IBM zSystem Naming & Usage Guidelines

IBM Power Systems Naming and Usage Guidelines for the February 9 LaunchRelease Level

Version 3.0February 9, 2010Document Owners:

Terry Brennan (brennant@us.ibm.com)

Bill Smith (usasmith@us.ibm.com)

Got a question about naming? Contact Terry.IBM Power Systems Server Naming and Usage GuidelinesUsing the IBM Power Systems server names requires careful adherence to IBM standards and guidelines, as well as an understanding of the product, the name and the messaging behind it. Using consistent terminology and messaging around the IBM Power Systems product set and the value it creates for clients is essential for IBMs success and brand name acceptance in the marketplace.

The following guidelines are designed to Illustrate how and when to correctly use and incorporate new IBM Power Systems naming and messaging conventions.

It is everyones responsibility to protect and maintain this valuable trademark asset and build recognition for this new product set and the future of the IBM AIX, Linux and IBM i operating system platforms. These standards apply to all IBM employees, contractors, agencies and Business Partners for both internal and external uses including:

Product families or categories, official product names

Specific offering and solution names

Collateral, newsletters, case studies, presentations, promotions and signage

Web site content, URLs,

Web casts, Web lectures, events and conferences

Media and public relations activities: releases, quotes, speeches, and speaking engagements

Consultant and analyst deliverables

Communications, advertising pieces, campaigns, themes, taglines, and/or slogans

Training programs, training events, tools, books, certifications, accreditations, awards

New IBM business units, customer centers, buildings, organizations, teams, employee titles.

This document contains a Quick Overview of IBM Power Systems Naming Guidelines and is followed by a more detailed description of the Naming Guidelines.The most current changes to this document are highlighted.Change History:2/9/10

Updated with POWER7 systems10/20/09Updated with PowerHA and VMControl

04/28/09Updated with IBM Systems Software, POWER6+10/30/08Updated some minor errors and changes to terminology

10/07/08Updated the document with Power 560 and included a page on logos.

06/06/08:Added a page 13 for technical documentation naming guidelines

05/05/08:Added Naming Guidelines for use of AIX or i in other software product names

Trademarks

A. Adding trademarks to a document/presentationAlways trademark the first use of a trademarked term in a document. An exception can be made when the term is in the title of a document or page. Typically, we do not trademark terms in the document titleB. General rules when using trademarked termsC. Trademarked terms should be used as adjectives except in titles and headings. Do not split a trademarked term at a line break move the entire term to the next line instead.

D. This is a list of IBM trademarks commonly used in Power Systems documents:

Active MemoryAIX

AIX 5L

AIX 6 (logo)

Balanced Warehouse

BladeCenter

Blue Gene

Blue Gene/L

Blue Gene/P

Built on IBM Express Portfolio (logo)CacheFlowChipkill (No longer trademarked)

Cool Blue

DB2

DB2 Universal Database

eServer

EnergyScale

General Parallel File System

GPFS

HACMP

i5/OS

i5/OS (logo)

IBM (logo)

IBM Systems Director Active Energy ManagerIBM Systems Director VMControliSeries Micro-Partitioning

OpenPowerOS/400 PowerHA

PowerVM

POWER

Power (only when used in Power 5xx)

Power Systems

Power Systems Software

POWER4

POWER4+

POWER5

POWER5+

POWER6

POWER6+

POWER7

Power Architecture (Notice that Power is not

capitalized in this phrase.)

POWER Hypervisor (Notice that hypervisor by itself is a generic word and is not d)

PowerPCpSeries pureScaleSQL/400

System iSystem i5

System p

System p5

System Storage

System x

System z

System z9 Tivoli

TurboCoreIBM Systems Director VMControl

WebSphere

Workload Partitions Manager

E. This is a list of trademarks owned by other parties that we recognize and trademark in Power Systems documents:UNIX

Linux

Microsoft

Windows

Intel

AMD Opteron

Xeon

Itanium

Core2

Java

AltiVec

InfiniBand

F. Other company, product, or service names may be trademarks or service marks of others.But we do not have to include their trademark symbols in our documents unless we want to do it as a courtesy to a partner.

Summary Page -- Naming Guidelines for Power SystemsOfficial NameDescriptionComment

Organization Name

IBM Power SystemsOverall name of the team that is responsible for POWER processor-based offerings. IBM is the brand. IBM Systems is the sub-brand. Power Systems is the family name. Power Systems is now a .

