promotion in marketing

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DEFINITION OF PROMOTIONPromotion refers to entire set ofactivities which communicate theproduct, brand or service to theuser

OBJECTIVES OF PROMOTION

PROVIDE

INFORMATION

INCREASE

DEMAND

DIFFERENTIATE

THE PRODUCT

STABILIZE

SALE

SUCCESS DEPEND ON REST OF P’S

TYPES OF PROMOTION MIX

Advertising

Publicity

Personal selling

Public Relation

Sales Promotion

Direct Marketing

ADVERTISING

PERSONAL SELLING

SALES PROMOTION

PUBLICITY

PUBLIC RELATION

DIRECT MARKETING

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