prssa meeting - social media in pr by gary kayye
DESCRIPTION
Gary Kayye talks to Carolina PRSSA about social media and it's impact on the future of Public RelationsTRANSCRIPT
![Page 1: PRSSA Meeting - Social Media in PR by Gary Kayye](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d0232b4c905d4568b4649/html5/thumbnails/1.jpg)
copyright rAVe Publications
SOCIAL MEDIA: THE ULTIMATE PR WEAPON
Gary Kayye@gkayye [email protected] [email protected]
![Page 2: PRSSA Meeting - Social Media in PR by Gary Kayye](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d0232b4c905d4568b4649/html5/thumbnails/2.jpg)
copyright rAVe Publications
![Page 3: PRSSA Meeting - Social Media in PR by Gary Kayye](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d0232b4c905d4568b4649/html5/thumbnails/3.jpg)
copyright rAVe Publications
SURPRISES?
•Facebook Tops Google in in Internet traffic...
•TV advertising, statistically, has positive ROI only 18% of the time
•78% of people trust peer recommendation more than advertising
![Page 4: PRSSA Meeting - Social Media in PR by Gary Kayye](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d0232b4c905d4568b4649/html5/thumbnails/4.jpg)
copyright rAVe Publications
ISN’T FACEBOOK A PEER-TO-PEER
NETWORK?
![Page 5: PRSSA Meeting - Social Media in PR by Gary Kayye](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d0232b4c905d4568b4649/html5/thumbnails/5.jpg)
copyright rAVe Publications
AND, WHAT’S TWITTER?
![Page 6: PRSSA Meeting - Social Media in PR by Gary Kayye](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d0232b4c905d4568b4649/html5/thumbnails/6.jpg)
copyright rAVe Publications
![Page 7: PRSSA Meeting - Social Media in PR by Gary Kayye](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d0232b4c905d4568b4649/html5/thumbnails/7.jpg)
copyright rAVe Publications
WHO DOES CORPORATE
COMMUNICATIONS?
![Page 8: PRSSA Meeting - Social Media in PR by Gary Kayye](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d0232b4c905d4568b4649/html5/thumbnails/8.jpg)
copyright rAVe Publications
PR
![Page 9: PRSSA Meeting - Social Media in PR by Gary Kayye](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d0232b4c905d4568b4649/html5/thumbnails/9.jpg)
copyright rAVe Publications
STILL THINK TWITTER IS
STUPID?
• has gone from 0% of Marketing Budget for Social Media in 2007 to 25% in 2010
•Naked says 85% of new customers come from Social Media
![Page 10: PRSSA Meeting - Social Media in PR by Gary Kayye](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d0232b4c905d4568b4649/html5/thumbnails/10.jpg)
copyright rAVe Publications
SOCIAL MEDIA IS... ...THE FUTURE OF PR•True Communications: ...a community of users (not of websites)
•Your clients, vendors, employers and users will be using it...
•It’s a marketing AND communications revolution you’re actually living through
![Page 11: PRSSA Meeting - Social Media in PR by Gary Kayye](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d0232b4c905d4568b4649/html5/thumbnails/11.jpg)
copyright rAVe Publications
EMERGING MARKETNewsPublishingAdvertisingBroadcastingCommunicationsCollaboration
![Page 12: PRSSA Meeting - Social Media in PR by Gary Kayye](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d0232b4c905d4568b4649/html5/thumbnails/12.jpg)
copyright rAVe Publications
NOW VS. FUTURE•Facebook: Not just personal...
•Twitter: Real-time micro-blogging, trends, news, specials, marketing warfare, location-based advertising
•YouTube: Not just for entertainment - education, certification, documentation, marketing integration
•LinkedIn: Not just for job seekers...
![Page 13: PRSSA Meeting - Social Media in PR by Gary Kayye](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d0232b4c905d4568b4649/html5/thumbnails/13.jpg)
copyright rAVe Publications
WHAT SHOULD YOU DO?
![Page 14: PRSSA Meeting - Social Media in PR by Gary Kayye](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d0232b4c905d4568b4649/html5/thumbnails/14.jpg)
copyright rAVe Publications
MANAGE YOUR ONLINE REPUTATION - NOW!!!
•Clean-up Facebook: Opinions???
•Consider Twitter as an opportunity to BRAND YOURSELF: Tweet and Re-Tweet stuff you have a personal and professional passion for
•YouTube: Be careful on Fall and Spring Break...
![Page 15: PRSSA Meeting - Social Media in PR by Gary Kayye](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d0232b4c905d4568b4649/html5/thumbnails/15.jpg)
copyright rAVe Publications
MY CLASSES:>SPRING 2011: NEW MEDIA TECH & IT’S IMPACT ON THE FUTURE OF ADVERTISING, MARKETING AND PR>FALL 2011: THE BRANDING OF ME
Gary Kayye@nmtifamp @brandingofme