Family Naming

IBM Power Systems

IBM Power Systems is the name of a family of offerings that can include combinations of IBM Power servers and systems software optionally with storage, middleware, solutions, services, and/or financing. Note: Trademark the phrase Power Systems regardless if the words POWER or Power have been trademarked previously.

The name of the family of servers based on POWER processors. (includes the Power 750, 755, 770 and 780 (based on POWER7 technology) and the Power 520, 550, 560, 570, 575 and 595 (based on POWER6 technology), the System p5 570, the eServer p5 570, the pSeries, the i570, the i5-570, the iSeries, the AS/400, etc.)

IBM Power platform, servers, offerings or solutionsThese can be used to describe offerings from the Power Systems team. This includes servers, software, solutions and services.

POWER7 Systems(NOT Power7 Systems, NOT Power 7 Systems, NOT POWER 7 Systems)POWER7 Systems is also allowed when attempting to emphasize both the new POWER7 technology as well as the systems aspects.This term can be used to include POWER7 blades if and when they are announced in the future.

Product Naming

Legally POWER and Power are interchangeable. However, for branding purposes, POWER is to be used when referring to the processor or processor technology and Power is to be used when referring to

hardware (such as the servers themselves) and software products that run on those servers.

IBM Power 750 Express, IBM Power 755, IBM Power 770, IBM Power 780The official name of one of the POWER7 processor-based servers that run the AIX, IBM i and Linux operating systems. The first time a system is mentioned in a document, this long name must be used.

If the word Power has not been shown with a trademark previously in a document, it should be trademarked in the server name the first time that it appears, i.e. IBM Power 750.

IBM Power 595, IBM Power 570, IBM Power 560 Express, IBM Power 550 Express, IBM Power 520 Express, IBM Power 575, BladeCenter JS12, JS22, JS23 & JS43 ExpressThe official name of one of the POWER6* processor-based servers that run the AIX, IBM i and Linux operating systems. The same trademarking rules apply.

Power 750, Power 755, Power 770, Power 780, Power 595, Power 570, Power 560 Express, Power 550 Express, Power 520 Express, Power 575Preferable short name.

Never shorten this to p750 or P750 or p-750 or p 750. Used after full name first appears. For example, after Power 750 Express has appeared as a short name, Power 750 can then be used.

Note: 595 will be used as the example in the rest of the guidance in this document. The same guidance applies to the 570, 560, 550 and 520.

JS12 Express, JS22 Express, JS23 Express, JS43 ExpressPreferable short name. It is acceptable to use JSxx when referring to the various blade servers as a group.Used after full name first appears. As an example, you can use JS23 for the short name after JS23 Express has been used.

750

Acceptable short name to use in a paragraph only after Power 750 is used in marketing documentation. Acceptable anywhere in technical docs.

Model 750Acceptable short name EXCEPT why say model when you could say Power? Only use Model 750 if there is a good reason to use model.

The POWER6* 570Only use when distinguishing between old and new models, i.e. the POWER5 and POWER6* 570

Power 570/32, Power 570/16Acceptable when contrasting systems. See p. 14 for further explanation.

Power 750s or 750sPlural formCant pluralize the long name

Power 750s or 750sPossessive form for short namesAvoid possessive unless absolutely necessary. Not allowed for long names.

Software Naming

IBM Systems SoftwareThe official name of the category of infrastructure software

General

Power 770, Power 570, p570 Listing individual namesList from newest to oldest

Power 750/770/780Power 595, 570 and 550

Power 595, 570 or 550Acceptable combination namesAvoid mixing POWER6 or POWER6+ models with POWER7 models when using /

BladeCenter

Note: The IBM POWER processor-based BladeCenter servers are part of the overall Power Systems Server family but, to leverage the strength and market affinity of IBM BladeCenter, they carry that branding scheme. You should view the blade servers as a natural extension of the Power Systems Server portfolio with the added benefits of being part of BladeCenter.

BladeCenterThe IBM sub-brand that includes all BladeCenter offerings

BladeCenter chassis, server, blade server, technology, platformThese are some of the words that can be used after BladeCenter.

