proven engagement, powerful...

Proven Engagement, Powerful Results

71%

say companies who sponsor PBS provide a valuable public service.1

55%

say that companies that sponsor PBS are industry leaders.1

71%

of public radio listeners agree their opinion of a company is more positive when they fi nd out it supports NPR.2

64%

agree that PBS sponsor messages are seen as different and better.1

70%

of public radio listeners prefer to buy products and services from companies that support NPR.2

83%

of listeners have taken action in response to something heard on NPR.3

Show you’re invested

in the community

Be the brand they love and

trust

Welcomenew clients

and consumers

Platforms that Reach Your Audience

TVOPB

PBS KIDS 24/7OPB+

RadioOPB

KMHDopbmusic

Digitalopb.org | app

kmhd.org | appopbmusic.org | app

OPB TV has an average of 34,000+ Portland metro area viewers per prime time program.4

OPB Radio has more than 486,600 weekly listeners across Oregon and southern Washington.5

OPB Digital has an average of 1.6M views per month.6

Stand Out from Your Competition

OPB TV and Radio4 Minutes ofNon-Programming

Commercial/Cable TV and Radio15 Minutes ofNon-Programming

TV Non-Programming Minutes/Hour:7 • PBS/OPB: 3 minutes and 15 seconds• Commercial: 14 minutes and 33

seconds• Cable: 14 minutes and 40 seconds

Radio Non-Programming Minutes/Hour:8

• NPR/OPB: 2.5 minutes | 8 ads• Commercial music: 12-14 minutes |

26-32 ads• Commercial news: 14-16 minutes |

28-36 ads

OPB TV and Radio Commercial/Cable TV and Radio

“Honestly, at first I was skeptical about radio…you can’t measure and track it. But we gave it a try and now I know that OPB works. People started recognizing and introducing me as the guy who has spots on OPB! We’re elevating our brand and showing that our company values this community.”

Rob JordanCEO and Founder, Idealist Consulting

“I recently handed a reference sheet to a guy I was talking to about a bid and he said, ‘I don’t need that, we heard you on OPB this morning, and that’s enough for us.’”

Michael WieberPresident, NW Seismic

“We get more positive feedback about our OPB presence than anything else!”

Nan Devlin Director of Tourism, Visit Tillamook Coast

1Commercialism Research City Square Associates, January-February 2016, 2Lightspeed Research, State of Sponsorship Survey, March 2017, 3NPR Impact Study, NPR Listens, January 2017. Refers to weekly NPR listeners, 4TRAC Media Services, Feb 2018, KOPB, M-Su, 8p-11p, Live+ Same Day, Portland, OR DMA, P2+, 5Prepared by RRC, Total P12+, M-Su 6a-12a, Fall 2017, Weekly CUME, KETP-FM/ KHRV-FM/KOAB-FM/KOAB-FM Stream/KOAC-AM/KOAC-FM/KOAP-FM/KOBK-FM/KOBN-FM/KOJD-FM/KOPB-AM/KOPB-FM/KOPB-FM Stream/KOTD-FM/KRBM-FM/KTMK-FM/KTVR-FM ©2017 Nielsen Audio, Inc. May not be quoted or reproduced without the prior written permission of Nielsen Audio, 6Google Analytics, June 2017-May 2018 Average, opb.org page views, 7Nielsen, October 2015, PBS, 8Media Monitors 2016.

What Do Sponsors Think?

Female 49%

Male 51%

Gender

DIG

ITA

L OPB’s Digital Audience: Connected and Active

Visitors turn to opb.org for

information they can trust. Of this

active and educated audience:

• 94% are registered voters

• 55% are white collar workers

• 64% own their own home

• 77% have investments

• 30% have traveled abroad in the

past 12 months

• 86% have attended college

“I’m tired of having to weed out fake news on social media and know that I can trust OPB for

the real unbiased news.”

Michale from Vancouver

Source: Prepared with Primelingo, Scarborough R1 2018: February 2017-February 2018, A18+, Portland, OR Metro, Newspaper/TV/Cable websites visited in the past 30 days: opb.org, Newspaper/TV/Cable websites visited in the past 7 days: opb.org, Radio station websites visited past 30 days: opb.org, Radio station websites visited past 7 days: opb.org.

18-3433%

65+ 17%

Age

45-5414%

55-6417%

35-4419%

Income

0-25K12%

25-35K5%

35-5019%

50-75K 19%

75-100K18%

100K+27%

320x50

Available placement:

OPB News app

opbmusic app

KMHD app

300x250


opb.org

opbmusic.org

kmhd.org

Digital Sponsorship Options

600x90


“OPB Insider” weekly e-news

opbmusic e-news

KMHD e-news

180x150


opb.org

opbmusic.org

kmhd.org

Female 59%

Male 41%

Gender

TV

OPB’s TV Audience: Loyal and Educated

OPB offers an array of high-quality,

award-winning PBS programming

and OPB original series across

Oregon and southern Washington.

OPB’s news, nature, science, arts,

culture and children’s shows each

week attract a notable audience:






past 12 months


“We watch OPB every day. Love the new

kids station!”

