jon prsa 42012
DESCRIPTION
Update on what's new in social media in 2012TRANSCRIPT
PRSARVA – Social media ‘12
Facebook IPO Day
The Day of the Hoodie
Why we got up so early.
Timeline
Timeline
• Be a “storyteller”• Vary your posts or “stories”• Take advantage of the chronology• “App row”• Did I mention “be a “storyteller?”
Cover Photo
Don’t:Include price or purchase info
Include contact infoEncourage “likes” or “shares”
Include calls to actionMisrepresent
Do: Use it to grab attentionRepresent your brand
Posts = Stories
Posts = Stories
• Links• Photos, videos, etc.• Questions• Milestones• Telling a ongoing story about your brand• Coming soon: “Offers”
A story starts from the beginning…
The App Row: “Views and Apps”
Apps (What Became of Tabs)
SleepBetter Page
SleepBetter Contest App
Pinned Post
Stays “pinned” to top leftof wall for seven days
This is the place fora call to action for events,
Contests, Apps, etc.
Highlighted Post
Milestones
Admin Panel
Admin Panel
• Edit page• Build audience– Invite email contacts, Invite FB friends, share page,
Facebook ads• Help– Visit Help Center, Product Guide, Videos, FB
Marketing Resources• Private messages, Insights, new likes, etc.
Storytelling
• Vary your posts– Use these new Facebook Timeline tools– Focus on photos, videos, links, etc.– Quality engagement– Wednesday is a good engagement day– Contests and custom apps– Change your images and cover photos– Facebook ads help you grow
To sum up…..
Not about “look at me” anymore,It’s about “look at this…”
Online bulletin board for your favorite images.
Leading referrer of traffic for retail brands.
Thrives on visuals shared from around the web.
Source: http://thechrisvossshow.com/the-power-of-pinterest-infographic/
Pinterest facts and stats
• New leading referral traffic generator for retail brands.– Number two behind Facebook
• 10.4 million users• 18-44 year old, 80 percent users are female• They live in midwest and southeast• 60 percent attending at least some college
Pinterest stats and facts
• High-quality photos grouped together on boards based on themes and interests
• Follow other people and/or their specific boards
• Easy search by topic, subject, theme or price• Sticky and fast growing• Drives traffic to specific websites through links
back through photos
and PR
• Think visually• Don’t promote, tell a story• Pin videos• Share stories, articles, blogs• Make sure the links work• Maximize the descriptions• Measure success
So why did….
buy
?
Because has mobile issues
Limited ad exposure
Limited app exposure
But more than halfof monthly active usersaccess through mobile
The fear of the hoodie…
Retooling Facebook’s mobile strategy is
the number one priority.