BladeCenter JS23 Express, BladeCenter JS43 ExpressThe most current POWER6* processor-based BladeCenter offerings

JS12 Express, JS22 Express, JS23 Express, JS43 ExpressFollowed by JS23 or JS43Preferable short name. Acceptable to use JSxx when referring to the various blade servers as a group.Used after full name first appears. You can use JS23 for the short name after JS23 Express has been used.

BladeCenter JS23/43 Acceptable term to use to describe the new offering.

JS23 Express server

JS43 Express blade serverAcceptable terms

Express Edition Naming

Power 750 Express AIX Edition

Power 520 Express i Edition

BladeCenter JS22 Express Linux EditionThe correct way to specify the name of the Express model when it is loaded with the primary operating system it has been ordered with.Notice that Linux Edition was previously named OpenPower Edition.

* Note that some models use the POWER6+ processor.

Acceptable Terms

Power Systems, Power Systems Software, Power Systems serversPower servers, platform, Power offeringsPower 595, Power 570, Power 560, Power 520, Power 550

POWER6 595, POWER5 595, POWER5+ 595 (when distinguishing new systems from old)Power Systems revenue, Power Systems programs, Power Systems share

Power user groups, Power virtualization, Power systems management, Power operating systems, Power availability

BladeCenter JS23 Express, JS43 Express, JS23 Express server, JS43 Express blade, JS23 Express blade server

Dont and DosDont Use:

Do Use:Power = (the New Power Equations)

Power your planet.POWER Systems

Power SystemsPower 7 Systems, Power7 Systems

POWER7 Systems

POWER 7 Systems

POWER7 SystemsPower Systems platform

Power platform

P750 or P750 or I750

Power 750p6-570 or i6-570

Power 570p570 or i570

Power 570

System p 570 or System i 570

Power 570

System p570 or System i570

Power 570System-p570 or System-i570

Power 570

the p server or the i server

the Power serverthe POWER7 server

the POWER7 processor-based serverp5-570 (for POWER6 systems)

Power 570

Power7or Power 7

POWER7Power Systems processor

POWER7 or POWER processor

Power blade or POWER blade

BladeCenter JS22 or Power Architecture bladePOWER blade

POWER processor-based blade

MMA

9406-MMA

ICE

IBM Compliance Expert

AIX EE

AIX Enterprise EditionDeskside/Desk side (for the 520 or 550)

Tower or Stand-alone9406-MMA (used as a name)

Power 570 (this is the name of the system)

power capping

energy capping

power savings mode

energy savings mode

570 or Model 570 (short names)when its unclear if you are referring to POWER5 or POWER6 or when you mean bothAdvanced POWER Virtualization or (APV)PowerVM

Confusing:

Not Confusing:

The 570 is xx% faster than the p5-570.

The Power 570 (or POWER6 570) is xx% faster than the p5-570(That first sentence is correct and accurate but a client probably wouldnt understand the distinction.)Naming Guidelines for AIX operating systems

The name of the UNIX operating system provided by IBM for Power servers is AIX. For versions 5.1 through 5.3, it was previously named AIX 5L. Prior to that, it was called AIX. So this is a return to the original naming of AIX. These are the guidelines for proper usage of these names.

Official NameDescriptionComment

Official Long Names

IBM AIX *The long name of the IBM version of the UNIX operating system Use when referring to the operating system in general.

IBM AIX Enterprise EditionThe long name of the bundle of AIX and management componentsAIX EE is NOT an approved short name.

IBM AIX Version 6.1The official name of the latest version of AIXUse when you need to refer to the specific release and distinguish it from other releases.

IBM AIX Version 5.3

IBM AIX Version 5.2The unofficial names of the last two versions of AIX 5LWe are encouraging the use of IBM AIX Version 5.3 in marketing materials. In other words, stop using the 5L in marketing materials.

IBM AIX Version 4.3,

IBM AIX Version 4.2, IBM AIX Version x.xThe long names of versions 4.3, 4.2 and versions before.

Short Names

AIXThe short name to use when referring to AIX in general.

AIX 6The preferred short name of AIX Version 6.1 and beyond; Use wherever and whenever possible in marketing collateral.We are trying to emphasize this name in all marketing collateral.

AIX 6.1, AIX 5.3, AIX 4.3 or AIX V6.1, AIX V5.3, etc.Acceptable short names of specific versions.To be used when the specific version number is needed, especially in technical documentation

Remember that AIX is a registered trademark. The rules for trademarking apply. Trademarked terms should be used as adjectives except in titles and headings. Do not split a trademarked term at a line break move the entire term to the next line instead.

