Promotional Methods

When it comes to promoting your film, there are various

ways in which you are able to do this.

The ways in the which films are promoted have advanced greatly and there are different

platforms that allow you to raise awareness which can

cater to your audience’s needs and lifestyle.

Most Common Methods

Twitter

The film production

company are able to

create their own Twitter

account based on the

film so that the fans

can follow and keep up

to date with the film.

Also, fans can help to

create hype about the

film as they can tweet

and therefore

generate word of

mouth to help

promote the film.

If the film is

successful in

generating

popularity, it can be

a part of the

worldwide trends list

so that it creates

more awareness.

Most actors have a

twitter account so they

can reach their own fan

base and create

interest within them so

there is a gradual fan

base being made for

the film.

YouTube

Films which cannot

afford to do

mainstream promotions

can always use

YouTube to promote

the film with the use of

trailers, actor interviews

and so on.

YouTube can help to

show videos of the film

like snippets which can

create hype and

interest which can be

shared on other social

networking sites.

Also, so that the

audience can get a

better feel for the

film, actor interviews

can be uploaded.

To get the audience

involved, they can

create a small

competition online that

involves social network

so that it generates

interest.

Trailers

This is one of the cheapest

ways in promoting a film

because it can be uploaded

to YouTube.

Therefore, social network

can help to promote the

trailers and as a

result, create awareness.

Teaser trailers can be

shown on TV so this

way, even if people don’t go

on the internet and view the

trailer, they will still come

across and be aware of the

film. This can lead to

recommendations to

friends/family.

Film WebsitesThis a common method.

Films are able to make

websites where they can

entice their audience and

include various different

aspects which wouldn’t

necessarily be found

elsewhere such as behind

the scenes, competition and

so on.

However, it is not necessary that

every person will go on to the website

so this may be ineffective

however, most fans will go on to the

website to understand the film more

and this can generate word of mouth

of websites like Twitter.