promwad: full-cycle electronics development

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Promwad: electronics development Company presentation 2012 © Promwad Innovation Company

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Presentation of Promwad Innovation Company, which implements a full cycle of electronics development, including product concept, industrial design and hardware platform design, software development, testing, certification, prototyping, production and mass production support. Promwad’s core specializations are multimedia and automotive electronics, datacom / telecom devices, navigation systems (GPS/GLONASS), as well as consumer electronics.

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Page 1: Promwad: full-cycle electronics development

Promwad: electronics development

Company presentation

2012 © Promwad Innovation Company

Page 2: Promwad: full-cycle electronics development

page 2

About Us

About Promwad

Promwad Innovation Company follows independent design

house (IDH) business model, providing full cycle of electronic

product development and product maintenance services.

2012 © Promwad Innovation Company

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Growth history

Promwad was founded seven years ago. Everything started with the single project,

where we gathered the best Embedded Linux and SoC engineers.

Roman Pakholkov

Promwad’s CEO and Founder

2012 © Promwad Innovation Company

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Services & Business models

Providing separate service to

development maintenance prototyping, mass production

Turn key product development from idea to mass production

Turn key solutions for your business product design included to product

commercial price/cost

Separate services of electronics

development SW, HW, QA, ID, Mobile, ect.

2012 © Promwad Innovation Company

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Work Flow

Product Concept

Technical Elaboration

Device Development

Assembly and Verification

Pilot Run

Mass production

Making

Decision on

Development

Making

Decision on

Production

Successful

Product

Product

Idea

2012 © Promwad Innovation Company

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Benefits

Full Cycle Electronics

Development

Very focused time-to-market

activity

Maximum Output on the Initial

Development Stages

Entire

Product Life -Cycle Support

2012 © Promwad Innovation Company

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Partners

Texas Instruments Inc

Member of TI Design Network, expertize at Davinci Family, Sitara, OMAP4

(ARM9, Cortex-A8, Cortex-A9)

ST Microelectronics Set-top-box development, based on ST solutions: Cartesio, STi71xx (ARM11,

SH4)

Marvell Electronics development and deep expertize at Marvell’s solutions: Kirkwood,

Armada (Sheeva,core, ARMv5 and v7 compatible)

Fujitsu Jade Embedded platforms based on Linux for avionics/ automotive solutions

Fujitsu Jade MB86R01 (ARM9)

Analog Devices More than 5 years expertise at AD CPU for multimedia - Blackfin family

2012 © Promwad Innovation Company

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References It is a pleasure to work with

Promwad.

Analog Devices (Austria)

So would we work with Promwad

again? Yes, of course!

Incyma (Switzerland

During our cooperation Promwad Innovation Company has proven to be a reliable and

professional partner.

STMicroElectronics SA Moscow office

2012 © Promwad Innovation Company

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Expertise Areas

Multimedia GPS/GLONASS

Automotive Datacom

2012 © Promwad Innovation Company

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Multimedia

Technology map IPTV, DVB-T/T2/S/S2/C, DRM

HDMI, HDTV

MP3, WMA, JPEG2000, H.264

OGG Vorbis, OGG Media

Qt, OpenGL, DirectX, JavaScript, HTML 5, Adobe Flash

RTP, RTSP

• Set-top boxes (STB) for DVB-T/C/S/S2/IPTV digital

broadcasting

• Audio/video streaming devices: Internet radio,

online media players (juke boxes), karaoke

machines, industrial broadcast systems, etc.

• Platforms for interactive entertainment centers:

game simulators, 4D cinema

• Digital signage, electronic promotional displays and

moving message boards

2012 © Promwad Innovation Company

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Multimedia

4-Channel Video/Audio Signal Recording Device

A video registration device designed for digitizing, storing and

retrieving on request audio and video signals received from 4

sources of analog audio/video signals.

The device is based on BF548 (Blackfin) from AD, under Linux

OS (uClinux-dist) control, allows recording video in Motion

JPEG2000 + Ogg Vorbis format to built-in Compact Flash

storage.

5D Movie Theater Hardware and Software Complex

Development of a hardware and software complex used to

control a 5D movie theater and create 5D video clips.

The 5D movie theater software is implemented using the Qt 4.7

cross-platform library and OpenCV 2.1, an open-source image

processing module.

DVB-T + IP/ DVB-C + IP: SD7167-Hybrid Design

The STB receives terrestrial digital broadcast signals, such as

DVB-T or DVB-C. Broadcasting format: MPEG-2/4 H.264;

supports SD/HD video and IPTV.

.

2012 © Promwad Innovation Company

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Datacom/Telecom

• Low-power mini servers

• Analog-to-digital PBX and VoIP routers

• Network routers

• Equipment for wireless access points (WLAN)

• Network-attached storage (NAS)

• Baseboard management controllers (BMC)

• Thin clients

• Multi-purpose network devices for home and office,

digital TV, telephony, Internet, smart house, etc.

Technology map VoIP, Wi-Fi, MIMO, DECT, ADSL

NAT, QoS

VPN, TR-069

RDP, Citrix ICA, VMware PCoIP

2012 © Promwad Innovation Company

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Datacom/Telecom

CPE

A multi-functional network device, based on Marvell Kirkwood

88F6282 1 GHz ARM CPU, 256 MB of DDR2 RAM and 512 MB

of NAND flash memory. The software is Linux-based.

VoIP Modem Adapter

A device for VoIP telephony, based on the Blackfin BF527

processor. It should have two FXS ports, one FXO port, two

Ethernet ports and four USB host ports. The software is Linux-

based.

