Product Training & Visual Merchandising Scorecard PTVM November Overview:

•Covered door sales were stronger across all accounts. Strongest gap to non-covered doors was at Modell's (+20%) and Sports Authority (+10%). •Footwear sales growth continued to be stronger in covered doors with Modell’s, Hibbitt, and TSA +15% higher.•Retails sales were 71% larger than non covered locations with Sports Authority 2.2x larger, Academy was the highest across all accounts ($49.1k average per location).

PTVM IMPACT: •Footwear numbers at PTVM Covered doors up 34.3% compared to 26.8% for non-covered doors TYvsLY MTD.Individual Door Highlights:

• #437 Niles, MTD apparel & footwear sales up 49%

• #717 San Antonio, MTD apparel & footwear sales up 39%, with over $20K additional merchandise sold.

Key Initiatives/ Trainings:

In the past 3 months, PTVM coverage at Dick’s Sporting Goods has more than doubled to 103 doors, from 53 in the prior months.

Cold-Weather techfit has arrived! PTVMs have been educating apparel sales associates on this innovative product and benefits of Climawarm technology. Look for customer feedback in January!

During the month of December, Chicago PTVM Jenny Callan organized an adiPure trainer sales contest for the footwear team at DSG 178 Madison West. The store enjoyed a 20.9 % Sell-Thru on training footwear for the month of December, and 42.4% ST since the shoe was launched in November. Total December footwear sales increased 69% from LY. “We would doubled those numbers if we would have had the black and red styles that are shown in the marketing pieces.” – Chris, Softlines Mgr, 178

Nike Elite Basketball socks have been a hot accessory item across all geographic territories. Customers want a basketball-specific sock, with both compression and cushion components. In door #247 Newport News, Footwear Lead Ashley commented that the Nike Elite are the #1 selling sock in store. She asked if adidas makes basketball socks because customers are always requesting socks to go with the adiZero Ghost, and Nike immediately sells-thru their product inventory.

Brooks “Pure Project” Running Footwear launched a huge marketing push in December. PTVMs are seeing bulk stack, tower fixtures, and wall graphics advertising this technology and product .

Youth Under Armour Big Logo Hoodie was a top seller in the youth apparel category. “At the $39.99 pricepoint, we can’t keep this item in stock. It moves so quickly. We had to set up an additional folding table just to merchandise this item.” Steve, Manager, #37

Merchandising/ Product Feedback Selling Days! PTVMs focused their

efforts in December on increasing sales in accounts during the busy Holiday season. They educated customers on the technological benefits of adidas footwear and apparel, kept the sales floor stocked with new receipts, and merchandised adidas apparel.• PTVM Danielle Cook held 4 DSG selling

days during the month of December where she sold a total of $1119 of men’s and women’s apparel total between the 4 doors (320, 10, 447, 283). Apparel sell-thru at DSG 283 Dulles for the WE 12.23.11increased 14 % ST, up from 7.8% the previous week. This increase was supported by a selling day, where DC/Baltimore PTVM Danielle Cook sold approximately $502 of men’s and women’s apparel.

• Footwear sales at DSG Chattanooga #126 increased 39% for the WE 12.17.11 from the same week last year. This sales increase is supported by Nashville PTVM Tanner Wild’s selling day, where he concentrated on educating customers about adidas running and basketball footwear. Men’s running sold thru well at 9.3% for that week!

PTVMs continued to tech footwear associates on the adiPure trainer, and audit tower fixture placement:“They are more comfortable, more flexible, and better color than Fila Skeletoes” – Matt, footwear lead, 447

HOT ITEM: adiZero Ghost. Low Ghost inventory levels biggest issue and callout among ALL PTVM regions. “Customers are still requesting

this item, especially in blue, green and red colorways.” – Tiffany, 415.

