Company Profile

ELITE MEDICAL CENTREwww.qdigitals.comTaking Creativity To The Next Level

1

IntroductionThe ProposalAbout USOur Agenda

Commissioned: ICT QatarPopulation studied: Online users in QatarSample: 1,000 adults. 500 Qataris. 500 non-Qataris Data Collection: CATI (Computer Assisted Telephonic Interviews)Interview Length: 15 minutes

Understanding Digital Behavior in Qatar

Digital Media Usage in Qatar

The Digital Audience- Qatar

Very high penetration of Facebook in QatarTotal population: 2.4 MillionTotal Facebook population: 1.5 MillionMales: 1.1MFemales: 0.3MMale to female skew is representative of the entire Qatar population, which is 75% males

IntroductionThe ProposalAbout USOur Agenda

Understanding the Brand Elite Medical Centre

ELITE MEDICALCENTRE

What will make Elite Medical special on Social Media?- ComprehensiveExtensive research results and useful health related contentExpert advice in health information and diseasesActively helping people by promoting better health and wellbeing.- ModernTips on food, diet and better hygieneEarly prevention of disease and cure formula- SupportiveDedicated social media supportRemedies and adviceOnline booking and appointments

- UniqueHealth Test First IVF unit in private medical careEstablish as prominent Medical Care Centre in Qatar.

Dedicated to provide high quality medical care services and healthcare advice with increases emphasis on women and childrens healthcare.

Medical Centres and Social Media in Qatar

Social objectives for Elite Medical

Social needs to become a place of conversations around healthy lifestyle From history to quirky facts social to encompass all aspectsThese elements will help the brand to: Educate customers on various treatment options at EliteSpread awareness about the facilities at Elite Medical centre Engage the audience with remedies and easy cure for diseases and helping them access information at Elite Medical

Communication Approach

Building brand awareness about facilities at Elite Medical CentreBuilding visibility for different segments across webIncrease eyeballs , queries, appointments & website visitsEngagement with audience on social media with healthcare tips.Establish market leader in Healthcare related information in Qatar on social media.

Social Media Approach

ConnectCollaborate ConsiderateContextConversations5 C's of Social Media Engagement

Humanizing the Brand#EliteCareLeveraging web categories, launching the Engagement Channel preaching opportunities, communicating whilebranding medical centre facilities and highlights !

Communication Approach

Primary channels - FB, Twitter and Instagram

Aesthetic planning & design with interactive graphicsUser-base building in Qatar regionFocus content & information seed on different medical care sectionsCreate thought / knowledge leadership in related medical care related informationPropagate marketing communication on optimized social channelsShowcasing user experience/testimonials through multimedia contentActivity management and monitoring Activity promotion via social ads (Fb and Instagram)

Content Buckets

Being a source of health tips or medical newsAnswer a medical question in general terms, suggest an appointmentAnswer a patient billing complaint onlineAlways thank patients for endorsements (it encourages more)Show benefits and answer questions about a therapyShowcasing a specific medical expertise Showcasing a new or improved piece of technologySharing educational video or inspirational contest on social mediaIntroduce or recognize doctors and staffMake a seasonal or short-time offerPromoting your patient portal or blogShow community spirit let your page be a neighborhood bulletin board

Social Media Marketing Goals

Our ultimate goal is to achieve results from Social Media activities. However, in order to achieve these goals, well make sure that our activities are efficient and focused on specific goals.FB 15000 FansTwitter1000 FansInstagram1000 Fans

Community Engagement Goals

While these are not the only social media goals, here are ones that we commonly target during engagements.

