1Bruce Brady

Providing Feed Back to Influence Driver Behavior

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Providing Feed Back to Influence Driver Behavior

Tools to Monitor Performance

Methods of Delivering Feed Back

Results

Bruce Brady

Providing Feed Back to Influence Driver Behavior

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Drivers are in control of a highly valuable asset

Face of the company to the customer

Customers are beginning to choose carriers based on not just rates but safety records

High cost of accident repairs, lost productivity, insurance costs

Public perception of accidents with heavy trucks

Providing Feed Back to Influence Driver Behavior

Bruce Brady

WHY???

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Tools to Monitor Performance

Bruce Brady

Providing Feed Back to Influence Driver Behavior

In Vehicle Management System

Log Books

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In Vehicle Management Solutions(IVMS)

Bruce Brady

Providing Feed Back to Influence Driver Behavior

Tools to Monitor Performance

Systems such as Qualcomm, Speed Gauge and Fleet Complete provide location and speed updates on the vehicles

Set speed limits and send alerts when speed is acceeded

Alert the driver via audio or visual alarm on hard braking, satiability control and speed.

Alert management through an on screen notice or email

6Bruce Brady

Providing Feed Back to Influence Driver Behavior

Tools to Monitor Performance

Electronic logs ensure compliance with Provincial and Federal regulations. Or a simple log audit spreadsheet can be created to ensure compliance. gives the opportunity to review with the driver

not just hours of service but filling of the log correctly.

7Bruce Brady

Providing Feed Back to Influence Driver Behavior

Tools to Monitor PerformanceExample speed report

School Zone

Having this type of data gives a clear indication of the drivers behaviour

8Bruce Brady

Providing Feed Back to Influence Driver Behavior

Tools to Monitor Performance

Driver SMIBLA on truck 100956 had a hard breaking control event at 23.0 MPH on 9-17-13 at 3:57 AM MST, Saddle Hills County, AB T0H, Canada. Visit Omnitracs Critical Event Reporting at https://cer.myshawtracking.ca/cer/welcome.do?incidentKey=19416167

Example Critical Event e-mail

9Bruce Brady

Providing Feed Back to Influence Driver Behavior

Tools to Monitor Performance

The event notification allows management to question the driver at the end of his shift.

To find out if the driver was following to close

10Bruce Brady

Providing Feed Back to Influence Driver Behavior

Or met one of these

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Methods of Providing Feed Back

Bruce Brady

Providing Feed Back to Influence Driver Behavior

Daily Formal Observation Formal MonthlyAnnual Review

12Bruce Brady

Providing Feed Back to Influence Driver Behavior

Informal feed back on speed, hard braking, HOSWhen you have a coffee with someone and discuss safety events, most people not only change their

behavior they begin to ask about their driving.

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Formal Observation

Bruce Brady

Providing Feed Back to Influence Driver Behavior

Take the time to either go on a ride with the driver or meet them at the loading point.

Gives credibility to the discussion you have with them in the office “walk in their shoes” Observe if the driver is wearing proper

PPE Feedback from customers.

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Monthly Predictive Modeling

Bruce Brady

Providing Feed Back to Influence Driver Behavior

With the data from Speed reports, Critical events, and Observations you are able to create a simple spread sheet that will show you who your problem drivers are.

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Annual Review

Includes Monthly Predictive ModelingDriver AbstractDirect Observation

• Each of these points allow you to speak from data, not perception.• If you are reviewing events when they occur and monthly data the

driver should not be surprised with the review

Bruce Brady

Providing Feed Back to Influence Driver Behavior

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Prevents:

Bruce Brady

Providing Feed Back to Influence Driver Behavior

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Results

Bruce Brady

Providing Feed Back to Influence Driver Behavior

Before Program0.44 accidents per 100,000 km.

After Implementing0.16 accidents per 100,000 miles

64% Reduction

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How To Get Started

Bruce Brady

Providing Feed Back to Influence Driver Behavior

Start to collect the data from the IVMS. This bench marks where you are today.Collect the data from either manual or electronic logs

Target one or two drivers for a ride along per month and observationOnce you are comfortable with the data start to review with the drivers. Just informal 5 min over coffee. Target one or two drivers each week.Drivers talk word will get out that you are looking at driving habits and drivers you have not targeted will begin to change.Getting started can be overwhelming. Stick to 1-2 drivers a week.

Even if you do not have an IVMS you can still do ride-alongs and observations.

19Bruce Brady

Providing Feed Back to Influence Driver Behavior