“adidas is losing a lot of sales because we have NO Ghosts in stock. We have sold at least 15 Nikes to people looking for the Ghosts because that’s all we had to offer. Team orders have also been suspended due to lack of inventory.”- Chris, Asst. Mgr, 434

178 Madison WestFootwear associate Aaron

received a pair of Supernova Glide 4 for

selling the most adiPures in December

Naperville, IL

DSG 42 Robinson/Women’s Overview/12.8.11

DSG 33 Brandywine/ Women’s Overview/ 12.21.11

Brooks “Pure Project” graphics and tower, DSG #37

DSG 1002/ PTVM selling Commander to

customer/12.8.11

DSG 86 Mt. Laurel/Women’s Overview/12.22.11

DSG 419/adiZero soccer table display

#24 Newport News/Nike Elite Basketball socks on endcap/12.5.11

December 2011

PTVM IMPACT: •PTVM Covered doors up 18.3% compared to 8.8% for non-covered doors TY vs LY MTD.Individual Door Highlights:

• #344 Sawgrass Hills, up 38% with over $144K of adidas sales in Dec

• #296 Dolphin Mall, up 33% with over $133K of adidas sales in Dec

• #604 Oak Lawn, up 58%, with over $15K in additional merchandise sold in Dec

Key Initiatives/ Trainings/Events:

•The adiPure trainer continued to be a focus for the month of December! PTVMs also trained associates on the Recovery accessories and men’s Underwear product, ensuring delivery and correct merchandising. “Only about ¼ of customers who try on the adiPure end up purchasing them. Although we help them, some people find it too difficult to get their pinky toe into the shoe, and they complain the fit process takes too long. They also decide not to purchase because it is a training option instead of a running product. They are, however, commenting on how lightweight the product feels when they do finally get it on.” – Footwear Mgr, #474 Clifton

•DC/Baltimore PTVM held a footwear selling contest at #511 White Marsh. Footwear associates were rewarded for selling adidas styles, and as a result, December sales increased 12% at this location!

•PTVMs continued to push Basketball models, specific the CrazyLight and ProModel. “People go crazy for the Crazy Lights here. I personally have been a nike person all my life and I recently bought a pair of the ProModels. I love the shell top toe as well as the traxion. They feel really good.” John Shorter, FTW Authority, #456 Turnersville “

Merchandising/ Product Feedback:Spotlight on PTVM Selling Days!

•Washington DC/Baltimore PTVM held 3 TSA selling days in Dec where she sold a total of $985 of men’s and women’s apparel and footwear between the 3 doors. The largest change occurred at TSA 517 Rockville, where apparel sales for the week of 12.23.11 increased 7.6% up from previous week .This increase was supported by a selling day where $552 of men's and women’s apparel was sold by the PTVM. $260 of total was sold to one single customer!

Although we are well into the winter season, there have been several product requests for additional Women’s Tennis Apparel replenishment by SA managers: “Customers are still participating in indoor leagues around the city, and Nike and Under Armour don’t have much selection right now. adidas could capitalize in that category.” –Fullerton Ave Apparel

Customers have been requesting a ClimaWarm running pant – Although they have been shopping the galaxy line, runners want more cold-weather running options and tights. “Nike has a women’s fleece-lined pant which has been selling well for $65, there are only 4 left” – T.J., Apparel Mgr, #614 Vernon Hills

PTVMS have been receiving requests for higher end specialty styles and additional running options: “More and more specialty or competitive runners are shopping at SA. Customers would pay $120-$140 for shoes. Our top seller is the new Asics Kayano priced at $140.” – Monica, footwear mgr, #425 Cumberland

Nike has installed new Pro Combat graphics on their apparel fixtures with a picture of soccer goalie Hope Solo.

Nike men’s thermafit hoodies and ¼ zips were a popular item for Holiday sales. The thermafit items were available in 9 colors and had matching pants as well.

Under Armour’s cold gear options have been a top Holiday seller; they’ve promoted their items but adding descriptions on mannequins: “This is Under Armour’s time of year. They thrive with the cold gear compression and hoodies. adidas could compete by having a number of options in cold gear compression.” -Belle, apparel associate, #425 Cumberland.

