propaganda basic

8/13/2019 Propaganda Basic

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Propaganda Techniques


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What is propaganda?

A way of manipulating people using images andwords to achieve a desired affect or outcome

Propaganda clouds reality and gets in the way ofclear and honest thinking During wartime, propaganda is designed to

provide a focus for our mistrust and hatred, to

dehumanize the enemy so they may be killedwithout remorse


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Bandwagon

Hop on the bandwagon or else you dont fitin. Everyone is doing it, so you should too.This technique is contrived peer pressure no one wants to be left out or behind.


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Bandwagon

Everyone listens to theFuhrer


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Testimonial

A celebrity or expert who endorse a product, candidate, or idea. Think about allof the commercials with celebrities. Thecelebrity may not always be qualified tospeak on the subject.


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Testimonial


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Testimonial


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Euphemisms

The use of words or statements that deterfrom the meaning, to make it not as bad,

and more tasteful to the general public. The Nazis used the term resettlement to describethe mass murder of the Jews.


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Appeal to Authority

Appeals to authority have important and powerful people supporting a candidate or

idea. Similar to testimonial.


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Appeal to Authority

"One People, One Reich, One Fhrer."


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Plain Folks

This technique has a person or cause beingassociated with regular people. Candidates

who are just like you they put their pantson one leg at a time too.


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Plain Folks

"We are for AdolfHitler!"


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Plain Folks


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Transfer

Propagandists transfer the fame, prestige, orreliability of something or someone to an

issue that may or may not be related. Any politician who publicly says a prayer istransferring religion to their image. Use ofa flag or patriotic leader is also commonlyutilized. The Nazis justified treatment ofthe Jews by proving their inferioritythrough their own science.


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Transfer


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Logical Fallacies

Drawing a conclusion from a series of premises. For example: Religion is good.

Wars are fought over religion. Therefore,religious wars are good.


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Fear

During wartime this technique is used often.It informs people that personal danger is

imminent if they do or do not do somespecific action.


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Fear


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Glittering Generalities

Use of words and images that generallycarry a favorable meaning to everyone;

including liberty, democracy, freedom, andcivilization. It hopes to associate a person,idea, or group with a positive feeling, but no

direct evidence. The largest problem withthis technique is that all of these wordsmean different things to different people.


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"Open the door to freedom! Puta strong man at the helm! Outof the swamp! Forward withthe powers of renewal!


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Name-Calling

This technique links a person or idea to anegative image. It is hoped that association

with this negative symbol will cause theviewer to reject it outright. A derivative ofthis technique involves carefully selectingdescriptive words. Compare theconnotations word determined andaggressive. This is the opposite of glitteringgeneralities.


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Name-Calling


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Name-Calling

"The Jew: Theinciter of war, the

prolonger of war."


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Other Techniques *

Misery - Appeals to pity or sympathy to gainsupport.

Fancy Words - Use of elegant or technicalsounding words to persuade and camouflage thetruth.

Word Magic - Uses emotional or catchy words to

create a positive feeling and makes it easier toremember the product or idea.


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Other Techniques *

Black and White - Presents an issue ashaving only two choices. If you dont like

one choice, you must choose the other Simplicity and Repetition - Keep it simple

and say it often enough so people willremember it and believe it


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Credits

American Propaganda Posters courtesy of NorthwesternUniversity Library(http://www.library.northwestern.edu/govpub/collections/

wwii-posters/index.html ) German Propaganda Posters courtesy of German

Propaganda Archive(http://www.calvin.edu/academic/cas/gpa/ )

* Techniques courtesy of Bryan Ross , West Hills HighSchool.
http://www.library.northwestern.edu/govpub/collections/wwii-posters/index.htmlhttp://www.library.northwestern.edu/govpub/collections/wwii-posters/index.htmlhttp://www.calvin.edu/academic/cas/gpa/http://www.guhsd.net/rosshttp://www.guhsd.net/rosshttp://www.calvin.edu/academic/cas/gpa/http://www.library.northwestern.edu/govpub/collections/wwii-posters/index.htmlhttp://www.library.northwestern.edu/govpub/collections/wwii-posters/index.htmlhttp://www.library.northwestern.edu/govpub/collections/wwii-posters/index.htmlhttp://www.library.northwestern.edu/govpub/collections/wwii-posters/index.html

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