prsa
DESCRIPTION
Presentation to Reno PRSA, April 29, 2010TRANSCRIPT
Moving the audience from intention to ACTION!Todd Felts, MA.LS Bret Simmons, Ph.D
Assistant Professor, Public Relations Associate Professor, Managerial SciencesReynolds School of Journalism College of Business
Co-Organizers of SM@RT (Social Media at Reno Tahoe) 2010
“I’M A GREAT LOVER.”
MARKETING
“TRUST ME, HE’S A GREAT LOVER.”
PUBLIC RELATIONS
“I’M A GREAT LOVER.I’M A GREAT LOVER.I’M A GREAT LOVER.”
ADVERTISING
“CAN SOMEONE HELP ME FIND A GREAT LOVER?”
SOCIAL MEDIA
“Is he a great lover? We’ll hear from dozens of witnesses and experts after these messages.”
JOURNALISM
“I UNDERSTAND YOU’RE A GREAT LOVER.”
BRANDING
F’ing ways we take action today:
FindForwardFriendFollowFailFastFacilitate
YOUR AUDIENC
E
1. Join their show.
Join your audience’s show! Become part of their conversation.
You
You
YouYou
You
2. Build trust.
AbilityIntegrityIntentions
3. Easy does it.
Make it easy for your audience to participate with you while definingyourself.
4. Think inbound marketing.
Metanoia Remarkable content: information
that meets your customers’ needs Get found Relational capacity
Halligan and Shah (2010)
4. Think inbound marketing.
5. Stick to your objective.
www.smartrenotahoe.com
What should our SM@RT sign say?
??
How SM@RT will help us:
A national perspective from cutting-edge social media marketing thinkers.
Educate our clients on how we can help them build effective social media campaigns.
Build trust with our clients, bosses and colleagues. Bring national recognition to our work and services. Save $$$ by bringing the conversation to us, instead
of going to the conversation. Expand curriculum and teaching in Journalism,
Business and Extended Studies at UNR. Increase tourism and economic development for our
region. Lead, not follow.
Social Media Panel DiscussionThursday, May 13, 6pmWells Fargo Auditorium UNR Knowledge Center
Free/Open to Public
Moving the audience from intention to ACTION!
Todd Felts, MA.LS Bret Simmons, [email protected] [email protected]
www.smartrenotahoe.com