Jake from Sisters

18-34 5%

65+ 42%

Age

45-5414%

55-6426%

35-4413%

18-3423%

50-75K 19%

Income

25-35K16%

75-100K14%

100K+19%

35-50K19%

0-25K13%

Source: Prepared with Primelingo, Scarborough R1 2018: February 2017-February 2018, A18+, Portland, OR Metro, KOPB M-Su 4a-2a

Science and Nature

Arts and Culture

News and Public Affairs

History

Drama

Children’s

TV Coverage Map

stationstranslators

Prineville

Pendleton

HoodRiver

The DallesHalfway

Baker City

John Day

Mt. Vernon

Lakeview

Astoria

RockawayBeach

Cloverdale

Elkton

Coos Bay

Myrtle Point

Port Orford

Gold Beach

RoseburgGlide

PaisleyValley Falls

Burns

Ontario

Richland

Enterprise

Milton-Freewater

Arlington

Heppner

Silver LakeReedsport

Prairie City

Mapleton

Portland

Corvallis

Bend

La Grande

Eugene

Oakridge

Grays River

Florence

Newport

Our top TV genres and shows!

As one of the most popular stations in

the Portland metro area, OPB Radio

reaches more than 486,600 listeners

each week throughout Oregon and

southern Washington. A well-rounded

audience turns to OPB:






past 12 months


“OPB is the only radio station I listen to...no really...the only one!”

Kathryn from Portland

RA

DIO

OPB’s Radio Audience: Engaged and Influential

Female 47%

Male 53%

Gender

18-3422%

65+ 18%

Age

45-5417%

55-6420%

35-4423%

50-75K 17%

Income

25-35K9%

75-100K20%

100K+32%

35-5016%

0-25K6%

Radio Coverage Map

Source: Prepared with Primelingo, Scarborough R1 2018: February 2017-February 2018, A18+, Portland, OR Metro, KOPB-FM; Prepared by RRC, US Total P12+, M-Sun 6a-12a, Fall 2017, Weekly Cume, KETM-FM/KHRV-FM/KOAB-FM/KOAC-AM/KOAC-FM/KTMK-FM/KOBK-FM/KOGL-FM/KOPB-AM/KOPB-FM/KOPB-Stream/KOTD-FM/KRBM-FM/KTVR-FM © 2017 Nielsen Audio, Inc. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

stationstranslators

Sponsor Radio Spot Examples OPB Radio spots are ten seconds and read live by our announcers with a standard intro:

“Support for OPB comes from our Members/Sustaining Members – Thank You – and from…”

“High Desert Museum in Bend, where wild meets west. Wildlife, history, art and new exhibits for the entire family. Highdesertmuseum.org.”

“iBridge, a Northwest data management firm, helping healthcare, legal, financial and government institutions mine breakthrough insights from their data. More at ibridgellc.com.”

Pendleton

HoodRiver The Dalles Halfway

Baker City

John DayMt. Vernon

Lakeview

Astoria

Paisley

Happy Hollow

Ontario

Richland

Silver Lake

Riley

Portland

CorvallisBend

La Grande

Eugene

Nedonna Beach

NewportGleneden Beach

Tillamook

Enterprise

MU

SIC

KMHD has been a staple of the

Portland jazz scene for the last 25

years. It reaches a large audience by

showcasing the best of jazz and all its

related subgenres, including R&B, funk

and roots. KMHD’s DJs are part of the

larger musical community, opening for

major concerts and playing high-profile

clubs around Portland. KMHD has an

audience of devoted, loyal listeners:






past 12 months


“You have some of the best

darn programming out there. I

love keeping my radio dial at

one spot and getting exposure

to a great variety of styles – jazz,

indie, soul, R&B, oldies, swing,

latin, electronic-based, and so

on. I’ve learned of more great

music through KMHD than any

other radio channel I’ve ever

heard. Keep it up!”

MJ from Milwaukie

KMHD: A Jazz Station for People Who Think They Don’t Like Jazz

Gender

Male 53%

Female 47%

18-3425%

65+ 27%

Age

45-5411%

55-6426%

35-4411%

18-3423%

50-75K 10%

Income

25-35K9%

75-100K19% 100K+

26%

35-50K25%

0-25K11%

MU

SIC

For people who love music and

discovering new artists, opbmusic

features the best indie and alternative,

with an emphasis on featuring new

artists from Oregon and the Northwest.

opbmusic is accessible both on air

and streaming at opbmusic.org.

At opbmusic.org, listeners can join

conversations about the vibrant local

music scene, win tickets to shows,

and stream audio and video in-studio

sessions.

opbmusic SessionsSessions are regularly recorded in

studio and feature great local and

touring bands in an intimate setting.

They are then edited into compelling

videos for the web.

opbmusic sessions are available on

VuHaus.com, which hosts live music

recordings from other public radio

stations across the country. There are

opportunities for sponsorship at the

local and national level.

opbmusic: A Hub for Music Discovery

Gender

Male62%

Female38%

25-3430%

Age

35-4431%

45-5416%

55-6411%

65+ 4%

18-247%

Source: Prepared with Primelingo, Scarborough R1 2018: February 2017-February 2018, A18+, Portland, OR Metro, KMHD-FM; Google Analytics, May 1, 2017-April 30, 2018.

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