using privacy to enhance your brand clickzlive sf via adlerlaw

August 29-31, 2016 | www.clickzlive.com/sanfrancisco | @clickzlive | #CZLSF Defenders of privacy benefit from the growing awareness of privacy concerns. Using Privacy to Enhance your Brand

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August 29-31, 2016 | www.clickzlive.com/sanfrancisco | @clickzlive | #CZLSF

Defenders of privacy benefit from the growing awareness of privacy concerns.

Using Privacy to Enhance your Brand

@clickzlive | #CZLSF

Privacy is about Trust• Self interest

• Trust = penultimate asset

• Trust in the digital space

• Respect = control of collection, storage, access, and use

@clickzlive | #CZLSF

Evolving Notions of Privacy• Snowden’s Effect

• Uncertainty about safety of Core aspects of Privacy

• Scope

• Commercial v. Criminal

• Privacy in a commercial contexts – what’s required?

@clickzlive | #CZLSF

Privacy and Brand Identity • Requirements -/= Best

• Wyndham = Floor

• Regulated Industries

• Hazards of weak protection

• Perception issues

@clickzlive | #CZLSF

Marketing Touches Key Areas• Perception of the Industry

• Reputation + Brand protection = biggest drivers of IT spend

• Ongoing IT spending to address security threats

A PRIVACY CHAMPION ADDRESSES DIGITAL BUSINESS THREATS AND

WEAKNESSES WHILE BUILDING TRUST

@clickzlive | #CZLSF

• Privacy is about Trust

• Frequency and size of breaches/surveillance are challenging

notions of privacy and security of personal information and

eroding trust in key institutions and modes of commerce

• Trust is a key asset of Brand Identity and effectiveness

Analysis of Privacy Policies to Enhance Informed Consent ... · 4 R. Pardo & D. Le Métayer of the GDPR that cannot be covered by a privacy policy language. In Section 6, we compare

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Exploring Visualization Techniques to Enhance Privacy Control UX for User-Managed Access

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Balancing Privacy and Accountability in Blockchain Transactions · nisms that enhance accountability measures against misuse of the blockchain, while still providing privacy. Towards

Privacy and Public Key Infrastructure: for Agencies …rogerclarke.com/DV/OAPC-2001.pdfinfrastructure (PKI) – is a powerful technology which offers benefits to enhance privacy of

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ANONOS GRANTED U.S. PATENTS FOR CYBERSECURITY INNOVATIONS THAT ENHANCE BOTH DATA PRIVACY AND VALUE

BAY SHORE, NY · PENATAQUIT DRIVE existing breezeway barber 3,150 sf 21,335 sf 25,444 sf 17,000 sf 620sf 1,500 sf 16,708 sf 18,036 sf 47,978 sf 23,343 sf storage 95 80’ 47’ 128’

Privacy is the New Green. Data Science Protected. Aurélie Pols performance at #eMetrics Summit SF 2014

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Could mandatory Privacy Impact Assessment be a solution to enhance Personal Privacy and Data Protection? Chester Soong

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A model for privacy-enhance federated identity management

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Localization to Enhance Security and Services in Wi-Fi Networks under Privacy Constraints

Established in 1996 to enforce standards for electronic health information & enhance the security and privacy of health information

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