provogue final

8/7/2019 provogue final

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MIND BOGGLING

SESSION



INTRODUCTION



ABOUT PROVOGUE

� Provogue in French means believers of fashion and beauty.

� Provogue is a Mumbai based Indian company that was came

into legal corporation on November 11, 1997.

� Initially name was Acme Clothing Private and founder is Nikhil

Chaturvedi. The brand Provogue was actually came into

picture in March 1998.

� Provogue in India is serving nation with the honour of one of

the biggest retail apparel brands.



TARGET GROUP

Demographic:

� Age 18 40

� Gender Male (primary), Female (secondary)

� Occupation student / young employee

� Income 20000 50000 PM

Geographic:� Place Metro cities (Mumbai, Delhi, Pune etc)



Psychographic� Personality party going, social, trendy, smart and dapper

� Attitude-Dynamic, Young, Outgoing, experimental

� Lifestyle - Multi tasking, Go- getter, Party Goers, Brand

Conscious.



NEED FOR BRAND

� Set us apart from the crowd.

� Multi Tasking Brand.

� To keep changing with trend.

� Club Culture.



CONSUMER BEHAVIOUR

� Consumer behavior is the study of how people buy, what theybuy, when they buy and why they buy.

� It attempts to understand the buyer decision making process,both individually and in groups.

� It studies characteristics of individual consumers such as

demographics, psychographics, and behavioral variables in anattempt to understand people's wants.



PROVOGUE PERSON·S PERSONALITY

� Dynamic

� Jazzy

�

Energetic� All Rounder

� Classy

� Showy

� Ambitious



People·s PerceptionAbout

Provogue� Dynamic

� Value for money

� Stylish

� Redefines fashion

� Youthful & Colorful

� Superior quality



� Mall outlets only

� Less range for females

� Outdated Brand ambassador

� Only in Metro cities

� Relatively new brand



COMMUNICATION WAYS

� Print Media

Business Magazine

News Paper

� OOH

� Promotional Activities

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