Apps Booklet

Concept: • The new Windows App Store has around 100,000 apps.

• A lot of these apps are for free and have been optimized for the new touch-interface.

• Apps Booklets will be kept in academic institutions and retail stores alongside Windows 8 devices and

Windows Phones, as well as at cash counters.

• The recommended size for the booklet is DL. This minimizes the space requirement in stores. It is also easy to carry.

• A special holder/ kiosk will be created to optimize the reach of these booklets.

Objective – Raise awareness about the variety of apps available for Windows 8 devices. Target audience: Electronics users, Windows enthusiasts and students. Method of communication: Booklet (recommended size – DL). • The booklet will be placed in key retail outlets including Virgin Megastore, Carrefour, Jacky’s, Jumbo, Sharaf

DG.

• It will also be placed in kiosks in the libraries and food courts of Academic City and Knowledge Village. • This brochure will be converted to an e-brochure.

The pages will include the following: Best Paid Apps Best Free Apps Best Local Apps New Releases This will be the first volume of an annual/ bi-annual publication. Included will be a link to download a QR code reader for PCs. One page will be dedicated to a partner ad or an ad encouraging developers to create Windows 8 apps. The booklet will be in English and Arabic.

Front Cover Inside Cover

Inside Page 1 Inside Page 2

Inside Page 3 Inside Page 4

Thank you