AIX is an adjective. AIX 6 is a noun or an adjective.

Example: The latest version of the IBM AIX operating system is AIX V6.1. Once installed, AIX 6 is designed to provide levels of service and security never before seen in the UNIX market.Also acceptable: The latest version of the IBM AIX operating system is Version 6.1. Once installed, AIX 6 is designed to provide levels of service and security never before seen in the UNIX market.IBM Compliance Expert Express Edition assists administrators with PCI (Payment Card Industry Data Security Standard) and DoD STIG (Department of Defense Security Technical Implantation Guide.) ICE is NOT an acceptable short name for this offering.* If you know that the actual long name of AIX is IBM Advanced Interactive eXecutive for POWER, then you win a prize and need to get a life.Naming Guidelines for IBM i (previously known as i5/OS)IBM i is an integrated software operating environment, a highly scalable architecture that integrates relational database, security, Web services, networking and storage management capabilities. It provides a broad and highly stable database and middleware foundation for efficiently deploying business processing applications, with support for over 5,000 solutions from over 2,500 ISVs.

Official NameDescriptionComment

Official Long Names

IBM i

(Short name: i) The integrated operating environment formerly referred to as i5/OS that runs on Power servers.Use when referring to the operating system specifically. Must be used with first use and in headings.

IBM i familyThe term used to refer to all the versions and releases of IBM i, i5/OS, and OS/400 operating systems

IBM i 6.1

(Short name: i 6)The marketing name of the newest version of IBM i formerly referred to as i5/OS V6R1Use when you need to refer to the specific release and distinguish it from other releases.

IBM i 5.4The marketing name of a current version of IBM i formerly referred to as i5/OS V5R4Use when you need to refer to the specific release and distinguish it from other releases.

IBM i5/OS V5R3

IBM OS/400 V5R2The names of previous IBM i family versions are not changed. These releases are no longer marketed.

Short Names

iThe short name to use when referring to IBM i in general. Use in phrases like i solutions, i applications, i community.In formal documents, use on the second occurrence and only after the IBM i is used at least once.

i familyThe short name of the family name

i 6, IBM i 6The preferred short general names of IBM i 6.1 and beyond; Use wherever and whenever possible in marketing collateral. For the short name, we recommend using i 6

i 6.1,

i V6.1, i V6R1Short names of the newest version of IBM i For the short name, we recommend using i 6

i 5.4

i V5.4, i V5R4Short names for the previous version of IBM i For the short name, we recommend using i 5.4

i5/OS V5R3

OS/400 V5R2The short names of previous i family versions are not changed. These releases are no longer marketed.

Notice: There are no trademarks for IBM i or simply i (except the registered trademark on IBM and we never show that.)

Dont Use:

Do Use:

i/OS, iOS, i OS

IBM i or simply i

IBM/i, IBM-i, IBM_i

IBM ii operating system

IBM i or simply i

These guidelines are to be used when referring to the product name in formal marketing documents. In conversation and presentations i may be used as an adjective, but in formal marketing documents, such as spec sheets and brochures that reference the product name, use the guidelines above. So for example, you can use i solutions in a presentation, but in a formal marketing document you should reference IBM i solutions.

Under no circumstances are i/OS, iOS, and i OS to be used as short names for the product, in speech, presentations, or any marketing deliverable. Examples for Formal Written Marketing Deliverables IBM i, the new name for i5/OS, runs on Power servers. In fact, the Power 595, 570, 550, and 520 all now run i, AIX and Linux.

The operating system that runs on the i Editions of the Power 520 is IBM i

After first use: the i Editions of the Power 520 run i. The Linux and AIX operating systems can also be installed.

i5/OS, now IBM i, is known for its high degree of integration.

After first use: i5/OS, now simply i, is known for its high degree of integration.

The IBM Power 595 runs AIX, IBM i, and Linux. After first use: The Power 595 runs AIX, i and Linux.

The Power server runs AIX, Linux and IBM i. After first use: The Power server runs AIX, Linux and i. The IBM Power 595 supports AIX V5.3, AIX V6.1, i 6.1, and i 5.4. The IBM Power 595 supports AIX V5.3 or later and i 5.4 or later. The latest release of the IBM i, i 6, introduces support for software encryption. IBM i 6.1 offers significantly improved Java performance compared to IBM i 5.4. After first use: i 6 offers significantly improved Java performance compared to i 5.4. IBM i includes an integrated Web application server. After first use: IBM i includes an integrated Web application server. IBM System i and IBM System p platforms are unifying the value of their servers into a single, powerful lineup of servers based on industry-leading POWER6 processor technology with support for IBM i (formerly known as i5/OS), IBM AIX and Linux.

