public hearing green action plan for smes: …...public hearing green action plan for smes:...
TRANSCRIPT
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Public Hearing
Green Action Plan for SMEs: Opportunities and Challenges(9 November 2015)
Parliamentary Committee on Industry, Research and Energy (ITRE)
Dr. Katharina ReuterEcopreneur.eu, European Network of National Green Economy AssociationsUnternehmensGrün, Federal Association of Green Business (Germany)
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Objectives
All member organizations are unified in their acceptance of
responsibility for our economy, our environment and our
society.
• Green New Deal and reformation of EU economy
• Promotion of social innovation
• Focus on regional economic structures and SMEs
Together we set a course for sustainable economic
policies.
Green action plan for SMEs 3
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Green action plan for SMEs 5
…more than 1.500 sustainable companies…
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Green action plan for SMEs 6
CircularEconomy
positivefootprint
CO2-neutral
Economy for theCommon good
WE NEED
THE
TRANSFORMATION
OF THE
ECONOMY
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Green action plan for SMEs 7
External costs not internalised
The capital intensity of sustainable innovation often higher than regular innovation
Investors lack knowlegde regarding sustainableinnovations >> risks are often estimated too high
It‘s difficult for SMEs tobring sustainable productsto the market
Current economic system does not value ecological andsocial innovations STARTING POINT 1:
MARKET
FAILURE
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Green action plan for SMEs 8
EU Commission communication
• Recource efficiency = important factor for competitiveness of
European economy
• Raw materials = 40% of production costs
• Saving potential of 630 Mrd. EUR p.a.
• Improvement of resource efficiency only possible if SMEs gained additional
knowledge regarding resource efficiency >> start here!
STARTING POINT 2:INCREASING PRESSURE FORRESSOURCEEFFICIENCY
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Assessing the Potential Cost Savings and Resource Savings of Investments in 4 SME sectors
Green action plan for SMEs 9
RPA (2015): Assessing the Potential Cost Savings
and Resource Savings of Investments in 4 SME sectors,
report for DG Environment, February 2015, Loddon,
Norfolk, UK
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Green action plan for SMEs 10
Advanced
Green products,
green business models
Interested
Enterprises,
partly implementing
green advancements,
progressing
Uninvolved
Enterprises
WHERE ARE SMEs IN REGARDS TO SUSTAINABILITY & TRANSFORMATION ?
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Green action plan for SMEs 11
Important for the success of SMEs in Green Economy:1. Market2. Incentives >> Financing represents highest obstacle3. Legislation4. Measures in value chain
Advanced
Green products,
green business models
Interested
Enterprises,
partly implementing
green advacements,
progressing
Uninvolved
Enterprises
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Green action plan for SMEs 12
European Resource
Efficiency Excellence Centre
Horizon2020
COSME
2014-2020
EFRE and EMFF-
Support SMEs
LIFE: Funding of energy
efficiency measures in SMEs
Network Eco-Inn
(Investors<> SMEs)
Climate Knowledge &
Innovation Community
(Climate-KIC)
Private financing in the area
of energy efficiency (PF4EE)Homepage:
Financing
Investment and
structural funds
Flash Eurobarometer on
SMEs and Resource
Efficiency
Erasmus+
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Green action plan for SMEs 13
! Both of these drivers for innovation are virtually absent in
the GAP for SMEs!