Grow social following and fan baseGrowing a following and fan base will help increase the reach for social media activities. It will increase the potential for virality to occur on popular posts, thus exponentially increases the audience for our messages.We will create posts, marketing call-to-actions, and other ways to encourage fans to follow and like you.Increase engagementA high quality, targeted fan base will be open to engage with you, but finding the right types of posts and carefully planning an appropriate mix of promotional versus informative posts will critical to increasing engagement.We will create and curate content which is engaging to your fans and ask them to engageConvert fans into leadsSometimes fans arent ready to buy just yet, but moving them along in sales funnel is our goal. Encouraging fans to register for a blog, free download, or event can grow leads and increase our options for contacting them later.We will promote your lead generation pages and links on social media.Get salesConverting a social fan to buying customer is your ultimate goal, and all of our activities are designed to move customers down that path.We will promote sales, discounts, special offers that lead to purchases, and where possible, track sales resulting from social activities.

Content Strategy- Social Media Networks

TwitterInstagramFacebookContent mix to keep the audience interested & engagedEngaging people in conversations and establishing a connect with them

Facebook advertising and sponsored stories

Facebook Ads

Instagram advertising and sponsored stories

Reporting and Metrics

Quantitative monitoring reportFacebook analytics: Fans, interactions, comments, shares, likes, reach etc.Application analytics: Number of times it was playedTwitter analytics: Number of tweets, RTs, followers, links on Twitter, participation in the contestsInstagram and YouTube analytics: Views, subscribers, comments, ratings

Qualitative monitoring reportFacebook and seeding: Snapshots of conversations generatedFacebook analytics: Post quality, viral and organic reachYouTube and Instagram analytics: Comments snapshots and ratingsTrack comments and discussionsDiscussions and conversations in forums, groups, Q&As, communities etc.Feedback from people and influencers about the Elite Medical Centre

Optimized Marketing on Social Channels

Business Cards and letterheadsMarketing on Websites and AdsTell patients and peersNewsletters and EmailsBrochures and FlyersPatient PortalEncourage staff participationCreate engagement and interaction with local businesses .

Email Icons

NewslettersBroachers and FlyersPatient Portal

Commercials Website Development and Content

ItemActivitiesWebsite DevelopmentFully Dynamic CMS Website (Joomla or Wordpress) with features:

Seo friendly and mobile responsiveHack/Virus/Malware Protection.1 year free technical supportPhotographyProfessional Photography- Full one dayContent and CopyrightProfessional Content writing Payment GatewaysBanks and Cards

IntroductionThe ProposalAbout UsOur Agenda

What do we do?

We do Digital Marketing for medium to large sized businesses in Qatar.Founded in 2011 by an Indian, and backed by Jaidah Group. Our company is based in Doha, Qatar, so that we can provide a high quality service and more value for money in the region.

About Us

We are a digital communications firm focused on digital business and social media.We help our clients, businesses and organizations, leverage the power of social media by embedding social technologies into all their processes through a 4 pillars approach:Communication Efficiency Customer ExperienceConnected EnterpriseCommunity EngagementWe provide services related to:Digital Media Marketing | Website & Mobile Apps | Augmented Reality

| social force |[ attrib. ] your social business acceleratorQDigitals 4CE

AccountManager

SEO Specialist

Community Specialist

Content Manager

Artist/Designers

Application Developers

Reporting Specialist

You.

Us.

Our relationship doesnt need to be complicated.Lets meet weekly

Via Skype or GoToMeeting

Our Team

Social Media Report

Includes:Impressions, Interactionsand FollowersFollower demographics and locationsPerformance of social advertising campaignsAdvertising spend reportSocial Listening ReportIncludes:Brand mentionsCompetitor mentionsCrisis and brandsentiment monitoringIndustry insights

Website Report

Includes:Traffic and Conversions perChannelSEO and CRO Issues and ActionsHeatmap Report to identify usability opportunitiesThere is a lot to keep track of in online marketing.

Client Dashboard

Includes:Work trackingEditorial CalendarWebsite metrics & KPIsSocial metrics & KPIsContacts & LeadsCampaign Approvals

Reporting

Our Secret Sauce

Our Works and References

WE HELP BRANDS SUCCEED IN THE SOCIAL WORLD

Presented byG ET IN TOUCH

robin@qdigitals.com

Qatar+974 3352 7908