The Power 520 Express Edition is the entry member of the portfolio, supporting both IBM i 5.4 and IBM i 6.1 (formerly known as i5/OS V5R4 and i5/OS V6R1).

After first use: The Power 520 Express Edition is the entry member of the portfolio, supporting both i 5.4 and i 6.1 (formerly known as i5/OS V5R4 and i5/OS V6R1).

Clients have a choice of running AIX, IBM i or Linux operating systems

After first use: Clients have a choice of running AIX, i or Linux.

You have the ability to run AIX, IBM i or Linux applications on one server.

After first use: You have the ability to run AIX, i or Linux applications on one server.

Naming Guidelines for Linux operating systems running on Power servers

In the past, we have used the phrase Linux on POWER to refer to Linux operating systems in general running on Power Systems. We are dropping the reference to POWER or Power in our Linux naming. Just use Linux. No short form is needed. Do not use LoP, L4P or LfP as a short form write out Linux every time.

It is possible that the phrase Linux on Power servers or Linux on Power Systems might be used in a sentence (Example: Running Linux on Power servers will provide better availability than running Linux on other platforms.)Linux is a registered trademark and should have a mark on first use. In the list of attributions, you must have this statement: Linux is a trademark of Linus Torvalds in the United States, other countries, or both.

Notice that the correct product names from the distributions are SUSE Linux Enterprise Server 10 for POWER and Red Hat Enterprise Linux for POWER. When referencing the names of those products, you must use the entire name. These naming guidelines for Linux do not apply to the names of these two products.

Dont Use:

Do Use:

Power Linux, POWER Linux, or pLinuxLinux

Linux on POWER, Linux for Power

LinuxNaming Guidelines for listing all three operating environments together

When listing all three operating systems that run on Power servers, the IBM AIX operating system and the IBM i operating system should be listed first. Here are some examples of how to do it:

Choice of AIX, IBM i or Linux operating systems (the first time you list all three)

ability to run AIX, i or Linux applications on one server..(the rest of the document, you can use this)Naming Guidelines for use of Power, AIX or i in software product names

When using our operating system names as part of a software product name, we will use i consistently with our current use of AIX and we will use Power instead of Power Systems.We will use, for example:Full name:IBM WebSphere Application Server for i

Full name:IBM WebSphere Application Server for AIX

And we will not use:

Full name:IBM WebSphere Application Server for IBM i

Full name:IBM WebSphere Application Server for IBM AIX

So it would also be IBM DB2 for i and IBM PowerHA for i etc.Systems Director Naming

IBM Systems Director for Power Systems

IBM Systems Director Express Edition for Power

IBM Systems Director Standard Edition for Power

IBM Systems Director Enterprise Edition for Power

IBM Systems Director VMControl Express Edition for Power

IBM Systems Director VMControl Standard Edition for Power

IBM Systems Director VMControl Enterprise Edition for Power

IBM Systems Director Active Energy Manager for Power Systems

IBM Systems Director Network Control V1.1

IBM Systems Director Service and Support Manager V6.1

IBM Systems Director Transition Manager for HP Systems Insight Manager V6.1

IBM Systems Director Migration Tool V6.1

Naming Guidelines for PowerVM

PowerVM is the name of the family of technologies, capabilities and offerings that deliver industry-leading virtualization on Power Systems. PowerVM was formerly known as System p Virtualization. PowerVM now includes Advanced Power Virtualization offerings on System p (which are now called PowerVM Editions) and logical partitioning on System i.Official NameDescriptionComment

Official Long Names

IBM PowerVM

(Short name: PowerVM)The name of the family of technologies, capabilities and offerings that deliver virtualization on Power Systems PowerVM was formerly known as System p virtualization. PowerVM now includes what was called Advanced POWER Virtualization offerings on AIX and Linux systems (which are now called PowerVM Editions) and logical partitioning on i Editions

PowerVM EditionsThe set of offerings that deliver advanced virtualization function on Power SystemsFormerly known as APV

