Self Referencing and your Rental

Reputation

Logan Hall - co-founder and CMO Movebubble@loganjehall

The UK Property Market• The numbers of young renters is going to increase by approximately 1.3 million to 3.7 million by 2020..!

• Crisis of supply • Development cannot fix (short-term)

• Kate Barker reported 260K new homes pa to reduce inflation to only 1.1%

• Only 115K properties pa. • Minimum deposit increases • European model • Longer tenure • A consumer led market

• 9 million and counting• Policy makers, banks, investors offer longer term macro economics solutions

What does this mean for renters?

• Super competitive• Stressful..! • Better application for property• Longer tenure (rent increase vs good renters)• Technology focussed (time saving) • Renters do not want to use agents

• 95% of renters feel they have been overcharged or ripped off by letting agents!

• 89% of renters think fees are extortionate of they don’t understand what they are for!

• 72% of renters said they would not choose to use their agent again!

What an application might look like….

What does this mean for you..?

• A real opportunity BUT• You have to get it right• Technology focussed• Built on transparent open relationships• Consumer leveraged• You will have more visibility• Less mistakes • Feedback enabled

How can you protect yourself?

• Agent (?)• Referencing process • Feedback from renters • Ask applications to have completed Self-

Referencing • credit• employment • references • peers• ID verification • payment history

It takes a lifetime to build a reputation, and only a minute to ruin

it.

Your rental reputation

• Ebay/Uber/Airbnb/TripAdvisor

• Renters will look for ratings/reviews.

• Expected • Open reviews • Verification of details • Profile sharing • Powerful asset

Are you going to get ahead?