What if… Microsoft Office had never been?

Concept:

This Direct Mailer (DM) imagines a world without Microsoft Office, thereby

emphasizing the integral nature of Office in our daily lives.

The DM resembles an actual Office pack shot. It will be intriguing as well as

useful.

Inside there will be physical representations of the four popular Office

programs in their primary program colors.

Word – Pencil (Navy Blue)

Excel – Notebook (Green)

PowerPoint – Sketchpad (Orange)

Outlook – Envelope (Blue)

Each element will have a card detailing some of the top features of the latest

versions of the programs.

The box will also contain a disc with a 30-day trial version of the new Office.

Objective – To generate enthusiasm about the new Office among Microsoft

Partners and business CIOs.

Target Audience – Microsoft Partners through the Microsoft Partner Network

and CIOs of businesses.

Size: 14.5 x 21 x 3 cm

Inside the box lid – Introduction to the theme. A trial disc.

The four elements and the cards with the new features. QR code.

Cover:

What if… Microsoft Office had never been?

Inside:

The new Office has an updated look, touch-enabled interface and multi-device

integration - it transforms a familiar tool into a brand new experience.

While we celebrate the future, where every convenience is a click away, let's take a

moment to imagine a reality where… Office had never been.

Card for each element:

Word – We would literally be pencil pushers.

Features highlighted –

Read Mode/ Object Zoom/ Open and Edit PDFs/ Alignment Guides

Excel - We would master drawing lines.

Features highlighted –

Flash Fill/ Recommended Charts/ Quick Analysis/ New Functions for Categories

PowerPoint - Flipping ideas would be routine. Features highlighted – Presenter View/ Widescreen-Friendly/ Smart Guides/ Merge Common Shapes Outlook - Snail mail would rule. Features highlighted – Preview messages/ Inline Replies/ Sneak a peek/ People Card

Thank you

Alternative option.