PowerVM Standard EditionAll advanced virtualization functions except Live Partition Mobility (LPM)Formerly know as APV Standard Edition

PowerVM Enterprise EditionIncludes all Standard Edition functions plus LPMFormerly known as APV Enterprise Edition

PowerVM Express EditionIntroductory virtualization offering available only on selected servers

PowerVM technology, offeringsTerm that can be used to describe the full set of virtualization offerings on IBM Power servers

PowerVM (Technologies, capabilities and offerings (not comprehensive)) AIX AIX Live Application Mobility

PowerVM Workload Partitions

PowerVM Workload Partitions Manager

i

PowerVM Micro-PartitioningComponents of PowerVM Editions (not exhaustive)

Live Partition Mobility (a feature of PowerVM Enterprise Edition)

Active Memory Sharing

Multiple Shared Processor Pools (a feature of PowerVM Standard and Enterprise Editions with POWER6 (except POWER6 processor-based blades))

Shared Dedicated Capacity (a feature of PowerVM Editions on POWER6 processor-based servers)

PowerVM Lx86 (a feature of PowerVM Editions)Naming Guidelines for PowerHA

IBM PowerHA is the name of the family of solutions and offerings that deliver industry-leading clustering for high availability and scalability for IBM Power Systems. Like PowerVM, the PowerHA name is part of the integrated naming and branding approach to IBM Systems Software There is no logo for PowerHA.Official NameDescriptionComment

Official Long Names

IBM PowerHA

(Short name: PowerHA)Family nameThe PowerHA name replaces the names that were formerly know as HACMP for AIX and Linux, HASM for i5/OS

PowerHA SystemMirror for AIX The disk clustering management and monitoring products for AIX Formerly known as HACMP for AIX

PowerHA for i

A disk clustering product for IBM iFormerly known as HASM for i5/OS

DB2 pureScaleA distributed databaseNew product

PowerHA pureScale A component within the DB2 pureScale offeringThe cluster interconnect technology

iCluster for i

A logical replication product for IBM i .Formerly known as IBM DataMirror iCluster

Formal name usage in publications, RFAs etc

PowerHA SystemMirror for AIX

PowerHA pureScale

When used in conjunction with Editions

PowerHA SystemMirror for AIX Standard Edition

PowerHA SystemMirror for AIX Enterprise Edition

(No editions planned for the pureScale offering)

Naming Guidelines for Systems Director VMControl

IBM Systems Director VMControl is the name of the family of offerings that deliver industry-leading virtualization management capabilities for PowerVM and IBM Power Systems.

There is no logo for VMControl. Always start by using the full product name ' IBM Systems Director VMControl ' in any official IBM document. After that, the short name VMControl is allowed. The entire phrase is trademarked. The term VMControl by itself is not trademarked. Always use 'VMControl' in the same color, font, size, type, and style as the rest of the name in all occurrences. 'VMControl' should not stand out in any specific way. Do not use colors or fonts similar to those used by VMware. Here is an example of the color and font to not use:Naming Guidelines for Power Systems in Technical Documentation

Naming in Technical Documentation

First Use in the document and at the beginning of every chapterUse the full Hollywood name (IBM Power 520 Express, IBM Power 595) followed by the MTM.

Second useUse the full MTM

Third and subsequent usesIt is allowable to use just the model number.

OccasionallyIt is a good idea to occasionally repeat the full Hollywood name or the full MTM, especially in longer chapters. Use your discretion.

It is essential to associate the Hollywood name with the MTM before using the MTM by itself. After the MTM has been used by itself, then it is acceptable to use the model number by itself. But the primary focus of technical documentation at all times should be clarity for the reader.

Example:

This is the IBM Redbooks publication that supports running the XXX application on the IBM Power 550 Express (machine type and model 9409-M50) when running the IBM i operating system. The 9409-M50 is a rack-mounted server with up to four POWER6 processors. When configuring an M50, it is essential to include the boot drive.

