Pedestrian Safety

Enforcement Training 2013

What is Vision Zero?

• Traffic-related injuries and deaths are

preventable.

• Comprehensive policies aimed at a future in

which no one is killed or seriously injured by

traffic.

• Refusal to accept that human death or

lifelong suffering from injury is an acceptable

result of road traffic

• Safety is prioritized over all other objectives of

the transportation system, including mobility.

Program Objectives• Raise awareness regarding the right of way

of pedestrians

• Reduce collisions, injuries, and economic losses associated with auto-pedestrian crashes

• Raise public awareness and generate positive media attention using highly visible enforcement activity

• Use enforcement agency resources efficiently and effectively to create safe streets for everyone.

Oregon Pedestrian Deaths

2012: 61

2011: 46

2010: 62

2009: 39

2008: 52

2007: 50

ODOT PSE 2012 Stats

• 25 Agencies

• 4 Diversion Classes

• 105 Enforcement Operations

• 1,584 Citations and Warnings Given

Lt Steve Vuylsteke and

Officer Darren Kangas

Claims and Reporting

• Activity Report

• Copies of Press Releases and Media Coverage

• Claim Form

• Receipts

• Final Report

Creating a Media Plan

• Establish a media timeline

• Establish Contacts with Media

• Send out a press release

• Submit a guest op/ed or guest article

• Consider print, radio, tv, and blogs

Press Release Tips

• Begin with Date, Contact Information, and Headline

• Use an attention-getting lead

• Include a quote

• Include stats, facts, laws or safety tips to education the public.

• Include a photo in electronic format

Diversion Class Resources

• City of Hillsboro

• Multnomah County Share the Road

Safety Class- DVDs available