TSA 531 Tyson’s CornerWomen’s Apparel received a new location! Apparel sales increased 20% for the month of December compared to LY.

#511 White Marsh/Mens Front View/12.13.11

#511 White Marsh/ New Nike Pro combat graphics

#231 The Woodlands/Womens Overview/12.20.11

#446 King of Prussia/Nike Men’s Thermafit

#622 Greenfield/New Thorlos Sock Endcap on

Footwear Deck

#614 Vernon Hills/Women’s Overview/12.4.11

PTVM IMPACT: •PTVM Covered doors up 26.2% compared to 6.2% for non-covered doors TY vs LY MTD.Individual Door Highlights:

• #117 Times Square, up 49% with over $75K of adidas sales

• #8 Fordham Road, up 79% in Dec and topping $675K in sales YTD.

Key Initiatives/ Trainings:• PTVMs continued to audit and monitor Originals placement in the 50 door distribution list for Modell’s, ensuring new receipts have been received and merchandised correctly on the selling floor.

•New York North & South PTVMs organized an adiPure selling contest in the 6 doors carrying the product. Both stores and sales associates had motivation to win: the top store AND the top sales associate were rewarded with adidas giftcards and promotional items. The winning store was #117 Times Square, who also had the top performer, footwear associate Gill, who sold 8 pairs during the contest.

Merchandising/ Account Feedback:Shops that moved to the front of the store included #19 Greeen Acres, now in #2 positioning ahead of Under Armour: Dec Apparel sales increased 103%!PTVM Selling Day Results! #117 Times Square: Apparel sales at Modell’s Times Square #117 for the WE 12.10.11 increased 139% from the same week last year. This increase was supported by a selling day, where the NY/South PTVM Katy Muehlberg pushed men’s and women’s fleece and apparel. Top sellers for the week included the POWER FZ FLEECE (60%ST for Week) and Attitude2 HDY (50%ST for Week).

The adiPure trainer continues to compete with Fila Skeletoes, who continued a $5 sales spiff for employees in December: “adipure is not seeing as much movement, because some of our younger customers are stuck on the Skeletoes. Skeletoes now have a thicker sole which gives additional comfort. Additionally, sales associates were given a free pair to wear on the sales floor.” – Footwear Associate, #6, East 2nd Street.

Footwear associates and managers have been reiterating the need for larger men’s footwear sizes, especially for basketball items. “We receive many requests for larger sizes. If we were provided at least 1 pair of 14 or 15 it would increase our sales. Nike always provides at least 3 pairs of the bigger sizes.” – John, footwear associate, #86, Bay Ridge

Valley Stream #19, Sketchers and Reebok footwear towers

Sketchers and Reebok are using new free standing towers to display their new running options. “We don’t always have room for end caps, but you can put these towers anywhere on the floor, and it really helps to highlight shoes for the customers” Chris Footwear Manager # 19 Valley Stream.

Nike installed new panel graphics at Queen’s Center #58, highlighting their new indoor soccer footwear in the soccer hardgoods display.

Arundel Mills #119/Fila Skeletoes Window

Graphic

#117 Times Square/Men’s performance apparel

#14 Flushing/Men’s Overview

86th Street #65/Under

Armour Fleece Table

Styertowne #155/Soccer Accessories

#54 Cottman Ave/Men’s Originals

Wall

Look for new changes in the Macy’s section of PTVM scorecard in January! There will be additional sales figures and product information from the 5 specialist locations:

•Herald Square finished 18% over plan in December, with apparel sales topping $201K for the month. YTD Apparel sales at HSQ have increased 20% from 2010. •California Swing: Union Square in San Francisco had apparel sales topping $54K for the month, up 74% from December 2010. YTD apparel sales at South Coast Plaza have increased 32%, from end of December last year. •State Street exceeded planned apparel numbers for the season! Due to last year’s season sales of $39.8K, adidas was planned for $41K. Actual sales totaled $48.8K, an increase of 22% from 2010!• December apparel sales at Dadeland in Miami have increased 210% from LY, topping $56K!