IP-Plug mini-server

IP-Plug, based on Marvell Kirkwood 88F6283, integrated with

USB, WiFi, Ethernet and Bluetooth interfaces to connect to

modern electronic devices and can be used as a gateway

computer. Supported protocols include: DLNA for streaming

video, FTP and SMB for data access control, QoS mechanisms

for traffic quality control; and NAT for pack routing.

2012 © Promwad Innovation Company

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GPS/GLONASS

Technology map

GPS, GLONASS

NTP, PTP

GSM/2G/3G, GPRS

• Time synchronization systems using a time signal

(PPS/NTP servers)

• Vehicle navigators (fixed and mobile)

• Route trackers for tourists and sportsmen

• Navigation systems for shipping transport

2012 © Promwad Innovation Company

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Time synchronization system

The device is intended for use at industrial sites,

telecommunication nodes, control centers and other

locations where accurate time readings are very

important (banking systems, TV stations, etc). The time

synchronization system periodically gets signals from

GLONASS and GPS global positioning systems and

sends accurate time information to consumers’ software

and hardware systems

Car Navigator

TI AM3517 CPU Core CortexA8 600 MHz

DDR 256 MB + 512 GB NAND Flash + 2 GB Flash

3G , GLONASS/GPS

5" TouchScreen 800x480

OS Android 2.2

mini-USB, 3.5 mm audio, microSD

GPS/GLONASS

2012 © Promwad Innovation Company

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Automotive

Technology map OBD, CAN, FR, LIN, MOST, IDB1394

AUTOSAR, MISRA

GPS, GSM/3G, GLONASS

• Data indication systems and dashboards

• Vehicle multimedia system devices: on-board computers,

media players, audio systems, navigation devices, TV

receivers

• On-board monitoring and diagnostic systems (OMDS) for

specialized vehicles (trucks, combines, cranes, military

vehicles, etc.)

• Telemetric systems for collecting information on the

vehicle’s technical condition and route

• Comprehensive solutions: automotive trackers, DVRs

2012 © Promwad Innovation Company

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Automotive

Embedded Computer for navigation dashboard

The onboard multimedia computer helps perform the

following tasks: GPS navigation, driving route calculation,

route navigation, traffic along the route, taking into account

special features (a trailer or a trunk on the vehicle’s

roof),climate control system management and ect. Support

for AM/FM/XM/DAB radio broadcasting, music playback

from CDs, USB storage devices and iPods, MP3 and WMA

audio support.

Onboard Vehicle Data Logger

A portable device for monitoring and diagnostics of the

vehicle’s technical condition with such functions, as logging

the route of the vehicle, recording conversations between

passengers in the passenger compartment and transmitting

all information over a wireless channel to the control and

coordination center.OBD-II standard. The software is Linux-

based.

2012 © Promwad Innovation Company

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Automotive Processor module

Work performed

Hardware design

PCB layout

U-boot and Linux porting

Rewrite Fujitsu graphics demos for target

h/w platform

The project’s goal was to develop a

core processing module for

automotive and industrial applications.

One of applications was an in-vehicle

computer to display status an control

truck’s auxiliary equipment .

Highlights

Fujitsu MB86R01 SoC, ARM9 320MHz

OpenEmbedded buildsystem

SDK with Dashboard UI samples

2xTFT up to 1024x768

2xvideo input from cameras

Automotive Automotive

2012 © Promwad Innovation Company

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Communications

Fairs/Exhibitions

Forum DEDF

Conferences

Publications

2012 © Promwad Innovation Company

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Fairs/ Exhibitions

CSTB ChipExpo Electronica&

Transport

SviazExpocomm

Moscow

Electronica

Munich

IBC

Amsterdam

ELCE/LinuxCon

EmbeddedWorld

2012 © Promwad Innovation Company

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DEDF

Digital Electronics Developers Forum

The annual practical conference, aimed at discussion of topical

issues of using various technological solutions in digital electronics

development.

The purpose of this conference is to unite leading digital electronics

developers, and to create a unique and convenient platform for them

to share experiences, communication, and collaboration in

formulating new approaches to electronic engineering and

development. Each year the conference is devoted to a particular

technological application.

Audience: engineers from all over CIS countries and throughout

Europe are welcomed to participate in the forum.

2012 © Promwad Innovation Company

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Conferences

Technical LVEE (as a member and sponsor), OSDN, DSPA

LinuxCon, ARM Conference TI

Agile Eastern Europe

Industrial New Russia electronics

Embedded Systems On-demand electronics development Electronics manufacturing in Russia

Wireless technologies

Managment TOP-mngt: Power of Innovations

TOP-mngt: Smart Money (as a speaker)

2012 © Promwad Innovation Company

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Read about us:

Print Media Sovremennaya Electronica Components&Technologies

Embedded Technologies

New Russian Electronics

Broadcasting

Online Media LinuxDevices.com, RussianElectronics,

C-News, EE Times,

BusinessHarvardReview (blog by Roman Pakholkov)

Enginrussia.ru, Habrahabr, pressenter.ru,

itonews.eu

2012 © Promwad Innovation Company

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Social Responsibility

Roman Pakholkov, CEO, believes in the

concept to “invest resources in people.”

That legacy guides our company and our

people. It means sponsoring and enriching

our communities. It means encouraging

employee active social life. But it means

much more, it is commitment to being a good

corporate citizen.

2012 © Promwad Innovation Company

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Design-house

Moscow

4th Lesnoy Lane, 4

Regus Capital Plaza Business Centre

Tel. +7 (495) 642-8243

email: [email protected]

www.promwad.ru

Promwad Innovation

Company

Thank you for your attention

Design-house

Minsk

22 Olshevskogo str.,

Tel.: + 375 (017) 312–12–46

email: [email protected]

www.promwad.com