proven methods to enhance your brand using social media
DESCRIPTION
From Management Clinic 2010, Facebook, Twitter and other social media tools can enhance your brand and strengthen your relationship with customers.TRANSCRIPT
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Proven Methods To Enhance Your Brand Using Social Media
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• Sara Tambascio, Online Editor, Today’s Garden Center magazine (@stambascio)
• Melodie McDanal, GardenHood, Atlanta (@melodiegardens)
• Larry Grossman, Grossmans Garden & Home (@GrossmansGarden)
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What Can SM Do For You?
• Become “My Garden Center”• Make your fans into your evangelists• Make personal connections
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• Photos• Events• Create conversations• Promotions
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Facebook: Post Photos
• Photos of you and your product• Contest winners and events• Check out Buchanan’s Native Plants
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Facebook: Photos
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Facebook: Photos
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Facebook: Photos
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Facebook: Events
• Not only will fans follow, their friends see their events, too.
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Facebook: Events
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Facebook: Create Conversations
• Ask questions• Make it social• Check out Bordine Nursery
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Facebook: Create Conversations
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Facebook: Promotions
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Notes On Facebook Fan Pages
• Be sure to include contact info• Use Favorite Pages for other local businesses• Allow people to write on your Wall• http://www.facebook.com/help.php?page=90
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• Share news (about you) that people will want to retweet
• Offer timely, local advice• Make it personal and entertaining• Use Twitter conventions
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Twitter: Retweeting
• Forwarding your message• Greatest number of retweets
around 2pm
Source: The Science of Retweets, Mashable.com, Dan Zarella
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Twitter: News To Retweet
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Twitter: Local & Timely
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Twitter: Local News
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Twitter: Make It Personal
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Twitter: Hash Tags
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Twitter: #musicmonday
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Twitter: #followfriday
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Twitter: Lists
• Categorizes people you follow • Resource for your followers
(@BobsMarket/gardenpros)
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Twitter: Promotion
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Twitter: Promotion
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Twitter: Promotion
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Twitter: For Business
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Notes On Twitter
• More than one account – one public-facing, one industry-facing
• Share information about social media• URL shorteners: Bit.ly, Ow.ly, TinyURL• http://help.twitter.com/
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Integrating Social Media
• Ping.fm• HootSuite• TweetDeck• OpenID
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Mobile Social Media
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Social Media Tips
• Tell people about your social media, on the web and in person.
• Some on Twitter or Facebook, not both. Be everywhere and cover your bases.
• Cross promote your social media.• Mashable.com
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Examples?
Today’s Garden Center on Facebook and Retailer Twitter list at http://
twitter.com/#/list/stambascio/retailers
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Questions?
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• Sara Tambascio, Today’s Garden Center magazine [email protected]
• Melodie McDanal, GardenHood [email protected]
• Larry Grossman, Grossmans Garden & Home [email protected]
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