•Customers have been requesting ClimaWarm products, and cold-weather specific items. Although there are fleece options, customers are looking for jackets and outerwear, and are having to shop Nike and North Face for these items.

•Footwear is still steady at HSQ. The Originals line is drawing much more customer interest than our Performance products. Most Performance shoes are very light weight and not what the customers are looking for right now.

HSQ Performance Apparel

State Street Puma Fleece

Queen’s Center #58/Nike Soccer Graphic

HSQ Footwear

PTVM IMPACT: •PTVM Covered doors up 21.3% compared to 13.7% for non-covered doors TY vs LY MTD.•Top Academy door Katy #33 had increase of 50% in apparel for month of Dec, resulting in $18K more sales

Key Initiatives/ Trainings/Feedback:• adiPure sales at Academy Sports! There were 2,095 units sales in December, accounting for 72.7% of total units sold at Academy. The PTVM team supported this initiative by training all territory locations and running sales contests in early December. Houston PTVM Shari Lee ran city-wide contests in Houston, San Antonio, and Austin, where employees at the top door in those locations would be entered to win free footwear. Winning doors included: • Houston: #7 NW Fwy (28 Units Sold)• San Antonio: #47 2643 NW Loop 410 (18 Units Sold)• Austin: #27 Research Blvd. (22 Units Sold)

• Atlanta PTVM Kevin MacConnell held an adidas footwear technology training at the new Cumming Academy Sports location. Eighteen store associates, footwear personnel, and managers were trained on the selling points of running and basketball footwear models.

Grand Openings:•adidas participated in 1 grand opening on 12/3, at Hattiesburg, MS. adidas had an informational table and gumball machine contest, with the new adiPure, Thorn, Oscillation, Liquid Trainer, and Kanadia Trail shoes on display. Here is what our Atlanta PTVM had to say about the event: “the adiPure trainer received most of the attention throughout the day. In fact, over seven pairs were sold! Overall, the day was a huge success as adidas was on location to support a key account while interacting with its customers to help build brand loyalty.”

PTVM IMPACT: •PTVM Covered doors up 71.1% compared to 54.1% for non-covered doors TY vs LY MTD.•Footwear sales in covered doors increased 75.8% compared to 55.4% for non-covered doors. Individual Door Highlights:

• #398 Griffin, $20K more footwear sales in December alone compared to LY, increase of 300%.

• #114 Albany GA, up 175% for an additional $17.5K in sales from last year.

Key Initiatives/ Feedback:•Hibbitt customers are also looking for adidas basketball sock options. They want the complete brand hookup: “Customers watched the Maui Invitational and saw the adidas schools wearing basketball socks and they have come to us looking for those.”-Rob, District Manager (@ #28)

•Spotlight on PTVM Selling Days! Hibbett Sports Columbia #64 kids footwear sales from the WE 12.10.11 were up 53% from the same week last year as a result of a selling day. The Nashville PTVM supported this increase in sales by educating customers on the benefits of adidas technologies

Houston #522/Men’s Originals/12.5.11

Cumming #118/ footwear tech training

Humble #21/Men’s Overview/12.27.11

adidas shoppers with winning gumballs, good for special adidas

promotional gifts

Customer interest on the adiPure during the AS Hattiesburg GO

Austell #463/ Originals Wall/12.15.11

HS Douglasville #314/Originals Wall

• Reebok Zigs continue to have a strong marketing push in store, including window displays such as the one to the right at Brenham #818. “They are the ‘new thing’ right now with our youth customers.” – Manager, HS Columbia #28

Griffin #398/Originals Wall/12.15.11

Webster #32/Women’s Overview/ 12.19.11

Round Rock #22/Men’s Overview/12.13.11

Owensboro #68/Women’s Overview/12.5.11