Prostate Health Education Network, Inc

www.prostatehealthed.org

Background• Founded in 2003 by Thomas A. Farrington

• First major initiative was September 2003—PHEN posted awareness posters on subways and buses in nine cities, including Boston, New York, Newark, Cleveland, Dallas/Ft. Worth, Oakland,

Philadelphia and Detroit

• Developed the on-line PHEN portal

• Recruited Black prostate cancer survivors—established the “PHEN Survivor Network.”

• In 2004, focused on establishing a model program in Boston

Boston Initiatives

PHEN DEVELOPED WORKING PARTNERSHIPS WITH:

• Dana-Farber Cancer Institute and NBLIC

• Community Health Centers

• Churches and Community Organizations (retail, barbershops, etc.)

• Massachusetts Prostate Cancer Coalition

Placed awareness posters within community partners’ facilities (30+ partners)

Recruited Black prostate cancer survivors —established the “PHEN Survivor Network.”

Established Boston’s first Prostate Cancer Support

Group targeting Black men—working with Dana-Farber Cancer Institute and NBLIC

Developed partnerships with community health centers

Coordinated free screenings working with

Dana-Farber Cancer Institute, Community Health

Centers and Churches

“Tee-Off to Fight Prostate Cancer” Golf Tournament and Community Awareness Event

Major Accomplishments• Prostate health awareness has achieved a higher level of visibility

within Boston’s Black community• The African American prostate cancer disparity has become a

recognized issue• Created a broad base of support for initiatives to address the

disparity issue

Future Goals• Recruit more survivors to increase capacity for providing services

• Maintain existing working partnerships• Expand partnership coalition

• Financial resources

Prostate Health Education Network, Inc.

National Plans and Strategies

Goal

To significantly impact reducing the African American prostate cancer disparity over the next five years

StrategiesHEIGHTEN AWARENESS

IMPLEMENT PHEN INITIATIVES WITHIN FOCUS CITIES

FULLY EXPLOIT THE PHEN PORTAL

OBTAIN FINANCIAL SUPPORT

HEIGHTEN AWARENESS

Heighten awareness of the disparity as an issue especially within Black America

Annual African American Prostate Cancer Disparity Summit

Outreach and Support of Political Leaders

Organize and Increase Participation of Churches and Women Organizations

Advocate for more financial and program resources

Increase Media Coverage of the Issue

Strategies…

Implement PHEN Initiatives within Focus Cities

Recruit Black Prostate Cancer Survivors and their Families as Resources

Partner with Cancer Centers, Community Health Centers and other Medical Organizations

Establish Support Groups, Education and Awareness Programs and Support Screening Initiatives

Implement Local Communications using Awareness Posters, the Local Media and the Internet

Strategies…

FULLY EXPLOIT THE PHEN PORTAL

Utilize this asset to support local activities and to build a

national PHEN network.

Build and maintain a national community of survivors, partners and supporters

Strategies…

City sites will support the activities of city initiatives

and provide national visibility that will enhance overall

efforts

City sites will support the activities of city initiatives

and provide national visibility that will enhance overall

efforts

Portal will be utilized to focus on and highlight the efforts of other organizations working to

address the disparityMeans of communication and support across

citiesPortal can be easily adapted to bring additional

cities on-line

Obtain Financial Support

Grants

Sponsorships

“Tee Off to Fight Prostate Cancer” Golf Tournament and Community Awareness Events

Other Fundraising Efforts

Strategies…