younger You with Dr. Howard Murad

KQED Public Radio Productions and Co-ProductionsThe California Report Morning reports Weekly newsmagazine Governor’s 2013 State of the State AddressCheck, Please! Bay Area, radio versionThe Do ListForumKQED-CIR partnerships A Church Divided Life After War: California Veterans Hunger in the Valley of PlentyKQED NewsKQED Science (Monday feature)News FixObamacare Explained guidePerspectivesState of Health

KQED Public Radio PresentationsCity Arts & LecturesChurchill Club Climate One, from the Commonwealth ClubThe Commonwealth Club of CaliforniaThe Computer History Museum PresentsIt’s Your World, from the World Affairs CouncilJoint Venture Silicon Valley ConferenceLong New Foundation Events

KQED InteractiveProductions and PresentationsArt SchoolKQED ArtsBay Area BitesBay BridgedDo NowElection 2013 guideHelp DeskKQED-CIR partnershipsKQED PopLet’s Get Lost (app)The LowdownMindShiftNoise PopScience

KQED Productionsand Presentations

18

Annual R

eport 2

013

Dear M

em

bers S

torie

s of Im

pact K

QE

D In

form

atio

n

Awards and Recognition

Multimedia/Web

American Alliance of Museums MUSE Award — Education & Outreach, Silver Earthquake iTunes U Course California Academy of Sciences (Helena Carmena-Young) in partnership with KQED (Andrea Aust)

Cartography and Geographic Information Society Interactive Digital, Maps, Honorable Mention “Envisioning California’s Delta as It Was” Lauren Sommer (KQED) and Geoff McGhee (Stanford University)

Radio Television Digital News Association Regional Edward R. Murrow Award Website KQEDNews.org Gabriel Coan, Lisa Pickoff-White, Jon Brooks, Ian Hill, Laird Harrison, Katrina Schwartz, David Marks

Society of Professional Journalists, Northern California Chapter Sigma Delta Chi Award: Online: Digital Media Presentation: Audio Slideshow California Watch and KQED Public Radio “Suburban Junkies” Carrie Ching, Michael Montgomery, Sarah Varney, Erin Marie Daley, Daniel A. Anderson

KQED Public Television

Northern California Emmy® AwardsArts/Entertainment — Feature/Segment KQED 9 “In the Studio with Mike Shine” Kristin Farr, Matthew Williams

Arts/Entertainment — Program/Special KQED 9 “A Brush with the Tenderloin” Paige Bierma

Historic/Cultural — Program Feature/Segment KQED 9 “Tribute to Maya Angelou” Nicole Atkinson Roach, Belva Davis

Health/Science/Environment — Program/Special QUEST “Edible Insects and Amateur Rocketeers” Christopher Bauer, Sheraz Sadiq, Amy Miller, Paul Rogers, Linda Peckham

Informational/Instructional — Feature/Segment QUEST “Exploring Corals of the Deep,” Sheraz Sadiq, Amy Miller, Paul Rogers, Linda Peckham

Promotion — Program — Campaign KQED 9 “I am KQED” Bridget Louie, Mike Elwell

San Francisco IndieFestJury Award — Best Short Film Film School Shorts “My Name is Your First Love” Rob Richert, director

Audience Award — Best Short Film Film School Shorts “Josephine and the Roach” Jonathan Langager, director

San Francisco Peninsula Press ClubTelevision Special Program, First Place “Heat and Harvest” Mark Schapiro, Serene Fang, Gabriela Quiros, and Craig Miller, of the Center for Investigative Reporting and KQED

Society of Professional Journalists Sigma Delta Chi Award for Documentaries (Large Markets) “Heat and Harvest” Mark Schapiro, Serene Fang, Gabriela Quiros, Craig Miller, of the Center for Investigative Reporting and KQED

Student Academy AwardsNarrative Film, Silver Medal Film School Shorts “Josephine and the Roach” Jonathan Langager, director

KQED Public Radio

Public Radio News Directors IncorporatedCall-in Program Forum “In My Experience: Incarceration”

Radio Television Digital News AssociationRegional Edward R. Murrow Award Feature Reporting “Through Mediation, Veterans Relearn Compassion” Amy Standen, Andrea Kissack

Investigative Reporting “Broken Shield: Exposing Abuses and California’s Developmental Centers” Michael Montgomery, Pat Flynn and CIR/California Watch

National Edward R. Murrow Award Investigative Reporting “Broken Shield: Exposing Abuses and California’s Developmental Centers” Michael Montgomery, Pat Flynn and CIR/California Watch

News Series “Water and Power” Dan Brekke, Craig Miller, Molly Samuel, Lauren Sommer, Andrea Kissack, Lisa Pickoff-White, Don Clyde, Andy Warner

Reporting Spots “Oakland A’s Fans” Nina Thorsen, Ingrid Becker, Dan Brekke

Continuing Coverage 2012 Election Coverage Scott Shafer, Mina Kim, Peter Jon Shuler, Tara Siler, Cy Musiker, Tyche Hendricks; Ingrid Becker, Julia McEvoy, Dan Brekke, Victoria Mauleon, Suzie Racho, Nina Thorsen, Tina Laurberg, Gabriel Coan, Jon Brooks, Lisa Aliferis, Lisa Pickoff-White, Matthew Green, Ian Hill

Society of Professional Journalists, Northern California ChapterExplanatory Journalism “Rape in the Fields” Sasha Khokha, Grace Rubenstein, Patricia Flynn, Bernice Yeung

Arts and Culture “Cambodian Psychedelic Rock and Hip Hop Mashup in Asian Heritage Festival” Shuka Kalantari, Julia McEvoy

Career Achievement Michael Krasny

Distinguished Service to Journalism Raul Ramirez

Excellence in Journalism KQED News

19

Annual R

eport 2

013

Dear M

em

bers S

torie

s of Im

pact K

QE

D In

form

atio

n

($000) For the year ended September 30, 2013.