a. Market demand b. Legislation
SMEs and also large enterprises reactstrongly upon…
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14
Call 1Market demand:circular public procurement and economic incentives
Call 2Legislation:EU-Directive on CircularDesign Directive
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Recommendation I: increase market potential with…
Green action plan for SMEs 15
…Prices, stating ecological and social truth (internalize external costs)• Well funtioning emission trading scheme (EU-ETS) or CO2-tax• Taxes: lower taxes on work; higher taxes on raw materials, resource use• Incentives for consumers, e.g. Adaption of VAT rules for Circular Economy
… ambitious targets:• Ambitious and binding targets for Renewables, Energy Efficiency, Energy Savings• Binding target energy efficiency (30 percent until 2030)
… EU as launching customer / public procurement:• Concrete specifications on sustainability and green products in public procurment• Example: Fair IT (e.g. fairly-produced computer mouse, Nager IT) will not be selected in public
procurement due to higher prices
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Recommendation II: promote best practice
Green action plan for SMEs 16
a) Non-financial reporting (EU Draft law): support SMEs financially
b) Support Economy for the common good:• EESC 09/2015: European Economic and Social Committee recommends adding the principles of
the “Economy for the common good” in the work of the European institutions • Rapporteur Carlos Trias Pintos demands that „those enterprises, guided by sustainable and
ethical principles, will be rewarded in the future“• Economy of the common good-certified enterprises support GAP >> promote drafting „Common Good
Balance Sheets“
c) Business cooperation:• Easily accessible funding for cooperation projects of enterprises (also with NGOs)• Regional cooperation = Hot spots; especially in cross-border regions (cross-border tenders) • Easily accessible information on pilot projects and funding possibilities
(UEAPME: „until now very unclear“)
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Recommendation III: Sustainable Trade?
Green action plan for SMEs 17
• The pioneers of tomorrow (Ecopreneurs) are nowadays in schools, universities and training institutes • Green Skills: are not included, however, it’s an important aspect in the transformation towards a resource
efficient economy (Source: UEAPME)
Aim: "developing European leadership in green processes and technologies“ >> TTIP and CETA should therefore set new standards for sustainable trade – but they don’t! …change in trade… weakening of regional markets and standards…
Recommendation IV: Education & Training
COSME or Horizon2020 support SMEs in sustainable innovation. However, the real challenge is that we do not have the courage to develop integrated European markets, which are truly sustainable – and also includeregulation and legislation.
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Green action plan for SMEs 18
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Green Action Plan for SMEs
+ strong Action Plan for Circular Economy
= SUCCESSFUL SUPPORT OF GREEN ENTREPRENEURSHIP
& TRANSFORMATION OF THE ECONOMY
Green action plan for SMEs 19
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Green Action Plan for SMEs
+ strong Action Plan for Circular Economy
= SUCCESFUL SUPPORT OF GREEN ENTREPRENEURSHIP
& TRANSFORMATION OF THE ECONOMY
Green action plan for SMEs 20
• No knowledge in large enterprises about the
impotance of circular economy
• Our members show, that SMEs can be very
successful in CE
• Value chains involve both SMEs and large
enterprises
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Green action plan for SMEs 21
Climate-KIC (Climate Knowledge & Innovation Community):High Performance Accelerator for start-ups andSMEs. Aim: 400 start-ups/year >> when will thisnumber be reached? Where is the initiative now?
Horizon2020: The decision process (8 months) is too long for acute-innovative projects. 6 weeks would be much better. Funding for projects that already started should be made possible.
European Enterprise Promotion Award:Since 2013 Catergory for supporters of green marketsIdea: CE-Award (Circular Economy) >> very welcome!!
What is „green entrepreneurship“?
What is NOT „green“, but „green washing“?
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www.ecopreneur.eutwitter.com/EcopreneurEUwww.facebook.com/ecopreneur.eu
Thank you foryour attention!
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Business associations about the GAP for SMEs:
Green action plan for SMEs 23
Pionier-SMEs (green entrepreneurs) do not have
problems with regulation. Polluting practices of
conventional enterprises should be sanctioned
much more.
Business Europe und UEAPME welcome the
fact that no new SME- related regulation is
planned in GAP
Business Europe, UEAPME ECOPRENEUR.EU
Eurochambers: “We need more concrete and practice-oriented support actions for SMEs when consulted, so we are disappointed
that the Commission’s proposals to this effect are largely trivial. Does it really require a new action plan to
announce everyday measures like updating Commission websites or using the Enterprise Europe Network to
inform SMEs?”
Eurochambers report that a lack of time and expertise is the main obstacle to green actions among SMEs. Instead of being flooded with information, they want concrete, tailored guidance on day-to-day operations, which should be largely cost-neutral and practice-oriented.