1st/2nd/3rd Use Detail

IBM Power 520 Express (MTM 9407-M15)9407-M15M15

IBM Power 520 Express (MTM 9408-M25)9408-M25M25

IBM Power 520 Express (MTM 8203-E4A)8203-E4AE4A

IBM Power 550 Express (MTM 9409-M50)9409-M50M50

IBM Power 520 Express (MTM 8204-E8A)8204-E8AE8A

Naming Guidelines for other offerings

Long Names

ShortNames

IBM Systems Director Express Edition for Power

Systems Director Express

IBM Systems Director Standard Edition for Power

Systems Director Standard

IBM Systems Director Enterprise Edition for Power

Systems Director Enterprise

Official name: IBM Performance Management for Power Systems

Short name: PM for Power Systems

PM for Power Systems is a new 'umbrella' name incorporating PM for System i and PM for System p

Official name: IBM Compliance Expert

Short name: Compliance Expert

Official name: DB2 pureScale

Naming Guidelines for the 32-core Power 570

Power 570 Naming

IBM Power 570 with up to 32 cores

Power 570 with up to 16 coresThis text can be used in documents or for long descriptions which can be used in the context of drawing a contrast with the original Power 570 or with each other. The IBM can be dropped if the full name IBM Power 570 has already appeared in the document.

Power 570/32

Power 570/16Only use these abbreviations when comparing and contrasting between the 32-core and 16-core versions. Otherwise, just say Power 570.

These are acceptable short descriptions for comparisons in charts and tables but these must be accompanied by footnotes as indicated in the next two rows. Once these terms have been introduced and the footnotes included, these terms can be used for later comparisons in the charts or other tables without footnotes. These terms can also be used in comparisons in documents after the long text is introduced.

Power 570/32Required footnote : The Power 570 with up to 32-core capability

Power 570/16Required footnote: The Power 570 with up to 16-core capability

Text Example:

The IBM Power 570 with up to 32 cores has more level 3 cache than the Power 570

with up to 16 cores. As a matter of fact, the Power 570/32 delivers more performance while

using a similar amount of energy as the Power 570/16.

Chart Example:

Power 570/161Power 570/322

Positioning4 nodes of 4 cores each4 nodes of 8 cores each

Frequency3.5 - 5.0 GHz4.2 GHz

Memory per core48 GB24 GB

1. The Power 570 with up to 16-core capability

2. The Power 570 with up to 32-core capability

General Guidelines

A. Related Products, Offerings and Feature Treatment Products, offerings and features that currently refer to the System p or System i platforms that will be extended to support the Power Systems family will have their names updated at a convenient time such as a new release or a new version.

For example: The ABC Middleware for System p for V1.1 can become The ABC Middleware for Power Systems at V1.2 release.

Please refer to the Naming Guidelines chart in this publication for further help with names or discuss potential name changes with Bill Smith (usasmith@us.ibm.com)B. Personal Titles

Power Systems should be used in titles. It is not necessary to add the trademark in a title.

John Q Smith

John Q Smith

Sales Representative

Product Manager

IBM Power Systems

IBM Power Systems C. What about terms like power savings and power management?

Generally avoid using the generic word power when energy would be just as effective in marketing claims. Obviously, things like power switch, power cables, etc. are not covered by this guideline.D. Cores vs. Ways

When describing a system, the Power Systems team uses the term 2-core, 4-core, n-core instead of 2-way, 4-way, n-way. The term way should no longer be used.

E. Processors vs. Chips vs. Cores

Avoid using the term processor by itself. Include processor core if that is the topic. Include processor chip if that is the reference. The competition uses confusion on these terms to market against IBM. Dont give them the opportunity. A processor core is a functional unit within a computing device that interprets and executes instructions. A processor core consists of at least an instruction control unit and one or more arithmetic units, logic units, or both. With multi-core technology each core is considered a processor.

F. Quad-Core Modules

Use quad-core module the first time this term is introduced in a document. The first two words are hyphenated together. Use QCM thereafter.G. BladeCenter JS21

The JS21 does not use POWER processors; it uses PowerPC processors. Therefore, it is incorrect to call them POWER blades or POWER processor-based blades. Correct terms include PowerPC processor-based blade servers and Power Architecture technology-based blade servers.

H. Random Other Naming

PCI Express is an industry standard term with official short names of PCIe. PCI-E is used often, but, is not official. It should not be written as PCI-Express.

The correct name of anything to do with Micro-Partitioning uses the hyphen, i.e. micro-partition, micro-partitions. Do not ever use micropartitions or micro partitions.

I. Graphic Identifiers (formerly known as logos)Use the new graphic identifiers for the AIX, IBM i and Linux (instead of the penguin) operating systems..

