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CFN Services - Optimizing the Power of your Network www.cfnservices.comDulles Technology Park 2325 Dulles Corner Blvd., 5

thFloor Herndon, VA 20171, Tel +1 (703) 788-6633

Optimizing the power of your network!

Proximity Hosting can only take you Half Way There

Zerolatencyistheoptimaltradingspeedthatallfirmshopetoachieveatsomepoint.Butuntilthatcanbecomea

reality,thereisaracetokeepreducinglatencyfromallaspectsofthetradingprocess.Fromtheservertothe

messagingtothesendingandreceivingofdata,eachpiecemustbeoptimizedtoreachthegoalofzerolatency.

Therearemanyavenuescompaniesarelookingattoreducevariablesandrisktolatencyoneofthoseisproximity

hosting.

Therearedatacenterswherethetradercanactuallycollocatewiththe

exchanges.Forexample,inWeehawken,NJthereisadatacenterthat

housesfivemajorexchangesincluding:theAmericanStockExchange,

PhiladelphiaStockExchange,andBATSTrading.Thisisawaytoensurethere

isalmostzerolatencybuiltintothetradetothoseexchanges.Butitisnotthe

completepuzzle.Evenwithproximityhostingtocollocatewithinadata

centerthathousesexchangestherearestillexternalserversthatplayarole

intheexecutionofthetrade.Thesearethedatafeeds,theplatforms,

matchingengines,yourproprietarycontent,andthemessaging.Eventhe

datacentersthathosttheexchangeasasimplecrossconnect,arerarelytheonlyexchangeafirmistradingon.So

howdoyouclosethegap?

Whileafirmmaybetradingaparticularassetclassandthemajorityoftradesmaybedirectedtowardasinglevenue,

thevolumesandpricepointsonrelatedexchangesplaycriticalrolesinexecutiondecisions.Thismeanslatencymust

beminimizedfromalldatasources,notjustthevenuethemajorityoftradesareplacedon.Forinstance,havingthe

lowestlatencyonvenueA,butbeingsignificantlybehindthemarketonvenueBorCcouldhavedisastrousimpacton

successofatradedecision.Itsimportantthen,toreachadelicatebalancebetweenthelowestlatenciesonalldata

sourcesandexecutionvenues.

Wheremillisecondsandmicrosecondsmakeadifferencetothesuccessofatradestrategy,theideaofCentral

Proximityhostingistofindlocationsthatarecentraltomostofthedestinationyouneedtoaccess.Therearea

numberofhostinglocationswithintheNJ/NYtradingarea:Clifton,NorthBergen,andWeehawken,NJjusttonamea

fewthatprovidecentralproximityhosting.CentralProximityHostingenablesfirmstolocatewithinafewmilesofall

thelocationsanddataatradestrategyneedsforsuccessfulexecution.Sothatmakesuphalfofthepicturehowdo

youcompletetheracetospeedoflighttransport?

Thenetworkproviderdoestherest.ACarrierisagoodsolutionforthetransportofdatawhenlatencyand

performanceareimportant,butnotcritical.Whenlatencyreachesalevelthatscriticaltoyoursuccessandyour

strategicadvantage,youneedamoreagnosticapproachtofindingthebestnetwork.InworkingwitheachCarrier,

theywillprovideyoutheironnetbestsolutionsbetweenlocations.Thisapproachisnotalwaysthebestsolution

foryourspecificneeds.Anditisherethatanetworkintegratoroffersyouameasurableadvantagecomesintoplay.

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275Hartz

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165Halsey 1118th Ave

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NJ/NY Financial Network(Lowest Latency)

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29.2 kms/18.16miles 4.7kms/2.9miles

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8/14/2019 Proximity Central Hosting

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CFN Services - Optimizing the Power of your Network www.cfnservices.comDulles Technology Park 2325 Dulles Corner Blvd., 5

thFloor Herndon, VA 20171, Tel +1 (703) 788-6633

Optimizing the power of your network!

Thenetworkproviderthatyoupartnerwithmustbeabletoprovidethelowestlatencysolutionsforthemetroring

andthelonghaul.ThenetworkintegratoryouworkwithshouldbeCarrierAgnostic,toensureyouaregettingthe

optimalsolutionforyourneedsandnotasolutionbasedontherelationshipanintegratorhaswithaCarrier.Some

integrators,likeCFNServices,canevengoastepfurther.Beyondoptimalsolutionrecommendationsforyourspecific

strategyandrequirements,theycanalsocreatenewroutesspecifictoyourpriorities.AnintegratorlikeCFNServices

canactuallyutilizeoptimalspansofavailablefibertocreatenewfiberroutesthatdonotexistalonganysingle

Carrier.

IntheracetoAlpha,thecombinationofCentralProximityHostingcoupledwiththeLowLatencyTransportiskeyto

yoursuccess.

Optimize the Power of your Network to support your Trading Strategy and Priorities Contact CFN Services703-788-6633 or www.cfnservices.com