Public Engagement in the Digital Age

National Research Center, Inc.

Twitter: @nrc_inc

Common Sources of Internet Negativity

CRITICS TROLLS HATERS SCAMMERS

?!

XD !!!

CRITICS• Residents, followers,

etc.

• Disagreements, complaints

• May have legitimate grievances can damage

reputation

when left ignored…

TROLLS

• Random Internet users

• Mean, rude, nonsensical

• Attention seeking

can spoil web experience for target audience

when running amok…

HATERS

• Political opponents, angry residents, lawyers, dissenting groups, council, etc.

• Proactive, passionate.

• Rally others online

can lead to legal ramifications

escalating issues…

SCAMMERS• Anonymous

• Phishing scams, computer viruses, identity theft, etc.

• Want passwords, personal information, disrupt government activities, etc.

can pose cyber security danger to organization / audiences

if infiltrating the feed…

Responding to Internet Negativity

Proof-read before posting anything

Remain objective & dispassionate

Get support from others

For Every 1 Hater,You Have 20 Supporters

Engage them too&

Spread the Love

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