our analysis provogue

8/4/2019 Our Analysis PROVOGUE

1/36


2/36

4 Ps


3/36

It is a fashion and a lifestyle retail business.

It was started by 3 brothers.

It was launched in the year 1989.

It is known as Indias leading fashion label.

It is defined as Fashion Forward Cooperate Brand.


4/36


5/36


6/36

LEVELS

OF

PRODUCT


7/36


8/36

CLASSIFICATION

OF

PRODUCTS


9/36


10/36

PLACE


11/36

1. MANUFACTURERS 2. MANUFACTURERS

DISTRIBUTING UNIT

RETAILER RETAILER

CUSTOMER CUSTOMER

Distribution Channel:


12/36


13/36

MISSION

AND

PHILOSOPHY


14/36


15/36


16/36

PLUS POINTS

FOR

PROVOGUE


17/36

Product:

Change

Price: Changing strategies

Place: Reach of the brand

Going international


18/36

romo on:

Value for money

Loyalty program

Ambassadors of the brand

Ambience of the stores

Customer service

Provogues presence in various events

7 promotions


19/36

SUGGESTIONS

FOR

PROVOGUE


20/36

Product: Denims

More variety in women wear

Accessories

Junior wear

Price:Pricing for elite class

Place: Online shopping

Prominent places


21/36

Promotion:

Online site

Expand networks on social networking sites

Advertise through the medium of television

Credit note facilityEMI scheme

Concept of Humanequins

One day sales with flat discounts

CSR


22/36

0

2

4

6

8

10

12

14

16

18

Male Female

12

18

6

4

7 7

18-25

25-35

Above 35

The people that we surveyed segregated accordingto their age group and sex.


23/36

0

2

4

6

8

10

12

14

16

Male Female

14

9

7

9

0 0

6

11

Availability Awareness through Ads Awareness through Internet Through Friends

WHAT MADE YOU TRY PROVOGUEPRODUCTS??


24/36

Formal8

Casual7

Semi Formal10

Denim5Party

5

All2

Formal

4

Casual

8

Semi Formal8

Denim5

Party2

All4

Formal

Casual

Semi Formal

Denim

Party

All

YOU ASSOCIATE PROVOGUE TO


25/36

0

2

4

6

8

10

12

14

16

18

20

Male Female

Retail Storee12

Retail Storee3

Brand Outlet18

Brand Outlet18

Online0

Online0

Retail Storee Brand Outlet Online

HOW DO YOU BUY PROVOGUE PRODUCTS?


26/36

0

2

4

6

8

10

12

14

16

Fabric Design Color Brand Comfort Fashion Price Service

Given

1

0 0 0 0 0

3

22

3

0

1

2

5

10

3

5

11

9

6 6

5

4

8

14

8

14 14

13

11

6

7

3 3

2

4 4 4

2

5

Poor Fair Average Very Good Excellent

MALE

Please grade each of the following factors of the brandProvogue :


27/36

0

2

4

6

8

10

12

14

16


Given

1 1 1 1 1

0

2

0

1

4

1

0 0

4

9

2

7

12

9

5

6

8 8

5

14

7

12 12

11 11

5

13

2

1

2

7 7

2

1

5


FEMALE


28/36

6

5

1

2

6

4

1

2

24

18

0 5 10 15 20 25

Female

Male

Quality

Comunication Strategies

Competitive Pricing

Value Added Services

Trails/Discounts

Which of the following, according to you, help build a goodbrand image :


29/36

0

2

4

6

8

10

12

14

16

18

Male Female

12

18

6

4

7 7

18-25

25-35

Above 35

The people that we surveyed segregated accordingto their age group and sex.


30/36

CONCLUSION Marketing your product in the right way has become

very important.

Brand loyalty is dying.

QUALITY is very important.

PROVOGUE on the right track.

Change a permanent part of PROVOGUE.

Diffrentiate or die.


31/36

Formal8

Casual7

Semi Formal10

Denim5Party

5

All2

Formal

4

Casual

8

Semi Formal8

Denim5

Party2

All4

Formal

Casual

Semi Formal

Denim

Party

All

YOU ASSOCIATE PROVOGUE TO


32/36

0

2

4

6

8

10

12

14

16

18

20

Male Female

Retail Storee12

Retail Storee3

Brand Outlet18

Brand Outlet18

Online0

Online0

Retail Storee Brand Outlet Online

HOW DO YOU BUY PROVOGUE PRODUCTS?


33/36

0

2

4

6

8

10

12

14

16


Given

1

0 0 0 0 0

3

22

3

0

1

2

5

10

3

5

11

9

6 6

5

4

8

14

8

14 14

13

11

6

7

3 3

2

4 4 4

2

5


MALE

Please grade each of the following factors of the brandProvogue :


34/36

0

2

4

6

8

10

12

14

16


Given

1 1 1 1 1

0

2

0

1

4

1

0 0

4

9

2

7

12

9

5

6

8 8

5

14

7

12 12

11 11

5

13

2

1

2

7 7

2

1

5


FEMALE


35/36

6

5

1

2

6

4

1

2

24

18

0 5 10 15 20 25

Female

Male

Quality

Comunication Strategies

Competitive Pricing

Value Added Services

Trails/Discounts

Which of the following, according to you, help build a goodbrand image :


36/36

CONCLUSION Marketing your product in the right way has become

very important.

Brand loyalty is dying.

QUALITY is very important.

PROVOGUE on the right track.

Change a permanent part of PROVOGUE.

Diffrentiate or die.

our analysis provogue

Documents