Proximity Marketing Trends

Asia

Overview● Asia, apart from being a region best known for embracing new

technologies, is also a region that’s perhaps the most innovative as well.

● With that in mind, it is only logical to assume that Asian countries such as China, Japan would be global leaders in adopting beacon technology and integrating it with their everyday working.

● Unfortunately though, that is not the case – although one would expect tens of thousands of beacons to have already been deployed, the truth is that the Asian region is falling behind the US in terms of adopting proximity marketing trends.

Retail Infrastructure

● Countries such as China, Japan, Malaysia and Singapore have an extremely commendable retail infrastructure and especially with the former’s population count, proximity marketing is a tactic that, while not only easily deployed, can also prove to have a positive impact on their retail space.

● Now, when taking into account south Asian countries such as India, it is perhaps a bit surprising to learn that India is one of those aforementioned that’ve made considerable strides in effectively adopting beacon technology with their retail infrastructure.

● This is even more stupefying when considering that the retail infrastructure of India isn’t as stable as either China or Japan.

● 2016 is expected to put an end to this, as big foreign proximity marketers are expected come into China and Japan, and make a big splash in the sector.

● Hopefully, if successfully implemented, this move will make retailers there aware of the power that is possessed by beacon technology and the various opportunities that it presents.

● Such an awakening could also lead to the rise of local competitors as well and consequently, give rise to even more unique and innovative variations on beacon technology, changing the face of proximity marketing completely.

When considering the impact that Proximity marketing could make on stable retail sectors such as China, Japan and Singapore, It would seem like a missed opportunity if the same is not integrated with their respective retail infrastructure.

Conclusion

Moreover, with the advent of the revolutionary new Wi-Fi enabled beacon technology, any and all concerns that may have plagued the technology, which was up until now Bluetooth (BLE) Powered, can be laid to rest; especially when considering exactly how much more of a smooth and hassle-free interactive experience is offered by Wi-Fi enabled beacons.

Proximity Marketing Simplified

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