Proposal for inclusion of over 50’s

Using IT to maximise the active engagement of older people in rural Herefordshire and urban

Wolverhampton

A proposed 2 year Programme December 2012 – April 2014

Presentation – Prague – December 6th 2012

Challenges to be Addressed

Growing Numbers of people over 50 in Herefordshire

Hidden Cohort not claiming benefits but on low income

Need for alternative employment/diversification

Less local opportunities

Poor Accessibility to information and services Poor Transportation - high cost of living

Demographic imbalance

High Cost of Service delivery at risk because of financial restrictions

Wolverhampton

Kington

West Midlands

WOLVERHAMPTON

KINGTON

The Target Area

Leominster

City of Hereford

Ross on Wye

Rural Communities to the west of A49 & A438

( 5 Mile radius of Hereford and Leominster )

Task

To maximise the engagement of people over 50 in rural areas

ProcessIdentify 60 potential participants and install High Speed Broadband

Establishment of 2 Project Groups ( Ewyas Harold and Kington )

Establishment of 2 Control Groups ( Pan Area )

Regular and Agreed Programme of Meeting with Ongoing Evaluation

Partner Organisations

PiscesWM – Herefordshire and Wolverhampton Offices – Programme ManagerUniversitiesCommunity organisations – Tettenhall Institute and Kington MAPLocal Authorities – City of Wolverhampton and HerefordshireVoluntary/3rd Sector AgenciesGeneral practitionersChambers of Commerce Job Centre PlusParish & Town CouncilsLEPsN.F.U

THE CHALLENGES WE FACE• An Ageing community• Focus on Youth• Demographic imbalance• Economy under severe pressure and facing massive cuts in

public services• Growth of real poverty and decrease in value of family

incomes• North/South divide• Increasing dependence on I.T and Web based services• Discrimination against age i.e recent elections in UK -for

dissemination of information

Opportunities on Offer

• Ease of access once fear is overcome• Immediate access to information and services• 24 hour availability and use• Instant access to purchase goods including

groceries• Maintaining family contact• Home based education and training• Health monitoring – massive savings in public

services

Programmes

PROMOTION OF SKILL - PREVENTION OF CARE

A dual pronged programme addressing Health and Social Care challenges around opportunities with I.T based Social Enterprise

Tasks to be achieved

• Develop personal profiles, aims and aspirations

• Identify risks and needs• Acquire new I.T skills• Develop ideas , assist in business planning• Personal Coaching• Identify new opportunities particularly around

community and social enterprise

Overall Aim

• To Build Social capital – The Big Society!!• To test out innovative practices• To showcase skills and talents • To promote the potential of older people• To enhance the profile of Kington, West

Herefordshire and the City of Wolverhampton• To introduce new resources to the area

Unlocking the Potential of people over 50 Project Achievements

• Regular and successful meetings and events in Kington• Several success stories• Recognition of effectiveness of and financial support for MAP• New significant Partnerships – Agewell Sandwell and

Herefordshire Housing• New Control Group identified• New Partnership Project success – commence March 2011=

Leonardo• New opportunities identified – NIACE Community Learning

Unlocking the Potential of people over 50 in Herefordshire – the Barriers

• Inadequate recognition of issues around rural employment• Changes in management of unemployment – The new Work

programme• Poor resourcing – everyone has to go to Hereford – no local

investment• Public Service cutbacks – i.e Transport in rural areas• Diminishing incomes – higher cost of living• Everyone fighting for own survival – partnership working

difficult to achieve• Suspicion of new initiatives – seen as threat

UNLOCKING THE POTENTIAL OF PEOPLE OVER 50 – A PISCESwm initiative.

For Further Information please contactJohn White

Executive DirectorPISCESwm c.i.c.European OfficeGreytree Lodge

Ross on Wye HR9 7HTTel +44(0)1989 568165/Mobile +44(0)7792175928

john@pisceswm.org.uk

WOLVERHAMPTON

Why ICT

• Reduce loneliness• Social isolation• Remain independent• Intellectually and physical active• Participate more fully in life

Barriers

• Lack of knowledge• Lack of skills• Cost• Lack of confidence• Functional problems• Ignorance of benefits of technology• Irrational fears

With Training and Support

• Keep in touch with family and friends• Make travel arrangements• Access to information• Promote lifelong learning• Telemedicine• Economically active• Security

Tettenhall Hub Solution

• Chair of Tettenhall Wood Community Association• Qualified mentor• Teaching strategies• Free support• Free Internet connection• Free printing• Free refreshments• Equipment maintenance

Hub Questionnaire Device (Laptop/iPad/Tablet/Mobile Phone,iPod)

• What do you want to use your equipment for?• What equipment do you have?• Who chose your device and why?• How often do you use it?• What programmes/apps do you use?• How did you learn to use your device?• Do you have any particular problems using

your equipment?

Research Results

• Majority of learners wanted to– Shopping– Banking– Communication– Download photos– Play games– Catch-up TV and radio shows– Music (iTunes)

Cont…..

• Inherited old equipment• Purchased by themselves• No or little knowledge of programmes/apps• Concerns over security• Attended previous courses – unsatisfied• Technology is for the “youngsters”

76 Learners

video

Why is the Hub successful?• Learning takes place locally• Facilitated by experienced mentor• Informal and work at their own pace• Use own equipment or loan the Hub equipment• Do NOT follow a programme of study• Equipment modified for their needs• Jargon kept to a minimum• Peer support• Regular sessions on security