There is no Power Systems graphic identifier. If you are creating signage and want to feature Power Systems, it is recommended that the typeface used is Bodoni Reg. Helvetica can be used if it looks better in a given situation.

There are graphic identifiers for PowerVM, Power Systems Software, AIX, i and Linux. These graphic identifiers can be used in any collateral.

There is also a graphic identifier that was built using the Built on Power logo from Power.org together with the word POWER6. This graphic identifier can be used once on the cover of any document that contains information about Power servers and again on the first page or chart that contains information about Power servers or any specific Power server. Do not overuse this graphic identifier. J. Striving for clarity with the 570 and 595 in promotions, etc.

The title should use IBM Power 570.

In the text, the first time the product is referenced, it must be called the IBM Power 570. If you want to call out the technology, then follow the name with with POWER6 processor-based technology.

After that, the short name of POWER6 570 can be used. This guideline applies to the other Power servers as well.K. The Use of POWER6+

We are now allowing the use of POWER6+ in marketing documentation.

L. Tower vs. Deskside

Please use the word tower to describe both the 520 and 550. Deskside implies office environment and we do not pass office sound requirements in many nations around the world. Standalone is also completely acceptable instead of Deskside and is typically used in technical documentation.Specialty Footnotes

Anytime you mention energy capping or energy savings mode together with any statement about performance, this footnote must be used.

Energy savings mode and energy capping enable the server to use less energy by decreasing the processor frequency which can affect systems performance.Anytime you mention an optional feature or benefit from that feature AND also any pricing, a footnote must be used (so that people can see that this feature will affect the price.)

Live Partition Mobility requires the purchase of the optional PowerVM Enterprise Edition.

Energy capping or energy savings mode requires the purchase of optional features of IBM Systems Director Active Energy Manager.

PowerVM Standard Edition is an optional feature except on the BladeCenter JS12and JS22 and the p5-590 and p5-595.

Anytime you mention an optional feature that is not available on all systems, a footnote must be used if the text is not clearly referring to a system where the feature comes standard.

Power capping is not available on the System p 570 and all systems that are not POWER6

processor-based.

On education decks, include this footnote on every page:

This document is for IBM and IBM Business Partner use only. It

is not intended for client distribution or use with clients.

When mentioning unannounced products or statements of direction or intent, include this footnote on the page where they are mentioned:

This statement represent IBMs current intent and objectives and is subject to change or

withdrawal without notice.

Correct CapitalizationActive Memory ExpansionActive Memory Sharing Capacity BackUp (CBU is acceptable if abbreviation is first defined)Chipkill (this term is no longer trademarked)Cold-node Repair

Concurrent MaintenanceCapacity on Demand (CoD)

Trial CoD

On/Off CoD

Capacity Upgrade on Demand (CUoD)

Utility CoDdynamic deallocationdynamic load management

dynamic logical partitioning (DLPAR is acceptable if the abbreviation is first defined)First Failure Data CaptureHardware Decimal Floating-Point

Hot-Node AddHot-Node RepairIBM i operating system

IBM i

Integrated Virtual EthernetIntelligent Cache

Intelligent Energy

Intelligent Threadslogical partitioning (LPAR is acceptable if the abbreviation is first defined)

Live Application Mobility (LAM is acceptable after first use if the abbreviation is first defined)Live Partition Mobility (LPM is acceptable after first use if the abbreviation is first defined)MaxCorememory protection keys

midmarketmultiple page sizes

Multiple Shared Processor Pools

operating system (OS is acceptable if the abbreviation is first defined)

Processor Instruction Retry

Power Architecture

service processorShared Dedicated Capacitysimultaneous multithreading (SMT is acceptable if the abbreviation is first defined)storage keys

Utility CoD

Virtual I/O Server (VIOS is acceptable if abbreviation is first defined)Workload Partitions (WPAR)

Always capitalize Go Green & Save; Manage Growth, Complexity & Risk; Realize Innovation. And always use the "&" sign instead of spelling out and.

LogosIt is important that the correct logos are used in marketing documentation. Here are the logos that have been approved for use in Power Systems.

There is a new logo for PowerHA. We use this logo on our servers to indicate that they are running POWER7 technology:

and POWER6 technology: We use these logos for the operating systems that run on POWER6 and POWER7 processors:

(Notice that the IBM i logo does not have a trademark.)This is the logo for IBM Systems Software: This is the logo for PowerVM:

This is the logo for IBM Systems Director:

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