preparing a strong rural health message · • infographic • promotional products journal...
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Rural HealthResearch Gateway
PreparingaStrongRuralHealthMessage
March2017
ShawndaSchroeder,PhDAssistantProfessor,ResearchRuralHealthResearchGatewayPIShawnda.Schroeder@med.und.edu1(701)777-0787
RuralHealthResearchGatewayProvideaccesstopublicationsandprojectsfundedthroughFORHP
• Aimtoreachdiverseaudiences• MakeGatewayaresourcefor:• Students• PolicyMakers• OtherHealthResearchers• RuralHealthProviders• RuralHealthProfessionals/Organizations/Associations
https://www.ruralhealthresearch.org
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UsingGatewayThisonlineresourceorruralhealthresearchconnectsyouto:
• ResearchandPolicyCenters• Reports&JournalPublications• FactSheets• PolicyBriefs• ResearchProjects• EmailAlerts• Experts• DisseminationToolkit
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DisseminationofRuralHealthResearch:AToolkit• DevelopedinApril,2015• Assistresearchers/authorswithreachingintendedaudiences• Addresses:• Disseminationproducts• Writingelements• Modesofdissemination
https://www.ruralhealthresearch.org/toolkit
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ResearchProducts• PolicyBrief• FactSheet• FullReport/WorkingPaper• JournalPublication• Chartbook• PowerPointSlidePresentation• PosterPresentation• Infographic• PromotionalProducts
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TopicSelectionWhatdoyouplantowriteabout?• Researchresults• Bestpractices• Evaluation• Researchmethod• Lessonslearned• Advertisement• Announcement
Audience• Who?• Engageinthedevelopmentofthetopic• Howdotheyconsumeinformation?• Considermorethanoneaudience
o Morethanoneproduct
• Timeconsiderations• Howdoyouwantyourinformationtobeused:
o Citiedo Applied
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ResearchProducts• PolicyBrief• FactSheet• FullReport/WorkingPaper• JournalPublication• Chartbook• PowerPointSlidePresentation• PosterPresentation• Infographic• PromotionalProducts
JournalArticles• Audiencesvary• Qualitative,quantitative,andmixedmethods• Journalrigor• Urgencyofpublication• Gettoknowthejournal
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JournalArticlesJournalslookforinnovativeandoriginalresearchthatwilleitherimpactpatientcareoraddtothefieldofstudy• Activevoice&thirdperson• Reportfindingsclearlyandconcisely• Typicaloutline:
• Introduction• Method• Results• Discussion&Conclusion• Acknowledgements• References
PressRelease
• Tailorpressreleasetomeetneedsofmediaoutlets• Professionalassistance• Focusonfacts• Sendtoseverallocal/state/nationalnewsoutlets• Plainlanguage• Earlyintheday/week• Onepage• PyramidStyle
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PressRelease
• Firstparagraph:who,what,when,where,why• Shareeasytounderstanddatatosupportmessage• Quoteanexpert• Grabattentionwithagoodheadline• Bepreparedtogiveaninterview
Promotional• Askintendedaudience• Providecontent– leavedesigntoprofessionals• Includeonlyrelevantinformation• Includeinformationnotquicklyoutdated• Contactinformationislast• Includeacalltoaction• Makeitaccessible• Flyer>Brochure
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SocialMedia
• Makesureyouhavetimetomaintain• Beawareoftargetpopulation• Makecontenteasytoshare• Interactwithendusers• Writeinactivevoice• Noacronyms• Postfrequently• Imagesandvideos
Posters• Limitthefocusoftheposterandprovide
supplementalresourcesasneeded• Usegraphicstotellthestoryasmuchaspossible,
butonlygraphicsthathaveapurpose• Hireagraphicdesignerifpossible• Donotmaketheposterdensewithtext;average
viewingtimeisbetween3and5minutes• Createclearsectionswithspacingandheaders
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AbstractsAbstractsprovideasummaryofthereportinlessthan300words.Itistheonlysectionofasubmissionthatis:publishedinconferenceproceedings;reviewedbypotentialreferees;and,accessibletoreaderswhentheysearchelectronicdatabases.
• Provideasmuchdetailaspermitted• Addressuniqueaspectsofstudy/program• Donotincludetablesorfigures
Infographics
• Visualexplanationsofdata,information,orknowledge
• Finalproductwillclearlypresentcomplexinformation/data/findingsandbeeasytoconsume
• Workwithgraphicdesigner– datavisualizationspecialist
• Donotmakeittoocomplex• Makeiteasytoshare• Colorful,lively,shocking,andeducational
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Whyjustone?
• Iftimeandresourcespermit,donotprovidejustoneproduct
• OralHealthExampleo FlyerontheOralHealthResearchProjecto Chartbookwithallfrequenciesfromsurveyoflongtermcareo Factsheetonagingpopulation’soralhealthstatuso Journalarticleontherural/urbancomparisonfromthesamesurveyoflongtermcare
o Pressreleasewhenthesurveywascompletedandchartbookwasavailableonline
o SharedFiguresandthelinktotheresourceonsocialmedia
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GrammarCheckinWord
https://support.office.com/en-us/article/Check-spelling-and-grammar-in-Office-2010-and-later-5cdeced7-d81d-47de-9096-efd0ee909227
ReadingLevelinWordforMac
https://support.office.com/en-us/article/Determine-the-reading-level-of-a-document-acec642a-f4e5-44ee-bb08-d47fb381bb94
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ReadingLevelinWordforPC
https://support.office.com/en-US/article/test-your-document-s-readability-85b4969e-e80a-4777-8dd3-f7fc3c8b3fd2
ReadingLevel
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Rural Health
Research Gateway
TheRuralHealthResearchGatewayprovidesaccesstoallpublicationsandprojectsfromsevendifferentresearchcenters.Visitourwebsiteformoreinformation.
www.ruralhealthresearch.org
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