protect your company from a failed product launch. pptx
TRANSCRIPT
ProtectYourCompanyFromAFailedProductLaunch
UsingLeanMethods@RajeevBanduni
WHOisGrowthEnabler?AParadigmShi,inthewayworldleadingadviceisdeliveredtopeopleandbusinessesaroundtheGlobe.
@Growthenabler#Growthenabler
GrowthEnablerdeliversbusinessandpersonalgrowthadvicetoWantrepreneurs,StartupsandSMB’senablingthemtomakeinformedbusinessdecisionsthatleadtobreak-throughresults.
WebelieveindemocraAsingaccesstoworld
leadinggrowthadviceandinsightsinarelevant,pracAcalandaffordableway-forthosewhoseek
itmost.
GrowthEnablerDecisionMatrix
Whatwewillsharewithyoutoday?
Assump@on
1 2 3
Execu@ononAssump@on
Create Amazing Products
PrematureScaling
PollHowConfidentareyou
aboutyourproductLaunch?
@Growthenabler#Growthenabler
Whatwewillsharewithyoutoday?
Assump@on
1 2 3
Execu@ononAssump@on
Create Amazing Products
PrematureScaling
1:TooManyStartupsAssumeTheyKnowWhatTheir
CustomerWants!
Astart-upisafaith-basediniAaAve…
Requirement Design ImplementaGon VerificaGon Maintenance
2:Features
The“Iknowwhatfeaturestobuild”flaw…It’sunknownwhetherthefeaturesappeal
tocustomers
AreyoufollowingaWaterfalldevelopmentProcess?
3:ObsessionWithTheLaunchDate
Why?Haveyoucheckedwhetherit’srelevanttoworryaboutlaunchdateasthefeatureyou’vedevelopedmaynotbemeaningfultoyourcustomers?!
AstartupisatemporaryorganizaAon
insearchofscalable,repeatable,profitablebusinessmodel
Whatwewillsharewithyoutoday?
Assump@on
1 23
Execu@ononAssump@on
Create Amazing Products
PrematureScaling
1. Haveyoutestedyourhypothesis?IfNOT,thendon’tworryaboutexecu@on!
2. AreyoujustfollowingaBusinessplan?
RelentlessexecuAonwithoutknowingwhattoexecuteisacrime.TheabilitytolearnfrommisstepsdisAnguishesa
successfulstart-up.
BUILD MEASURE LEARN ITERATION
5:AreYouFollowingATradi@onalBusinessPlan?
1. PresumenoTrialandError2. Areyoucon@nuouslysearchingforrepeatableandscalable
businessmodel?
Ifastart-up’sboardofdirectorsisn’taskingthesekindofquesAons,it’swasAngAme…
1. Areyouexecu@ngaknownbusinessModel?2. MeasurementMatrix
...Measuringprogressagainstaproductlaunchorrevenueplanissimplyfalseprogress
Whatwewillsharewithyoutoday?
Assump@on
1 23
Execu@ononAssump@on
Create Amazing Products
PrematureScaling
7:Execu@ngAPlan
1. RightTitlebutwrongskills
2. Execu@nga“PLAN”
Plan ExecuGon
8:PrematureScaling
1. PresumpGonofsuccess2. NoroomforError->learning->itera@on/Customerfeedback
Inlargecompanies,themistakesjusthaveaddiAonalzeroesinthem...Nobusinessplansurvivestheirfirstcontactwithcustomers
9:ManagementByCrisis
1. DeathSpiral2. TimetofireVPofSales!
Failureisanintegralpartofthesearchforbusinessmodel
CustomerDiscoveryProcess
PollHowConfidentdoyoufeel
thatyou’veiden@fiedthekeyrisksinyourProductLaunch?
@Growthenabler#Growthenabler
Q&A@Rajeevbanduni@GrowthEnabler
Downloadour‘ProductLaunch9PointChecklist’
@rajeevbanduni@GrowthEnabler
PRODUCT LAUNCH 9 POINT CHECKLIST
Yes No Notes:
1 1. Have we found a problem/gap that needs solving/closing, and does our solution/product/service solve the problem in a compelling way?
2 2. Does our product solve the customer's problem or need in a unique and differentiating way?
3 3. If so, do we have a viable and profitable business model?
4 4. Have we identified our target niche segment? E.g. demographics, gender, profile etc?
5 5. Have we identified our early Evangelists? I.e. our very first customers (early adopters).
6 6. Have we taken direct feedback from our prospective customers on whether they will buy/download our product at the price/value we expect?
7 7. Have we built a MVP (Minimum Viable product) and tested it?
8 8. Have we made a list of all the features your customerswant before they buy our product?
9 9. Have we found a great Product / Market fit that has revenue potential?
Total
To launch you need 9 out of 9 in the ‘Yes’ box
[email protected]@rajeevbanduni
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