Condensed FinancialInformation

Expenses

PROGRAM SERVICES

Television Production and Broadcasting $19,944

Radio Production and Broadcasting 11,987

Program Promotion 2,040

Education Network 1,024

Interactive 2,761

Multiplatform Content 851

Total Program Services $38,607

SUPPORT SERVICES

Marketing and Development $14,948

General and Administrative 7,054

Total Support Services 22,002

Total Expenses $60,609

Trade and In-Kind Donations $2,094

Trade and In-Kind Expenses $2,060

Revenues

23%

3%4%

5%3%

54%8%

25%

12%

63%

Contributions and Membership Fees $34,690

Underwriting and General Grants 14,704

Community Service Grants 4,885

Other 2,152

Project Grants 2,256

Investment Income Transferred from Endowment 1,757

Bequests and Trusts * 3,477

Total Revenues $63,921

* Bequests and trusts are transfered to Board-designated endowment fund. Net operating revenue after transfer is $60,444.

Note: This condensed financial information has been derived from KQED Inc.’s financial statements as of and for the year ended September 30, 2013. These financial statements have been audited by Hood & Strong LLP. For a complete copy of the 2013 audited financial statements, please email aquibell@kqed.org.

20

Annual R

eport 2

013

Dear M

em

bers S

torie

s of Im

pact K

QE

D In

form

atio

n

Thank you!

Generous volunteers and donors are instrumental in helping us provide outstanding and innovative programming and services for the people of Northern California and beyond. The individuals, cor-porations and foundations that contribute to KQED help us enrich lives, inspire minds, elevate the spirit and celebrate our community’s diverse perspectives.

Making Stuff: Faster, Wilder, Colder, Safer with David Pogue

Preview Wednesday, October 2, 2013

The Tech Museum of InnovationSan Jose

VolunteerUntil the day when we can forgo fundraising drives (trust us, we also wish that day would come!), we rely on volunteers to help us raise millions of critical dollars every year. Volunteers are also involved in docent services, special events, administrative support and education community outreach. Working individually or as part of a group, volunteers are KQED’s personal connection to the Bay Area community. For more information on becoming a volunteer, call 415.553.2153.

MembershipIt is heartening to know that millions of residents of Northern California are using KQED services and that close to 200,000 of them have chosen to support our efforts financially. Members help KQED produce, acquire and present quality programming and provide educational services. They also provide a stable source of revenue to support day-to-day operations as well as the development of future programs. 415.553.2150

PHOTO: Gwen Ifill with KQED donors, courtesy Greg Habiby.

21

Annual R

eport 2

013

Dear M

em

bers S

torie

s of Im

pact K

QE

D In

form

atio

n

Thursday, November 7, 7pmThe Nourse Theater San Francisco

A coNverSATioN wiTh

PHOTOS: (TOP AND BOTTOM) Tom and Susan Epstein with Kai Ryssda; Kathryn Schmidt with Tamara Keith, courtesy Greg Habiby.

Foundation and Government Support 415.553.3318

Corporate Support 415.553.2388

Business Partners415.553.2885

Matching Gifts415.553.2150

Additional Ways to Support Local Public Media

The Producer’s Circle recognizes donors making annual contributions of $10,000 or more. Dedicated Producer’s Circle investors provide operating support that strengthens our core programs and services, and they lead the way in helping to fund our initiative to expand local production. In turn, Producer’s Circle donors enjoy enhanced recognition and benefits, including invitations to intimate events with public broadcasting personalities. 415.553.3375

The Signal Society is a special group of donors who annually contribute $1,500 to $9,999. This generous and vital support ensures that KQED can continue to engage and inspire the people of Northern California with the highest-quality programming and educational services. Signal Society members enjoy lending library privileges, invitations to intimate events with public broadcasting personalities, information about upcoming programs and other benefits that help enrich their relationship with KQED.415.553.2300

Leadership Circle membership is offered to donors who contribute $150 to $1,499. The ongoing support of these members helps ensure the public media services enjoyed by all residents of Northern California. Leadership Circle members are offered a variety of benefits, including previews, receptions with public broadcasting personalities and behind-the-scenes activities. 415.553.2345

The Jonathan C. Rice Legacy Society recognizes those visionaries who have thoughtfully provided for KQED’s future by making a planned gift. Legacy gifts are made through a will or living trust, charitable gift annuity, charitable trust, retirement plan or other planned gift. 415.553.2230

22

Annual R

eport 2

013

Dear M

em

bers S

torie

s of Im

pact K

QE

D In

form

atio

n

Channel 54.4 XFINITY 192

Channel 9.3 XFINITY 190

Channels 54, 54.1, 9.2, & 25.2 - Monterey XFINITY 10 and HD 710

Channels 9.1, 54.2, & 25.1 - Monterey (KQET)XFINITY 9 and HD 709

88.5 FM San Francisco89.3 FM Sacramento (KQEI) kqed.org/educationKQEDnews.org

Channel 54.3 XFINITY 189

Channels 54.5 & 25.3XFINITY 191 & 621

The following KQED staff members contributed photos or graphics to this report: Andrea Aust, Christina Z. White, Josh Cassidy, Kristin Farr, Tim Olson and Wendy Goodfriend.

Annual Report

Allyson Quibell Wilinski EDITOR

Zaldy Serrano ART DIRECTOR

Christina Z. White DESIGNER

23

Annual R

eport 2

013

Dear M

em

bers S

torie

s of Im

pact K

QE

D In

form

atio

n